Are Negative Keywords Part Of Your AdWords Strategy?

Are Negative Keywords Part Of Your Google AdWords Strategy?

“Everyone knows this one.” I hear you saying.


I cannot place enough emphasis on the importance of making this one of the very first things you do when setting up your campaigns.


If you already know about negatives, then great.


Though if you’re a little hazy on them, then you should know that all good negative keywords specify which keywords you do not want your ads to trigger for.


I am frequently appalled when I find that customers are often paying for keywords that are totally unrelated to their business.


It’s not uncommon clients of Google to be burning through thousands of dollars or more each month through not correctly utilising negative keywords. Or worse still, not using them. Ouch.


Using negative keywords properly is an absolute essential in any campaign.


I have personally inherited numerous AdWords accounts on “life support” and this is one of the key indicators that the patient (client) is in serious trouble.


I cannot stress enough that this element is one of the most overlooked tools. Business owners simply forget to add them!


Don’t be one of them. Start building your list today!


p.s. Click here to get started with a free keyword tool that makes it super easy to understand:


I hope this article helped.


If you’re time poor, confused or just feel you would like to get a professional and fully qualified AdWords Expert to assist you with your online marketing, then please call or email me now!


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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney, NSW 2000


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