5 Most Common Email Subject Line Mistakes to Avoid At All Costs

And What To Do About It...

The 5 Most Common Subject Line Mistakes to Avoid

 

So you’ve just put your finishing touches on that latest blog post, new YouTube video that you know is going to really help all those people on your list, your audience, though upon checking your open rates on your email service provider account, you’re quietly devastated at your low open rates. It hurts doesn’t it!

 

Where are the best subject lines? In your inbox! What makes you click on an email to open it?

 

Advertising legend David Ogilvy once said: 

Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

 

Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective.

 

Good subject lines get to the point, create a sense of urgency and are relevant to the subscriber, but it’s easy to make mistakes when writing them. Committing these subject line sins can drastically reduce your open rates, but avoiding them is easy if you know what to look for.

 

Here are five of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates.

 

1. Using ALL CAPS or too much punctuation(!!)

Imagine receiving an email with a subject line like this in your inbox: GET 70% OFF YOUR NEXT PURCHASE RIGHT NOW!!!!!!!!!!!!!!!!!!!

 

Chances are you would take one of three actions: ignore it, delete it, or mark it as spam.

 

Before pressing send, keep in mind that USING EXCESSIVE CAPITALISATION AND PUNCTUATION SCARES AWAY SUBSCRIBERS AND KILLS OPEN RATES!!!!!

 

It can come across as though you are yelling, which can have a negative impact on your email performance. So you should use capitalisation and punctuation cautiously. 

 

Occasionally adding phrases like “Free” or “Act Now” have been shown to improve open rates, but I recommend using them sparingly to avoid diluting their impact. 

 

On a similar note, be sure to avoid using too much punctuation. You have limited real estate for your subject line, and multiple exclamation marks can come across as spammy. Special characters such as * % & # and ^,  have been known to trigger spam filters, so be sure to use them sparingly as well.

 

Now that we’ve gone over the punctuation mistakes to avoid in your subject line, you may be wondering which characters leads to more open rates.

 

The answer? Question marks, exclamation points and periods. 

 

Subject lines with exclamation points can expect an open rate that’s one to 20 percent higher than average – just as long as you don’t use them in every message.

 

While this can vary depending on your industry, your audience, and the content of your messages, I recommend testing multiple subject lines to see which forms of punctuation your subscribers are more likely to respond to.

 

By using simple language, asking a question, and using proper punctuation in her subject line, you’re able to pique the reader’s interest and entice them to read your message.

 

Exclamation points, periods, and question marks are all part of a healthy email marketing strategy, so don’t be afraid to mix up the punctuation you use in your subject lines.

2. Using Spammy Words

Adding certain trigger words to your subject line can activate a recipient’s spam filter, even if the message you’re sending is legitimate.

 

To prevent this from happening, avoid symbols like “$$$,” “100% free,” “cash off,” “cheap,” “weight loss,” and “serious cash”. Even if your email makes it into the inbox, it can come across as spammy to your subscribers.

 

To ensure your readers take your emails seriously, choose the language of your subject line carefully by avoiding some of the trigger words and symbols listed above.

 

Finding the right verbiage for your subject line can be tough, especially with the sophisticated spam filters out today. HubSpot put together an exhaustive list of email trigger words to avoid when composing your subject line, so reference it before sending your next message.

 

While there are plenty of recommendations for words to avoid in subject lines, there’s no hard and fast rule for ones to include; what works for one industry may not work for another. Be sure to try different variations of words to see what resonates best.

 

I also recommend focusing on specific words that tie back to the content in your email.

 

The subject line tells you exactly what you’ll get by opening up the email. And by focusing on that, it eliminates the risk of including words that might appear spammy.

 

3. Making It Too Long

Consider the environment in which your subscribers are reading your emails. Chances are, they’re on-the-go or quickly scanning their inboxes between work meetings.

 

Since you have only seconds to capture their attention, you want to make sure your subject lines aren’t wordy or redundant.

 

Long subject lines look spammy and get lost in cluttered inboxes, especially if readers are using mobile devices.

 

One favorite rule of thumb is  to keep subject lines no longer than 50 characters. To do so, aim to get your message across as quickly as possible and cut any unnecessary terms or phrases.

 

As important as it is to get your message across quickly and clearly, make sure it expresses a complete thought and offers value to the reader – you don’t want to write a subject line that’s too short, either. Avoid one-word subject lines and strive to be helpful and relevant to your subscriber.

 

Try building a message around a numbered list and including the word “secrets,” As a result, this subject line is easily readable and irresistibly clickable!

 

4. Writing misleading content

Let’s say you send an email with the following subject: Get an exclusive 50% discount on our entire inventory!

 

But when the reader opens the email, it’s a pitch to sign up for a webinar or free online class.

 

Not only is this tactic dishonest, it also tends to backfire. No one likes to be deceived, especially when they receive an email that promises one thing and delivers another. You might get people to open your email initially, but this alienates subscribers and can hurt your open rates and spam rates in the long run.

 

If your subscribers lose trust in your emails, they’re more inclined to ignore future emails and mark you as spam.

 

To build and maintain trust between you and your subscriber, make sure to align the content of your email and your subject line.

 

Also avoid subject lines that include RE: or FW:

 

These tend to trick the reader into thinking the email was part of another conversation, which doesn’t leave a positive feeling with subscribers.

 

Not including this text also gives you more room to work with in your subject line, which can be used to convey helpful and relevant information instead.

 

5. Including spelling or grammatical errors

Subject lines (or any other content in your email) with typos, misspelled words, and misplaced punctuation look unprofessional and can hurt your open rates.

 

Emails are an opportunity to establish your brand as a helpful source of information. Subject lines with spelling or syntax errors make a bad first impression, and undermine your ability to establish trust with your subscribers.

 

To optimise your email open rates, be sure to review your emails for grammar and spelling prior to hitting send. No one will take the time to read your email if the subject line is loaded with grammar mistakes, but basic copy editing can prevent these errors from slipping through the cracks.

 

Crafting subject lines that sweep subscribers off their feet…

 

The subject line is one of email’s most important components, so it’s important to get it right before you send your emails. And by avoiding the mistakes above, you’ll be well on your way towards improving your email engagement.

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

Do you have any subject line best practices that weren’t listed in this post? I’d love to hear about it in the comments below!

 

 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

Shame On Us. How Could We Let This Happen?

Ocean Plastic Pollution Is No Joke

Ocean Plastic Pollution?

 

Listen to the Podcast Episode here

 

 

 

My new course list building tornado is currently in production. Excited about the launch. I will keep you updated, though if you want little tasting plate straight away, then download the free eBook which has 27 Powerful Techniques For Growing Your Email List… fast!!!

 

Today’s episode is all about… well it’s abbreviated purposely and designed to agitate your brain. I want you to get angry… Though, before we get to that…

 

What ticked me off on holiday?

 

Ok, got to stop: Thanks for reaching out? I want you to pull me up on this if I ever say it…together we can do this.

 

Its super oily and slimy, sounds like someone I paid to read my tarot cards might say…It sounds clingy, insincere and way too false and flakey…It’s trying too hard to be your friend, and way too early in the conversation by the way to start… well, reaching out…

 

Can you please email me via my website at hotclicks.com.au shortly to become Philadair.com and tell me if I need psychological assistance, or on the other hand, are you in agreeance with me on this one? What other kind of repetitive verbal battering is rumbling around inside your grey matter?

 

How about the: “So, here’s the thing…” pre-empting every second sentence. Overused people, and starting to make you sound bit one dimensional if you want to know the honest truth…

 

Now what really, really bothered me… (cue the sinister music.) I ‘m getting serious here folks…

 

As Marc Maron would say on his podcast show… What the Fuck?? Or as Mary Steenburgen said on Stepbrothers: What the Fuckin’ fuck? How many miles is it to the deepest part of the ocean?

 

 

I’m glad you asked. The deepest part of the ocean is in the Mariana Trench (sometimes called the Marianas Trench), located in the western Pacific Ocean. At its deepest part, it’s just less than 7 miles (6.831 miles / 10.994 km / 10,994 meters) deep.

 

How many marine animals are killed by plastic each year? Around the world, an estimated one million birds and 100,000 marine mammals and sea turtles die each year when they become trapped in plastic or eat it, perhaps mistaking it for a tasty treat. It is one of biggest threats to all whales and dolphins occurring throughout the world’s oceans.

 

How long does it take for a plastic bag to decompose in the ocean?

 

Plastic bags can take 20 years to decompose, plastic bottles up to 450 years, and fishing line, 600 years; but in fact, no one really knows how long plastics will remain in the ocean. With exposure to UV rays and the ocean environment, plastic just breaks down into smaller and smaller fragments.

 

 

Plastic rubbish will outweigh fish in the oceans by 2050 unless the world takes drastic action to recycle the material, a report has warned on the opening day of the World Economic Forum (WEF) The share of leakage into the ocean is at least 8 million tones, equal to one garbage truck-full every minute, and research estimates that there are more than 150 million tones in the ocean today. If no action is taken, this is expected to increase to two [truck-full’s] per minute by 2030 and four per minute by 2050,” the report said, with packaging estimated to represent the largest share of the pollution.

 

In a business-as-usual scenario, the ocean is expected to contain one tone of plastic for every three tones of fish by 2025, and by 2050, more plastics than fish,” it said. A sweeping change in the use of plastic packaging would require cooperation worldwide between consumer goods companies, plastic packaging producers, businesses involved in collection, cities, policymakers and other organisations, the report said.

 

It proposed creating an independent coordinating body for the initiative. Rather than spend way too much time trying to convince their respective governments… I feel we need to approach this on a different tack. 

 

How about a company funded by Billionaires (hello Elon, Hey there Richard Branson, Good morning Bill Gates, Whats up Mark Zuckerberg, Warren Buffett, are you going to do anything? Can you spare a dime?

 

If we don’t address this now, and stop pretending it’s high on everyone’s agenda when it’s not, by 2050 you and me and those that follow us will be royally screwed. Irreversible damage, again those two words: irreversible damage. Fuck the oceans and this planet dies… So  Readers and listeners… I need your help. Can we do this I hear you asking? Well, of course we can… you and I, us, fellow human beings, we have a moral responsibility for those that follow us into this life to show them we actually care.

 

What can we do together? Start messaging me and give me your ideas. Please! If you’re not passionate about this cause, that’s okay, no judgement from Phil Adair. I promise.

 

If we can build a flotilla of gigantic catchment boats with equally gigantic sifting arms, that roam the ocean 24/7 powered contentiously by solar panels unmanned robotic rechargeable electric Tesla ships, I believe we can absolutely avoid the very real, possibility of global decline.

 

This is now our greatest ever challenge. Yes, today was a diversion, though I feel a very necessary one. The people we love the most are depending on us folks.That’s it. Let’s do this. I’ll see you soon.

Further reading: 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

How To Get Stuff Done – Even When You’re Completely Overwhelmed…

How To Get Sh*t Done

Hot Productivity Tips & Trips To Get You Back On Track

 

Today’s post is all about the struggles of an internet marketer. Why we do what we do…. And how to maintain those productivity levels. When we become dissatisfied change has to happen.

 

Listen to my Podcast Episode #20 on how to improve your productivity: How To Get Sh*t Done

 

Luckily, I never miss the days I used to work in the office. I had great times with my colleagues, but those days feel well behind me, and I feel perfectly comfortable working alone now. There are a few things I’m glad I no longer have to be part of. As a full-time online marketer, I spend most of the day communicating with others by email or on online chat. I barely speak to anyone on the phone or face to face that I might forget my own voice one of these days…

 

But not everyone is like me. Those who are extroverts often crave for hangouts, and a lot of my fellow online entrepreneurs deliberately make time to meet up with friends for lunch to keep their sanity. And I do agree. You need to have real conversations daily (not necessarily verbally), to ensure you’re not turning into a weirdo. 

 

 

I love working out – without my beach running surfing and gym exercise, I would definitely go crazy. If you don’t normally move around much, just getting out of the house to walk for 15 minutes should help circulate more oxygen in your blood stream, and release serotonin to motivate yourself. Serotonin is something that your body naturally produces. They help you motivate big time, too.

Working from home means you can work whatever way you want. You can work in pyjamas, or on your bed with your laptop without creating a work environment. Sounds good, right? But there’s no motivation factor in that kind of “no boundary” working lifestyle.

 

Patience is the key to success particularly in online business. Being patient does not mean you have to be agitated or frustrated. Everyone has to fail at some point to be successful, and has to learn from mistakes.

 

Be patient and stay focused on your goals – that’s the way to motivate yourself for business.

 

How to avoid becoming paralyzed by too many ideas

 

If you are a creative, you most likely the type that has so many ideas.

 

While it may seem like a blessing, it often feels like a curse and that you aren’t actually moving or taking action. You feel scattered, confused and overwhelmed.

 

I am no stranger to the overwhelming sensation that too many ideas can bring.

 

I have loved this journey of starting my business so far, however sometimes I feel paralyzed and pulled too many directions. While it is an exciting place to be, it is best to develop a process to help tame those ideas, and avoid becoming paralyzed.

Keep a running list. Your notes are just for you, so don’t allow negativity to creep in! Be bold in your future goals. If I get really invested in an idea up front, I like to get as specific as I can in the brainstorming phase. You can also reference these notes anytime you have a sudden hit of inspiration.

 

Don’t act too fast!

 

Though your new idea to open up a shop, start an e-course, or offer a new service seems great up front, I encourage you to take a bit of time to meditate on your new idea.

 

You want to give yourself enough time to do the research and develop a strategy to implement your new idea.

 

During this time, you can really hone in on the details of this project, as well as develop a marketing plan for it. This doesn’t have to be elaborate, but it helps to be strategic in building excitement over your new product/service/idea!

 

If you run your own business, chances are, you’re completely overwhelmed pretty much all the time. I know I am. 

 

 

Because no matter much you get done, it seems like your to-do list just grows longer and longer. There are blog posts to write, emails to respond to, social media posts to schedule, products to create. You need to be organized, not overwhelmed.

 

Most overwhelm comes from feeling like you have so much to do that you can’t do it all. When your to-do list is swirling around in your head, it can feel like everything you need to get done gets bigger and more urgent by the minute.

 

The solution? Get your to-do list out of your head and onto paper.

 

Action, not anxiety!

 

Have you ever had one of those days where you feel super busy and stressed, but when you look back over your day, you don’t even know what you got done? I get so caught up in feeling stressed about everything I have to do that I don’t actually do any of it. I’ll have a project to start that feels so big and overwhelming that I never start it. And then, like something out of a horror movie, the more I put off the project, the bigger and more overwhelming it becomes.

 

It’s a vicious cycle that only has one solution: action. Just the simple act of starting- something, anything- helps you build the inertia you need to keep going. So when you’re feeling overwhelmed and stressed out, look at the list you made and just start. Progress, not perfection.

 

I struggle with this one every damn day and I know I’m not alone here. As creative entrepreneurs, we put our souls into our work, so of course everything we do should be perfect, right? Wrong. Sometimes (ok, most of the time) perfection isn’t about quality work, it’s about ego. At least it is for me. I want my work to be perfect because I want to be perfect. Which is obviously impossible (not to mention insane.)

 

And when we get like that, when we obsess over formatting, or reread the same email seven times, or strain our eyes making sure our blog graphic is centered – it keeps us from doing the real, important work that we’re meant to do.

 

Choose progress, not perfection.

 

The next time you’re stuck in that obsessive cycle of making sure it’s absolutely perfect, ask yourself: Does this actually need to be perfect? Or does it just need to be done?

 

Some things do need to be perfect. When I’m proofreading a document before it goes to print for a client, then yes, it needs to be perfect. But if I’m honest with myself, the majority of my work doesn’t require that level of flawlessness, and I doubt much of yours does either.

 

So yes, it’s important that we care, deeply, about putting out quality work. But it’s worth the reminder: just because it’s not perfect, doesn’t mean it’s not good enough. 

 

And as I said last week: Progress = Happiness

 

What are your best productivity Tips and Tricks? What works for you? 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts.

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

17 Website Design Mistakes That’ll Absolutely Ruin Your Conversion Rates

17 Website Design Mistakes That’ll Ruin Your Conversion Rates

 

There are some website design mistakes that may or may not have impact on a website’s success, but there are others that act as absolute conversion killers. They spell the death knell for web traffic and make sure your website and its prospects go downhill unless something is done to get rid of these mistakes. 

 

Many people think that conversion rate optimisation is mostly depended on content. This statement might be true, though at the same time you cannot afford to overlook the significance of design as the wrong web design elements can hold your site back from accomplishing great success. You have less than a second to persuade a visitor to stay on your page.

 

In online businesses, creating trust is much harder than in real life as people can’t see your face. All that they can judge you by in that first second how well your website design is. So, there is no doubt about that the design of your website has a huge impact on your conversion rate. There are many website design mistakes that can hurt your conversion rates. In this post I will walk you through some of the most common mistakes people make while designing their website.

 

Website Design Mistake #1: An Obsolete Website Design

 

If your website is designed five years back, then it’s the time to upgrade your web design with the new design elements.There is always some emerging technology that allows the designers to upgrade the design. For example, you have thousands of visitors and if you are unable to keep them on your page then it’s all for nothing. Trust me, nobody likes a page that seems like has not been updated in five years.

 

Believe it or not, there are so many old websites still live but they are no longer in operation. When your visitors come to an old looking websites, most of them will click away as quickly as possible and moving on to your competitors. Therefore, having a modern website is essential to keep your website conversion alive.

 

You have used a cheap, template website that looks dodgy. Failing to instill trust in the consumer or a potential lead is a real concern if your website is sending out the wrong message. Make sure your website has the following attributes that will instill more trust, loyalty and therefore sales.

 

  • above all make sure the website looks attractive. Nothing worse than going to an ugly website. You know the ones I am talking about. hard to use, terrible graphics, incredibly slow, totally outdated.
  • Include client testimonials for proof that you are worthwhile and good at what you do.
  • Any associations or organisations you belong to that add credibility should be added to the site.
  • You have to have a physical address and phone number. Nothing looks more suspect than having no direct numbers and only a PO Box.
  • Make sure your branding is consistent. Keep colours the same across your site. Too many different colours will just dilute your brand. Also, avoid the use of too many stock images. Yes they are easy to get, BUT people are so so over them.

Website Design Mistake #2: No Prominent “Call to Action” Button

Your website definitely has a goal. Whether you want your visitors to sign-up for a mailing list, make a purchase, request a quote, or simply call you, there has to be an objective and you have to make it clear to your visitors what your goal is. In many cases, low conversion rates are a direct outcome of a call to action getting lost in the web design. You need to ensure that your call to action button stands out on the page and makes it easy for the visitors to take the desired action.

 

Website Design Mistake #3: Slow Loading Time (The Silent Sales Page Killer)

 

Slow page load time kills your website conversions. Nobody wants to wait for a page on a website to load. Web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.A delay of even one second can reduce your conversions considerably. There are many reasons that contribute to a slow loading time. Among them few common reasons are outlined below:

  • Excessive use of Flash
  • Images are too big
  • Broken Links
  • Too many plugins in use
  • Bad Coding

You website loading speed should be as fast as a Ferrari. Here are some tips to reduce your page load time:

  • Optimise your images
  • Minimise HTTP requests
  • Utilise server side caching
  • Limit 301 redirects

You have decided to go the cheap route with your hosting company. What may seem like a great idea now is going to end up being a real pain in the ass. Nothing is worse than your web hosting either continuously going down or being ridiculously slow. Either way it’s a real conversion killer. Spend the money on decent local hosting companies and you will have better site speeds and less downtimes. A slow website WILL AFFECT your Google rankings.

Website Design Mistake #4: Overuse of Colours

Colour can make or break your website conversion rates. Using too many colours can confuse your visitors. Understanding the colour psychology is essential to choosing the right colour for your website. Take a look at some of the colours below and the associated feelings they typically convey:

 

  • Light Blue: cool, youthful, masculine
  • Dark Blue: trustworthy, stable, mature, calming
  • White: pure, honest, clean
  • Green: comforting, growth, organic, positive go,
  • Pink: youthful, warm, feminine
  • Gray: integrity, neutral, cool, mature
  • Purple: youthful, royal, contemporary,
  • Yellow: emotional, caution, positive
  • Red: excitement, hot, danger, stop, negative,
  • Orange: organic, emotional, positive
  • Black: heavy, serious, death
  • Brown: organic, unpretentious, wholesome
  • Gold: stable, elegant, conservative

Remember, colours play a crucial rule in web design. They help to highlight buttons, links and even enhance the visitors overall web experience. Some of the golden rules are outlined below when selecting your website colours:

  • Keep the associated feelings for each colour in mind
  • Limit your palette to about 2 to 3 colours only.
  • When in doubt, choose ONE colour and then try different shade variations.

 

Website Design Mistake #5: Using Cheesy Stock Images

It’s no wonder that images are a fundamental part of website designs and modern readers are obsessed with visual media. You’ve probably heard it many times that they’re worth a thousand words and visual content drives more engagement. Yes you heard it right if the images are relevant, meaningful, high quality and authentic.

 

Using stock images undermines your credibility. Avoid using the cheesy stock photos as they can send the wrong message to your audience. Every image you use in your website need to have a purpose like pushing the visitors toward the conversion goal. Make sure you only use the meaningful, high quality, and relevant images where possible in your website.

 

Website Design Mistake #6: Poor Navigation

It doesn’t matter what you are selling and how much content, images, and video you have. You website navigation play an important role to convert the visitors into customers. Navigation is the only way to reach your products or services after the visitors arriving on your website.

If you appropriately executed the right navigation tactics, your visitors should smoothly find their way towards the action you want them to take, such as to subscribe, or to buy. If your website navigation is confusing, your audience will rapidly take the exit route and probably never come back to your website again. Therefore, your navigation should be easy for the visitors to find what they are looking for.

 

Keep your visitors to the right track by providing noticeable “calls to action”, ensuring links are easily visible and lead to the right pages, and keeping enough breathing space.

 

Website Design Mistake #7: Website Not Responsive

Human behavior has changed dramatically since mobile devices entered our lives. People use their smartphones or tablets on the go, in the bedroom, even in the bathroom. The number of people using mobile devices has now well outstripped people on desktop computers, therefore you cannot afford to ignore the responsiveness if you don’t want to lose potential customers. So, if your website is not responsive on all devices, then you will not be able will not be able to target those tablet and mobile users. Responsive design is a must, not a nice “to have” anymore.

 

Website Design Mistake #8: Cluttered Design

Too much complexity or clutter makes it tough for the visitors to absorb your marketing message. Excessive use of colours, images and styling makes your website cluttered. This is why it is crucial to deliver only the most important or necessary information above the fold basically, anything essential for making a decision or taking action, without any clutter. As a rule of thumb, don’t give everything at once to your visitors. Instead, encourage them to browse on your site to learn more about you before trying to sell to them right away. This will not only help them get to know your brand but also they will be more likely to convert as they already spent so much time on your site.

 

Your design is just confusing. This is a real problem as the consumer is going to make up their mind whether they are going to buy from you within a few seconds. Don’t add to their indecision by making your site complicated. Keep your core unique selling point as simple as possible and make sure the user gets this message when they first land on your home page.

 

Like a retail shop if the passing consumer does not like what they see they will buy elsewhere. Simple as that. There is an issue with this. Choosing the right website design agency that knows how to design, based on your market is not so easy. Make sure you view their online portfolio of website work and see if its the right fit. 

Website Design Mistake #9: Using Too Many Plugins

Plugins helps a website to introduce new features or add new design to the website. Web designers can get so many free plugins from the internet to use in website. But, using too many plugins can increase your site loading time. We’ve already talked about the impact of slow loading. Too many plugins won’t benefit you either. Certainly, if the plugins are really required to make your site functional then only use them.

 

Sometimes people try to use different things, just because they can into their website, not because they really need to. Make sure you don’t use any extraneous stuff unless you absolutely need it to keep your page loading times fast.

 

Website Design Mistake #10: Choice Overload

Choice overload leads to choice paralysis. If your visitors can’t make the decision, they won’t take your desired action. There are many side-effects that you will experience when your visitors face the dreaded experience of choice overload. Some of the common effects are given below:

  • Customers buy less
  • Customers put less thought into choice
  • Less satisfaction

People who are given limited in options will be more to buy than those having too much choice. Therefore, reduce the number of choices your visitors encounter and remove the irrelevant or unnecessary links, ads if you want your visitors to take your desired action.

 

Website Design Mistake #11: Adding Too Many Banners

An over aggressive web design with large images and lots of banners makes the website appear as one big advertisement platform, which is a major turnoff for visitors and a clear obstacle for acquiring a high conversion rate. Even though banners are great revenue generator, they could be performing negatively when it comes to conversion. A simple redesign could accomplish the best conversion rates. Here are the few things you can apply to get over with this issue.

  • Limiting the number of banners on a page
  • Reducing the prominence and size of the banners
  • Highlighting relevant content and images

 

Website Design Mistake #12: Unreadable Copy

As much as images and videos control modern content, copy or text still play a huge role in persuading visitors to make a purchase. I have witnessed so many websites with weirdly-shaped fonts and large text blocks that are hard to read. While we are all a fan of customised and beautiful fonts, too much of a good thing is also bad.

Here’s how to fix it:

  • Choose legible font styles
  • Emphasise important information with bold
  • Write shorter sentences
  • Align text to left, not centre

Your website content is far too long. Rambling pages of copy are just going to bore the pants off the reader. It’s the same way you feel when a person goes on and on about a topic. You may like them a hell of a lot, but after a while you just switch off. So be on topic with your copy BUT never write just for the sake of it. Snappy, sales on topic copy is what works best for time poor consumers.

 

You write your own copy. Nothing is worse than reading content that has been put together unprofessionally. Yes, you might have been great at English in school, but writing effective web copy for your consumer base is an entirely different matter. Make sure that you speak to your web developer about getting a copywriter to at least write the content for your main landing pages. Those pages that you want visitors to land on and buy from. Better web copy means higher conversion rates and guess what… more money for you.

 

Website Design Mistake #13: Not Having a Search Box

 

Websites that fail to include the search box are losing some potential customers those who are looking for specific information or items. They don’t want to use your carefully executed navigational links anymore because we are all busy and don’t have time to search manually. Trust me, your visitors aren’t even a little bit patient. Eventually, they will leave the page. Therefore, enable the search box option in your website to find the targeted items or information in no time. It works better if you have a large inventory.

 

Website Design Mistake # 14:

You haven’t optimised your website for the search engines. This is a real killer and one that many companies and businesses fail to do. They are either too lazy, do not know about it, or end up getting mixed up with a really bad SEO company. This is a huge area and one that all businesses should be very concerned about. After all, why even bother getting your website all beautifully designed with pretty pictures and great copy if it won’t appeal to new customers?

 

Why? Because when they type in your product or service offering guess what happens? They find your competitors and not you. A real tragedy. 

 

Website Design Mistake # 15:

You are not collecting the names and email addresses of people who have been to your website and used this to market to them. Offer incentives for them to sign up and leave their details. You will find that your database will grow quickly and this is a great marketing opportunity NOT TO BE MISSED. Make sure you do follow through with your emailing campaigns.

 

Website Design Mistake # 16:

Where is your sales funnel? Where do consumers go to buy? Many websites look great but lack one thing – the buying process. How to they pick and buy from you without getting lost on your site? How do they make an inquiry and how do they know your received it when they sent it?

These questions need to be addressed so that once there is a customer on your site, they find it super easy to make a purchase. A great looking website that is not making you money is a waste of time.

Here are a few tips that will help improve your sales process:

  • Make sure there are not too many fields to complete on your order forms.
  • Give them the opportunity of money back or free trials of the product – this will improve the trust factor by miles.
  • Again, as above add testimonials – if you can get video ones even better!

 

Website Design Mistake #17: Important Information Below the Page Fold

 

The page fold is the single most important aspect of the page layout that every designer must take into consideration while designing a website. Visitors decide whether a website is worth their time or not in as little as a few seconds. This means you have very little time to make an impression on your visitors, and this is where the importance of the page fold enters the picture. The golden rule of page fold is simple – all important information must be above the fold.

 

If your important call-to-action buttons or website messages are below the fold, the chances that your visitors will come across the information they are looking for are slim; very few of them will scroll down to check out the information below the fold the very first time they are visiting your site. If this happens, say goodbye to any chance of achieving an acceptable conversion ratio.

 

Bonus Tip: Click on everything… Rookie mistake! (Test everything on your site to make sure everything works!)

 

The Bottom Line:

  • If your website has more than a few of the above 17 website design mistakes, perhaps it’s time to consider a new design.
  • Use this blogpost as a checklist of website design mistakes to fix now and avoid in future.
  • Keep in mind that even the simplest mistakes can ruin your conversions right off the bat.
  • Avoid these 17 mistakes, and you will be well on course for creating a website that attracts plenty of traffic and exhibits a good conversion ratio.

 

p.s. Here’s the link I promised you over on my podcast episode #24 on how to laugh in the face of those shitty reviews, or any other online nastiness: (Will Ferrell’s attitude to this should cheer you up!)

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

If you have any more ideas or points to share, feel free to do so in the comments section below!

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

27 “Killer” Hacks For Building Your Email List Fast

27 “Killer” Hacks For Building Your Email List Fast

 

 

 

You’ve heard the saying “the money’s in the list.” This video is about how to build a winning email list and get new subscribers straight away. When I first started out as a digital marketer, I had no list.

 

I wasn’t making any progress whatsoever. Eventually, things changed. I figured out that a list is hugely important. Today, I have a massive list. And there is incredible power in this list!

 

The problem is actually getting people on your email list. There are email marketing tactics out there, but not all of them work for everyone. I’m going to share with you some of my best tips for getting new email subscribers every single day.

 

It’s going to take some work, but if you make the effort, you’ll see some major results. If you’re serious about growing your business, building a healthy email list should be one of your top priorities.

 

When it comes down to it, your list is one of the only online assets that you have 100% control over. Using your website and social media to attract visitors and followers, and then encouraging them to sign up for your email list gives you the opportunity to contact your prospects at any point in the future, with any kind of messaging you want.

 

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers.

 

Traffic building is both a slow burn and also can grow quickly if you are lucky. Traffic from search engines takes time to earn, while traffic from social can produce viral traffic if you happen to hit the right emotional buttons.

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts on your own list building. 

Remember to download the eBook below and get started

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

10 Best Supplements For Energy That Actually Work

Tips to Instantly Boost Your Energy

Top 10 Supplements to Boost Energy

Whether it’s the long hours of work adding up, another terrible night’s sleep, indulging in the wrong foods, or staying out too late, the mixture of poor diet and lifestyle create a perfect cocktail for low energy.

 

Diet and lifestyle go a long way in terms of fighting fatigue, but despite our best efforts to exercise daily, eat right, and sleep well, our busy lifestyles and modern society demand a lot of us daily, energetically, and deplete our bodies on a cellular level.

 

Sure caffeine and other stimulants may help to give an immediate boost, but they do nothing for the long term, send our energy levels crashing hours later, and may actually disrupt the balance of the endocrine system and make us reliant on their effects.

 

Though it may be possible to create the perfectly balanced diet and lifestyle to ensure we are consuming the essential nutrients needed to combat daily stresses of the hustle and bustle, we are only human and are likely to need a little extra boost.

 

One of the most common health complaints today often revolve around having too little energy.

 

Feeling tired is a normal and natural signal that tells you it’s time for sleep, and getting a full night’s rest may be all that is needed for relieving any fatigue that may be plaguing you.

 

 

The most common cause of fatigue is dehydration.

 

Why? If there is not enough fluid in your body, blood volume can drop; as a result, your body (and heart) must work harder in order to supply your cells with oxygen and nutrients.

 

Dehydration can cause everything from mental fogginess, impaired short-term memory, dizziness, and fatigue, she says. Be sure to hydrate all day long but especially when you start to feel fatigue coming on to help combat low energy.

 

A chronic state of fatigue, however, represents a much bigger issue. Considering that energy is a cellular function dependent on the vitamins and minerals you consume each day, consistent low energy levels typically indicates a cellular imbalance.

 

When cells are receiving the energy they need, you in turn feel energised. When cells struggle to produce energy, they suffer damage or die, leaving you drained.

 

That’s why exercise, regular colon and liver cleansing, and eating an organic, natural diet energizes the body and keeps the mind sharp.

 

Some other energy-stimulating activities include massage and drinking enough water to hydrate and flush the system. Hormone balance also plays a role in energy creation, with fatigue being one of the primary symptoms of a hormonal imbalance.

 

10 Best Supplements For Energy That Actually Work

 

While the morning latte or black coffee does have health benefits, these beverages do absolutely nothing for improving energy. Yes, caffeine stimulates, but it also stresses the adrenal glands and endocrine system. Energy drinks rely heavily on sugar and other short-term stimulants, like caffeine. Similarly to the effects of sugar in sweets and lollies, cereal, and other nutritionally-deficient snacks, chronic caffeine consumption results in energy crashes and dependence.

 

Constant energy relies on three key factors: sleep, exercise, and eating natural, organic food. For a bigger boost, you may want to try any one of these supplements to help the body clear out the toxin overload.

 

  1. Iodine

Hormones regulate metabolism and initiate the release of the many biochemicals associated with energy creation.

 

The best dietary sources of iodine include seafood, sea vegetables (dulse seaweed, arame, kombu, and wakame), and dark leafy greens. Iodine supplements can also be taken.

 

 

  1. Vitamin B12

Every cell in the human body requires B12 for energy metabolism. In fact, the entire cellular energy creation, known as the Citric Acid cycle or Kreb’s cycle, depends on it.

 

Unfortunately, the human body cannot create B12 on its own, requiring it from dietary sources. Clams, mussels, red meat, and dairy are the best natural sources of B12. Supplementing with B12 is safe as no side effects or upper dietary limit exists.

 

 

  1. Melatonin

The hormone melatonin directly influences energy metabolism. Individuals with inadequate melatonin levels suffer from fatigue and accelerated brain aging.

 

Research also indicates melatonin levels impact gene activation and the effects of genes on health.

 

If sleep is inconsistent, a melatonin imbalance may occur which can disrupt energy levels, blood sugar, and even weight.

 

  1. Ginkgo Biloba

Ginkgo has long-been known for its powerful antioxidant activity and for improving blood flow.

 

This normalizes metabolic activity at the cellular level, protecting the cells and promoting health and longevity. When looking for supplements, look for those with the fewest fillers.

 

  1. CoQ10

Coenzyme Q10 plays a vital role in the process of cellular energy creation. Every cell in the body contains CoQ10, although organs like the heart, kidneys, and liver have higher concentrations.

 

Still, a deficiency can result. Fatigue is one of the top symptoms of CoQ10 deficiency, although high blood pressure, stomach ulcers, and blood sugar imbalance may also appear.

 

  1. Acetyl L-carnitine

Another biochemical necessary for energy metabolism, L-carnitine transports fatty acids into the mitochondria for conversion into energy. Acetyl groups also play an integral role in mitochondrial energy creation.

 

While the body naturally creates acetyl L-carnitine, also called ALCAR, the body will use this biochemical to support and protect the brain.

 

Supplementing with ALCAR ensures the body has enough acetyl groups for energy metabolism and neural health.

 

  1. Magnesium

A healthy heart, an active brain, and proper muscle and nerve function are only a few of the (many) benefits of magnesium.

 

The highest dietary sources of magnesium include raw spinach, pumpkin seeds, almonds, sesame seeds, beans, avocados, and quinoa.

 

Supplementation can also help raise magnesium levels.

 

 

  1. Ginseng

This well-known herb acts as an adaptogen, supporting the body’s natural response to stress, anxiety, and physical exertion. A recent double-blind, placebo-controlled study tested the effect of ginseng with patients suffering from chronic fatigue.

 

The researchers found patients taking the ginseng experienced significantly greater improvement in cognitive function and had lower levels of toxins and free radicals in their blood. Overall, the patients experienced increased energy.

 

9. Rhodiola

 

This adaptogenic root, also known as arctic root or golden root, can significantly reduce the way the body responds to stress, both mentally and physically.

 

When taken regularly, rhodiola may actually improve physical performance and reduce fatigue, improve cognitive function and boost the mood as well.

 

Though it is still unknown how exactly the herb works on a chemical level, we do know that it helps to maintain serotonin levels.

 

Rhodiola can be sourced in an extracted form and can safely be taken 1-2 times a day for help with fatigue, stress, trouble concentrating, and mild depression.

 

It is advised to take it earlier in the day in case it causes insomnia.

 

 

  1. A Quality B- Complex Vitamin

 

The B-Vitamins are important for a healthy body which can withstand periods of stress and tiredness. B-Vitamin Complex is (as the name suggests) a complete combination of everything you need, all in one dose.

 

Here’s how the ingredients could help you fight off fatigue. Vitamin B1 (Thiamine) supports mental wellbeing and mood, Vitamin B2 (Riboflavin) helps reduce oxidative stress (and therefore tiredness), Vitamin B3 (Niacin) has been shown to be effective in supporting brain functions and Vitamin B5 (Pantothenic Acid) helps support important neurotransmitters (brain chemicals).

 

Then we have Vitamin B6 (Pyridoxine Hydrochloride) which plays a part in reducing fatigue and strengthening immunity, even when you’re under stress and Vitamin B8 (Inositol, Myoinositol) which helps nerve signals “communicate”.

 

 

Reduce Carb Consumption

 

While they do provide your body with energy, foods heavy in carbohydrates can leave you feeling sluggish. The main culprit? Simple carbs, like those found in sugary drinks, cookies, and processed foods (think white bread and pasta), which burn through your body quickly.

 

Though they provide a fast boost of energy, it’s quickly followed by a crash as your blood sugar spikes and then drops. 

 

The solution? Stick to whole-grain, low-glycemic carbohydrates that take the body longer to digest and avoid the crash and burn effect.

 

Nuts, legumes, sweet potatoes, oats, and brown rice are all low-glycemic carbohydrates that will provide the body with a steady supply of energy.

 

Vegetable Juice

 

Drinking fresh vegetable juice is a shock to your body — in a good way! Losing the fiber during juicing makes them easy for your body to absorb and digest. And because less work is required for your body to reap the nutritional benefits, you’ll notice an increase in energy.

 

Additionally, drinking your veggies helps eliminate toxins from the body while also feeding your cells. If you feel an illness coming on, vegetable juice is also a good way to stop it in its tracks and keep energy up before it dips.

 

Pass over store-bought juices, which are often loaded with sugar, preservatives, and other unpronounceable ingredients — they’ll leave you feeling worse and more exhausted! Make your own instead,

 

One Final Thought

Occasional low energy is normal. Eating well, exercising, and getting enough sleep will help to restore and rejuvenate. If the feeling of low energy or fatigue is constant, the source of the problem may be more than simply not getting enough sleep.

 

Mineral deficiencies from an inadequate food supply or hormonal imbalances from something as simple as stress may have created a metabolic imbalance leaving you feeling sluggish and zapped of energy. Depending on your situation, one or several of the supplements listed here may be all that’s needed to restore, balance, and renew your energy levels.

 

Be sure you have ruled out any medical causes of fatigue before supplementing and consult your doctor to discuss any drug interactions or potential side effects. A healthy lifestyle and diet do significantly affect our energy levels, so remember to ensure you are consuming a rainbow of nutrients from your diet, stay hydrated with high quality water, and get those endorphins pumping through your system with daily movement.

 

How do you avoid procrastination when you’re tired, burned out, exhausted? 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

 

 

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

7 Expert Tips To Generate B2B Leads That Actually Work

Google AdWords is a superb way to generate quality leads for Business to Business –

as long as you set it up correctly to begin with…

Early Warning Bell: Don’t be fooled. Some of these principles will seem like fundamentals – Clearly obvious must do’s.

The reason that I’m giving them kudos here is that they deserve it and are often overlooked. Without applying the correct strategies from the get-go, your campaigns will only ever be average.

 

1.Your only goal: To generate as much business from your advertising budget – enabling you to achieve superb and ongoing results.

 

If you apply these principles and stay committed to monitoring them regularly, you will stand head and shoulders above the rest of the pack.

 

As Google love to tell you in their marketing blurbs, you don’t necessarily have to spend a fortune on AdWords to get a lot more oomph out of your pay-per-click advertising.

 

Still, even if you have the smallest of daily budgets, you have an obligation to yourself and your business to make sure your money is not being wasted. You also want to ensure that the “right” people are clicking on your AdWords campaigns.

 

By using Google AdWords correctly, you appear in the sponsored listings (these are displayed above and alongside the organic listings that also appear on the page.)

 

Again, this may sound expensive, though if managed properly, the money you spend can be very reasonable – taking your business or your brand into achieving real visibility and pulling in the targeted traffic that you need for true online success.

 

2. The Benefits Of Google AdWords

  • Reach 90% of online users instantly
  • Gain instant positioning for your business
  • Control your spend with a daily budget
  • Ability to split test ads to maximise their efficiency
  • Decide exactly which pages to take you, searchers, too
  • Focus your targeting on specific countries or areas
  • Create and, therefore, manage your ads

 

I know how challenging and daunting Google AdWords can be, not just for the uninitiated, though even for the seasoned pros out there.

 

Professional advertisers who never stop looking for ways of staying ahead of the curve. Always looking to gain maximum exposure for their online advertising.

But the good news is: It doesn’t have to be intimidating – if you don’t let it! Organising your account allows you to better serve the right ads to the right customers, and it allows you to better track the effectiveness of your advertising efforts.

 

When people are searching online and they type a word or phrase, they’re looking for information that’s closely tied to those words. For example, if Dave types digital cameras and he sees an ad for Camera tripods, he probably won’t click the ad.

 

To show ads that are relevant to the searches of people you’re trying to reach, bundle related ads together with related keywords into an ad group.

 

3. Make Sure You Get Found Online When Customers Are Performing A Search

 

AdWords is where you want your business to be when customers do a Google search for your products or services. You’ll get fast results. With a well-managed AdWords marketing campaign, your business will move to the top of Google Search results.

 

You’ll experience increased website traffic immediately. And best of all—the customers who visit your site are those most likely to buy because they are searching for your products and services based on your targeted ads.

AdWords advertising isn’t free, though it can be very cost effective. You control the budget and decide where your ads appear — locally, regionally, and nationally.

 

There are no surprise costs. You only pay when someone clicks on your ad. You decide how much each click is worth and how much you want to spend each month.

 

You’ll know when an ad results in a sale and how many new customers you obtain from your AdWords campaign. You’ll know exactly where those new customers come from and what they do when they visit your website.

 

 

 

 

 

 

 

 

 

 

 

 

That’s because AdWords has Google Analytics built in. Together, these two powerful tools provide an incredible wealth of statistics and data to make your website more profitable.

 

AdWords gives you the information you need to maximise your return on investment and grow your business. Many business owners don’t have the time or the expertise to make the most of AdWords. They feel their time is better spent running their business.

 

“Why use AdWords” and “Does Google AdWords Work?” are pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them.

 

AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.

 

 

 

 

 

 

 

 

 

 

4. Organise Your Ad Groups

Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable ROI.

 

A common method for organising an AdWords account is to organise with a category or business goal in mind. For many businesses, the way your website is structured is a good place to start, where each ad group representing a different page or category on your site.

 

Ad groups can help ensure that your ads are relevant to your keywords. For example, for your camera campaign, you may want to create separate ads for digital cameras and compact cameras.

 

You can create ad groups for each type of camera, each with its own set of focused, relevant keywords. For example if it was a television campaign, you can also create an ad group for each type of television you sell, such as flat screen and plasma TVs.

 

You can also set prices for individual keywords within the ad group.

 

5. How To Create An Ad Group:

• Sign in to your AdWords account.

• Click the Campaigns tab.

• Under All campaigns, click the name of the campaign that you’d like to add an ad group to.

• Click the Ad group’s tab.

• Click the + Ad group button.

On the “Create ad group” page that appears, follow the instructions to complete your new ad group (you’ll be given the chance to create an initial ad and its keywords).

Click Save ad group.

 

For instance, you are selling surfboards for both men and women. You set two different campaigns, one for men’s surf -boards and the other for women’s surfboards.

 

Let’s name them Men’s Surfboard Campaign and Women’s Surfboard Campaign. You have beginner’s surfboards, Intermediate Surfboards and Performance Surfboards for both men and women.

 

 

Now you create 3 ad groups based on these categories (Beginners, Intermediate and Performance) in both the campaigns.

Let’s name these 6 ad groups as:

• Men’s Beginners Surfboards
• Men’s Intermediate Surfboards
• Men’s Performance Surfboards

• Women’s Beginners Surfboards
• Women’s Intermediate Surfboards
• Women’s Performance Surfboards

• Now you have 6 ad groups, each of them has two key components, ads, and keywords

6. How many keywords should be in my ad group?

The best rule of thumb is to use no more than 20 keywords per ad group.

Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.

 

7. Strategies to optimise your ad groups:

• Identify an ad group per keyword group (theme)

• Add diverse titles and texts for your ads.

• Remember to integrate your keywords into the URL’s that will appear on your ads.

• Use a variety of targeting and ad extension options to the ad group theme.

 

Have I missed anything here? What are your best tips for getting more customers?

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.