The 5 Most Common Email Subject Line Mistakes to Avoid

And What To Do About It...

The 5 Most Common Subject Line Mistakes to Avoid


So you’ve just put your finishing touches on that latest blog post, new YouTube video that you know is going to really help all those people on your list, your audience, though upon checking your open rates on your email service provider account, you’re quietly devastated at your low open rates. It hurts doesn’t it!


Where are the best subject lines? In your inbox! What makes you click on an email to open it?


Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”


Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective.


Good subject lines get to the point, create a sense of urgency and are relevant to the subscriber, but it’s easy to make mistakes when writing them. Committing these subject line sins can drastically reduce your open rates, but avoiding them is easy if you know what to look for.


Here are five of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates.



1. Using ALL CAPS or too much punctuation(!!)

Imagine receiving an email with a subject line like this in your inbox: GET 70% OFF YOUR NEXT PURCHASE RIGHT NOW!!!!!!!!!!!!!!!!!!!


Chances are you would take one of three actions: ignore it, delete it, or mark it as spam.




It can come across as though you are yelling, which can have a negative impact on your email performance. So you should use capitalisation and punctuation cautiously. 


Occasionally adding phrases like “Free” or “Act Now” have been shown to improve open rates, but I recommend using them sparingly to avoid diluting their impact. 


On a similar note, be sure to avoid using too much punctuation. You have limited real estate for your subject line, and multiple exclamation marks can come across as spammy. Special characters such as * % & # and ^,  have been known to trigger spam filters, so be sure to use them sparingly as well.


Now that we’ve gone over the punctuation mistakes to avoid in your subject line, you may be wondering which characters leads to more open rates.


The answer? Question marks, exclamation points and periods. 


Subject lines with exclamation points can expect an open rate that’s one to 20 percent higher than average – just as long as you don’t use them in every message.


While this can vary depending on your industry, your audience, and the content of your messages, I recommend testing multiple subject lines to see which forms of punctuation your subscribers are more likely to respond to.


By using simple language, asking a question, and using proper punctuation in her subject line, you’re able to pique the reader’s interest and entice them to read your message.


Exclamation points, periods, and question marks are all part of a healthy email marketing strategy, so don’t be afraid to mix up the punctuation you use in your subject lines.

2. Using Spammy Words

Adding certain trigger words to your subject line can activate a recipient’s spam filter, even if the message you’re sending is legitimate.


To prevent this from happening, avoid symbols like “$$$,” “100% free,” “cash off,” “cheap,” “weight loss,” and “serious cash”. Even if your email makes it into the inbox, it can come across as spammy to your subscribers.


To ensure your readers take your emails seriously, choose the language of your subject line carefully by avoiding some of the trigger words and symbols listed above.


Finding the right verbiage for your subject line can be tough, especially with the sophisticated spam filters out today. HubSpot put together an exhaustive list of email trigger words to avoid when composing your subject line, so reference it before sending your next message.


While there are plenty of recommendations for words to avoid in subject lines, there’s no hard and fast rule for ones to include; what works for one industry may not work for another. Be sure to try different variations of words to see what resonates best.


I also recommend focusing on specific words that tie back to the content in your email.


The subject line tells you exactly what you’ll get by opening up the email. And by focusing on that, it eliminates the risk of including words that might appear spammy.


3. Making It Too Long

Consider the environment in which your subscribers are reading your emails. Chances are, they’re on-the-go or quickly scanning their inboxes between work meetings.


Since you have only seconds to capture their attention, you want to make sure your subject lines aren’t wordy or redundant.


Long subject lines look spammy and get lost in cluttered inboxes, especially if readers are using mobile devices.


One favorite rule of thumb is  to keep subject lines no longer than 50 characters. To do so, aim to get your message across as quickly as possible and cut any unnecessary terms or phrases.


As important as it is to get your message across quickly and clearly, make sure it expresses a complete thought and offers value to the reader – you don’t want to write a subject line that’s too short, either. Avoid one-word subject lines and strive to be helpful and relevant to your subscriber.


Try building a message around a numbered list and including the word “secrets,” As a result, this subject line is easily readable and irresistibly clickable!


4. Writing misleading content

Let’s say you send an email with the following subject: Get an exclusive 50% discount on our entire inventory!


But when the reader opens the email, it’s a pitch to sign up for a webinar or free online class.


Not only is this tactic dishonest, it also tends to backfire. No one likes to be deceived, especially when they receive an email that promises one thing and delivers another. You might get people to open your email initially, but this alienates subscribers and can hurt your open rates and spam rates in the long run.


If your subscribers lose trust in your emails, they’re more inclined to ignore future emails and mark you as spam.


To build and maintain trust between you and your subscriber, make sure to align the content of your email and your subject line.


Also avoid subject lines that include RE: or FW:


These tend to trick the reader into thinking the email was part of another conversation, which doesn’t leave a positive feeling with subscribers.


Not including this text also gives you more room to work with in your subject line, which can be used to convey helpful and relevant information instead.


5. Including spelling or grammatical errors

Subject lines (or any other content in your email) with typos, misspelled words, and misplaced punctuation look unprofessional and can hurt your open rates.


Emails are an opportunity to establish your brand as a helpful source of information. Subject lines with spelling or syntax errors make a bad first impression, and undermine your ability to establish trust with your subscribers.


To optimise your email open rates, be sure to review your emails for grammar and spelling prior to hitting send. No one will take the time to read your email if the subject line is loaded with grammar mistakes, but basic copy editing can prevent these errors from slipping through the cracks.


Crafting subject lines that sweep subscribers off their feet…


The subject line is one of email’s most important components, so it’s important to get it right before you send your emails. And by avoiding the mistakes above, you’ll be well on your way towards improving your email engagement.


Do you have any subject line best practices that weren’t listed in this post?


I’d love to hear about it in the comments below!




Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.


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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  


I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 





Shame On Us. How Could We Let This Happen?

Ocean Plastic Pollution Is No Joke

Ocean Plastic Pollution?


Listen to the Podcast Episode here




My new course list building tornado is currently in production. Excited about the launch. I will keep you updated, though if you want little tasting plate straight away, then download the free eBook which has 27 Powerful Techniques For Growing Your Email List… fast!!!


Today’s episode is all about… well it’s abbreviated purposely and designed to agitate your brain. I want you to get angry… Though, before we get to that…


What ticked me off on holiday?


Ok, got to stop: Thanks for reaching out? I want you to pull me up on this if I ever say it…together we can do this.


Its super oily and slimy, sounds like someone I paid to read my tarot cards might say…It sounds clingy, insincere and way too false and flakey…It’s trying too hard to be your friend, and way too early in the conversation by the way to start… well, reaching out…


Can you please email me via my website at shortly to become and tell me if I need psychological assistance, or on the other hand, are you in agreeance with me on this one? What other kind of repetitive verbal battering is rumbling around inside your grey matter?


How about the: “So, here’s the thing…” pre-empting every second sentence. Overused people, and starting to make you sound bit one dimensional if you want to know the honest truth…


Now what really, really bothered me… (cue the sinister music.) I ‘m getting serious here folks…


As Marc Maron would say on his podcast show… What the Fuck??


Or as Mary Steenburgen said on Stepbrothers: What the Fuckin’ fuck? 


How many miles is it to the deepest part of the ocean?



I’m glad you asked. The deepest part of the ocean is in the Mariana Trench (sometimes called the Marianas Trench), located in the western Pacific Ocean. At its deepest part, it’s just less than 7 miles (6.831 miles / 10.994 km / 10,994 meters) deep.


How many marine animals are killed by plastic each year?


Around the world, an estimated one million birds and 100,000 marine mammals and sea turtles die each year when they become trapped in plastic or eat it, perhaps mistaking it for a tasty treat.


It is one of biggest threats to all whales and dolphins occurring throughout the world’s oceans.


How long does it take for a plastic bag to decompose in the ocean?


Plastic bags can take 20 years to decompose, plastic bottles up to 450 years, and fishing line, 600 years; but in fact, no one really knows how long plastics will remain in the ocean. With exposure to UV rays and the ocean environment, plastic just breaks down into smaller and smaller fragments.



Plastic rubbish will outweigh fish in the oceans by 2050 unless the world takes drastic action to recycle the material, a report has warned on the opening day of the World Economic Forum (WEF)


The share of leakage into the ocean is at least 8 million tones, equal to one garbage truck-full every minute, and research estimates that there are more than 150 million tones in the ocean today. 


If no action is taken, this is expected to increase to two [truck-full’s] per minute by 2030 and four per minute by 2050,” the report said, with packaging estimated to represent the largest share of the pollution.


In a business-as-usual scenario, the ocean is expected to contain one tone of plastic for every three tones of fish by 2025, and by 2050, more plastics than fish,” it said.


A sweeping change in the use of plastic packaging would require cooperation worldwide between consumer goods companies, plastic packaging producers, businesses involved in collection, cities, policymakers and other organisations, the report said.


It proposed creating an independent coordinating body for the initiative.


Rather than spend way too much time trying to convince their respective governments… I feel we need to approach this on a different tack. 


How about a company funded by Billionaires (hello Elon, Hey there Richard Branson, Good morning Bill Gates, Whats up Mark Zuckerberg, Warren Buffett, are you going to do anything? Can you spare a dime?


If we don’t address this now, and stop pretending it’s high on everyone’s agenda when it’s not, by 2050 you and me and those that follow us will be royally screwed.


Irreversible damage, again those two words: irreversible damage. Fuck the oceans and this planet dies…


So  Readers and listeners… I need your help. Can we do this I hear you asking? Well, of course we can…you and I, us, fellow human beings, we have a moral responsibility for those that follow us into this life to show them we actually care.


What can we do together? Start messaging me and give me your ideas. Please! If you’re not passionate about this cause, that’s okay, no judgement from Phil Adair. I promise.


If we can build a flotilla of gigantic catchment boats with equally gigantic sifting arms, that roam the ocean 24/7 powered contentiously by solar panels unmanned robotic rechargeable electric Tesla ships, I believe we can absolutely avoid the very real, possibility of global decline.


This is now our greatest ever challenge.

Yes, today was a diversion, though I feel a very necessary one.

The people we love the most are depending on us folks.That’s it.

Let’s do this. I’ll see you soon.

Further reading: 




Okay so that’s it folks, thanks for tuning in. I will be back next week with a new episode all designed to help your build your online business.


Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.


Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition



How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:


Download here >>






Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  


I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 





How To Get Stuff Done – Even When You’re Completely Overwhelmed!

Productivity Tips & Trips To Keep You On Track

Google AdWords with HotClicks Pay Per Click Online Marketing Sydney Web Psychology

Today’s post is all about the struggles of an internet marketer. Why we do what we do…. And how to maintain those productivity levels.


When we become dissatisfied change has to happen.


Luckily, I never miss the days I used to work in the office. I had great times with my colleagues, but those days feel well behind me, and I feel perfectly comfortable working alone now. There are a few things I’m glad I no longer have to be part of.  


As a full-time online marketer, I spend most of the day communicating with others by email or on online chat. I barely speak to anyone on the phone or face to face that I might forget my own voice one of these days…


But not everyone is like me. Those who are extroverts often crave for hangouts, and a lot of my fellow online entrepreneurs deliberately make time to meet up with friends for lunch to keep their sanity. And I do agree.


You need to have real conversations daily (not necessarily verbally), to ensure you’re not turning into a weirdo. 


I love working out – without my beach running surfing and gym exercise, I would definitely go crazy. If you don’t normally move around much, just getting out of the house to walk for 15 minutes should help circulate more oxygen in your blood stream, and release serotonin to motivate yourself.


Serotonin is something that your body naturally produces. They help you motivate big time, too.


Working from home means you can work whatever way you want. You can work in pyjamas, or on your bed with your laptop without creating a work environment. Sounds good, right? But there’s no motivation factor in that kind of “no boundary” working lifestyle.


Patience is the key to success particularly in online business. Being patient does not mean you have to be agitated or frustrated. Everyone has to fail at some point to be successful, and has to learn from mistakes.


Be patient and stay focused on your goals – that’s the way to motivate yourself for business.


How to avoid becoming paralyzed by too many ideas


If you are a creative, you most likely the type that has so many ideas.


While it may seem like a blessing, it often feels like a curse and that you aren’t actually moving or taking action. You feel scattered, confused and overwhelmed.


I am no stranger to the overwhelming sensation that too many ideas can bring.


I have loved this journey of starting my business so far, however sometimes I feel paralyzed and pulled too many directions. While it is an exciting place to be, it is best to develop a process to help tame those ideas, and avoid becoming paralyzed.


Here are a few ways to tame those ideas:


Keep a running list. Your notes are just for you, so don’t allow negativity to creep in! Be bold in your future goals.


If I get really invested in an idea up front, I like to get as specific as I can in the brainstorming phase. You can also reference these notes anytime you have a sudden hit of inspiration.


Don’t act too fast!


Though your new idea to open up a shop, start an e-course, or offer a new service seems great up front, I encourage you to take a bit of time to meditate on your new idea.


You want to give yourself enough time to do the research and develop a strategy to implement your new idea.


During this time, you can really hone in on the details of this project, as well as develop a marketing plan for it. This doesn’t have to be elaborate, but it helps to be strategic in building excitement over your new product/service/idea!


If you run your own business, chances are, you’re completely overwhelmed pretty much all the time. I know I am. 


Because no matter much you get done, it seems like your to-do list just grows longer and longer. There are blog posts to write, emails to respond to, social media posts to schedule, products to create.


You need to be organized, not overwhelmed.


Most overwhelm comes from feeling like you have so much to do that you can’t do it all. When your to-do list is swirling around in your head, it can feel like everything you need to get done gets bigger and more urgent by the minute.


The solution? Get your to-do list out of your head and onto paper.


Action, not anxiety!


Have you ever had one of those days where you feel super busy and stressed, but when you look back over your day, you don’t even know what you got done?


I get so caught up in feeling stressed about everything I have to do that I don’t actually do any of it.


I’ll have a project to start that feels so big and overwhelming that I never start it.


And then, like something out of a horror movie, the more I put off the project, the bigger and more overwhelming it becomes.


It’s a vicious cycle that only has one solution: action.


Just the simple act of starting- something, anything- helps you build the inertia you need to keep going. 


So when you’re feeling overwhelmed and stressed out, look at the list you made and just start. 


Progress, not perfection.


I struggle with this one every damn day and I know I’m not alone here. As creative entrepreneurs, we put our souls into our work, so of course everything we do should be perfect, right? Wrong.


Sometimes (ok, most of the time) perfection isn’t about quality work, it’s about ego. At least it is for me. I want my work to be perfect because I want to be perfect. Which is obviously impossible (not to mention insane.)


And when we get like that, when we obsess over formatting, or reread the same email seven times, or strain our eyes making sure our blog graphic is centered– it keeps us from doing the real, important work that we’re meant to do.


Choose progress, not perfection.


The next time you’re stuck in that obsessive cycle of making sure it’s absolutely perfect, ask yourself: Does this actually need to be perfect? Or does it just need to be done?


Some things do need to be perfect. When I’m proofreading a document before it goes to print for a client, then yes, it needs to be perfect. But if I’m honest with myself, the majority of my work doesn’t require that level of flawlessness, and I doubt much of yours does either.


So yes, it’s important that we care, deeply, about putting out quality work. But it’s worth the reminder: just because it’s not perfect, doesn’t mean it’s not good enough. 


And as I said last week: Progress = Happiness


What are your best productivity Tips and Tricks? What works for you?


Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series below.


Get Instant Access Here >>


7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition




How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:


Download here >>



Listen to my Podcast here >>




Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  


I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 






Email List Building 101: (27 Smart Strategies To Rapidly Build Your Email List)

Email List Building 101 (27 Smart Strategies To Rapidly Build Your Email List)


You know the saying “the money’s in the list.”


It’s the idea that the bigger your email list, the more power you have. I can testify that it’s 100 percent true.


When I first started out as a digital marketer, I had no list.


Nothing going on.


And as a result, I wasn’t making any progress.


Eventually, things changed. I figured out that a list is important.


Today, I have a list. A huge list.


It’s true. There is incredible power in the list!


Yes, you still need to have a great product and memorable branding. If you do, an email list will work like magic.


The problem is actually getting people on your email list. There are email marketing tactics out there, but not all of them work for everyone.


I hear it all the time from people with tiny email lists who are struggling to get new subscribers.


Many people are trying the usual tactics––an optimized signup form, an inviting CTA, a great lead magnet––and it just isn’t working.


If you’ve tried all the tricks in the book, then you need a new book….


That’s why I’m going to share with you some of my best tips for getting new email subscribers every single day.


It’s going to take some work, but if you make the effort, you’ll see some major results.


Get Started with Google AdWords HotClicks Pay Per Click Sydney


27 Killer Tips To Building Your Email List Fast!


Download The eBook Here >>


If you’re flat out and way too busy, confused maybe, or just feel you would like to get a professional to give you an obligation free quotation for your Google AdWords Campaigns, or online marketing in general, then contact me below:


Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney, NSW 2000





I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:










p.s. If you are a visual learner like me, subscribe to my YouTube channel I release a new marketing video every week.

Exhausted? 7 Ways to Boost Your Energy Levels

Exhausted? 7 Ways to Boost Your Energy Levels

If you find yourself feeling sluggish mid-afternoon, energy levels low, struggling to stay alert throughout the day, struggling with fatigue or just plain exhausted, then it’s time for a change!


Luckily, there are easy, affordable ways to banish tiredness and get a spring in your step once again


There’s no need to chug crazy canned concoctions or buckets of coffee to get through the day without a 3 p.m. slump.


Fatigue is often due to insufficient sleep, poor dietary habits, stress, or worry. Less commonly, it may be due to an underlying health problem.



  • Tiredness or sleepiness that is not relieved by rest 


  • Daily activities feel difficult or unduly tiring 


  • Low physical or psychological energy 


  • Decreased ability to perform physically. For example, muscles may tire easily, reflexes may be slow, and co-ordination may be affected 


  • Poor concentration and decision making 


  • Mood swings and irritability may occur 


  • Motivation may be low 


  • Fatigue that is accompanied by symptoms of dizziness; pale skin, lips, gums, nail beds and eyelid linings; rapid heartbeat; shortness of breath (especially when exercising); poor concentration; and/or reduced resistance to infection may indicate iron-deficiency anaemia.


Many cases of fatigue are related to lifestyle factors such as insufficient or excessive amounts of sleep, poor eating habits, high stress levels, a sedentary lifestyle or the abuse of drugs and alcohol.


Other lifestyle issues may include workplace stress, shift work, and long work hours.


Depression, bereavement, financial anxiety and other mental health problems may also lead to low energy states, as well as to mood swings, low motivation, and irritability.


In fact, psychological factors such as these may be involved in the majority of fatigue cases.


7 Ways to Boost Your Energy Levels



1. Stay Hydrated with Water and Electrolytes


Did you know that one of the first signs of dehydration is feeling tired or exhausted?


That’s right – not drinking enough water could be the reason your energy levels are lacking and you feel exhausted. Because our bodies are made up of mostly water, even small dips in H2O levels are enough to affect your metabolism.


Stay hydrated by making sure you’re drinking enough water and other fluids throughout the day. The Institute of Medicine suggests about 9 cups of fluids a day for women and 13 cups for men.


However a more accurate amount is take your body weight and divide it in half, then drink that many ounces per day, plus more if you workout, are really active, are pregnant, nursing, or are fighting an illness or disease.


If that sounds like a lot, remember that many foods, like fruits and vegetables, contain water as well.


If you have an intense workout, you might want to supplement water with a drink that helps replace the electrolytes your body is sweating out.


Forget sports drinks loaded with high fructose corn syrup and additives. Opt for coconut water or water naturally flavored with lemon and honey instead.


2. Daily Exercise


Exercise. You’ve heard it before, but exercise is one of the best ways to have more energy each day. I prefer to start the day with some exercise, sometime in the morning, and the rest of my day is always better. Even a brisk walk or jog is enough.


Are you wiped out after a tough workout? Take solace in the fact that incorporating regular exercise into your routine will actually boost energy levels.


Torching calories and engaging in physical activity sends oxygen and nutrients to your body’s cells, helping your heart and lungs work more efficiently and boosting energy levels.


And remember, you don’t need to run a marathon to get the benefits — moderate levels of your favorite fitness activity will reap energy benefits, too.


3. Limit alcohol

One of the best hedges against the midafternoon slump is to avoid drinking alcohol at lunch. The sedative effect of alcohol is especially strong at midday.


Similarly, avoid a five o’clock cocktail if you want to have energy in the evening. If you’re going to drink, do so in moderation at a time when you don’t mind having your energy wind down.


4. More sleep


This is obvious, but most people don’t get enough sleep, so it had to be said. If you’re tired all the time, it’s possible that you need more sleep.


Shoot for 7-8 hours. Longer than 9 hours and you might actually feel more tired. If you have trouble falling asleep, turn off the computer, wind down by reading and flossing and washing up, then lay down, close your eyes, and start picturing your entire day (that just passed) in the smallest detail, from the moment you woke up. I usually fall alseep within a few minutes.


5. Find your body’s rhythm

It’s not possible to have high energy levels all day long — we all have a dip sometime.


It’s a good idea to pay attention to your energy levels and do your most important work when you have the energy, and do more routine work (or rest) when you normally have a dip.


Use the dip to schedule a nap or exercise or a tea break.


6. Diet

  • Stick to a nutritious diet based on plenty of fresh fruit and vegetables, daily serves of lean protein, and complex carbohydrates such as legumes and grains.


  • Don’t skip meals, especially breakfast, which helps maintain blood sugar balance, and is essential for sustained energy levels throughout the day. Choose a breakfast based on whole grains, such as natural muesli with low-fat milk and chopped fruit.


  • In addition, eating a combination of protein and complex carbohydrates at lunchtime may help you avoid a mid-afternoon energy slump. Examples include a chicken and salad sandwich made with wholegrain bread, chickpea curry with brown rice, and tuna and vegetables with wholegrain pasta.


  • Rather than three large meals, eat six smaller meals and snacks throughout the day to sustain your energy levels and balance your blood sugar.  


  • Avoid foods high in fat, sugar, or salt.


  • Iron from vegetarian sources is not as easily absorbed as iron from meat. Spinach and other leafy green vegetables, legumes and whole grains are important vegetarian sources of iron, along with enriched breads and cereals. Always combine iron-containing foods with foods rich in vitamin C (such as citrus and other fruit, capsicum and broccoli ) in order to improve your body’s absorption of iron. 


7. Rest

Take a break from your computer or workstation every few hours, and use that time to move around, stretch and have a glass of water. Avoid working long hours.


Schedule regular periods of activities that you find relaxing. This can mean anything from walking the dog to watching a funny movie or going out to dinner with friends.


Massage is also of benefit, and as well as being relaxing can help to improve your sleep and relieve muscle tension.


Learning to relax can improve stress levels and have additional benefits for restful sleep. Techniques worth trying include meditation and yoga. 


Important note:

Persistent or excessive fatigue should be investigated by your doctor so that any underlying medical or psychological causes can be treated appropriately.


What are you best tips for boosting your energy levels? Am I missing anything here?



If you enjoyed this content, then view my AdWords [FREE] Video Training series right here:


Learn what NOT to do… and what’s working now!


Learn fantastic tips and tricks to build your business online. Fast!



Website With Few Results? When Was The Last Time You Gave Your Website Some Love?


Making your text much more engaging and captivating is actually one of the quickest and highest-impact ways to improve your website conversions and sales.


It doesn’t matter how good your website looks if your text doesn’t sizzle and captivate – your visitors won’t be excited to learn more and will bounce often – meaning many lost sales for you!


If you’re flat out and way too busy, confused maybe, or just feel you would like to get a professional to give you an obligation free quotation for your Google AdWords Campaigns, or online marketing in general, then contact me below:


Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney, NSW 2000





I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:










p.s. If you are a visual learner like me, subscribe to my YouTube channel.


I release a new marketing video every week.