How To Create An Irresistible Lead Magnet



 

So what is a Lead Magnet?

Why should I give my valuable content away for free?

Now, maybe you’ve heard the term lead magnet and wondered what it is. Maybe you’ve heard them called freebies, giveaways, value offers, or a bunch of other terms. The bottom line is that they are a crucial part of your marketing mix.

A lead magnet is something extremely worthwhile that builds value and builds trust between you and your prospect. A lot of online business owners struggle with knowing whether or not the free content that they’re giving away to their audience is too much.

There is no such thing as too much. One of my favorite quotes is from Zig Ziglar who said: 

“You can have everything in life you want. If you will just help enough other people get what they want.”

I think this quote really says it all.

When you can provide your audience with valuable content, when you can give it away to them for free, then there’s always a higher level of content or additional benefits they’ll be willing to pay for. It’s about giving away valuable content for free that helps them solve a problem or pain point that they have. In doing so, you’ll be building trust, authority, and credibility with audience, and now we’re getting to know the type of value you have to offer.

The goal is to make your lead magnet so good that your audience can’t resist signing up to get it. 

When you master lead magnets, you pretty much have superpowers to grow your business as fast as you want and this almost always has to be a middle step that involves building trust and following up your prospects until they are ready to buy, and that is where your lead magnet comes in.

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How To Create Irresistible Headlines (People Can’t Help But Click)

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Resources mentioned in this episode: (for designing your lead magnet!)

https://www.upwork.com/

https://www.fiverr.com/

https://99designs.com.au/

https://www.freelancer.com/

 

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

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How to Write a Blog Post (That Actually Gets Read)

Blogging is definitely not for the faint of heart. It’s a real war to get your ideas the attention they deserve. Your enemy is the dizzying array of online distractions that constantly distracts your readers. But none of that stuff matters if you’re not crafting like a pro to begin with.

So before you venture any further down the blogging rabbit hole, you better make sure you know how to write like a pro. Skip that step, and nothing can save you. Your battle is lost.

The good news is, writing effective blog posts is a skill you can learn. And it’s one you must learn.

You have powerful ideas that can transform readers lives. Those ideas are worth fighting for.

Listen to the full episode now >>

⠀⠀

 

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

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9 Very Famous People Who Will Inspire You To Never Give Up



“Never give up.” It’s probably one of the most clichéd phrases you’ll hear as you’re building your career. But there’s a reason these sayings are clichés. You never know when success really does lie around the next corner.

Not everyone who’s on top today got there with success after success. More often than not, those who history best remembers were faced with numerous obstacles that forced them to work harder and show more determination than others.

Next time you’re feeling down about your failures in life, keep these  famous people in mind and remind yourself that sometimes failure is just the first step towards success.

All these folks are now household names, but they didn’t become one easily. Some lived in their cars, others suffered family abuse, and almost all encountered rejection after rejection professionally and personally before finally landing a foot in the door.

Listen to the podcast episode here >>

Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

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9 Things To Do If You Want to Be Unstoppable



A lot of people are good at what they do. Some are even elite. A select few are completely unstoppable.

Those who are unstoppable are in their own world. They don’t compete with anyone but themselves. You never know what they will do?only that you will be forced to respond. Even though they don’t compete with you, they make you compete with them.

Are you unstoppable? By the end of this podcast you will be.

Listen to the full episode now >>

⠀⠀

 

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

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7 Surprisingly Effective Strategies For Beating Procrastination



 

I procrastinated on doing this podcast. I know that it’s a topic that my listeners will love and that my ideas will be valuable to them. However, I couldn’t get started. In my head, it seemed so hard. It was easier to keep watching the Surfing contest from Bells Beach streaming on my laptop than do a podcast. The more I procrastinated the more anxiety I felt. I love doing my podcast, but I felt some psychological barrier preventing me from doing so today.

I started making excuses to myself. I was afraid that it wouldn’t be a good episode. That recording it would be a waste of time or that my ideas would sound stupid or wouldn’t be useful to my listening. Then, I started feeling guilt and shame about procrastinating. That made me even less motivated to start. You probably have those days too where you don’t feel like it. It’s okay because none of us are machines and there will be times when we just want to chill out and relax.

There’ll be times where you think “What’s the point?” What’s it all mean?

That’s that negative self-talk you have play in your mind when you sit down to work on your passion. Your brain tells you “Who’s listening anyway? What’s the point?”

That doesn’t mean you give up.

Today I didn’t want to do it and I did it anyway. And if I feel like this again tomorrow with all my other tasks and my to do list, I’m going to do exactly the same.

Everyone has good days and bad days. As human beings, there are things about our nature that cannot be controlled, like our genetic composition, chemical balance, and hormone production.

What that means is that one day you may wake up feeling amazing, and the next your feelings will be different and it will have nothing to with you. Some days you just wake up feeling better than others. On those days when sometimes the urge to go out there and get stuff done just doesn’t feel as strikingly necessary as yesterday.

Procrastination and self-doubt are two of the biggest killers of dreams and goals. Have you ever been there? If left unchecked and unresolved in your life, this cycle of procrastination and self-doubt will soon become a habitual downward spiral where you can go for months without having produced any substantial results towards the goals. Eventually you’ll just give up on the entire goal altogether, leaving the hopes and dreams you had associated with that goal to be delayed even longer.Procrastination can be overcome. We can short-circuit our natural impulses to delay tasks, and direct our minds towards being productive and proactive.

Here are my 7 best tips for overcoming this goal-killing self-perpetuating cycle of self-doubt and procrastination:

Implement a few of the strategies below and I assure you that you will find yourself living a life of success and prosperity:

1. Confront self-limiting beliefs and perceptions

Discover Why You Are Procrastinating. Find the root of what is making you procrastinate in the first place. Is it self-sabotage? Is it fear? Once you create an awareness around why you are procrastinating in the first place, that knowledge makes it easier to make changes, and recognise when you’re doing it in the future and bring yourself back into focus. Without this level of self-awareness, you’ll be almost totally powerless to overcome the negative forces of self-doubt and procrastination once they start gaining momentum in your life. Know that you have the awesome creative ability to observe, evaluate, and correct your own thinking patterns and personal habits from this higher perspective.

 

2. Create a To-Do List with Specific Deadlines

Making a to-do list is simple. You organize everything you need to do in the immediate future in an order that makes sense to you. This will make your workload seem much more manageable. INow, you’ve now have a guide to help you get through the work, pointing toward the light at the end of the tunnel.
But a to-do list filled with tasks is not enough. It’s important to add specific deadlines to your tasks. This will help you build a sense of momentum. When you know that step one needs to be finished by noon, this sense of urgency will help propel you forward. You’ll finish one task after another and learn how you work best.

Identify the first step. Sometimes we’re just daunted by the task we’re avoiding. We might have “Write a Book” on our to-do list, but who can slot that into the average afternoon? The trick here is to break down big, tasks into baby steps that don’t feel as effortful. Even better: identify the very smallest first step, something that’s so easy that even your present-biased brain can see that the benefits outweigh the costs of effort. So instead of “Write Book” you might decide to “Write Chapter headings.” Achieve that small goal, and you’ll feel more motivated to take the next small step than if you’d continued to beat yourself up.

 

3.Your Best Time Of Day

The deadline is looming. You know that you have a list of things you need to tackle, but you can’t seem to find the mental energy. Or, perhaps you settle in to work on a project, only to find a myriad of distractions keeping you from getting anywhere.
Knowing how and when you work best can eliminate the problem of procrastination and lack of focus. Determine what time of day you do your best thinking or are most creative. Avoid booking meetings during those hours if possible, so that you can maximise your productivity and focus. Staying in your flow will increase performance and productivity.
There really is such a thing as being either a morning, afternoon, or evening person. Find the hour that makes you feel at your very best, at your most optimal mode of functioning, and set aside the time to do your most urgent and demanding tasks then.

 

4.Disconnect

I think I’ll just check the news, or my Instagram feed for a bit. That brief lapse and redirection of your attention could very well stretch out into another full hour of non-productivity. Our devices offer a myriad of distractions, whether it’s email, social media, or texting with friends and family. This is especially difficult as our work becomes more ambiguous and unstructured (two triggers of procrastination).
When you notice yourself using your device to procrastinate, disconnect. Sometimes when I’m writing, I go as far as to put my phone in another room, and shut off the WiFi on my computer.
This may sound drastic, and it is. Disabling digital distractions ahead of time gives you no choice but to work on what’s really important.
Your brain will look for reasons to pull away from that important and demanding task; don’t give it an opportunity to do so.

5. Reward yourself

Celebrate small victories for having completed your tasks. The reward may be a short conversation with a colleague, a stroll to a nearby café for a coffee pick-me-up, or maybe a larger reward such as treating yourself to a movie after work. Let your brain know that you will reward it for focusing and being attentive.

 

6. Don’t punish yourself

We will still end up procrastinating on occasion. It happens to the best of us. Don’t punish yourself when you do. Re-evaluate your goals, do a bit of self-reflection on the times in which you work your best, and try again. Cut yourself a little slack.

 

7. Don’t try to be perfect

Perfectionism is the partner-in-crime to procrastination. “I won’t start because it won’t be perfect.” Wanting to do a good job is great, but striving for perfection rarely helps.
Paralysis by analysis occurs when we absolutely must have every single instance of information before making decisions.

How much has procrastination and self-doubt affected you?  Leave a comment and let me know!

There’ll be times where you think “What’s the point?” What’s it all mean?

That’s that negative self-talk you have play in your mind when you sit down to work on your passion. Your brain tells you “Who’s listening anyway? What’s the point?”

That doesn’t mean you give up.

 

Listen to the full episode now >>

⠀⠀

 

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

 

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

 

9 Subtle Signs of Job Dissatisfaction



When people start a new job, they generally do so with optimism and motivation, hoping to experience great success and fulfillment, and often many do.

For others though, as time goes by, subtle signs of job dissatisfaction might start to creep in…

It is therefore essential to be proactive and recognise these cues in order to begin taking the necessary steps to move in the direction of more suitable, satisfying, and meaningful work…

Listen to the full episode now >>

⠀⠀

 

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

 

How To Create A “Thank You” Page That Engages And Converts



There’s a page on your site that’s a gold mine waiting to be tapped. It’s not your about page, nor is it your checkout page. It’s your thank you page.

Get this page right and it becomes an invisible selling machine for your business, but get it wrong and you risk getting your relationship with new subscribers off to a rocky start.

The truth is, despite their best intentions, many business owners massively under utilise their thank you page.

They don’t ask their potential buyer to take action when they’re primed to do so, and therefore forgo countless opportunities to encourage engagement, increase their revenue and more.

Worse, most aren’t even aware that they’re doing it well. That changes right now.

In this podcast episode, I’m going to show you the psychology behind why a creative thank you page converts so well, and more importantly, how to get more mileage out of your thank you page copy by using the very best practices available.

 Listen to the full episode now >>

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Mentioned in the show:

The Tapping Solution: A Revolutionary System for Stress-Free Living

by Nick Ortner 

Counting The Beat – The Swingers

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

Check out this episode!

 

7 Best Podcast Promotion Strategies (And How To Use Them)



The rise of podcasts is, in many ways, similar to the rise of blogs. Blogs grew more and more popular as a way for people to create their own newspapers, magazines, and periodicals, and now podcasts are continuing to grow in popularity as a way for anyone to make their own radio show.

And just as it’s easy to write a blog, but hard to make it popular, it’s relatively easy to get started podcasting, but not so easy to promote it effectively once you do. Find out how!

Listen to the full episode now >>

Remember to subscribe to this podcast and check out my  [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

Check out this episode!

 

Lessons From Steven Pressfield



Steven Pressfield was born in Port of Spain, Trinidad, in 1943, while his father was stationed there, in the Navy. He graduated from Duke University in 1965 and in 1966 joined the Marine Corps. In the years following, he worked as an advertising copywriter, schoolteacher, tractor-trailer driver, bartender, oilfield roustabout, attendant in a mental hospital, fruit-picker in Washington state, and screenwriter.

His struggles to make a living as an author, including the period when he was homeless and living out of the back of his car, are detailed in his book The War of Art.

Pressfield’s first book, The Legend of Bagger Vance, was published in 1995, and was made into a 2000 film of the same name directed by Robert Redford and starring Will Smith, Charlize Theron, and Matt Damon.

Links to Steven Pressfield’s books discussed in this episode:

The War Of Art

Turning Pro

Do The Work

Listen to the full episode now >>

Remember to subscribe to this podcast and check out my  [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

Check out this episode!

How Not To Suck On Camera!



In order to succeed in nailing your on-screen performance, it’s helpful to understand why it’s so scary to be on camera in the first place. The truth is, it’s human nature.

The intense nerves people often feel in front of the camera are one of the most common reasons they don’t want to make videos in the first place.

But by understanding where this fear comes from, you’ll be able to rationalise that terrified gut-reaction a little bit better. 

Listen to the full episode now >>

Remember to subscribe to this podcast and check out my  [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

Check out this episode!