7 Most Popular Myths About Starting An Online Business



It seems as if everyone wants to start an online business these days. Unfortunately, too many aspiring entrepreneurs expect the process to be easy, hands off, and streamlined. If you hear anyone say that starting an online business is any of these, it’s time to tune out and move on. These people are perpetuating common myths about the industry.

When we focus on the successful businesses, we get the impression that any idea can lead to success thanks to the huge online audience. That’s one of the greatest myths about online businesses.

If you intend to give your idea a try, you should first bust that one, and then focus on revealing the truth for many other myths about online businesses. 

Myth #1: You Can Start an Online Business for Free (Or A Small Amount of Money)

You’ve all seen the ads that tell you about certain online website building platforms that provide free services (or close to free) online shop creators. In addition, there’s always that self-employed friend that’s telling you how inexpensive it is to get started online.

Although the ideal online store building solutions are fairly inexpensive, you can’t possibly expect to spend less than at least $500 per year on just your website. 

After all, this is your storefront. It’s the primary way you’re going to make money, and if you plan on expanding that business, it’s going to require investments.

The free (or close to free) online business is a marketing ploy to prompt you into buying. 

That doesn’t mean you have to spend $10,000 your first year developing a site, but it’s prudent to budget for more, rather than nothing.

Yes, it’s possible to start a website without investing a great deal of money.  Let’s check only few of the costs you’ll have to deal with:

  • Business planning
  • Content development
  • Customer service
  • Taxes
  • Accounting
  • Domain name
  • Website hosting
  • Logo design
  • Website template or designer
  • E-commerce platform
  • Product inventory
  • Marketing and advertising expenses

I can’t give you a definite number; each business is related to different costs. I can, however, give you an important tip that will save your business from failing: plan the costs and save money before you start. 

Myth #2: If you’re passionate about your idea, you’ll do just fine

Business gurus keep telling you that passion is crucial for the success of your project. They are right… to some extent. In reality, passion will not inevitably lead to profit.

If you want to start an online business, but you’re still not sure about the niche, you should definitely pick something you’re passionate about. However, you should also make sure the market is ready for your idea, and the competition is not already offering something too similar.

There is a link missing between the find your passion and profit. It’s about doing the work. A lot of work and commitment! When you combine that aspect with passion, your online business will have a real chance of succeeding.

Myth #3: Social media marketing is free

You wish! Facebook, Instagram, and other social media platforms won’t charge you anything for creating a profile for your brand. In fact, that’s one of the first things you should do as part of your marketing campaign: develop a presence not only on Facebook, Instagram and, but on many other platforms as well. While we’re at it, don’t forget to create an impressive LinkedIn profile for yourself – the founder of the online business.

Your profiles will be there, but what will you do with them? If you want real traffic and conversions, you’ll need to pay for some advertising. Effective advertisements cost money, but the good thing is that you can set a budget that works for you. You’ll have to invest in the design of the ads, too. They can be in the form of videos or images with messages, along with content that attracts the viewers to check out your offer. Bottom line, social media marketing is not as expensive as TV advertising, but it’s far from free if you want to use its full potential.

Myth #4: You’ll have a lot of free time on your hands.

If you’re already dreaming about lazy afternoons, long holidays, and constant travel, think again. While starting a business online gives you a lot of freedom and flexibility, you’ll still be spending long hours—sometimes upwards of 80 hours a week—building and growing your business in the beginning, and it requires a lot of hard work and dedication on your part.

Books like The 4-Hour Workweek by Timothy Ferriss have lulled a new generation of entrepreneurs into thinking that all they need to do when starting an online business is to check in on it a few hours each week while the business generates passive income. If you want your online business to succeed, you’ll need to take an active hands-on role, at least for the first few years.

We’ve all seen the ads of entrepreneurs in our Facebook feeds. Images of people posing on the beach in Costa Rica, trumpeting how they work less, live more, and lead an amazing life.

True, all of that is possible. But is it likely? No. Being an entrepreneur is work.

Instead of clocking out at the end of the day, or taking a holiday knowing the team will be merrily doing the work in your absence, you worry. You fret. You think about your business all the time (mostly because you enjoy what you are doing! That’s hard to turn off).

Could you make a lot of money? Sure! Could you retire your spouse? Maybe.

Will you be working hard? DEFINITELY.

You just might enjoy the work more 🙂

Yet along the way, you’ll discover that trading in the traditional 40-hour work week is one of the most rewarding things you’ll ever have done.

Myth #5: “I made 6 figures in my first 6 weeks in my Pyjamas and YOU CAN TOO!”

People who tell you this are definitely selling you something. And it’s probably something that smells fishy. If you break down the path of successful online entrepreneurs you will see that they spent YEARS in the making.

Jeff Walker was a stay-at-home dad who built an online business in finance and the stock market. When that blew up he then started what today is PLF, making tens of millions of dollars. But his first live sales pitch out of the gate for PLF? Only 6 people signed up.

Honestly, it just takes time. Building a business is work. It’ll take you months and years of repeat effort before you amass your pile of gold and your stable of ferraris in the garage

…and you know what? That’s okay!

Something worth doing is worth doing right.

Myth #6: You can run your online business alone.

Often it feels as though you have to do everything yourself when you’re running an online business. There are times, however, when you’re going to need help with tasks outside your skill set. At that point, you’ll need to have someone on hand who can help with developing website content, doing email marketing, writing advertising copy, or managing your social media presence.

Why hire a full-time staffer when you can hire a freelancer? A quick search of the internet will bring up hundreds of freelancers who are ready and willing to help you out on an as-needed basis for reasonable rates.

At the very least, it gets lonely at the top. Sometimes it’s helpful to bounce ideas off another online business person in your industry and tap into their knowledge base, especially if they’ve been in business for longer than you have.

Myth #7: “Anyone can do it, so why not me?”

Okay, this isn’t a snarky myth. But I had to include it.

Technically, anyone can start and run an online business.

But very few people will be successful at it.

Building a business is one of the most incredible personal development journeys that you can take as a human, and it’s a pretty incredible path to choose.

But it’s also hard. It’s challenging. It’s tiring. And it’s risky.

Which means that only a small number of people are going to be happy and comfortable taking this path.

And you know what? That’s okay.

Become an online entrepreneur if that’s the journey you really want to take. Don’t do it if you think you “should.”

Do it because you love learning. Do it because you enjoy selling. Do it because you are scratching an itch in your soul.

You absolutely can be an online entrepreneur.

Just don’t get caught up in the all the myths, keep your perspective, and maybe your sense of humour, and stay focused.

Resources mentioned in this episode:

 

 Awaken The Giant Within. Anthony Robbins

‘Tony’s incredible understanding of the world, people and human nature make him the ultimate like coach. He knows what it takes to make people excel… and win!’  – Andre Agassi

Robbins is a mass of walking energy and passion.’ – Time Out

Are you in charge of your life? Or are you being swept away by things that are seemingly out of your control? In AWAKEN THE GIANT WITHIN, Anthony Robbins, the bestselling author of UNLIMITED POWER, shows the reader how to take immediate control of their mental, emotionalphysical and financial destiny.

Further praise for Tony Robbins: A fascinating, intriguing presentation of cutting-edge findings and insights… including the growing consciousness that true success is anchored in enduring values and service to other.’  – Stephen R. Covey, Author of The 7 Habits of Highly Effective People

As always, thank you so much for tuning in. I really hope this helped. Hey, have I missed anything here though? 

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts.

 Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Facebook

YouTube

Pinterest

Instagram

p.s. If you enjoyed this, you might also like:

Best, Phil

 

 

How Do I Reset My Brain?

(So That It Works Better)



Mindset… The average person more or less shuns risk and the unknown. We fear the judgment of others. Failure and rejection are to be avoided whenever possible. Some people avoid them at all costs! 

As children we explored and played and let our curious nature lead us where it may. A fear-based mindset hadn’t yet taken hold and ingrained itself. But as we ‘mature’ we slowly start to play it safe, holding ourselves back, and thereby putting a limit on the expression of our personality. This dampens our unique perspectives and overall potential.

Psychologists define a comfort zone as an artificial mental boundary (key word here being ‘artificial’).  A comfort zone is a circumstance, situation, or environment in which one feels at ease, safe, empowered, and relaxed. It could essentially be viewed as familiar territory to an individual, whether that be habits or surroundings that conform to the expectations of the individual’s neurological system. 

We all like being comfortable and all but the most masochistic folks would agree it is extremely damaging – mentally and physically – to bombard oneself with constant stress over prolonged periods.

We all need familiarity, stability, and routine in our lives.  But too much comfort can breed laziness, zap our drive, and leave us lacking something.

But at what point does comfort and familiarity go from being healthy and normal to being a limitation on our development? 

A life lacking in growth and challenge is fun for a while – such as while you are on holiday – but we are not designed for such sedentary lifestyles.  Too much contentment does to our mental state what atrophy does to an unused muscle.  It weakens it to the point of being unable to function as it was meant to.

Too much comfort kills productivity as we often find ourselves doing the minimum to get by.  This leads to regret and missed opportunities.  In this state of ‘contentment’ it is a challenge to be highly productive and make a real improvement .

Fortunately there is a little self-improvement secret about pushing your limits that often goes unmentioned: the more you do it, the easier it becomes to face the unknown. Practice increases competence, and eventually challenging yourself and facing your fears can be extremely liberating and even habit forming! 

The self-esteem boost that one acquires from taking some part of their life or skillset to the next level is euphoria inducing and leads to happiness and overall feelings of well-being.

But it takes a lot of courage to break out of your comfort zone – so although it sounds like a good thing to do, how should I go about doing it? 

Resources mentioned in this episode:

 

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime.

Is the financial plan of mediocrity — a dream-stealing, soul-sucking dogma known as “The Slow Lane” your plan for creating wealth? You know how it goes; it sounds a lil something like this:

“Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich.”

The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You’ve been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair sacrifice your adult life for a financial plan that reaps dividends in the twilight of life.

Accept the Slow lane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn’t tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family’s financial plan?

Drive the Slow Lane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don’t want a lifetime subscription to “settle-for-less” and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there.

As always, thank you so much for tuning in. I really hope this helped. Hey, have I missed anything here though? 

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts.

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

 

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

p.s. If you enjoyed this, you might also like:

Best, Phil

 

Email List Building 101: 27 Smart Strategies To Rapidly Build Your Email List

Email List Building 101 (27 Smart Strategies To Rapidly Build Your Email List)

You know the saying “the money’s in the list.” It’s the idea that the bigger your email list, the more power you have. I can testify that it’s 100 percent true. When I first started out as a digital marketer, I had no list.

Nothing going on. And as a result, I wasn’t making any progress. Eventually, things changed. I figured out that a list is important. Today, I have a list. A huge list. It’s true. There is incredible power in the list! Yes, you still need to have a great product and memorable branding. If you do, an email list will work like magic.

The problem is actually getting people on your email list. There are email marketing tactics out there, but not all of them work for everyone. I hear it all the time from people with tiny email lists who are struggling to get new subscribers. Many people are trying the usual tactics––an optimised signup form, an inviting CTA, a great lead magnet––and it just isn’t working.

If you’ve tried all the tricks in the book, then you need a new book… That’s why I’m going to share with you some of my best tips for getting new email subscribers every single day. It’s going to take some work, but if you make the effort, you’ll see some major results.

Get Started with Google AdWords HotClicks Pay Per Click Sydney

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

Entrepreneur’s Journey: Stephan Spencer



Hey folks, this is Phil Adair and you’re listening to my Online Marketing Strategies Show. The right Strategy And Advice For Building Your Online Business.

Welcome back to the podcast. Let’s do this! 

On today’s show, I’m really excited about our guest, Stephan Spencer.

Stephan is an international speaker, entrepreneur, and consultant on all things SEO. He is an internationally recognised SEO expert, internet entrepreneur, consultant, and professional speaker. He has keynoted and spoken at hundreds of conferences including American Marketing Association (AMA), Shop.org, Internet Retailer, IRCE, and PubCon.

He contributes to a number of marketing journals and blogs, including Search Engine Land, CNET, and more.

He currently hosts the Marketing Speak and The Optimized Geek podcasts, both of which have appeared in the iTunes New and Noteworthy.

I think you’re going to get a lot out of it. So here it is, my interview with Stephan Spencer. 

As always, thank you so much for tuning in. I really hope this helped. Hey, have I missed anything here though? 

 

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts.

As promised, this page is where you’ll find the FREE goodies Stephan and I mentioned in the interview. 

 

 

Listen to the full episode now >>

⠀⠀

 

 

 

 

 

 

 

 

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

 

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

p.s. If you enjoyed this, you might also like:

Best, Phil

 

 

Entrepreneur’s Journey: Kelly Roach Interview



Hey folks, this is Phil Adair and your listening to my Online Marketing Strategies Show. The right Strategy And Advice For Building Your Online Business.

Welcome to my podcast. Let’s do this! 

Kelly Roach is the founder of Kelly Roach Coaching, a rapid growth coaching and consulting company for business owners, entrepreneurs, and executive leaders.

Kelly’s passion is in teaching others the strategies and systems she used so that they can succeed, profit, and grow their businesses at a record rate. She shows others how to combine personal growth and business mastery to achieve everything they want out of life.

Kelly is committed to empowering individuals to create freedom through building a business that nurtures their dreams, brings deep fulfillment and, most importantly, allows them to enjoy an extraordinary quality of life. Her philosophy is deeply rooted in helping others accomplish personal and professional success without compromising the ability to live a balanced, rich life.

Resources mentioned in this episode:

 

Bigger Than You: The Entrepreneur’s Guild To Building An Unstoppable Team

Bigger Than YOU is the entrepreneur’s playbook to building an UNSTOPPABLE team. This book breaks down each of the simple steps and proven strategies to take your team from 0 to hero and is relevant for business owners at any age or stage that want to improve the profitability and performance of their team. If you are a small business owner or entrepreneur that is burnt out, exhausted, stretched too thin trying to do it all….this is for you.

The #biggerthanyou movement was designed to help entrepreneurs understand how to create leverage and scale in their business by building a winning team. In the book, Kelly Roach teaches you a systematic way to create a championship team invested, capable and competent to help you achieve your big mission, vision and goals. If you lead people and want to produce more profit with and through them, then this is your solution.

Bigger than YOU walks the entrepreneur, small business owner or leader through the mindset, skillset and toolset needed to lead their team to extraordinary levels of success to gain market leadership and achieve rapid sustainable growth. Upon completing this book you will understand how to manage, engage and retain top performers for life, even if you are just getting started or have struggled to lead effectively in the past.

Kelly Roach is a highly sought after speaker,business growth strategist and peak performance coach. Her work has been featured in INC, Bloomburg, ABC, Entrepreneur and dozens of other media outlets and publications around the World.

by Kelly Roach

 

Unstoppable: 9 Principles For Unlimited Success In Business & Life

UNSTOPPABLE takes the most valuable lessons and top commonalities on how to succeed and lays out the 9 principles for unlimited success… in both business, and in life. Proven by author Kelly Roach’s award-winning career in corporate and as an entrepreneur, UNSTOPPABLE is set to inspire everyone from the new entrepreneur to the seasoned CEO.

In this much anticipated book, Kelly Roach breaks down the top lessons she’s learned throughout her award-winning career, blended together with lessons from some of the top industry leaders in the world today in a way that’s easy-to understand and motivating. From NFL Cheerleader to million dollar business mogul, internationally acclaimed entrepreneur, business coach, and rapid results expert, Kelly knows first-hand what it takes to become “unstoppable.”

UNSTOPPABLE delivers an exact play-by-play for taking the goals and dreams you have had for years and finally making them a reality. That’s what I want for you. I want you to see that there’s more out there: more freedom, more fulfillment, more joy, and yes, more money. It’s all there waiting for you, if you’re willing to go after it.”

Inside UNSTOPPABLE, you’ll discover how Kelly went from immense financial struggle to building millions for herself and others, year after year. The book is divided into three parts, strategically guiding readers from where they are to where they want to be:

  • Part 1: Financial Abundance – Shifting Your Mindset & Setting Yourself Up For Success
  • Part 2: Freedom – Escaping the Madness & Creating Your Ideal Business And Life
  • Part 3: Unstoppable Success – Turning The New You Into Momentum & Epic Impact

Kelly’s dream is to help others fulfill their own. In UNSTOPPABLE, she is helping thousands of people do just that. You’ll discover the key actions, strategies, and mindset to unlock your true potential for wealth, happiness, and success in every area of life, no matter where you are today. It all starts with simple keys that will leverage your time and revenue and allow you to work in your genius zone. These are the same thoughts and beliefs embodied by 6 and 7-figure entrepreneurs that will virtually guarantee your freedom, fulfillment, and financial success.

This book is praised by top entrepreneurs, CEO’s, and brands throughout the world, and brings a combination of motivation with simple, but practical steps that are sure to make an impact on reader’s lives for years to come.

 

by Kelly Roach

 

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

 

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

p.s. If you enjoyed this, you might also like:

Best, Phil

 

7 Super-Actionable Ways to Get Back on Track…

(After You've Messed Up!)



7 Super-Actionable Ways to Get Back on Track (After You’ve Messed Up!)

Confidence lacking? A couple of weeks ago you felt like you were on your “A” game.

 

Working out 3 to 5 days a week, eating  a clean healthy diet, meeting targets in your professional work, sleeping well and waking up early in the morning—motivated and pumped to take on any challenge thrown at you during the day.

But then, in a moment of weakness, you messed up and went on a binge. It seems like your old bad habits are beginning to come back into your life again.

For whatever reason—a holiday, relationship breakup, illness, injury and so on—you fell off your diet plan, skipped workouts, fell behind in the quality of your work and lost the motivation to take good care of your life.

Now you’re stuck in a downward spiral of negativity because it seems like all the progress you’ve made may be ruined.

If you can relate to this scenario, you know how tough it can be to get back on track after you messed up.

But, it is possible!

Here are some very effective and powerful strategies that will help you get back on track today…

Resources mentioned in this episode:

 eSCAPE: The 4 Stages of Becoming A Successful Entrepreneur

by Anik Singal

 

 

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

 

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

p.s. If you enjoyed this, you might also like:

Best, Phil

 

 

 

7 Very Powerful Ways To Create A Trustworthy Brand For Your Online Business



We all know that trust is a vital element to business. Potential customers need to feel they can trust the company they are doing business with, and this factor gives companies the edge over their peers.

When researching a service provider, a company may trawl through ten or twenty businesses online who all essentially offer the same service or product.

If your company can convey the impression of a trustworthy brand, it is statistically more likely to be chosen. It is said that if a customer has a bad experience with a company they will tell 10 people about it.

If they have a good experience they are likely to tell one. Due to this, making your company stand out as a trustworthy brand can avoid negative feedback and a bad customer perception.

Here are 7 things you can do to make your online business look legitimate and trustworthy online:

1. Don’t use generic templates for your website

It’s important to keep a unique edge to your brand in order to stand out. When meeting a person, we make a judgement on them within three seconds. Imagine this is the same philosophy when someone views your website. It needs to stand out, for all the right reasons.

If you use a generic template like Wix or Squarespace, it shows a lack of imagination and effort. Developing a unique style that is memorable is a useful way to keep your name in the forefront of a customer’s mind. This doesn’t mean a site full of plug-ins and gimmicks, but one that gives concise and helpful information to a customer in a unique and user friendly way.

 

2. Provide social proof via testimonials

People believe people. They may distrust your business by default as there are definitely professions out there that people are unfairly prejudiced against. If you can provide authentic customer reviews which convey the trustworthiness of your brand, as well as excellent products, it will give reassurance and confidence to your potential customer.

 

3. Create a helpful, rich and value-based content resource

You want people to buy your products or services. That is essentially why you have a website, as a shop window to your business. You also need to give a deep insight into what you are offering the customer, and this does not just mean the product or service. This means selling your online brand not just as a product, but as a brand. 

It is your job to draw the customer in and give them a reason to believe you are a trustworthy brand. Fill them with confidence that you provide an excellent service, are customer focused and that they matter to you. 

Give away your best content…

 

4. Make it easy for customers/prospects to reach you

When a customer decides to commit to your brand, they need to be able to reach you in the format they choose. Contact information needs to be displayed clearly and offer a variety of media of contact. You need to offer phone, skype, email, social media and your business address. 

In addition to this, make sure there is a realistic timeframe given on your site as to when the customer will hear back from you. Have phones diverted to mobiles if you are on the move. If there is an online contact form on your site, give a clear impression of when a customer may expect to hear back from you.

You will lose business if customers have the impression that their business is not important enough to them to return a phone call. They will assume that this is your attitude in business as well and this does nothing to building the impression of a trustworthy brand.

5. Regularly update your website

Keeping your website regularly updated is vital as a staid, boring old fashioned site gives the impression of an old fashioned online brand. Keep the website full of new information. For example, if your industry has big stories in the news, add links or reviews of these stories on a blog. If you have introduced a new product, add it to the site as soon as possible.

Keep an eye on the styling of your website. Create an online brand that is modern, sleek and has the same feeling as your business. Make sure there is no out of date information and remove anything that is no longer relevant.

If a customer can see that you have not updated the site for a while, it does not create a dynamic impression. Creating a trustworthy brand involves making the customer feel that you care about their business, so you will care about them.

 

6. Stay active on social media platforms

Social media is a massive marketing tool in today’s business world. Get active on as many platforms as you can. Make sure these are regularly updated as well as your site. It will help your online branding if a customer feels you are a presence on social media. Many people use social media many times a day, and you need to fit into the way your customer thinks and works.

If you are in a business that targets 30-40 year-olds for example, you may get most of your business as a result of being seen on Facebook or Instagram. Do not dismiss social media as an add-on, make it a focal point of building your online brand.

 

7. Show reviews and encourage your customers to post reviews

Make sure you show your customers what you have done and that you have satisfied customers. However, it’s easy for people to assume the reviews might be fake. It’s advisable you offer a way for your customers to submit their feedback/testimony about their experience with your product or service. This reassures your prospects about the authenticity of the reviews and testimonials submitted on your website.

Posting real reviews, with names and locations, pictures constitutes to an effective trust element. Let them read case studies of work in your industry or work you have done and encourage them to give feedback. Make them feel their views are important to the business.

 

Conclusion

Follow these suggestions, take your focus off the product and how wonderful it is, and put it on your customer. That is the essence of creating a trustworthy online brand.

 

Resources mentioned in this episode:

The Millionaire Fastlane by MJ De Marco

 

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

 

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

p.s. If you enjoyed this, you might also like:

Best, Phil

5 Morning Rituals Of Highly Successful People



As humans we are meant to be creators and makers. It is in our DNA. One of the biggest challenges though is just starting. Beginning! Because things get in the way as the day progresses.

These include distractions, overcoming negative emotions and other people’s demands on your time are just a few.

Some people start their morning in chaos, wake up late and plunge into the day. Dash out the door. No set routines or rituals.

That approach to life is a recipe for failure. Successful people have morning success routines that set them up to thrive and flourish.

Why are these morning success routines important?

Willpower has been shown to be finite according to Kelly McConigal, PhD and author of “The Willpower Instinct”.

According to her research we only so much of it and and it runs out as we use it.

So starting your day and applying it to what is important can be the difference between success and failure.

But routines can also help you with the following. They keep you moving forward despite how you’re feeling.

Nourish your mind and spirit. Give your body the energy it needs to get through the day and thrive.

This builds resilience and allows you to flourish and anchors you. You can start without thinking, and not worrying about how you’re feeling. Morning success routines will sustain you when tough times show up.

And we all know that they will.

Resources mentioned in this episode: 

Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts!

Listen to the full episode now >>

⠀⠀

 

p.s. If you enjoyed this, you might also like:

Best, Phil

 

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

 

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

Like this post? Why not Pin it!

What Does It Take To Be An Entrepreneur? Grayson Lafrenz Interview



What does it take to be an Entrepreneur? In today’s episode, you will learn from one of the industry’s top performers on how to build a business from the ground up in a smart and sustainable way.

Grayson shares the unexpected path that led him into the business, how he found his niche and the winning strategies that helped his business become one of the fastest growing businesses in San Diego. 

Grayson Lafrenz is the CEO of Power Digital Marketing, an online internet marketing agency that helps businesses scale and drive revenue through digital marketing. 

Over the past 5 years, he has grown the company from a team of three to a team of 60 plus. 

Power Digital has been named San Diego’s Healthiest Company, Fastest Growing, and mentioned on the Inc 500 Companies & Best Places to Work. On this episode of The Online Marketing Strategies Show, Grayson walks us through his entrepreneurial journey and shares how he’s been able to rapidly grow his company.

He’s barely 30 years old, and has built a business that is now nearing $20 million in revenue! 

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts!

Listen to the full episode now >>

⠀⠀

 

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

p.s. If you enjoyed this, you might also like:

Best, Phil

What Is A Sales Funnel? Why Do I Need One?



What’s a Sales Funnel?

A sales funnel is simply a series of emails and content that lead your new email subscribers from casual readers into raving fans and then excited customers.

A funnel can be made up of webinars, emails, video content, or any other kind of content that you feel comfortable producing.

New visitors move through your funnel, get introduced to you and your product, and are educated, given tons of value and pitched with strategic marketing messages throughout the process.

This concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight.

In fact, there are skilled practitioners who have built a career around implementing this single concept in business.  

At the top of that funnel, some substance is poured in, which filters down towards one finite destination.

In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will re-emerge out from the other end. 

Resources mentioned in this episode:

ClickFunnels is a click based software, that you can use to easily create series of webpages that people have to navigate through in order to purchase a product, or join an email list, or a webinar, and you don’t need to know a single line of code. 

ClickFunnels can build the entire funnel for you in just a few clicks. Saves both time and money.

Learn More >>

14-day free trial 

 

Influence: The Psychology of Persuasion by Robert Cialdini

Learn more >>

 

What Is Bulletproof Coffee? The Official Way To Make It 

Learn more >>

 

Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Russell Brunson

Learn More >>

 

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

 

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

p.s. If you enjoyed this, you might also like: