7 Super-Actionable Ways to Get Back on Track…

(After You've Messed Up!)



7 Super-Actionable Ways to Get Back on Track (After You’ve Messed Up!)

A couple of weeks ago you felt like you were on your “A” game.

 

Working out 3 to 5 days a week, eating  a clean healthy diet, meeting targets in your professional work, sleeping well and waking up early in the morning—motivated and pumped to take on any challenge thrown at you during the day.

But then, in a moment of weakness, you messed up and went on a binge. It seems like your old bad habits are beginning to come back into your life again.

For whatever reason—a holiday, relationship breakup, illness, injury and so on—you fell off your diet plan, skipped workouts, fell behind in the quality of your work and lost the motivation to take good care of your life.

Now you’re stuck in a downward spiral of negativity because it seems like all the progress you’ve made may be ruined.

If you can relate to this scenario, you know how tough it can be to get back on track after you messed up.

But, it is possible!

Here are some very effective and powerful strategies that will help you get back on track today…

Resources mentioned in this episode:

 eSCAPE: The 4 Stages of Becoming A Successful Entrepreneur

by Anik Singal

 

 

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

 

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

7 Very Powerful Ways To Create A Trustworthy Brand For Your Online Business



We all know that trust is a vital element to business. Potential customers need to feel they can trust the company they are doing business with, and this factor gives companies the edge over their peers.

When researching a service provider, a company may trawl through ten or twenty businesses online who all essentially offer the same service or product.

If your company can convey the impression of a trustworthy brand, it is statistically more likely to be chosen. It is said that if a customer has a bad experience with a company they will tell 10 people about it.

If they have a good experience they are likely to tell one. Due to this, making your company stand out as a trustworthy brand can avoid negative feedback and a bad customer perception.

Here are 7 things you can do to make your online business look legitimate and trustworthy online:

1. Don’t use generic templates for your website

It’s important to keep a unique edge to your brand in order to stand out. When meeting a person, we make a judgement on them within three seconds. Imagine this is the same philosophy when someone views your website. It needs to stand out, for all the right reasons.

If you use a generic template like Wix or Squarespace, it shows a lack of imagination and effort. Developing a unique style that is memorable is a useful way to keep your name in the forefront of a customer’s mind. This doesn’t mean a site full of plug-ins and gimmicks, but one that gives concise and helpful information to a customer in a unique and user friendly way.

 

2. Provide social proof via testimonials

People believe people. They may distrust your business by default as there are definitely professions out there that people are unfairly prejudiced against. If you can provide authentic customer reviews which convey the trustworthiness of your brand, as well as excellent products, it will give reassurance and confidence to your potential customer.

 

3. Create a helpful, rich and value-based content resource

You want people to buy your products or services. That is essentially why you have a website, as a shop window to your business. You also need to give a deep insight into what you are offering the customer, and this does not just mean the product or service. This means selling your online brand not just as a product, but as a brand. 

It is your job to draw the customer in and give them a reason to believe you are a trustworthy brand. Fill them with confidence that you provide an excellent service, are customer focused and that they matter to you. 

Give away your best content…

 

4. Make it easy for customers/prospects to reach you

When a customer decides to commit to your brand, they need to be able to reach you in the format they choose. Contact information needs to be displayed clearly and offer a variety of media of contact. You need to offer phone, skype, email, social media and your business address. 

In addition to this, make sure there is a realistic timeframe given on your site as to when the customer will hear back from you. Have phones diverted to mobiles if you are on the move. If there is an online contact form on your site, give a clear impression of when a customer may expect to hear back from you.

You will lose business if customers have the impression that their business is not important enough to them to return a phone call. They will assume that this is your attitude in business as well and this does nothing to building the impression of a trustworthy brand.

5. Regularly update your website

Keeping your website regularly updated is vital as a staid, boring old fashioned site gives the impression of an old fashioned online brand. Keep the website full of new information. For example, if your industry has big stories in the news, add links or reviews of these stories on a blog. If you have introduced a new product, add it to the site as soon as possible.

Keep an eye on the styling of your website. Create an online brand that is modern, sleek and has the same feeling as your business. Make sure there is no out of date information and remove anything that is no longer relevant.

If a customer can see that you have not updated the site for a while, it does not create a dynamic impression. Creating a trustworthy brand involves making the customer feel that you care about their business, so you will care about them.

 

6. Stay active on social media platforms

Social media is a massive marketing tool in today’s business world. Get active on as many platforms as you can. Make sure these are regularly updated as well as your site. It will help your online branding if a customer feels you are a presence on social media. Many people use social media many times a day, and you need to fit into the way your customer thinks and works.

If you are in a business that targets 30-40 year-olds for example, you may get most of your business as a result of being seen on Facebook or Instagram. Do not dismiss social media as an add-on, make it a focal point of building your online brand.

 

7. Show reviews and encourage your customers to post reviews

Make sure you show your customers what you have done and that you have satisfied customers. However, it’s easy for people to assume the reviews might be fake. It’s advisable you offer a way for your customers to submit their feedback/testimony about their experience with your product or service. This reassures your prospects about the authenticity of the reviews and testimonials submitted on your website.

Posting real reviews, with names and locations, pictures constitutes to an effective trust element. Let them read case studies of work in your industry or work you have done and encourage them to give feedback. Make them feel their views are important to the business.

 

Conclusion

Follow these suggestions, take your focus off the product and how wonderful it is, and put it on your customer. That is the essence of creating a trustworthy online brand.

 

Resources mentioned in this episode:

The Millionaire Fastlane by MJ De Marco

 

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

 

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

p.s. If you enjoyed this, you might also like:

Best, Phil

5 Morning Rituals Of Highly Successful People



As humans we are meant to be creators and makers. It is in our DNA. One of the biggest challenges though is just starting. Beginning! Because things get in the way as the day progresses.

These include distractions, overcoming negative emotions and other people’s demands on your time are just a few.

Some people start their morning in chaos, wake up late and plunge into the day. Dash out the door. No set routines or rituals.

That approach to life is a recipe for failure. Successful people have morning success routines that set them up to thrive and flourish.

Why are these morning success routines important?

Willpower has been shown to be finite according to Kelly McConigal, PhD and author of “The Willpower Instinct”.

According to her research we only so much of it and and it runs out as we use it.

So starting your day and applying it to what is important can be the difference between success and failure.

But routines can also help you with the following. They keep you moving forward despite how you’re feeling.

Nourish your mind and spirit. Give your body the energy it needs to get through the day and thrive.

This builds resilience and allows you to flourish and anchors you. You can start without thinking, and not worrying about how you’re feeling. Morning success routines will sustain you when tough times show up.

And we all know that they will.

Resources mentioned in this episode: 

Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts!

Listen to the full episode now >>

⠀⠀

 

p.s. If you enjoyed this, you might also like:

Best, Phil

 

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

 

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

Like this post? Why not Pin it!

What Does It Take To Be An Entrepreneur? Grayson Lafrenz Interview



What does it take to be an Entrepreneur? In today’s episode, you will learn from one of the industry’s top performers on how to build a business from the ground up in a smart and sustainable way.

Grayson shares the unexpected path that led him into the business, how he found his niche and the winning strategies that helped his business become one of the fastest growing businesses in San Diego. 

Grayson Lafrenz is the CEO of Power Digital Marketing, an online internet marketing agency that helps businesses scale and drive revenue through digital marketing. 

Over the past 5 years, he has grown the company from a team of three to a team of 60 plus. 

Power Digital has been named San Diego’s Healthiest Company, Fastest Growing, and mentioned on the Inc 500 Companies & Best Places to Work. On this episode of The Online Marketing Strategies Show, Grayson walks us through his entrepreneurial journey and shares how he’s been able to rapidly grow his company.

He’s barely 30 years old, and has built a business that is now nearing $20 million in revenue! 

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts!

Listen to the full episode now >>

⠀⠀

 

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

p.s. If you enjoyed this, you might also like:

Best, Phil

What Is A Sales Funnel? Why Do I Need One?



What’s a Sales Funnel?

A sales funnel is simply a series of emails and content that lead your new email subscribers from casual readers into raving fans and then excited customers.

A funnel can be made up of webinars, emails, video content, or any other kind of content that you feel comfortable producing.

New visitors move through your funnel, get introduced to you and your product, and are educated, given tons of value and pitched with strategic marketing messages throughout the process.

This concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight.

In fact, there are skilled practitioners who have built a career around implementing this single concept in business.  

At the top of that funnel, some substance is poured in, which filters down towards one finite destination.

In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will re-emerge out from the other end. 

Resources mentioned in this episode:

ClickFunnels is a click based software, that you can use to easily create series of webpages that people have to navigate through in order to purchase a product, or join an email list, or a webinar, and you don’t need to know a single line of code. 

ClickFunnels can build the entire funnel for you in just a few clicks. Saves both time and money.

Learn More >>

14-day free trial 

 

Influence: The Psychology of Persuasion by Robert Cialdini

Learn more >>

 

What Is Bulletproof Coffee? The Official Way To Make It 

Learn more >>

 

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Russell Brunson

Learn More >>

 

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

 

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

p.s. If you enjoyed this, you might also like:

11 Killer “Strategies” For Staying Motivated



11 Killer Strategies for Staying Motivated

How badly do you want to achieve your goals? How much are you willing to sacrifice in the short term to gain in the long term? Are you motivated enough to keep pushing, even when times seem bleak and all hope might be lost?

Are you willing to give it all up just so that you can live a life on your own terms? 

Okay, so maybe that sounds a little bit extreme. Though motivation is a serious subject. People that want to achieve their goals know that a large part of their chances for success boil down to their ability to get and stay motivated consistently.

When you lose your motivation, you lose the ability to achieve your goals.

Staying motivated is partly the secret to success. It’s not the whole formula, but a large part of it rests on the shoulders of motivation.

No matter what goals we set or how detailed our plans might be, if we can’t find the motivation to take massive and consistent action, success is largely fleeting.

But, when we can stay motivated and push through, breaking the bad habits that tend to hold us back, literally, anything is possible.

Here are 11 motivational strategies to help push you push through to achieving your goals.

Mentioned in this episode: Shoe Dog: A Memoir by the Creator of NIKE Phil Knight

 

Listen to the full episode now >>

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Resources mentioned in this episode: (for designing your lead magnet!) 

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

 

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

p.s. If you enjoyed this, you might also like:

 

How To Create An Irresistible Lead Magnet



 

So what is a Lead Magnet?

Why should I give my valuable content away for free?

Now, maybe you’ve heard the term lead magnet and wondered what it is. Maybe you’ve heard them called freebies, giveaways, value offers, or a bunch of other terms. The bottom line is that they are a crucial part of your marketing mix.

A lead magnet is something extremely worthwhile that builds value and builds trust between you and your prospect. A lot of online business owners struggle with knowing whether or not the free content that they’re giving away to their audience is too much.

There is no such thing as too much. One of my favorite quotes is from Zig Ziglar who said: 

“You can have everything in life you want. If you will just help enough other people get what they want.”

I think this quote really says it all.

When you can provide your audience with valuable content, when you can give it away to them for free, then there’s always a higher level of content or additional benefits they’ll be willing to pay for. It’s about giving away valuable content for free that helps them solve a problem or pain point that they have. In doing so, you’ll be building trust, authority, and credibility with audience, and now we’re getting to know the type of value you have to offer.

The goal is to make your lead magnet so good that your audience can’t resist signing up to get it. 

When you master lead magnets, you pretty much have superpowers to grow your business as fast as you want and this almost always has to be a middle step that involves building trust and following up your prospects until they are ready to buy, and that is where your lead magnet comes in.

Listen to the full episode now >>

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

 

Resources mentioned in this episode: (for designing your lead magnet!)

https://www.upwork.com/

https://www.fiverr.com/

https://99designs.com.au/

https://www.freelancer.com/

 

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

 

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

 

p.s. If you enjoyed this, you might also like:

Best, Phil

 

 

How to Write a Blog Post (That Actually Gets Read)

Blogging is definitely not for the faint of heart. It’s a real war to get your ideas the attention they deserve. Your enemy is the dizzying array of online distractions that constantly distracts your readers. But none of that stuff matters if you’re not crafting like a pro to begin with.

So before you venture any further down the blogging rabbit hole, you better make sure you know how to write like a pro. Skip that step, and nothing can save you. Your battle is lost.

The good news is, writing effective blog posts is a skill you can learn. And it’s one you must learn.

You have powerful ideas that can transform readers lives. Those ideas are worth fighting for.

Listen to the full episode now >>

⠀⠀

 

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

9 Very Famous People Who Will Inspire You To Never Give Up



“Never give up.” It’s probably one of the most clichéd phrases you’ll hear as you’re building your career. But there’s a reason these sayings are clichés. You never know when success really does lie around the next corner.

Not everyone who’s on top today got there with success after success. More often than not, those who history best remembers were faced with numerous obstacles that forced them to work harder and show more determination than others.

Next time you’re feeling down about your failures in life, keep these  famous people in mind and remind yourself that sometimes failure is just the first step towards success.

All these folks are now household names, but they didn’t become one easily. Some lived in their cars, others suffered family abuse, and almost all encountered rejection after rejection professionally and personally before finally landing a foot in the door.

Listen to the podcast episode here >>

Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

p.s. If you enjoyed this, you might also like:

Best, Phil

 

9 Things To Do If You Want to Be Unstoppable



A lot of people are good at what they do. Some are even elite. A select few are completely unstoppable.

Those who are unstoppable are in their own world. They don’t compete with anyone but themselves. You never know what they will do?only that you will be forced to respond. Even though they don’t compete with you, they make you compete with them.

Are you unstoppable? By the end of this podcast you will be.

Listen to the full episode now >>

⠀⠀

 

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

 

p.s. If you enjoyed this, you might also like:

Best, Phil