Can Google AdWords Help Your Business Success?
Every small business owner knows that having a great website is not enough in today’s competitive digital economy. Can Google AdWords help?
How do you stand out from the competition and get more customers to visit your website?
AdWords are the websites listed at the top and down the right side of every Google search. These are the websites that grab the searcher’s attention first.
AdWords is where you want your business to be when customers do a Google search for your products or services.
You’ll get fast results. With a well-managed AdWords marketing campaign, your business will move to the top of Google Search results.
You’ll experience increased website traffic immediately. And best of all—the customers who visit your site are those most likely to buy because they are searching for your products and services based on your targeted ads.
AdWords advertising isn’t free, though it can be very cost effective.
You control the budget and decide where your ads appear — locally, regionally, and nationally. There are no surprise costs. You only pay when someone clicks on your ad. You decide how much each click is worth and how much you want to spend each month.
You’ll know when an ad results in a sale and how many new customers you obtain from your AdWords campaign.
You’ll know exactly where those new customers come from and what they do when they visit your website.
That’s because AdWords has Google Analytics built in. Together, these two powerful tools provide an incredible wealth of statistics and data to make your website more profitable.
AdWords gives you the information you need to maximise your return on investment and grow your business.
Many business owners don’t have the time or the expertise to make the most of AdWords. They feel their time is better spent running their business.
“Why use AdWords” and “Does Google AdWords Work?” are pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them.
AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.
Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable ROI.
But if you’ve never used Google AdWords before, and you’re wondering whether or not it’s worthwhile, this post is for you. Here are five compelling reasons to use AdWords.
1. AdWords Is Scalable
One of the trickiest challenges for any marketer is finding lead sources that scale – meaning, it doesn’t require five times the effort to get five times the leads.
Google AdWords is highly scalable, which is why some business spend millions of dollars a year on AdWords advertising. If you create an AdWords campaign that is converting at a profitable rate, there is no reason to arbitrarily cap spend on that campaign.
You can increase your PPC budget and your leads and profits will increase accordingly. This makes AdWords highly effective for businesses that need a lot of leads but are short on time and heads.
2. AdWords Is Measurable
Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measureable, and AdWords PPC is one of the most measurable of online channels.
It’s difficult to make exact measurements in SEO because you can’t always know what actions led to increased or decreased rankings.
In comparison, AdWords is more transparent, providing tons of PPC metrics that allow you to see at a granular level what works and what doesn’t. You can pretty quickly determine if your campaigns are working or returning ROI.
3. AdWords Is Flexible
AdWords provides tons of options so you can customise your campaigns and ads to your particular needs; hyper-targeting the audiences you most want to reach. For example, with AdWords you can:
Specify keyword match types – You can, for example, only display your ad to people who search for an exact keyword you specify, like “Sydney hotels” – filtering out traffic on general terms related to Sydney or hotels.
(With SEO you can’t define what you rank for, you can only hope for the best.)
Use ad extensions to display product images, a phone number, and a mega-pack of links to your site, your physical location.
Narrow your audience by location, time of day, language, browser or device type and more. A good portion of your SEO traffic may be worthless to you (for example, if you only need US-based leads, and half your web traffic comes from Australia), but in AdWords, you don’t have to display your ads around the world.
4. AdWords Is Faster than SEO
For new businesses and websites, it can take months to see results from SEO. This perceived “penalty” used to be referred to as the Google sandbox effect – people assumed Google was intentionally filtering new websites out of the results.
More likely the problem is that competition is fierce and it takes time for a website to “prove” itself and earn authority and links.
AdWords is a great workaround for new businesses because you don’t have to wait around so long to see results. While working on your site’s SEO, you can put resources into an AdWords campaign and start getting impressions and clicks immediately.
Because it’s so speedy, it’s also a good way to test whether a given keyword or audience is worth pursing via organic search – if it converts well in AdWords, you can deduce that it’s worth trying to rank for in SEO and build out your content in that area.
(Just one of the ways that AdWords and SEO are two great ingredients that taste great together.)
5. Your Competitors Are Using AdWords
Finally, there’s peer pressure: The old “Everyone else is doing it, so why not you?” argument. It doesn’t work for jumping off a cliff, but it is persuasive when it comes to search engine marketing.
Do a few searches on keywords you care about. Your competitors are likely there in the sponsored results at the top of the SERP. Can you afford not to be?
I hope this added value to you.
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