Podcasting for Beginners Course Here In Sydney?

Learn to Podcast in Sydney

Learn to Podcast in Sydney… The Podcasting for Beginners Course

Learn how to create your own Podcast Show

Get practical advice and skills training from me – Phil Adair, and learn how to take your podcast from an idea to a completed, ready-to-upload file, in this one-on-one course. 

Why Podcasting?

Podcasts are portable – and because of they’re portability, they’re more personal.

Podcasts can perform so many functions:

  •  They can educate
  •  They can entertain
  •  They can inform
  •  They can inspire
  •  They can garner laughs
  •  They can gather tears

But there is one grand function podcasts perform that arch above all of these and more. And it is the single most important reason why you should seriously consider starting a podcast:

Podcasts Connect!

They connect content creators with content consumers, and they do it in a way that cannot be duplicated by any other content medium. The reasons for this are simple.

First, podcasts have a voice. Not the “voice” of a blog post, that is often talked about.

But a real, live, human voice, with subtleties of inflection, emotion, and emphasis.

It’s this voice that breathes life into the content. Second, podcasts go where you go, when you want to go there. You don’t have to plan your life around podcasts. You plan podcasts around your life. Podcasts are convenient. Which is why you invite them places other content cannot go.

Which is why podcasts connect in ways that other content cannot do. They ask, “What topic would you like to hear about? When? Where? Just hit play, go on about your normal business, and we’ll be happy to oblige.”

That’s why podcasts are there while you brush your teeth, while you wash the dishes, and while you mow the lawn. Because they work on your schedule.

Life is lived on the move. Podcasts move with you. Which is why podcasts present such a great opportunity for you to move your audience. The power of connection.

All of us who create content online sell something. And no matter what you sell — a product, a service, an experience, information, an idea, yourself, something else — you need your target audience to know you, like you, and trust you before they’ll buy it.

Podcasting is the best way I have found to build the know, like, and trust factors online across a broad audience. What better way can you think of to get people whom you don’t know to know you, like you, and trust you, than to get your voice into their heads during some of the most intimate moments of their days?

This is the unfair advantage of connection that podcasts possess. And it’s why you should consider starting a podcast, if you haven’t already: so that you can connect with your audience on an entirely new and more intimate level.

 Stop letting someone else speak directly into the ears of your audience. That voice should be yours.

Course Requirements:

• Basic audio recording equipment hand held audio recording device (such as a Zoom H5 Handy recorder – strongly recommended)

• Raw idea for a podcast series (this can just be a basic idea)

• Access to basic audio editing software on a computer e.g. Wavepad or Audacity

Course Description:

  • Getting started: The Fundamentals
  • Equipment Requirements
  • Developing Content Ideas
  • How To Structure A Podcast
  • Recording Your Podcast
  • Post Production Techniques
  • iTunes & Publishing
  • Promoting Your Podcast
  • Additional Resources

Learn how to take your podcast from an idea to a completed, ready-to-upload file, in this one-on-one course.

Cost: $595 – This is a one day intensive course. 

 

I can’t wait for you to join me on this journey.

I guarantee this course is going to expand your sense of what’s possible in your online marketing/business career. From basic podcasting principles to practical tips and support, I’m going to give you all the tools you need to succeed.

Plus, the course format makes learning fun!

Call me now on: 0410 445 717 to claim your spot, or arrange a call back here >>

Avoid disappointment. Enrol early.

Click on the image below to listen to Podcast Episode #18: “Should I Start A Podcast?” 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

7 Powerful Mind and Body “Hacks” For Feeling Good

7 Mind and Body “Hacks” For Feeling Good

A positive mental attitude is absolutely necessary to ensure your success. You can make the seemingly impossible – possible by developing a positive mindset. Reap the benefits enjoyed by all successful people. Feeling great means we can all produce and flourish at full capacity. Without energy and vitality it’s very easy to lose motivation. Here’s how to fix that and operate at your full potential…

 

1. Can Lack Of Sleep Cause You To Be Overly Emotional?

Absolutely. If you’re feeling overly emotional, you’re probably not getting enough sleep. Lack of sleep can prevent you from thinking clearly and keeping your emotions on an even keel. Studies show that excessive sleepiness can hurt work performance, wreak havoc on relationships, and lead to mood problems like anger and depression.

  • Sleep Deprivation Symptoms
  • Sleepiness
  • Mood Changes
  • Difficulty Concentrating and Impaired Performance
  • Memory and Thinking Problems
  • Disorientation, Hallucinations, and Paranoia
  • Pain Complaints
  • Disruption of Sleep Cycle

2. A Sense Of Humour

Albert Einstein attributed his brilliant mind to having a child-like sense of humour. Indeed, a number of studies have found an association between humour and intelligence

Researchers in Austria recently discovered that funny people, particularly those who enjoy dark humour, have higher IQs than their less funny peers. They argue that it takes both cognitive and emotional ability to process and produce humour. Their analysis shows that funny people have higher verbal and non-verbal intelligence, and they score lower in mood disturbance and aggressiveness. 

Find humor in bad situations. Allow yourself to experience humour in even the darkest or most trying situations. Remind yourself that this situation will probably make for a good story later and try to crack a joke about it. Turn failures into lessons.

You aren’t perfect. You’re going to make mistakes and experience failure in multiple contexts, at multiple jobs and with multiple people. Instead of focusing on how you failed, think about what you’re going to do next time, turn your failure into a lesson

A sense of humour is an important part of coping with setbacks and adversity. If we’re blessed with a humorous outlook we’re better able to see the ridiculous side of whatever it is we are upset about, making it easier to avoid being swamped by distress.

 

3. Distorted Thinking

  • Why can’t I get a break?
  • My life really sucks.
  • This will never work.
  • Who am I kidding anyway?

This type of thinking reflects a lack of confidence in yourself and a failure to trust in the process of life. As a result, your enjoyment and appreciation of all the good stuff that life has to offer gets distorted, leaving you in a victimised state and ultimately, an unhappy existence. 

Remember, thoughts don’t just happen. They are something we create and therefore we are able to direct them. When something upsetting happens, it’s your thoughts about the situation that will either minimize or magnify the effect it will have on you.

Transform that negative self-talk into positive self-talk.

Negative self-talk can creep up easily and is often hard to notice. You might think I’m so bad at this or I shouldn’t have tried that.

 But these thoughts turn into internalised feelings and might cement your perception of yourself. When you catch yourself doing this, stop and replace those negative messages with positive ones.

 For example, I’m so bad at this becomes, once I get more practice, I’ll be way better at this. I shouldn’t have tried becomes That didn’t work out as planned—maybe next time.

 Drop your distortions. There are negative things in the world. 

We all have cognitive thinking distortions that can alter our perceptions of reality, sometimes causing the negatives to appear fun-house-mirror large. A few common distortions include mind reading, when you assume you know what others think (someone asks you to lunch, for example, and you assume it’s because he feels sorry for you); fortune telling, when you predict the future negatively and then react as if that prediction is imminent (you assume an upcoming company meeting means you’re being let go and begin bad-mouthing your boss and ignoring work); or all or nothing thinking, in which everything is all or nothing (Everyone thinks I am a loser or no one can be trusted). 

Recognise what your distortions are and see whether you can view circumstances through a clearer, more helpful lens.

4. Start Your Day With Positivity

How you start the morning sets the tone for the rest of the day. Have you ever woken up late, panicked, and then felt like nothing good happened the rest of the day?

 This is likely because you started out the day with a negative emotion and a pessimistic view that carried into every other event you experienced. Instead of letting this dominate you, start your day with positive affirmations. Talk to yourself in the mirror, even if you feel silly, with statements like, “Today will be a good day” or “I’m going to be awesome today.” You’ll be amazed how much your day improves.

 Focus on the good things, however small.

Almost invariably, you’re going to encounter obstacles throughout the day—there’s no such thing as a perfect day. When you encounter challenges, focus on the benefits, no matter how slight or unimportant they seem. For example, if you get stuck in traffic, think about how you now have time to listen to the rest of your favourite podcast. If the store is out of the food you want to prepare, think about the thrill of trying something new.

5. Foods to Enhance Your Mood

Eating the foods that follow may be a simple way to boost your spirits, as each is known to have a positive impact on mood. 

Dark Chocolate

If you’re one of these individuals who gets a nice mood boost whenever you sink your teeth into a bar of pure, unadulterated chocolate, it is not happenstance.

There’s actually a chemical reason called anandamide, a neurotransmitter produced in the brain that temporarily blocks feelings of pain and depression. It’s a derivative of the Sanskrit word “bliss,” and one of the great things about chocolate is that it not only produces this compound, it also contains other chemicals that prolongs the “feel-good” aspects of anandamide. Chocolate has even been referred to as “the new anti-anxiety drug.”

Protein

A high-quality source of protein – like organic eggs, a piece of Gouda cheese or a handful of almonds – helps to keep your blood sugar levels steady for enhanced energy and mood.

Bananas

Bananas contain dopamine, a natural reward chemical that boosts your mood. They’re also rich in B vitamins, including vitamin B6, which help to soothe your nervous system, and magnesium, another nutrient associated with positive mood. 

Coffee

Coffee  affects a number of neurotransmitters related to mood control, so drinking a morning cup could have an effect on your general sense of wellbeing. Research has also shown that coffee triggers a mechanism in your brain that releases BDNF, which activates your brain stem cells to convert into new neurons, thereby improving your brain health.  Interestingly enough, research also suggests that low BDNF levels may play a significant role in depression, and that increasing neurogenesis has an antidepressant effect! 

Turmeric (Curcumin)

Curcumin, the pigment that gives the spice turmeric its yellow-orange color, is thought to be the primary component responsible for many of its medicinal effects. Among them, curcumin has neuroprotective properties and may enhance mood and possibly help with depression. 

Purple Berries

Anthocyanins are the pigments that give berries like blueberries and blackberries their deep colour. These antioxidants aid your brain in the production of dopamine, a chemical that is critical to coordination, memory function and your mood.

Animal-Based Omega 3 Fats

Found in salmon or supplement form, such as krill oil, the omega-3 fats EPA and DHA play a role in your emotional well-being. One study showed a dramatic 20 percent reduction in anxiety among medical students taking omega-3, while past research has shown omega-3 fats work just as well as anti-depressants in preventing the signs of depression, but without any of the side effects.

 

Mood-Busting Foods to Avoid

Just as foods can uplift your mood, they can also quickly bring it down. Here are the top three foods that can trigger a poor mood.

Sugar

Sugar can lead to fluctuations in blood sugar, which can bring on mood swings, but its role in poor mood actually goes much deeper than that. Entire books have been written on this topic, such as William Duffy’s book, Sugar Blues. There are at least three potential mechanisms through which refined sugar intake could exert a toxic effect on your mood and mental health:

  • Sugar (particularly fructose) and grains contribute to insulin and leptin resistance and impaired signaling, which play a significant role in your mental health
  • Sugar suppresses activity of BDNF, which promotes the health of your brain neurons. BDNF levels are critically low in both depression and schizophrenia, which animal models suggest might actually be causative
  • Sugar consumption also triggers a cascade of chemical reactions in your body that promote chronic inflammation. In the long term, inflammation disrupts the normal functioning of your immune system, which is linked to a greater risk of depression

Gluten

Gluten, a protein found in grains such as wheat, rye and barley, may negatively impact mood and brain health. In fact, a number of studies indicate that wheat can have a detrimental effect on mood, promoting depression and even more serious mental health problems such as schizophrenia. One mechanism that can help explain the mysterious connection between wheat and mental health problems is the fact that wheat inhibits production of serotonin.

Neurotransmitters like serotonin can be found not just in your brain, but also in your gut. In fact, the greatest concentration of serotonin, which is involved in mood control, depression and aggression, is found in your intestines, not your brain. Wheat in particular has also been implicated in psychiatric problems, from depression to schizophrenia, due to an array of brain-disruptive opioid peptides, and wheat germ lectin (WGA), which preliminary research indicates has neurotoxic activity.

 

Processed Foods

The list of potentially mood-busting ingredients in processed foods is a long one. Aside from sugar and gluten, they may also contain trans fats, artificial colours, monosodium glutamate (MSG), artificial sweeteners and other synthetic ingredients linked to irritability and poor mood.

 

Nourishing Your Gut Health

Your gut can boost your mood and protect your mental health.Toxicity in your gut can flow throughout your body and into your brain, where it can cause symptoms of poor mood, autism, ADHD, depression, schizophrenia and a whole host of other mental and behavioral disorders. With this in mind, it should be crystal clear that nourishing your gut flora is extremely important to support a positive mood. To do so, I recommend the following strategies:

Avoid sugar and processed, refined foods in your diet. There is simply no question that eliminating refined sugars is the most powerful intervention the average person can make to improve their gut flora.

Eat traditionally fermented, unpasteurised foods. Fermented foods are the best route to optimal digestive health, as long as you eat the traditionally made, unpasteurised versions. Ideally, you want to eat a variety of fermented foods to maximise the variety of bacteria you’re consuming. Healthy choices include:

  • Fermented vegetables
  • Lassi (an Indian yoghurt drink, traditionally enjoyed before dinner)
  • Fermented milk, such as kefir
  • Natto (fermented soy)
  • You can also go for various fiber-rich foods like green vegetables and psyllium. Shoot for around 50 grams of fiber per 1,000 calories consumed.
  • Take a high-quality probiotic supplement. Although I’m not a major proponent of taking many supplements (as I believe the majority of your nutrients need to come from food), probiotics is an exception if you don’t eat fermented foods on a regular basis. Research has shown that certain probiotics may help alleviate anxiety by modulating the vagal pathways within the gut-brain, affecting GABA levels, and lowering the stress-induced hormone corticosterone.

To sum up, foods have an immense impact on both your body and your brain, and eating whole foods is the best way to support your mental and physical health. Whether you need a quick pick-me-up or you’ve been struggling with poor mood for a while, the best place to start to turn your mood around is likely not in your medicine cabinet but right in your pantry or refrigerator.

 

6. Look For The Hidden Good

Why a positive mental attitude is indispensable to your success… It is not what happens to you that counts. It is how you react to what happens to you—especially when there are unexpected problems.

Related:

Here are three things you can do to assure that your attitude is the very best it can be, no matter what the circumstance:

Focus On The Future

Whatever challenges you face, focus on the future rather than on the past. Instead of worrying about who did what and who is to blame, focus on where you want to be and what you want to do. Get a clear mental image of your ideal successful future, and then take whatever action you can to begin moving in that direction. Get your mind, your thoughts and your mental images on the future.

 

Think About The Solution

Whenever you’re faced with a difficulty, focus on the solution rather than on the problem. Think and talk about the ideal solution to the obstacle or setback, rather than wasting time rehashing and reflecting on the problem. Solutions are inherently positive, whereas problems are inherently negative.

Take some time to write out every detail of the problem, and then take the most logical next step to solve it. The instant that you begin thinking in terms of solutions, you become a positive and constructive human being.

 

What Was The Lesson Learned?

Assume that whatever situation you are facing at the moment is exactly the right situation you need to ultimately be successful. This situation has been sent to you to help you learn something, to help you become better, to help you expand and grow.

So seek for the valuable lesson in every adversity. Make a list of every idea or insight you can gain from every setback or difficulty.

A positive mental attitude is indispensable to your success. You can be as positive as you want to be if you will simply think about the future and look for the good. If you do what other successful people do, if you use your mind to exert mental control over the situation, you will be positive and cheerful most of the time. And you will reap the benefits enjoyed by all successful people.

 

7. Goals Are What Take Us Forward In Life. They Are The Oxygen To Our Dreams.

They are the first steps to every journey we take and are also our last. It‰’s very important that you realise the significance and importance of goal-setting and apply this knowledge in your life.

Begin with the end in mind. – Stephen Covey

Why Is It Important To Set Your Goals?

  • Goals Give You Motivation
  • Goals Help You Overcome Procrastination
  • Goals Keep You Locked In And Undistracted 
  • Goals Give You Focus 
  • Goals Allow You To Measure Progress

Top-level athletes, successful business-people and achievers in all fields all set goals. Setting goals gives you long-term vision and short-term motivation. It focuses your acquisition of knowledge, and helps you to organise your time and your resources so that you can make the very most of your life.

 

Why is it important to write your goals down?

Writing Down Goals Substantially Increases The Odds Of Achieving Them. Most people drive through life without bothering to write down their goals. Very few people have specific and measurable goals, and even fewer have written these goals down… 

 

Enjoy this post? Why not Pin it?

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts.

 Click on the image below to listen to the podcast version of this post

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

7 Habits of Highly Successful Online Entrepreneurs

7 Habits of Highly Successful Online Entrepreneurs

Most Online Entrepreneurs, including myself, do most of their writing at home surrounded by loads of distractions. Compared to the average entrepreneur that has their own office, online entrepreneurs need to implement success habits just to be able to make it through the day. Let’s go ahead and get right into the first habit.

 

#1: Online Marketers Exercise Self-Control Throughout the Day

Beyond keeping your emotions in check, here are three more tips for exercising self-control through your day…

  • Check email once every three hours – There are few things that will suck the life out of your day like email. 
  • Keep all social media windows closed – Social media is a great tool for promoting your blog, but it can easily pull you into to an endless scroll of updates. Just like with email, schedule your social media time.
  • Put your phone on silent when your working – If you can eliminate the disruption of email, social media, and phone calls, then you will double your productivity.

 

#2: Online Entrepreneurs Have an Optimistic and Positive Attitude

You need to have a firm belief that you are going to be successful. With a business, you can launch your site and start making sales through Google Adwords that same day. Though it usually takes six months from the moment a new post is published until you can even find out if it will get any traffic from Google.

If you ever feel demotivated, then imagine how it will feel when your blog is bringing in more money than you could possibly spend. In addition, try to read 5 to 10 positive quotes to start every day.

If you can believe, you can achieve.

 

#3: Online Entrepreneurs Are Open-Minded

As an Entrepreneur, you need to always be open to learning new techniques and processes that may be better than what you are currently doing now.

Learning is a choice. Make a determined effort to learn about success, study success and take action. Many people want to improve their lives but they don’t take action and learn the right things that will take their life to a whole new level. Knowledge and action will take you wherever you want to go. I hope these quotes inspire you to be a student of success by learning about success and taking fearless action so that you may be successful in all areas of your life.

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.” Henry Ford

“I’ve failed over and over and over again in my life and that is why I succeed.” Michael Jordan

Success is never final, failure is never fatal. It’s courage that counts.” John Wooden

“A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren’t proud of what you’re doing, why should anybody else be?” Richard Branson

“The more tranquil a man becomes, the greater is his success, his influence, his power for good. Calmness of mind is one of the beautiful jewels of wisdom.” James Allen

See more success quotes here at: Brainyquote.com

  • I Listen to Podcasts – My phone is always loaded with new podcast episodes covering marketing techniques. Instead of listening to the radio in the car, I am absorbing ideas and knowledge from podcasts. 
  • I Sign Up to Online Courses – I like learning new concepts and ideas
  • I Read Books and Blogs – No matter what industry you are in, there are always going to be incredible books and blogs that will be worth following. Make it a habit.

 

#4: Online Entrepreneurs Embrace and Learn from Discomfort

Personal obstacles are related to our psychology, behavior, and state-of-mind. They typically include unhelpful habits, debilitating emotions, paralyzing fears and limiting beliefs. The reason these obstacles prevent us from moving forward comes down to how we choose to interpret events and circumstances, and the subsequent thoughts we choose to dwell upon.

The thoughts we typically dwell upon prevent us from making objective decisions. Our poor choices, subsequently lead us down less than optimal paths as we work toward our goals. These thoughts we tend to dwell upon are often recognised as the 10 Cognitive Distortions that sabotage people’s choices and behavior.

 

 Further reading: 10 Cognitive Distortions

Too often we let our mistakes and setbacks define us. Yet, as Dr Martin Seligman, the founder of Positive Psychology once said, “It’s not our failures that determine our future success, but how we explain them to ourselves.”   Likewise, if you knew that no matter what happened, you could handle it, what actions would you take that you aren’t taking now? 

What conversations would you engage in that you’ve been putting off? Where would you step out onto center stage more fully and boldly in your own life – and in doing so, open up the possibility for new opportunities, new relationships, new alliances, new ideas to take bloom?

We are all going to face obstacles in business and life. Embrace them, learn from them, and keep moving forward.

 

#5: Successful Online Entrepreneurs Never Give Up in the Face of Adversity

Achieving a goal is a wildly exhilarating thing. If you’re flirting with the idea of giving up, you could be throwing away something wonderful―your best future. There’s going to be anxiety about uncertainty and fear about failing, but push yourself to keep going. After all, you’ll never know how close you are to succeeding if you quit now.

To channel some positive momentum, keep  motivating quotes at the top of your mind. And never give up.

 

Be aware of your thoughts. I’m having that thought again. Try mindfulness to get out of your head. 

 

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” Thomas Edison

 “Successful men and women keep moving. They make mistakes, but they don’t quit.” Conrad Hilton

“If you’re going through hell, keep going.” – Winston Churchill

 

#6: Online Entrepreneurs Show Appreciation and Gratitude for What they Have

Gratitude, or appreciation for the good things that happen in life, is an essential part of building happiness. When you’re going through a tough time it can be hard to remember to be grateful for the good stuff, but there are a stack of benefits that can be gained from working gratitude into your everyday life. 

This can help if:

  • you want a strategy for helping to deal with a tough time
  • you want to boost your mood
  • you want to cultivate awareness and appreciation for the good things in your life.

 

 

The Benefits Of Gratitude

Increasing your gratitude is useful because:

  • it’s an instant mood booster and feels great in the moment
  • you’re likely to feel closer to friends and family
  • you’re likely to enjoy your life more
  • it’s good for your physical health
  • it’s easier to cope with tough times
  • good things in life don’t stick in our heads as easily as bad events

 

#7: Successful Online Entrepreneurs Have a Great Work – Life Balance

These days, work-life balance can seem like an impossible feat. Technology makes workers accessible around the clock. Fears of job loss incentivize longer hours. In fact, a whopping 94% of working professionals reported working more than 50 hours per week and nearly half said they worked more than 65 hours per week in a Harvard Business School survey. 

Experts agree: the compounding stress from the never-ending workday is damaging. It can hurt relationships, health and overall happiness.

  • Unplug
  • Limit time-wasting activities and people
  •  Exercise and meditate

Exercise is crucial for me. I love to surf. The coastal walks near my home are breathtakingly beautiful. I always come back from these two pursuits feeling refreshed and ready to continue on with increased vigour and vitality.

 

Like this post at all? Why not Pin it!

Further reading if you enjoyed this post:

Productivity Tips & Tricks

 

So, tell me… have you made any of these entrepreneur mistakes? Are you back on course?

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

 Click on the image below to listen to the podcast version of this post

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

17 Blogging Mistakes To Avoid At All Costs

And What To Do Instead...

17 Blogging Mistake To Avoid At All Costs

All of us make mistakes. This is something that can’t be avoided 100% of the time. Though some of these errors we all make can turn into some of your greatest learning experiences. However, one of the best ways to save time and money in your blogging is to learn from the mistakes of others. If you do that – and avoid those same pitfalls yourself – you will already be well ahead of the game.

I can’t prevent you from experiencing some of the mishaps that many bloggers deal with, but I can give you some good solid pointers to help you along the way. If you haven’t already committed a few of the slip-ups I’ll be discussing here, then great! I’m happy to know that you might benefit from some of my past mistakes, as well as the blunders others have made. After all, the blogging space is really a community of like minded people – and we’re all in it together. We all do better when we help each other out; so let’s get started.

Here are my top picks for the 17 blogging mistakes you should avoid at all costs. If you slip up and forget to avoid one or two of them, don’t worry. Consider this a handy guide for doing some damage control before it’s too late.

 

What kills a blog post?

Here’s a list of 17 sure-fire ways to fail. Ignore these warnings and you’ll have a tough time being successful.

 Do you commit any of these?

 

 Blogging Mistake #1:  Awful headlines are commonplace. Your headline is going to appear in many places. At the top of your post… In search engine page results… And email subject lines. The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you write confusing, or just plain lousy headlines. You can stop reader’s in their tracks however, if you write headlines that are unique, ultra-specific, useful or urgent. As you can see, the below headlines can share multiple qualities. The best ones often do:

 

 Blogging Mistake #2Never linking to old posts. In the example above, I have linked to four older posts of mine. I did that for several reasons.Those links drive traffic to those older posts, giving them new life. Those links contain keywords I want to rank highly for. Links are one of the best ways to direct Google spiders through your site. Just because you’ve published a post doesn’t mean you should forget about it. Each post is a valuable asset, so give new life to your old posts with new links.

 

Blogging Mistake #3: Forgetting to fill out your page title and description fields.

You’ll ruin any chances of your post ranking if you forget to fill out the page title and description fields for each post. That metadata is critical to search engines crawling and indexing your site. And when you use keywords properly, it tells those spiders what the page is all about.To make life easier, use a plug-in like Yoast SEOIn WordPress you’ll see this form at the bottom of each post. That’s by far been the best plug in I’ve ever used. On top of that, your titles and descriptions have to be social friendly.

Blogging Mistake #4:

 If your blog looks like a big, scary wall of text, readers are going to bounce in a nano-second. Even if your ideas are amazing, presentation is half the battle. Try to break up paragraphs by using headings between them to give your reader’s eyes some anchor points. Keep paragraphs to 3 – 5 sentences maximum, and keep sentences under 30 words (if you can help it).

 

Blogging Mistake #5: Publishing less than one post per month

 OK, I understand that you are busy and that  turning out one blog post a month is not easy. But the less you post, the less chance your newest post has any chance at gaining any traction. That one blog post every two months is about as good as not blogging at all.

The more frequently you post, the more traffic you’ll get. That traffic eventually slows and then dies when you stop posting. Besides, if Google comes back to your site to check for more content and doesn’t find any, it will back off and it may be a long time before the spiders come back, which isn’t great for your newest post.

 

Blogging Mistake #6: Zero presence on any social media platforms

When blogging was nearly the only game in town all you really had to do was blog. There weren’t other social media sites you could leverage like Twitter, Facebook or Google . That has, of course all changed. Hopefully you are on these sites and hopefully you are being strategic about how you use these social sites to promote your content. Every post you publish needs a boost from your social media presence. I’m on InstagramYouTube, Pinterest, Quora, Google Plus, Twitter, Facebook, Instagram and LinkedIn and Google My Business.

 

If you think that’s exhausting, then you can use Smarter Queue to schedule your posts.

  • Email your subscribers
  • Share on social networks

Promote your blog on all major social media networks. If you don’t have accounts on sites like Instagram, Pinterest, and Google, now is the time to do it. Don’t be afraid of marketing via social media; it’s not as complex or as intimidating as you might think. A few basics for success include updating your users regularly; building relationships instead of coming across like you’re selling to people, and providing content that is useful and engaging. Think about what you’d like to see on your favourite social media site; you probably don’t want to be hit over the head with aggressive advertising, do you? But you probably don’t mind seeing a few links to websites and products/services that you can really use.

 

Blogging Mistake #7: Never inviting readers to leave comments

 A post without comments is like that abandoned house down the end of your street: creepy and not to be trusted. Of course, if you are just launching a blog, it may be a few weeks before you get your first comment. But follow all the steps above and that comment will come. You also have to encourage people to comment. That’s why I end every post I write with a question: I do this now on my blog and every guest post I write.

You will also get comments when you write detailed posts on advanced topics. You may cover a complicated issue that needs a little more explaining, or somebody wants to know how you did something. That’s okay. You want that.In the end, good comments give your post proof that people find what you are writing about valuable. And the more comments the better. It’s social proof in action.

 

Blogging Mistake #8: Not Collecting Emails from Day One

If I could change one major detail that I didn’t know about early on, it would be collecting emails from the very start! Doing this one thing could have spared me so much stress after Google’s first Penguin algorithm update. Don’t let your blog fall victim to another algorithm updates. Do yourself and your other bloggers a huge favour: Start getting those email addresses from your visitors immediately. If you’re worried that collecting emails will bother your visitors and cause them to leave your site, stop worrying. If you do it the right way, you can get those emails without annoying your users.

 

 Blogging Mistake #9: Popups and Banners

We get it: Popups work. Using them is the best way to convert visitors into subscribers or to sell a product. My website’s newsletter subscription rate soared over 200% when I started using a popup form throughout the site. And this is exactly why you are even seeing the pros over-use popups. When a popup ad can yield so many more clicks than a banner ad, it just makes sense to put your advertising dollars there, right? That’s why you see popups being used by virtually everyone nowadays, from major consumer brands to content marketing websites. But too much of a good thing will drive your traffic away quickly. Popups should be used in moderation because when they are displayed in excess, they can jeopardise the user experience.

Again, put yourself in the place of the average website visitor. If you’re like millions of other Internet users, you visit websites on a regular basis. When you see one or two popups that are relevant to you, you probably don’t mind – do you? But if you’re bombarded by irrelevant popups, how likely are you to make a quick exit? So do your visitors and yourself a favour now; use popups sparingly, and make sure you’re only using ones that will resonate with your average audience.

 

Blogging Mistake #10: Writing about a topic nobody cares about

It’s this simple: Your post will fall flat on its face if you do not write about what your audience cares about. The same is true if you try to write about a topic that somebody else is already doing a good job writing about. For example: If you want to write about online copywriting… then you have to do a better job than Copy blogger. Want to write about social media news? Then you have to compete with MashableSocial Media Examiner or Socialmedia.bizPerhaps SEO is up your alley. If that’s the case, then you have to square off with the likes of Search Engine Land or MozDon’t get me wrong, it can be done. Every single one of those blogs started small. But it takes a lot of work, which brings me to my next point

 

Blogging Mistake #11: You write purely for SEO

Writing exclusively for Google will bore the pants off your readers. If you’re only writing for robots, then you might be wasting human time. Your readers aren’t interested in regurgitated keywords that exist for crawling robots. Don’t allow Google to turn you into a keyword-processing machine. Don’t allow Google to kill your creativity. Always write for your audience first, then optimise for search engines later.

 

Blogging Mistake #12: You don’t write in plain English

Jargon, gobbledygook, and bombast slow your readers down. Jargon requires your readers to stop and think about the meaning of your words. Gobbledygook takes up their time without adding meaning. Bombastic sentences slow them down because they’re full of unnecessary words. When you cut excess words from your sentences, you’re doing your readers a favour. When you replace long words with simpler words, you’re delighting your readers. Make your posts as easy to read as possible. Write as if you’re writing for a 10-year old. Show your readers you value their time by writing in plain English.

 

Blogging Mistake #13: Being Too Salesy

I know that many of us are excited about learning how to make money blogging. In fact, a lot of new bloggers get into this industry solely to earn some additional income. There’s nothing wrong with that. However, if you think that you will earn money with your blog solely by trying to sell to people, I hate to tell you this, but it’s not going to work. 

 

News flash: Unless you are a big name brand with a huge following, slapping a bunch of promotional posts and ads on your blog isn’t going to create the cash flow that you want. The key to making money as a blogger is to develop relationships and provide value. Do those two things well and you will earn the trust and respect of your readers.That is when they will be more likely to seriously consider buying from you.

Homework: Take some time to think about how you can create content that will naturally lead into your products or services.

 

Blogging Mistake #14: You edit your posts in less than five minutes

Are you a super-writer who writes almost impeccable posts in one go? Most of us can’t even edit in one go. Consider at least four rounds of editing: Review the flow of the post.

  • Can you remove any paragraphs without impacting your story or argument?
  • Does each paragraph naturally follow the paragraph before it?
  • Take out the funny asides that aren’t funny or aren’t relevant.
  • Polish each sentence. Cut overly long sentences in two; replace difficult words with simple ones; and cross out redundant words.
  • Correct any grammar or spelling mistakes

The more effort you put into editing, the easier your post becomes to read. Your message becomes clearer, and your readers will be grateful.

 

MISTAKE #15: Not Promoting Your Content

 Since we are talking about being salesy, I feel like we should cover the other end of the spectrum: people who don’t promote their content at all. You have to promote your content if you want people to find you. Even if your content is excellent, that is no guarantee that your ideal reader will ever see it. If you want to improve the chances that your ideal reader will find you, you have to go to where he or she is and put your content where they can see it.

That means sharing your content everywhere you can think of. Not only that, but sharing it consistently. When you create new content, you should be sharing it. No excuses. I’m sure you’re not writing just for the sake of writing. So make sure you make your time and effort worth it by letting the world know about what you have been working on. Spend more time promoting your blog as you spent writing it. So if it took you one hour to write a blog post, spend two hours promoting it… minimum! If you don’t promote your blog posts enough, you wasted your time writing it!

 

Blogging Mistake #16: Having Poor Quality Images

Another mistake that newbie bloggers make is not putting effort into creating quality images. “But I’m a writer, not a photographer or graphic designer!” I get it. However, humans really are visual creatures. Attractive images capture our attention. We also tend to judge a book by its cover. Your blog post image is the cover. It is well worth it to spend a bit of time learning how to create images that will hook your readers long enough for them to decide if they want to click on the post. After that, it is your words that will get them to stay.

Homework: Check out some of the photo editing and graphic design tools that I recommend in my own list of resources here >>

 

Canva

Canva is one of the most popular photo editing programs with bloggers because it is so easy to use. Canva is free, although power users may wish to upgrade to the subscription-based Canva for Work version, which costs $12.95 per month. 

 

PicMonkey is a fantastic photo editing and design tool that is quite easy for beginners to learn and use. Whether you’re editing the photos you take on your phone or DSLR, or creating collages for your blog posts (and Pinterest), PicMonkey is a great all-around tool. The basic edition of PicMonkey is free, or you can upgrade to the premium version that includes all of the bells and whistles for $4.99 per month (or less if you pre-pay for a year).

 

 

Fiverr

Rushing to complete a project? Entrepreneur on-the-go? Say hello to Fiverr – the largest marketplace for digital services. Get instant access to a global network of quality freelancers and find everything you need to start or grow your business. As the world’s most affordable and easiest to use digital marketplace, Fiverr enables freelancers and entrepreneurs to start doing, growing and succeeding. Geography, time, and budget are no longer barriers…

 

Blogging is a written platform, so it’s important for bloggers to pay special emphasis to things like grammar. I don’t profess to know all of the writing rules, but Grammarly is a massive help on this front. I use the free version, which corrects 250 mistakes (such as spelling, incorrect word usage, comma placement, and grammar) and works on any web-based program, including WordPress, Facebook, Gmail, and Twitter. Even if you don’t actively use a Pinterest account, that doesn’t mean that your blog readers don’t have one. Without a pin-sized image for each blog post, you’re making it really difficult for your readers to save your blog to their Pinterest boards. So, just get a Pinterest account… You know that Pinterest button you see on tons of sites when you hover your cursor over a picture? Yeah, that button makes it super duper simple to pin an image from your site onto Pinterest.

 

Edit ruthlessly

Blogging Mistake #17: Producing Lackluster Content

Last, but definitely not least, the biggest new blogger mistake to avoid is creating and publishing lackluster content. One thing that I have learned about blogging is that content is king. Readers want content that makes them feel as though they are getting something of value.They are trading their time for something, whether it is entertainment, education, information, inspiration, or something else. If they don’t feel like they are getting something from your blog, they are not likely to return. That’s why I think it’s so important to hone your writing skills and to only hit publish on content that you are proud of. It is much better to write less often, but produce great content than to write constantly, without making it great. Homework: Study some of your favorite blogs and look at the type of content they create that makes you feel. Commit to writing the type of blog that makes others feel and brainstorm how you can do that.

 

 Bonus Tip: Giving up

Sadly, most people quit about 12 months in. You need resilience to succeed. Blogging is hard work, and commitments like job, family or other reasons can overtake your blog. That happens. This is why it is so important to count the costs before starting a blog, because in the end giving up on your blog will kill every post you’ve ever written.

 

Conclusion

None of what I have shared may be new to you. But it’s true. Fortunately, blogging is a level playing field, so anybody can apply the basics and succeed. If you want a blog that grows year after year, you have to start with the basics — namely, writing a killer blog post. And do that non-stop.

 

Enjoy this post? Why not pin it?

 

What are some other things that people do that kill blog posts? What lessons have you learned?

Also: What blogging tools do you recommend?

I’m always interested in giving new services a try, so please share your favourite blogging tools.  It could become my favourite, too!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here

 

Coogee Shark Arm Story

9 Clever “Hacks” For Never Running Out Of Blog Post Ideas Again

How To Never Run Out of Blog Post Ideas Again

Ever sat at the computer, fingers on the keyboard, ready to write the next blog post, but have no idea what to write about? It happens to the best of us. That blank screen call feel very daunting.

But today I have some good news. If you’ve struggled to come up with blog post topics, there’s a lot of ways to brainstorm.

You only need to know where to look and how to prompt your brain on those less than creative days. That’s where this list of ideas come in.

Whether you’re writing for fun or building your online business, these 9 ideas will easily inspire a years worth of blog post topics.

Stay tuned… You’re going to love this if you’ve ever suffered from Writer’s block.

Okay, so here we go: 

How to Never Run Out of Blog Post or even Podcast Ideas Again…

What’s the hardest part about creating high-quality content? Coming up with ideas of course.

Once you’ve established yourself as a quality writer, it can be hard to maintain the kind of idea consistency you need. Without that consistency, it’s impossible to create quality content day after day, week after week. It seems like the pros never run out of ideas, but how do they come up with ideas consistently? They use a system.

Inexperienced writers rely on their brains and their own abilities to create content. Sometimes that works, but eventually, you run out of ideas of what to write. Another mistake inexperienced bloggers make is focusing on the topics and ideas that they want to write about. The thing is, most readers come to your site with very specific interests and problems they’re looking to solve.

If you’re not solving your reader’s problem, there’s no reason (in their mind) for them to stick around. The best writers keep their minds filled with ideas that their readers care about. They rely on their systems to give them a never-ending stream of ideas, which gives them the tools and resources they need to create compelling blog posts.

Let’s take a look at how this idea system works.

Strategy: Figure out what your readers want

  • What are the problems your readers are struggling with?
  • What topics are they most interested in getting help with?

I rarely run out of topics for my blog you’re reading right now. I mostly have more ideas than I have the time to write. My blog is mostly about addressing problems for business owners. 

 

Content marketing is hard work. Anyone who thinks it isn’t, probably hasn’t done it. If your primary role is actually creating the content, then I can say with a high degree of confidence that your toughest job is coming up with enough good ideasIf you’re an avid blogger, and your experience is anything like mine, once you’ve got a good idea, the content just flows. But there’s the rub: once you’ve got the idea!

Over the years I’ve developed some techniques that keep me chock full of ideas. Now I have a constant and ever-growing list of blog post topics, so when that deadline is looming, it’s just a matter of picking an appropriate one and getting down to work.

Let’s first look at a few types of posts that always do well:

A LIST POST

“List” content works, in large part due to the attention-grabbing power of the headline. Quite clickable these below examples aren’t they?

A TUTORIAL OR “HOW TO” POST

Question: Are you skilled in carrying out a particular task? Or, is there a task you want to learn (that others would likely want to know how to do too?). Turn it into a step-by-step tutorial using video, photos or screen casts.

My own example of this: My [FREE] AdWords Video Training Series. Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition…

A BEST-OF POST

Suggestion: Perfect for when you’re short on time or trying to prepare posts before heading off on holiday, a best-of post highlights your top five, 10, 15 (up to you!) posts for the month or year. It also makes a great starting page for new readers who want to see what’s been popular on your site without trawling through your archives. 

ULTIMATE GUIDES

Subject matter experts, on the other hand, are always seeking out the most credible ultimate guides for their areas of expertise.

Blog Post Ideas Strategy 1:Get Content Savvy

By far, training yourself to be what I call “content savvy” is the most important skill you can master as a content creator. This means developing the ability to see content everywhere. Whenever I’m reading something, watching a video, listening to a podcast, or attending a seminar, I am always watching and listening for content ideas. It occurred to me that this was where many of my blog post ideas came from: I’d see a topic idea in someone else’s post that might not occur to anyone else. When you’re viewing a piece of content, look for opportunities:

Question all the things. Questioning what you’re consuming is a good thing in general. It can keep you from being tricked or fooled, and help you to learn. But it also can stimulate many new content ideas. 

  • As you read, ask why is that so?
  • How does the author know?
  • What’s being left out here? 

Write down those questions and then explore them to develop new content.

 

 

 

 

 

 

 

 

 

Activate your question radar: Not only your own questions, but the questions of others, can be great content idea sources. Often I’ll see in the comments under a post some questions from other readers that either go unanswered or are incorrectly or inadequately answered. If I know the answer (or can research to find it out), instead of just answering the comment on the post, I’ll jot it down as something I should write about myself. In most cases, if one person has a question, many have it, and you could end up writing the authoritative piece that all those people are referred to.

 

 

 

 

 

 

 

 

 

 

Blog Post Ideas Strategy #2: Quora Questions

Quora is an amazing Q&A site that features questions with answers containing facts, opinions and humorous stories that are voted on by Quora members.

Here’s how you find blog content on Quora:

  1. Go to Quora.
  2. Type your topic into the search bar. Quora will populate the list with common topics. Quora search will suggest several topics available based on your search.
  3. The results page will list popular questions and open (unanswered) questions. These unanswered questions are a golden opportunity to identify topics to blog about. It’s likely that others out there have the same question. Use unanswered questions on Quora as a starting point for your blog content.
  4. Take your answer and transform that same content into a blog post.

 

Blog Post Ideas Strategy #3: Pinterest

Pinterest is an incredible source of inspiration. Not only is it a fantastic discovery tool, but Pinterest also shows me what my target audience is searching for and pinning. This helps me: 

  1. Discover blog post ideas
  2. Create content my audience actually wants
  3. Find keywords for my blog posts to help with SEO on Pinterest

Let me show you what I mean. My target audience are bloggers/aspiring bloggers and intrepreneurs running/starting online businesses So, let’s go to Pinterest and start broad. I type the word “blog” in the search field. The first place I look for blog post ideas is in the search suggestions box.  Pinterest is showing me that my target audience is searching for blog post ideas

For more ideas, I just hit enter and start by searching for “blog.” Pinterest populates that top bar with words and phrases that people are searching for related to blogI see one of the most popular searches is for beginners.” This means there are a lot of new bloggers looking to learn about blogging. If there are more suggested keywords, you can click the right arrow to scroll through more topics.

The other great thing about using this approach to find blog post ideas is you’re learning what keywords your audience is searching for. Use the keyword in your blog post, your image titles, your pin description, and your board description to boost your Pinterest SEO rankings.  This means when people search for that keyword, your blog post has a higher chance of being at the top of the search results.

 

PINTEREST ANALYTICS

If you have a Pinterest Business Account you’ll have access to Pinterest Analytics. It’s free to setup or convert your existing Pinterest Account to a Business Account. I go into my Pinterest Analytics and look at which pins are getting the most saves and clicks. You’re able to see this information based off of all of the pins you save – not just the pins from your own blog. This tells me what’s resonating with my audience.

All of this digging is helping me get to know my target audience and what they’re interested in learning and reading about. This gives me ideas that I can use to create content, sharing my unique perspective and point of view. Give these techniques a try with your niche! 

 

Blog Post Ideas Strategy #4: Comment on Popular Blogs

The most popular blogs in your specific areas of expertise probably get hundreds of comments per post. Because of the volume, the authors don’t have time to respond directly to all of these comments and questions. This is a golden opportunity for you.

First, reply directly in the comment thread and provide a helpful response to the commenter’s question. Second, take the question from the comment and your answer and create a blog post with that content. If you continue to answer questions on these industry blogs, you’ll begin to be recognised as a subject-matter expert. Plus, you’ll have a blog filled with great content for your readers!

Blog Post Ideas Strategy #5: Using Amazon Look Inside

Amazon Look Inside is a great way to come up with lots of blog post ideas if you know how to use it. This strategy is incredibly simple and easy to use. Let’s say you’re running an AdWords company. You’re looking for topics to cover but you’re not sure what to write. Here’s how you use Amazon Look Inside to instantly create a list of ideas.

First, head over to Amazon.com. Enter your search query in the search box. For this example, we’ll start with AdWords as our search query. Focusing on titles with a good ratio of positive to negative reviews means you’re more likely to find books with the right kind of information.

Then, we’ll click on the book cover to preview the book.

Finally, scroll through the table of contents, grabbing as many of the ideas that you think will correlate with your own content.

These examples give us a lot of information to work with:

  • Old-school AdWords methods that no longer work
  • How to survive Google search updates
  • How to make Google pick up the keywords you want
  • How to find keywords that will send traffic to your site
  • How to find traffic-generating keywords for easy rankings
  • How to stay ahead of Google’s search updates

Scroll through the rest of the table of contents and you’ll see there will be numerous ideas… You can repeat this process with any topic or idea over and over.

All you have to do is find a book that’s relevant, look at the topics covered in the table of contents, write them down, and get to work. Just create a unique angle to the ideas or topics covered and you’ll be able to create helpful blog posts your readers want.

You’ll want to approach these ideas with your own fresh perspective.  Reading the book increases the likelihood of accidental plagiarism. If you haven’t read the book, there’s no way you can plagiarise.

Here’s why this strategy is so effective. It leverages work that has already been done. The authors on Amazon have already completed the research to identify the ideas, objections, frequently-asked questions, and topics readers want to know about.

Blog Post Ideas Strategy #6: Check out what people are saying on social media.

Twitter, Facebook, and other social media channels are a goldmine of information. Do a search of your target topics and see what people are saying about their problems, needs and wants. From there, turn those into blog post ideas.

Blog Post Ideas Strategy #7: Research Google autosuggest results.

Open a new tab in your web browser and do a Google search of topics you are interested in writing about. When you do, Google will autosuggest keyword phrases people are already searching for. These are perfect for modifying into blog post titles.

For example, let’s say you are an Internet marketing company who is interested in generating more blog post ideas. When you type “How to do AdWords” into Google, the autosuggest results will populate as you’re typing.

You could write a post called “The Beginner’s Guide to AdWords for small business” or use the direct phrase for a piece about “How to do AdWords.” By using what people are actually typing into Google, you will increase your chances of ranking in the search results.

Blog Post Ideas Strategy #8: The Competition

You should have a list of your competition on social media, so check out their blogs and social accounts and see what they’ve been posting. You can track them down in less than five minutes.

If you want to get in-depth, you can cross-reference their topics with yours. Are there any popular topics they’ve covered that you’ve missed on your own blog?

 

You can use a tool like Buzzsumo to find and sort a competitor’s posts in terms of popularity (calculated by how many social media shares each post achieved.) What about posts you feel you could cover more in-depth? Remember, the idea here isn’t necessarily to copy or one-up your competition, but rather to take inspiration from what they’ve done.

BuzzSumo is an important tool that you can use for your content marketing and SEO campaigns. The ability to quickly identify what content is working well in an industry and who the major influencers are. This is a very helpful tool

Blog Post Ideas Strategy #9: Find questions on Twitter

Twitter is an idea magnet. Is it possible to generate ideas on demand with Twitter? Absolutely — if you focus your attention on the right tools. When it comes to creating ideas, Twitter’s secret weapon is based on one thing. Hashtags. Here’s how you find ideas on Twitter.

Head over to RiteTag.com and search for hashtagsNext, enter a broad keyword that describes what you do, like marketing, tech, finance, or accounting. You’re not looking for specific long-tail keywords, you’re looking for broad keywords that describe your industry, product, or service. Make sure the “All” tab is checked. RiteTag displays a list of keywords and the data that goes along with both. Next, head over to Twitter.com and add your keywords into the search box.

Bonus Hack: The News (and trending topics)

Next, check out the news feeds and trending topics. If you already have a list of go-to sources, you can start browsing in less than a minute. If you don’t, you’ll need to make a one-time investment; create lists on social media, or by using a content discovery app like Feedly to organise sources of industry news, national and international news, and any sources of content that could provide valuable inspiration to your content creation process.

Then, work your way through the topics and see what’s new…

 

So, tell me… have you tried any of these ideas yet? 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

More AdWords Secret Hacks Revealed: Killer Google AdWords Tips & Why They’ll Crush Your Competition (2017)

 

If you’re like most of my readers, you’re a business owner, a high-achiever. You are committed to winning at work, and – equally important – succeeding online. You strive to grow, get better, and reach your potential. But sometimes things keep getting in the way with your marketing efforts: There just seems to be too much to do and too little time.

Does This Sound Like You?

  • Do you feel as if managing your online marketing is coming at you faster than you can handle it?
  • Do you fear the important things – like getting more customers, are falling through the cracks?

 

If so, you’re not alone. All of us have felt this way. I know what it feels like to be in over your head with your online marketing. For years, I too, struggled to make sense of how to “connect the dots” and make it all come together and succeed with my own digital marketing efforts. I have faced the reality that there’s always more to do than there is time. But I also realised the answer isn’t simply to get more done. The answer is to get the right things done.

Welcome to “More AdWords Secret Hacks Revealed.”

Download it here

Killer Google AdWords Tips & Why They’ll Crush Your Competition…

 

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

Email List Building 101: 27 Smart Strategies To Rapidly Build Your Email List

Email List Building 101 (27 Smart Strategies To Rapidly Build Your Email List)

You know the saying “the money’s in the list.” It’s the idea that the bigger your email list, the more power you have. I can testify that it’s 100 percent true. When I first started out as a digital marketer, I had no list.

Nothing going on. And as a result, I wasn’t making any progress. Eventually, things changed. I figured out that a list is important. Today, I have a list. A huge list. It’s true. There is incredible power in the list! Yes, you still need to have a great product and memorable branding. If you do, an email list will work like magic.

The problem is actually getting people on your email list. There are email marketing tactics out there, but not all of them work for everyone. I hear it all the time from people with tiny email lists who are struggling to get new subscribers. Many people are trying the usual tactics––an optimised signup form, an inviting CTA, a great lead magnet––and it just isn’t working.

If you’ve tried all the tricks in the book, then you need a new book… That’s why I’m going to share with you some of my best tips for getting new email subscribers every single day. It’s going to take some work, but if you make the effort, you’ll see some major results.

Get Started with Google AdWords HotClicks Pay Per Click Sydney

 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

5 Most Common Email Subject Line Mistakes to Avoid At All Costs

And What To Do About It...

The 5 Most Common Subject Line Mistakes to Avoid

 

So you’ve just put your finishing touches on that latest blog post, new YouTube video that you know is going to really help all those people on your list, your audience, though upon checking your open rates on your email service provider account, you’re quietly devastated at your low open rates. It hurts doesn’t it!

 

Where are the best subject lines? In your inbox! What makes you click on an email to open it?

 

Advertising legend David Ogilvy once said: 

Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

 

Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective.

 

Good subject lines get to the point, create a sense of urgency and are relevant to the subscriber, but it’s easy to make mistakes when writing them. Committing these subject line sins can drastically reduce your open rates, but avoiding them is easy if you know what to look for.

 

Here are five of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates.

 

1. Using ALL CAPS or too much punctuation(!!)

Imagine receiving an email with a subject line like this in your inbox: GET 70% OFF YOUR NEXT PURCHASE RIGHT NOW!!!!!!!!!!!!!!!!!!!

 

Chances are you would take one of three actions: ignore it, delete it, or mark it as spam.

 

Before pressing send, keep in mind that USING EXCESSIVE CAPITALISATION AND PUNCTUATION SCARES AWAY SUBSCRIBERS AND KILLS OPEN RATES!!!!!

 

It can come across as though you are yelling, which can have a negative impact on your email performance. So you should use capitalisation and punctuation cautiously. 

 

Occasionally adding phrases like “Free” or “Act Now” have been shown to improve open rates, but I recommend using them sparingly to avoid diluting their impact. 

 

On a similar note, be sure to avoid using too much punctuation. You have limited real estate for your subject line, and multiple exclamation marks can come across as spammy. Special characters such as * % & # and ^,  have been known to trigger spam filters, so be sure to use them sparingly as well.

 

Now that we’ve gone over the punctuation mistakes to avoid in your subject line, you may be wondering which characters leads to more open rates.

 

The answer? Question marks, exclamation points and periods. 

 

Subject lines with exclamation points can expect an open rate that’s one to 20 percent higher than average – just as long as you don’t use them in every message.

 

While this can vary depending on your industry, your audience, and the content of your messages, I recommend testing multiple subject lines to see which forms of punctuation your subscribers are more likely to respond to.

 

By using simple language, asking a question, and using proper punctuation in her subject line, you’re able to pique the reader’s interest and entice them to read your message.

 

Exclamation points, periods, and question marks are all part of a healthy email marketing strategy, so don’t be afraid to mix up the punctuation you use in your subject lines.

2. Using Spammy Words

Adding certain trigger words to your subject line can activate a recipient’s spam filter, even if the message you’re sending is legitimate.

 

To prevent this from happening, avoid symbols like “$$$,” “100% free,” “cash off,” “cheap,” “weight loss,” and “serious cash”. Even if your email makes it into the inbox, it can come across as spammy to your subscribers.

 

To ensure your readers take your emails seriously, choose the language of your subject line carefully by avoiding some of the trigger words and symbols listed above.

 

Finding the right verbiage for your subject line can be tough, especially with the sophisticated spam filters out today. HubSpot put together an exhaustive list of email trigger words to avoid when composing your subject line, so reference it before sending your next message.

 

While there are plenty of recommendations for words to avoid in subject lines, there’s no hard and fast rule for ones to include; what works for one industry may not work for another. Be sure to try different variations of words to see what resonates best.

 

I also recommend focusing on specific words that tie back to the content in your email.

 

The subject line tells you exactly what you’ll get by opening up the email. And by focusing on that, it eliminates the risk of including words that might appear spammy.

 

3. Making It Too Long

Consider the environment in which your subscribers are reading your emails. Chances are, they’re on-the-go or quickly scanning their inboxes between work meetings.

 

Since you have only seconds to capture their attention, you want to make sure your subject lines aren’t wordy or redundant.

 

Long subject lines look spammy and get lost in cluttered inboxes, especially if readers are using mobile devices.

 

One favorite rule of thumb is  to keep subject lines no longer than 50 characters. To do so, aim to get your message across as quickly as possible and cut any unnecessary terms or phrases.

 

As important as it is to get your message across quickly and clearly, make sure it expresses a complete thought and offers value to the reader – you don’t want to write a subject line that’s too short, either. Avoid one-word subject lines and strive to be helpful and relevant to your subscriber.

 

Try building a message around a numbered list and including the word “secrets,” As a result, this subject line is easily readable and irresistibly clickable!

 

4. Writing misleading content

Let’s say you send an email with the following subject: Get an exclusive 50% discount on our entire inventory!

 

But when the reader opens the email, it’s a pitch to sign up for a webinar or free online class.

 

Not only is this tactic dishonest, it also tends to backfire. No one likes to be deceived, especially when they receive an email that promises one thing and delivers another. You might get people to open your email initially, but this alienates subscribers and can hurt your open rates and spam rates in the long run.

 

If your subscribers lose trust in your emails, they’re more inclined to ignore future emails and mark you as spam.

 

To build and maintain trust between you and your subscriber, make sure to align the content of your email and your subject line.

 

Also avoid subject lines that include RE: or FW:

 

These tend to trick the reader into thinking the email was part of another conversation, which doesn’t leave a positive feeling with subscribers.

 

Not including this text also gives you more room to work with in your subject line, which can be used to convey helpful and relevant information instead.

 

5. Including spelling or grammatical errors

Subject lines (or any other content in your email) with typos, misspelled words, and misplaced punctuation look unprofessional and can hurt your open rates.

 

Emails are an opportunity to establish your brand as a helpful source of information. Subject lines with spelling or syntax errors make a bad first impression, and undermine your ability to establish trust with your subscribers.

 

To optimise your email open rates, be sure to review your emails for grammar and spelling prior to hitting send. No one will take the time to read your email if the subject line is loaded with grammar mistakes, but basic copy editing can prevent these errors from slipping through the cracks.

 

Crafting subject lines that sweep subscribers off their feet…

 

The subject line is one of email’s most important components, so it’s important to get it right before you send your emails. And by avoiding the mistakes above, you’ll be well on your way towards improving your email engagement.

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

Do you have any subject line best practices that weren’t listed in this post? I’d love to hear about it in the comments below!

 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

Shame On Us. How Could We Let This Happen?

Ocean Plastic Pollution Is No Joke

Ocean Plastic Pollution?

 

Listen to the Podcast Episode here

 

 

 

My new course list building tornado is currently in production. Excited about the launch. I will keep you updated, though if you want little tasting plate straight away, then download the free eBook which has 27 Powerful Techniques For Growing Your Email List… fast!!!

 

Today’s episode is all about… well it’s abbreviated purposely and designed to agitate your brain. I want you to get angry… Though, before we get to that…

 

What ticked me off on holiday?

 

Ok, got to stop: Thanks for reaching out? I want you to pull me up on this if I ever say it…together we can do this.

 

Its super oily and slimy, sounds like someone I paid to read my tarot cards might say…It sounds clingy, insincere and way too false and flakey…It’s trying too hard to be your friend, and way too early in the conversation by the way to start… well, reaching out…

 

Can you please email me via my website at hotclicks.com.au shortly to become Philadair.com and tell me if I need psychological assistance, or on the other hand, are you in agreeance with me on this one? What other kind of repetitive verbal battering is rumbling around inside your grey matter?

 

How about the: “So, here’s the thing…” pre-empting every second sentence. Overused people, and starting to make you sound bit one dimensional if you want to know the honest truth…

 

Now what really, really bothered me… (cue the sinister music.) I ‘m getting serious here folks…

 

As Marc Maron would say on his podcast show… What the Fuck?? Or as Mary Steenburgen said on Stepbrothers: What the Fuckin’ fuck? How many miles is it to the deepest part of the ocean?

 

 

I’m glad you asked. The deepest part of the ocean is in the Mariana Trench (sometimes called the Marianas Trench), located in the western Pacific Ocean. At its deepest part, it’s just less than 7 miles (6.831 miles / 10.994 km / 10,994 meters) deep.

 

How many marine animals are killed by plastic each year? Around the world, an estimated one million birds and 100,000 marine mammals and sea turtles die each year when they become trapped in plastic or eat it, perhaps mistaking it for a tasty treat. It is one of biggest threats to all whales and dolphins occurring throughout the world’s oceans.

 

How long does it take for a plastic bag to decompose in the ocean?

 

Plastic bags can take 20 years to decompose, plastic bottles up to 450 years, and fishing line, 600 years; but in fact, no one really knows how long plastics will remain in the ocean. With exposure to UV rays and the ocean environment, plastic just breaks down into smaller and smaller fragments.

 

 

Plastic rubbish will outweigh fish in the oceans by 2050 unless the world takes drastic action to recycle the material, a report has warned on the opening day of the World Economic Forum (WEF) The share of leakage into the ocean is at least 8 million tones, equal to one garbage truck-full every minute, and research estimates that there are more than 150 million tones in the ocean today. If no action is taken, this is expected to increase to two [truck-full’s] per minute by 2030 and four per minute by 2050,” the report said, with packaging estimated to represent the largest share of the pollution.

 

In a business-as-usual scenario, the ocean is expected to contain one tone of plastic for every three tones of fish by 2025, and by 2050, more plastics than fish,” it said. A sweeping change in the use of plastic packaging would require cooperation worldwide between consumer goods companies, plastic packaging producers, businesses involved in collection, cities, policymakers and other organisations, the report said.

 

It proposed creating an independent coordinating body for the initiative. Rather than spend way too much time trying to convince their respective governments… I feel we need to approach this on a different tack. 

 

How about a company funded by Billionaires (hello Elon, Hey there Richard Branson, Good morning Bill Gates, Whats up Mark Zuckerberg, Warren Buffett, are you going to do anything? Can you spare a dime?

 

If we don’t address this now, and stop pretending it’s high on everyone’s agenda when it’s not, by 2050 you and me and those that follow us will be royally screwed. Irreversible damage, again those two words: irreversible damage. Fuck the oceans and this planet dies… So  Readers and listeners… I need your help. Can we do this I hear you asking? Well, of course we can… you and I, us, fellow human beings, we have a moral responsibility for those that follow us into this life to show them we actually care.

 

What can we do together? Start messaging me and give me your ideas. Please! If you’re not passionate about this cause, that’s okay, no judgement from Phil Adair. I promise.

 

If we can build a flotilla of gigantic catchment boats with equally gigantic sifting arms, that roam the ocean 24/7 powered contentiously by solar panels unmanned robotic rechargeable electric Tesla ships, I believe we can absolutely avoid the very real, possibility of global decline.

 

This is now our greatest ever challenge. Yes, today was a diversion, though I feel a very necessary one. The people we love the most are depending on us folks.That’s it. Let’s do this. I’ll see you soon.

Further reading: 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

How To Get Stuff Done – Even When You’re Completely Overwhelmed…

How To Get Sh*t Done

Hot Productivity Tips & Trips To Get You Back On Track

 

Google AdWords with HotClicks Pay Per Click Online Marketing Sydney Web Psychology

Today’s post is all about the struggles of an internet marketer. Why we do what we do…. And how to maintain those productivity levels. When we become dissatisfied change has to happen.

 

Listen to my Podcast Episode #20 on how to improve your productivity: How To Get Sh*t Done

 

Luckily, I never miss the days I used to work in the office. I had great times with my colleagues, but those days feel well behind me, and I feel perfectly comfortable working alone now. There are a few things I’m glad I no longer have to be part of. As a full-time online marketer, I spend most of the day communicating with others by email or on online chat. I barely speak to anyone on the phone or face to face that I might forget my own voice one of these days…

 

But not everyone is like me. Those who are extroverts often crave for hangouts, and a lot of my fellow online entrepreneurs deliberately make time to meet up with friends for lunch to keep their sanity. And I do agree. You need to have real conversations daily (not necessarily verbally), to ensure you’re not turning into a weirdo. 

 

 

I love working out – without my beach running surfing and gym exercise, I would definitely go crazy. If you don’t normally move around much, just getting out of the house to walk for 15 minutes should help circulate more oxygen in your blood stream, and release serotonin to motivate yourself. Serotonin is something that your body naturally produces. They help you motivate big time, too.

Working from home means you can work whatever way you want. You can work in pyjamas, or on your bed with your laptop without creating a work environment. Sounds good, right? But there’s no motivation factor in that kind of “no boundary” working lifestyle.

 

Patience is the key to success particularly in online business. Being patient does not mean you have to be agitated or frustrated. Everyone has to fail at some point to be successful, and has to learn from mistakes.

 

Be patient and stay focused on your goals – that’s the way to motivate yourself for business.

 

How to avoid becoming paralyzed by too many ideas

 

If you are a creative, you most likely the type that has so many ideas.

 

While it may seem like a blessing, it often feels like a curse and that you aren’t actually moving or taking action. You feel scattered, confused and overwhelmed.

 

I am no stranger to the overwhelming sensation that too many ideas can bring.

 

I have loved this journey of starting my business so far, however sometimes I feel paralyzed and pulled too many directions. While it is an exciting place to be, it is best to develop a process to help tame those ideas, and avoid becoming paralyzed.

Keep a running list. Your notes are just for you, so don’t allow negativity to creep in! Be bold in your future goals. If I get really invested in an idea up front, I like to get as specific as I can in the brainstorming phase. You can also reference these notes anytime you have a sudden hit of inspiration.

 

Don’t act too fast!

 

Though your new idea to open up a shop, start an e-course, or offer a new service seems great up front, I encourage you to take a bit of time to meditate on your new idea.

 

You want to give yourself enough time to do the research and develop a strategy to implement your new idea.

 

During this time, you can really hone in on the details of this project, as well as develop a marketing plan for it. This doesn’t have to be elaborate, but it helps to be strategic in building excitement over your new product/service/idea!

 

If you run your own business, chances are, you’re completely overwhelmed pretty much all the time. I know I am. 

 

 

Because no matter much you get done, it seems like your to-do list just grows longer and longer. There are blog posts to write, emails to respond to, social media posts to schedule, products to create. You need to be organized, not overwhelmed.

 

Most overwhelm comes from feeling like you have so much to do that you can’t do it all. When your to-do list is swirling around in your head, it can feel like everything you need to get done gets bigger and more urgent by the minute.

 

The solution? Get your to-do list out of your head and onto paper.

 

Action, not anxiety!

 

Have you ever had one of those days where you feel super busy and stressed, but when you look back over your day, you don’t even know what you got done? I get so caught up in feeling stressed about everything I have to do that I don’t actually do any of it. I’ll have a project to start that feels so big and overwhelming that I never start it. And then, like something out of a horror movie, the more I put off the project, the bigger and more overwhelming it becomes.

 

It’s a vicious cycle that only has one solution: action. Just the simple act of starting- something, anything- helps you build the inertia you need to keep going. So when you’re feeling overwhelmed and stressed out, look at the list you made and just start. Progress, not perfection.

 

I struggle with this one every damn day and I know I’m not alone here. As creative entrepreneurs, we put our souls into our work, so of course everything we do should be perfect, right? Wrong. Sometimes (ok, most of the time) perfection isn’t about quality work, it’s about ego. At least it is for me. I want my work to be perfect because I want to be perfect. Which is obviously impossible (not to mention insane.)

 

And when we get like that, when we obsess over formatting, or reread the same email seven times, or strain our eyes making sure our blog graphic is centered – it keeps us from doing the real, important work that we’re meant to do.

 

Choose progress, not perfection.

 

The next time you’re stuck in that obsessive cycle of making sure it’s absolutely perfect, ask yourself: Does this actually need to be perfect? Or does it just need to be done?

 

Some things do need to be perfect. When I’m proofreading a document before it goes to print for a client, then yes, it needs to be perfect. But if I’m honest with myself, the majority of my work doesn’t require that level of flawlessness, and I doubt much of yours does either.

 

So yes, it’s important that we care, deeply, about putting out quality work. But it’s worth the reminder: just because it’s not perfect, doesn’t mean it’s not good enough. 

 

And as I said last week: Progress = Happiness

 

What are your best productivity Tips and Tricks? What works for you? 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts.

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.