Email List Building 101: 27 Smart Strategies To Rapidly Build Your Email List

Email List Building 101 (27 Smart Strategies To Rapidly Build Your Email List)

You know the saying “the money’s in the list.” It’s the idea that the bigger your email list, the more power you have. I can testify that it’s 100 percent true. When I first started out as a digital marketer, I had no list.

Nothing going on. And as a result, I wasn’t making any progress. Eventually, things changed. I figured out that a list is important. Today, I have a list. A huge list. It’s true. There is incredible power in the list! Yes, you still need to have a great product and memorable branding. If you do, an email list will work like magic.

The problem is actually getting people on your email list. There are email marketing tactics out there, but not all of them work for everyone. I hear it all the time from people with tiny email lists who are struggling to get new subscribers. Many people are trying the usual tactics––an optimised signup form, an inviting CTA, a great lead magnet––and it just isn’t working.

If you’ve tried all the tricks in the book, then you need a new book… That’s why I’m going to share with you some of my best tips for getting new email subscribers every single day. It’s going to take some work, but if you make the effort, you’ll see some major results.

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

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About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

AdWords Secret Hacks Revealed: Killer AdWords Tips & Why They’ll Crush Your Competition

AdWords Secret Hacks Revealed!

Killer AdWords Tips & Why They’ll Crush Your Competition…

Download here >>

 

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

The Total Landing Page Makeover

 

Hi there, and welcome to “The Total Landing Page Makeover: A Proven Plan For Online Success.” I’m very excited about sharing these tips and tricks with you. I promise that if you apply these tried and tested principles I’ve put together for you in this eBook, to your own online marketing, you will see improvements in your bottom line that you didn’t dare hope for!

The methods explained here will help you create compelling landing pages that will differentiate your business from the others out there. Download the eBook now. Find out how, and get started.

Advertisers have it tough. Whether you’re a small business owner getting started, or an established player in online advertising, getting your message out there has never been more competitive. The good news? For advertisers who know what they’re doing, it has never been more lucrative either.

 

 

In today’s world, there are thousands of advertisers making a great living from having created well-structured landing pages. There are also tens of thousands making enough money to pay off some bills, or pay for their holiday, or maybe buy that new car. But for those of you just getting started, or for those of you who are struggling to get of the ground, these figures are really meaningless.

The only thing that matters is what YOU can do to take charge of your own destiny. The methods explained in this book will help you create compelling pages that will differentiate your business from the others out there.

Conclusion: How are your landing pages working at engaging your customers? What tips and tricks have you applied that has created positive results for your business? Join the conversation below!

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

More AdWords Secret Hacks Revealed: Killer Google AdWords Tips & Why They’ll Crush Your Competition (2017)

 

If you’re like most of my readers, you’re a business owner, a high-achiever. You are committed to winning at work, and – equally important – succeeding online. You strive to grow, get better, and reach your potential. But sometimes things keep getting in the way with your marketing efforts: There just seems to be too much to do and too little time.

Does This Sound Like You?

  • Do you feel as if managing your online marketing is coming at you faster than you can handle it?
  • Do you fear the important things – like getting more customers, are falling through the cracks?

 

If so, you’re not alone. All of us have felt this way. I know what it feels like to be in over your head with your online marketing. For years, I too, struggled to make sense of how to “connect the dots” and make it all come together and succeed with my own digital marketing efforts. I have faced the reality that there’s always more to do than there is time. But I also realised the answer isn’t simply to get more done. The answer is to get the right things done.

Welcome to “More AdWords Secret Hacks Revealed.”

Download it here

Killer Google AdWords Tips & Why They’ll Crush Your Competition…

 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

21 Killer Tips to Increase Traffic to Your Website

Revealed: How To Get More Visitors To Your Site

 

p.s. Listen to my podcast episode on “21 Killer Tips to Increase Traffic to Your Website”   here >>

If you ask a marketer or business owner what they’d like most in the world, they’ll almost always tell you “more customers.”

 

What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic to you your website. We’re going to look at 21 of them, including several ways to boost site traffic for FREE.

 

1. Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people.

 

Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

 

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high rating keywords as part of your paid search strategy. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

 

2. Social Media

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content.

 

Twitter is ideal for short, snappy (and tempting) links, whereas Google promotion can help your site show up in personalised search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. 

3. Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers.

 

Intersperse shorter, news-based blog posts with long form content as well as video, infographics and data-driven pieces to create maximum impact.

 

4. Craft Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing.

 

For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

 

5. Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimising your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text?

 

Are you creating internal links to new content? What about meta descriptions? Optimizing for on page SEO doesn’t have to take ages, and it could help boost your organic traffic.

 

 

6. Target Those Long-Tail Keywords

Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

 

Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can boost your website traffic and help build your brand at the same time.

 

Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

 

7. Invite Others to Guest Blog on Your Site

Guest blogging is definitely a two-way street. In addition to posting content to other people’s blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality content without spammy links, because Google is really cracking way down on low-quality guest blogging.

 

Increase traffic to your website referral link analytics data

8. Go After Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious process), create clickable and shareable content that just begs to be linked to.

 

take action

9. Always Post Your Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis.

 

Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

10. Use Internal Linking

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links.

 

This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

11. Interview Those Industry Thought Leaders

You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

 

12. Use Email Marketing

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business.

 

Also, don’t overlook the power of word of mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

 

13. Make Sure Your Site is Responsive

Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Always ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

 

14. Make Sure Your Site is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as optimised as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

 

15.  Create a Sense of Community

People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions.

 

16. Make Yourself Heard in The Comment Sections

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation?

 

Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site.

 

Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.

17. Look At Your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

 

18. Get Active on Social Media

It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

19. Post Your Content to Sites Like Quora and Reddit

Firstly, don’t spam Quora, Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Quora and Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

20. Use Video into Your Content Strategy

 

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

 

21. Research Your Competition

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts.

If you’ve got your own tips for increasing traffic to your website, I’d love to hear them.

 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

7 Expert Tips To Generate B2B Leads That Actually Work

Google AdWords is a superb way to generate quality leads for Business to Business –

as long as you set it up correctly to begin with…

Early Warning Bell: Don’t be fooled. Some of these principles will seem like fundamentals – Clearly obvious must do’s.

The reason that I’m giving them kudos here is that they deserve it and are often overlooked. Without applying the correct strategies from the get-go, your campaigns will only ever be average.

 

1.Your only goal: To generate as much business from your advertising budget – enabling you to achieve superb and ongoing results.

 

If you apply these principles and stay committed to monitoring them regularly, you will stand head and shoulders above the rest of the pack.

 

As Google love to tell you in their marketing blurbs, you don’t necessarily have to spend a fortune on AdWords to get a lot more oomph out of your pay-per-click advertising.

 

Still, even if you have the smallest of daily budgets, you have an obligation to yourself and your business to make sure your money is not being wasted. You also want to ensure that the “right” people are clicking on your AdWords campaigns.

 

By using Google AdWords correctly, you appear in the sponsored listings (these are displayed above and alongside the organic listings that also appear on the page.)

 

Again, this may sound expensive, though if managed properly, the money you spend can be very reasonable – taking your business or your brand into achieving real visibility and pulling in the targeted traffic that you need for true online success.

 

2. The Benefits Of Google AdWords

  • Reach 90% of online users instantly
  • Gain instant positioning for your business
  • Control your spend with a daily budget
  • Ability to split test ads to maximise their efficiency
  • Decide exactly which pages to take you, searchers, too
  • Focus your targeting on specific countries or areas
  • Create and, therefore, manage your ads

 

I know how challenging and daunting Google AdWords can be, not just for the uninitiated, though even for the seasoned pros out there.

 

Professional advertisers who never stop looking for ways of staying ahead of the curve. Always looking to gain maximum exposure for their online advertising.

But the good news is: It doesn’t have to be intimidating – if you don’t let it! Organising your account allows you to better serve the right ads to the right customers, and it allows you to better track the effectiveness of your advertising efforts.

 

When people are searching online and they type a word or phrase, they’re looking for information that’s closely tied to those words. For example, if Dave types digital cameras and he sees an ad for Camera tripods, he probably won’t click the ad.

 

To show ads that are relevant to the searches of people you’re trying to reach, bundle related ads together with related keywords into an ad group.

 

3. Make Sure You Get Found Online When Customers Are Performing A Search

 

AdWords is where you want your business to be when customers do a Google search for your products or services. You’ll get fast results. With a well-managed AdWords marketing campaign, your business will move to the top of Google Search results.

 

You’ll experience increased website traffic immediately. And best of all—the customers who visit your site are those most likely to buy because they are searching for your products and services based on your targeted ads.

AdWords advertising isn’t free, though it can be very cost effective. You control the budget and decide where your ads appear — locally, regionally, and nationally.

 

There are no surprise costs. You only pay when someone clicks on your ad. You decide how much each click is worth and how much you want to spend each month.

 

You’ll know when an ad results in a sale and how many new customers you obtain from your AdWords campaign. You’ll know exactly where those new customers come from and what they do when they visit your website.

 

 

 

 

 

 

 

 

 

 

 

 

That’s because AdWords has Google Analytics built in. Together, these two powerful tools provide an incredible wealth of statistics and data to make your website more profitable.

 

AdWords gives you the information you need to maximise your return on investment and grow your business. Many business owners don’t have the time or the expertise to make the most of AdWords. They feel their time is better spent running their business.

 

“Why use AdWords” and “Does Google AdWords Work?” are pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them.

 

AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.

 

 

 

 

 

 

 

 

 

 

4. Organise Your Ad Groups

Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable ROI.

 

A common method for organising an AdWords account is to organise with a category or business goal in mind. For many businesses, the way your website is structured is a good place to start, where each ad group representing a different page or category on your site.

 

Ad groups can help ensure that your ads are relevant to your keywords. For example, for your camera campaign, you may want to create separate ads for digital cameras and compact cameras.

 

You can create ad groups for each type of camera, each with its own set of focused, relevant keywords. For example if it was a television campaign, you can also create an ad group for each type of television you sell, such as flat screen and plasma TVs.

 

You can also set prices for individual keywords within the ad group.

 

5. How To Create An Ad Group:

• Sign in to your AdWords account.

• Click the Campaigns tab.

• Under All campaigns, click the name of the campaign that you’d like to add an ad group to.

• Click the Ad group’s tab.

• Click the + Ad group button.

On the “Create ad group” page that appears, follow the instructions to complete your new ad group (you’ll be given the chance to create an initial ad and its keywords).

Click Save ad group.

 

For instance, you are selling surfboards for both men and women. You set two different campaigns, one for men’s surf -boards and the other for women’s surfboards.

 

Let’s name them Men’s Surfboard Campaign and Women’s Surfboard Campaign. You have beginner’s surfboards, Intermediate Surfboards and Performance Surfboards for both men and women.

 

 

Now you create 3 ad groups based on these categories (Beginners, Intermediate and Performance) in both the campaigns.

Let’s name these 6 ad groups as:

• Men’s Beginners Surfboards
• Men’s Intermediate Surfboards
• Men’s Performance Surfboards

• Women’s Beginners Surfboards
• Women’s Intermediate Surfboards
• Women’s Performance Surfboards

• Now you have 6 ad groups, each of them has two key components, ads, and keywords

6. How many keywords should be in my ad group?

The best rule of thumb is to use no more than 20 keywords per ad group.

Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.

 

7. Strategies to optimise your ad groups:

• Identify an ad group per keyword group (theme)

• Add diverse titles and texts for your ads.

• Remember to integrate your keywords into the URL’s that will appear on your ads.

• Use a variety of targeting and ad extension options to the ad group theme.

 

Have I missed anything here? What are your best tips for getting more customers?

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

The 33 Best Business Books I’ve Ever Read

The 33 Best Business Books I’ve Ever Read

We all understand the potential impact of a great book. In business, the right book at the right moment can tilt the playing field and give you a crucial advantage. These thirty-three business books have personally made a huge difference for me. In fact, they’re the best I’ve ever read.

 

These are all books that have shifted how I think about business. They’ve had a direct impact on the success I’ve experienced so far.

 

Strategy

When we’re working in a business, it’s easy to forget about working on the business. But it’s essential to to focus on the business if we want to keep moving ahead and growing.

 

Productivity

Personal and professional achievement are high values for me. That’s why I read a lot on the topic of productivity. These have been game-changers for me.

 

Leadership

A few of these are not straight leadership books, but they’re very influential on leadership.

 

Marketing

Great products deserve great marketing. But the ground is always shifting. These books represent the core philosophy, strategy, and tactics for successful marketing in today’s environment.

 

 

What business books have been critical to your own personal success?

Have I missed a crucial book here?

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to the podcast 

 

Check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now >>

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

p.s. If you enjoyed this, you might also like:

Best, Phil