Google AdWords Geographic Locations Tips And Tricks
Target ads to geographic locations
AdWords location targeting allows your ads to appear in the geographic locations that you choose:
countries, areas within a country, a radius around a location or location groups, which can include places of interest, your business locations or tiered demographics.
Location targeting helps you focus your advertising on the areas where you’ll find the right customers, and restrict it in areas where you won’t.
This specific type of targeting could help increase your return on investment (ROI) as a result.
When it comes to advertising on AdWords, consider the property adage: “Location, location, location!”
Regardless of how good your ad is, it probably won’t perform as well if it doesn’t appear in the right places.
Reach your customers where they are and where your business can serve them by using AdWords location targeting.
You can set and then adjust your location targeting settings at any time.
Tips for choosing the right locations for your business
What to consider when choosing your location targets:
Be sure to target the locations where your customers are – which isn’t necessarily the same place that your business is located.
For example, if you own an e-commerce company, target all the locations you deliver to, not just where your business is physically located.
If you target an area where your business isn’t located, you won’t be able to see your ad when you search on Google.com.
However, you can use the Ad Preview Tool to find your ad.
If you target a small radius, your ads might only show intermittently or not at all.
That’s because small targets might not meet our targeting criteria.
It’s also a good idea to keep your language and location targeting settings consistent.
For example, if you’re targeting English-speaking users in England, remember to target the English language, and be sure that your ads are written in English.
Unless you have plans for world domination, your pay-per-click ads don’t need to be seen by everyone on the planet.
It’s much more likely that the products and services you’re advertising will be limited to a handful of countries, cities, or even city blocks. This is where geo targeting comes in.
Geo targeting, or local PPC, is an AdWords feature that lets you target your ads to only appear to customers in a certain location, or set of locations, that you specify.
For businesses that rely on foot traffic (like restaurants), proximity (like used car dealerships by city), and deliveries (like an e-store that ships to certain countries but not others), geo targeting is an absolute no-brainer.
With geo targeting, you won’t squander your ad budget on wasted clicks from people who are outside your target area, and you’ll increase the chances that the people clicking on your ads are actually eligible to receive your products and services.
In other words, geo targeting is essential if you want to make the most efficient use of your limited advertising spend.
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