Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
Quality Score: Definition
Quality score is an estimate of the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower prices and better ad positions.
- You can see your Quality Score (reported on a 1-10 scale) and its components (expected click-through rate, ad relevance and landing page experience) in the “Keyword Analysis” field of your account.
- The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores.
- Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.
How do I find my quality score in Adwords?
- Click the Campaigns tab at the top.
- Select the Keywords tab.
- Click the white speech bubble next to any keyword’s status to see details about that keyword’s Quality Score. You’ll be able to see ratings for expected clickthrough rate, ad relevance, and landing page experience.
- The click-through rate (CTR) of the keyword and its matched ad.
- Relevance of the keyword to its Ad Group.
- Landing page quality.
- Relevance of your ad text.
- Historical account performance.
About Quality Score
Quality Score is intended to give you a general sense of the quality of your ads. The 1-10 Quality Score reported for each keyword in your account is an estimate of the quality of your ads and landing pages triggered by them. Three factors determine your Quality Score:
- Expected click-through rate
- Ad relevance
- Landing page experience
So, having a high Quality Score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad.
Quality Score is based on past performance data
Quality Score is an aggregated estimate of how well a keyword has performed overall in past ad auctions. Based on this data, each of your keywords gets a Quality Score on a scale from 1 to 10, where 1 is the lowest score and 10 is the highest.
Null Quality Scores, designated by “–” in the table, appear when there aren’t enough impressions or clicks to accurately determine a keyword’s Quality Score.
I hope this helped.
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