How To Promote & Profit From Google AdWords In 2017

How To Promote & Profit From Google AdWords In 2017

I have some cool stuff to help you and I wanted to send you the first video today in a FREE 3-part video series ALL designed to help you create, promote & profit from Google AdWords in 2017

I hope you enjoy (and more importantly learn a TON) from the first video in the series which you can join here:

“Split-Testing” Your Ads For Real Success With Google AdWords

In the video I reveal the exact process I used to build my own hugely successful Google AdWords Campaigns.

And these steps you can steal and use right away.

I remember when I started my Google AdWords journey, I had a NO IDEA what the heck I was doing… and in less than a year I was generating big time income (despite a “small budget to begin with”… I’ll explain more about that later.)

If I could do it, you definitely can too.

Enjoy the free training,








I hope this post helped.

Learn what NOT to do… and what’s working now!



Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney, NSW 2000



I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:






4 Key Reasons Local Businesses Fail When Using Google AdWords

4 Key Reasons Local Businesses Fail When Using Google AdWords

You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. Good, let them! That just means there’ll be less competition for you.

AdWords does get a bad rap in many circles, and while clicks are expensive for most people and the interface complex, most of the time when advertisers get bad results, they only have themselves (or those they hire to manage their campaigns) to blame.

There are four main reasons local businesses fail with Google AdWords. Let’s cover them briefly here so you know what you’re in for.


  1. No landing page or an awful landing page.

The first page a visitor to your site lands on after clicking on your Google ad is called the landing page. A landing page is an essential part of your AdWords campaign, and a good one can instantly double your leads from AdWords (without spending a cent more on clicks.)

Not having a dedicated, high-converting landing page is a huge mistake. Based on experience, we estimate the typical local business website converts somewhere around 5 percent. On the other hand, a better-designed landing page can easily convert at 10 percent to 20 percent.

Even if we assume it just converts on the low end — around 10 percent — versus the 5 percent for the typical website, you’d double the amount of leads you get for the same money spent.

That means for every $1,000 you spend, instead of getting 10 leads, you’re now getting 20. That difference could literally make or break your month or year.


2. Horrible ads with low clickthrough rates.


Most Google ads say basically the same thing. (And, quite frankly, they’re not all that compelling in the way they say it.)

As with landing pages, a high-converting Google ad with a high clickthrough rate (CTR) can also instantly double your leads. And the best part is that Google rewards you for having high-converting ads. So not only will doubling your CTR get you twice as many potential leads, but you can also end up paying a lot less per click.

That’s because Google has an algorithm known as Quality Score that determines how much you pay for clicks. In AdWords, just because you bid the most for a keyword doesn’t guarantee your ad will show up in the top position. Google rewards relevancy. And if you can show Google your ad is more relevant than your competitors (and CTR is the number-one factor used to determine relevancy), you can end up ranking higher than your competitors, yet pay less per click than they do.


  1. No conversion or call tracking.


We’ve seen that 60 percent to 70 percent of the leads for local businesses come in the form of a phone call. Furthermore, phone call leads tend to be higher-quality leads because someone who’s really a hot lead is most likely going to pick up the phone and call rather than just submit the information through a form on your website.

If you’re not tracking call conversion, then you’re missing out on not only 60 percent to 70 percent of your leads, but also your hottest leads. Not tracking call conversions also means you’re not going to be able to optimize your AdWords campaign well. You can throw a ton of money away on bad clicks if you’re not tracking calls and have the data that shows you which keywords and ads are making the phone ring and which ones are not.


  1. Poor campaign structure.


With all the AdWords books, articles, and training courses available, it’s somewhat surprising we even have to mention this. However, we still see AdWords campaigns every week that are set up poorly (many times by agencies that should know better) and don’t even adhere to basic best practices.

One example of poor campaign structure is a single campaign that runs on both Search and Display Networks. Search and Display are two utterly different beasts, and they should never be lumped together in a single campaign (in fact, I urge you to avoid using the Display Network to advertise your local business, until you develop strong AdWords skills and seek additional training).

Other examples include only having one ad group, having too many keywords, and going too broad with the keywords in your campaign.

AdWords may not work all the time for every local business – there are some situations where due to high click costs, budgets, internal sales problems, or other issues that even a well-structured AdWords campaign won’t generate a high enough ROI.

However, in my experience, that’s the exception much more often than the rule.


Okay, hope you really enjoyed this week’s post. Here’s a link to my free video training series on Google AdWords

It Will Really Help You Create, Promote & Profit from your own Google AdWords Campaigns.

Follow along and take notes as I show you the one critical strategy you need to know to launch you own online business.

Instant Access Here!

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If you’re flat out and way too busy, confused maybe, or just feel you would like to get a professional to give you an obligation free quotation for your Google AdWords Campaigns, then contact me below:

Phil Adair Mob: 0410 445 717
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney, NSW 2000
Ph: 1300 553 932

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:




How Do I Optimise My Website’s Copy?

How Do I Optimise My Website’s Copy?

It doesn’t need to be that complicated…


So how do you optimise your website copy to ensure it’s quick and easy to digest?

The best way to optimise your content is to:

Break up your content with images.


Use bullets and numbered lists to explain your points, include quotes to demonstrate authority and start your content summarising the points.

This quickly lets your readers determine if they want to go from scanning to reading.


Hot Tip! Measuring page views is a thing of the past. Engagement or visitor to engagement is the most important metric.


Use Short Sentences/Paragraphs

  • Short sentences seem like less of a commitment they seem less overwhelming.
  • Simple sentences void of any complicated structures have the same impact.
  • As a rule of thumb, there should be no more than 80 characters per line. Short paragraphs (3-4 lines, maximum) make scanning easier. Big blocks of text are daunting.

Subheadings / Content Blocks

  • Subheadings, much like they do in an article, help sort and organise copy.
  • Use descriptive subheadings, not vague or clever headlines.
  • On a long page, use different background colors and images to show a separation between sections (e.g. how it works and testimonials.)


Clear Font

  • Large font is easier to read, so try 14-16px at least.
  • The more space there is between two lines of text, the easier it’ll be to read / scan. Aim for a 24px space.
  • Contrast is key. Black font on a white background has high contrast, making it easier to read. Light grey text on a white background or a dark grey background has less contrast, making it more difficult to read. Sans serif is easier to read online.



  • Fluency is essentially the measure of how easy it is to think about something. As humans, we prefer to think about things that are easy to think about.
  • High cognitive fluency means something is easy to think about, meaning people will be more willing to engage with the copy
  • Use words and phrases that are familiar to your audience.
  • Write the way most people speak… simply and concisely.
  • Use basic words and simplify your concepts.
  • Be aware of the jargon and “industry speak” you use. Avoid bringing that into your copy unless you’re specifically looking to attract people as familiar with the industry as you are.

Readability is the ease with which a reader can understand a written text. The readability of a particular text depends on content (for example, the complexity of its vocabulary and syntax) and typography (for example, its font size, line height, and line length).



  • Use short sentences and paragraphs so that you don’t make you copy seem more daunting than it really is.
  • Use subheadings and content blocks to separate and organise your copy.
  • Use large, sans serif font in a colour that contrasts your background.
  • Write simply and concisely so that your copy is easy to think about.

You should always ensure your copy is…

Legible – People can recognise individual characters in your copy.

Readable – People can easily understand the text.

Comprehensible – People can process and grasp the meaning behind your copy.


Learn more about how to make your website really “pop” and fully engage your customers!


















Thinking about updating your site or getting a completely new one?

 I hope this post helped.

If you’re time poor, confused or just feel you would like to get a professional to give you an obligation free quotation for your site, then contact me below:


Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

 428 George Street, Sydney, NSW 2000