7 Incredible Benefits Of Social Media For Your Business

Why do I need Social Media Marketing?

The 7 Top Benefits Of Social Media Marketing

 

1. Increase your brands awareness and social media presence across multiple social media platforms.

2. Using social media for business boosts your site’s SEO

 

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored.

A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimised pages will cause them to climb much faster in the search engine results pages (SERPs).

 

 

3. A strong social media presence builds brand loyalty.

Brands with active social media profiles have more loyal customers.

 

It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.

 

4. Your competition is getting social, so you should too.

Did you know that 91% of brands are using more than one social media platform?

This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early.

 

If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them over. If you’re active and engaging on a variety of networks, you can gain those friends and followers first and your competition will be playing catch up instead of the other way around.

 

5. Thought Leadership.

Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilise social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority.

 

When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.

 

6. Better Customer Satisfaction.

Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanising your company.

 

Customers appreciate knowing that when they post comments on your pages, they will receive a personalised response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers.

 

Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue.

 

A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.

 

7. Gain Marketplace Insights

One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them?

 

By monitoring the activity on your profiles, you can see customer interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.

 

What Exactly Is Social Media Marketing?

Social Media Marketing has changed the way we share information with our friends, family and the general public. Traditional word of mouth has changed to digital word of mouth or social media.

 

People trust their friends and colleagues for recommendations and we now use Facebook, Twitter, LinkedIn, Instagram etc., to post and read reviews, communicate with friends, voice opinions, read the news, source information on products and services we require, and search for jobs. Social media is integrated into our everyday lives, and with almost 80% of our planet accessing the internet every day, the potential to reach new customers is huge.

 

The bottom line on social media marketing benefits:

  • Social media works!
  • Social media marketing contributes to your business success.
  • Social media supports every element of your marketing plan.
  • Social media increases your reach, your influence and your conversions.
  • Businesses continue to use social media as a key part of their overall marketing.

 

Why do I need Social Media Marketing?

  • Because social media marketing delivers results.
  • Figure out how to maximise your social media marketing to increase your business success.
  • It’s not just about your marketing.
  • It’s about improving your overall business efficiency and success.

With the rapid advancement in social media applications, there are very few people who do not have at least one social media account.  It is simply a highly effective way to promote your products and/or services.

 

Social Media Is Your Marketing Tool

Social media has become the number one marketing tool for many companies. It’s the most efficient and cost-effective way to attract consumers and engage your existing customers. If utilised properly, you can see outstanding results in a relatively short space of time.

 

Social media is not just about opening Twitter and Facebook accounts.

 

It’s about leveraging these tools to engage existing customers and attract new ones. It’s about communicating your brand and business in a direct, often entertaining way.

 

Social media will help your business:

  • Reach a large audience in a short period of time
  • Communicate with your customers in real time
  • Target and expose your brand to the right audience

 

Reasons To Invest In Social Media Marketing

  • Build brand awareness
  • Generate leads & sales
  • Build a loyal community
  • Engage your target market
  • Improve search engine visibility
  • Gain market intelligence
  • Increase traffic to your website

 

Social Media Strategy (Points To Consider)

 

  • Identifying the type of message you want to relay to your clients
  • Correctly conveying these messages to potential and existing clients
  • Identifying the most suitable social media channels to promote your business
  • Communicating the right message at the right time for maximum exposure

 How is your social media going? Is it working for you? Share your advice or questions below! Let me know what’s working for you right now…

 

Really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know!

 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

 

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

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Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now  Feel free to send Phil a message here

 

 

What Is AdWords Remarketing?

The Ultimate Guide

How To Set Up Your AdWords Remarketing Campaign For Success

 

What Is AdWords Remarketing, And How Exactly Can It Benefit Your Business?

1. A prospect or existing client visits your website

2. The visitor then leaves and continues to surf the web

3. The visitor sees ads for your business

4. Branding starts working as your ads are seen around the web which brings your customer back to your site

 

You can then show these visitors ads for your business as they surf across the web. Radically improve your return on investment by presenting your visitors with highly relevant ads…

 

This will ensure your brand is top of mind when they’re ready to buy! Always be in front of your clients and prospects with Google Remarketing…

 

Remarketing is an innovative advertising solution based on advertising retargeting technology.

Working Principle

Google Remarketing targets users who have previously visited your website and shows them your ads as they visit sites on the Google Display Network.

 

Google Remarketing can:

  • Increase traffic to your site
  • Boost sales
  • Develop your brand reputation
  • Grow loyalty and customer retention
  • Improve the return on investment of campaigns

Audience List

An audience list – also called a ‘remarketing list’ – includes all the cookies from users who have visited your website. This is the list that Google AdWords will use for retargeting users on the Display Network.

 

Your website cookies are saved on this list by a previously added tag to the code on your site.

 

You can create as many audience lists as you want. These lists are defined by a membership duration, which is the length of time a user is kept on the audience list and subject to retargeting.

 

While the maximum membership duration is 540 days, it’s best to choose a membership duration that complements the length of your sales cycle.

Advertising Messages

Remarketing campaign ads will be shown on the Google Display Network. This means all ad formats are available for campaigns: text ads, video ads and graphical or illustrated ads.

 

The remarketing message needs to be as relevant as possible to the target audience. Ads can be generalised to grow brand awareness, more specific in offering a special discounts, or highly targeted by offering customers an additional product.

 

Remarketing via Google AdWords is an effective solution to reach a defined target audience. The power of the Display Network in conjunction with the targeting technology of the AdWords platform offers a great many possibilities for your remarketing campaigns.

 

Seeing the different targeting options in both display and remarketing means that we would recommend going with both options as they complement each other and are bound to increase brand awareness.

 

Really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know if you’re having any issues with your remarketing.

 

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google  

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  

Feel free to send Phil a message here >

 

 

7 Successful Google AdWords Ads And Why They Crush The Competition

What does it take to write an AdWords ad that gets the clicks?

7 Successful Google AdWords Ads And Why They Crush The Competition

Some businesses are able to create phenomenally successful AdWords ads while others fail miserably. Ultimately, success with AdWords comes down to your landing page/website. But the first step on that road to winning at AdWords is to get the clicks.

 

What does it take to write an AdWords ad that gets the clicks?

 

Let’s take a look at these winning AdWords ads in the video and see just why they work…

 

 

There are three other more general elements at work here that are important to note…

 

First, with the possible exception of the work from home ad, these ads are not overly sensationalistic.

You have very limited space with which to work in an AdWords ad. There’s no room to be cute or gimmicky… you have to cut to the chase and make every character count to get the clicks.

 

Secondly, these ads do a good job of standing out from their competitors ads. It’s not uncommon to do a search and see a good percentage of the AdWords ads with the same headline or using basically the same dry, boring message.

 

When you’re coming up with ads, look at what the competition is doing and make sure your ads are unique.

 

Lastly, and most importantly, all these ads are successful because of extensive testing on the part of the businesses. Testing your ad copy and testing your landing pages is the single most important factor in developing a winning AdWords ad and campaign.

 

Because while the ads above are top performers, what works well for your business may be quite different. And the only way to figure out what ads will be successful for you is to test, test, test!

 

 

About the New Character Limits for Expanded Text Ads

The Expanded Text Ads gave a boost to the clickable real-estate of the ad, and a longer description for more detail. If you haven’t updated your older ads, you’re missing an opportunity to increase your position and Click Through Rate.

 

Here’s a little more information:

 

(See below for the character limits list)

  • Expanded Text Ads are the basic format for text based search ads on Google’s Search Network.
  • The ads will show slightly different from mobile and desktop (and variations on the Display Network).
  • New character limits apply to the elements of the Expanded Text Ad.
  • Ad Extension also carry their own unique character limits, which I’ve included below.

 

The image below is generated using an ad preview tool to show how all the various Ad Extensions display on an Expanded Text Ad, and the character limits list is located below.

Note, that the ad above the phone is the desktop view, and the ad in the device is a mobile view. That preview tool is located at: Expanded Text Ad Preview Tool 

 

Character Limits for AdWords Ads and Extensions

Expanded Text Ad

Headline 1: 30 Characters
Headline 2: 30 Characters
Description: 80 Characters
Path 1: 15 Characters
Path 2: 15 Characters

Sitelink Extension

Link Text: 25 Characters
Description Line 1: 35 Characters
Description Line 2: 35 Characters

Callout Extension

Callout Text: 25 Characters

 

 

Top Tips For Successful AdWords Ads:

  • Use Numbers
  • Use ASCII characters
  • Focus on benefits
  • Offer proof/credibility
  • Use quotes
  • Ask a question
  • Make a strong offer
  • Include a call to action

What tips do you have for your own expanded text ads? Are you getting better results than before? Let me know below!

 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

Google AdWords #1 Killer Hacks

Mastering Quality Score with the “One Per” Rule

Google AdWords #1 Killer Hacks: Mastering Quality Score with the “One Per” Rule

 

 

Just uttering the phrase “Quality Score” can strike fear in the hearts of Google AdWords advertisers.

What is it?
How does it work?
What can I do to make it better?

I get these questions all the time, and my response to them is always, “Follow the ‘One Per’ Rule.”

As the name suggests, the One Per Rule requires you to limit the number of keywords per Ad Group to 1. It may sound a little crazy and counter-intuitive, but there is a method behind the madness.

 

Limiting yourself to one keyword per ad group ensures that your keyword is tied closely to your ad text and the text on your landing page.

This tells Google that your relevancy is through the roof, therefore awarding you a high Quality Score. It’s easily my favorite Google AdWords hack.

This isn’t a technique to use with every keyword, however. Only employ the “One Per” Rule on your top-performing keywords. Here’s how to get it going:

 

Step 1 — Research. Select the Campaign you want to optimise and locate your five to 10 top-performing keywords across Ad Groups. If you’re looking to optimise conversions, choose the keywords that are most successful in generating that result. Or, if you want to optimise cost per conversion or cost per click, choose those top keywords. Every keyword you choose should be competitive when it comes to click-through rate (one percent and above).

 

Step 2 — Create one AdGroup per keyword. Create an Ad Group for each of your top-performing keywords. If you have five top keywords, you should also have five Ad Groups. Keep things organised by using each individual keyword as the name of the Ad Group.

 

Step 3 — Ensure your ad text is relevant. One of the keys to ensuring the “One Per” Rule is effective is sprinkling the keyword throughout the ad text. The keyword in your Ad Group will appear multiple times in your ad text and again on your landing page. Quality Scores tend to be higher when the keyword appears in the ad headline, description and display URL. If one of my top-performing keywords is “women’s hats,” the structure of my ad should be similar to the one shown below:

 

Step 4 — Optimise your landing page. The final step in the “One Per” Rule is simple: Ensure the keyword appears somewhere on your landing page.
Thinking about Quality Score as numbers between one and 10 makes it easy to forget why it’s really important — it’s Google’s way to determine how you as an advertiser create a good user experience by matching your ad to its message, its destination and what you are offering the consumer. Following the “One Per” Rule puts you in a position to check each one of those boxes and makes your life a little easier along the way.

 

Not sure how to set up your own winning Landing Page? Still not sure about “Quality Score?”

Further Reading:

 

I really hope this helped. Hey, have I missed anything here? Drop me a note in the comments section below and let me know your thoughts. Please take your time to grasp this concept properly. Believe me, it works!

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

 

Why 99% Of AdWords Campaigns Fail – How To Stay In The Top 1%

Why 99% Of AdWords Campaigns Fail – How To Stay In The Top 1%

Hi there and welcome to Google AdWords Tips & Tricks.

I’m super excited to share these training tips with you. I absolutely promise that if you apply the principles that I’ve put together in this video series, you will “move the needle” and start to see dramatic changes from within your AdWords campaigns.

 

THE RESULTS/BENEFITS

I have personally applied this system to my own campaigns and achieved fantastic results.

 

I am going to share with you some of my personal favourites – highly effective strategies that have achieved real results for my clients, including more impressions, more clicks from their ads, and as a product of this – more sales.

 

This is an indispensable collection of some of the very best tips available to online marketers seeking to improve their return on their advertising. I know this, because I have repeatedly used these very principles over the years to maximise my own, and my client’s online campaigns.

 

Apply these to your own Google AdWords campaigns and they will start to rock.

 

Apply these to your client’s Google AdWords campaigns and you will be looking like a rock star!

 

If you follow these tips and implement them, they will over time begin to change your business forever.

 

 

 

 

 

 

 

 

 

 

 

THE PROBLEMS/ROADBLOCKS

The roadblocks or problems many of my customers faced was the time they had personally spent building their campaigns, only to sit and wait for results to occur and to then be very disappointed after all their effort.

 

The overall recurring problem though is that most people simply think they can’t do this. They more often than not simply get overwhelmed with the technology of the AdWords platform.

 

They’ve never actually found a system to achieving truly great results from correctly managing their campaigns!

 

THE STRUGGLE

I personally struggled with AdWords for over a year, unable to “crack the code” and get my own campaigns anywhere near firing. I just found the AdWords platform itself completely overwhelming.

 

Like many of us, I began my online marketing efforts by diving into AdWords with no experience or knowledge whatsoever.

 

How hard can this be I thought?

 

It was only when I got completely fed up with the lack of progress not being made and the money I was blowing each month that I decided to do something about it.

 

A few years back, I needed to advertise my business, though at the time I simply couldn’t afford to outsource this task. As with any start up you have to keep your outgoings as low as possible… The only solution available to me at that time was to be self-taught.

 

So began my quest to find the specialised knowledge I knew deep down would be essential for my online success.

 

However, the further I travelled along this steep path of discovery, the more complex things seemed to become. Needless to say here, the results were just not happening, though my invoices from Google still were still arriving with alarming regularity.

 

I used to be the kind of person who tried to assemble flat pack furniture first, and when it all went pear-shaped, read the instructions. AdWords was no different when I began… You don’t need to make the same mistakes.

 

Unfortunately, there are numerous ways to burn through your budget within the AdWords platform if you jump in before you know what you’re doing.

 

Remember Google has a vested interest in spending your hard earned money…

 

 

Giant Disclaimer: I am not anti – Google, but I do know for a fact that it can be hugely daunting for the uninitiated.

 

Don’t expect to find a refund cheque in the mail when you’ve forgotten to pull the right levers inside your campaign management.

 

It’s often referred to as paying the Google stupidity tax. I know. I used to pay it. I learned the hard way. You don’t have to make the same mistakes.

 

MY STORY OF SUCCESS

My success came about by simply going back to the beginning. I decided to really just go back to the basics. I stopped worrying about what was going wrong and stripped my campaigns down piece by piece.

 

Once I had done this, I had a much clearer view. Step by step I rebuilt each campaign, and the shift was astounding. My costs went down. My sales went up.

 

I was making money again. My ads were always showing and I wasn’t getting slammed by a huge bill each month.

 

THE MYTHS

So all the myths about Google’s AdWords platform being way too complicated were finally dispelled. I no longer had that self-doubt, and better still I was achieving real results. The more I shared these, the more positive comments I received.

 

So, now armed with a little insight as to how Google use their platform to gain more business, let’s begin with step our first tips to build yours!

I have created a Three Part Free Video Course where I show you exactly how to use AdWords to generate those important leads and build your business. Here are the details:

 

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

Really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know!

 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

 

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google  

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now  Feel free to send Phil a message here

AdWords Secret Hacks Revealed

7 Killer Google AdWords Tips & Why They’ll Crush Your Competition

AdWords Secret Hacks Revealed:  

7 Killer Google AdWords Tips & Why They’ll Crush Your Competition

 

Free video training for Google AdWords Users – 7 AdWords Secret “Hacks” Revealed.

 

Get the step-by-step system I use to make a six-figure income with Google AdWords (see below)

 

More Sales. More Profit. More Success.

 

Check out this free training video series below:

 

http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries

 

Learn what NOT to do… and what’s working now!

 

What you’ll be learning on this FREE course:

 

Video #1:

7 “Rookie” Mistakes Made By AdWords Users, And What To Do About It!

Video #2:

Split-Testing Your Ads To Turbo-Boost Your Click-Through Rates

Video #3:

Winning Tactics That = Online Success!

 

Easy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWordsEasy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWords.


 

What these Google AdWords Hacks will do for you:

  • Reach 90% of online users instantly
  • Gain instant positioning for your business
  • Control your spend with a daily budget
  • Writing the perfect ad
  • Keyword research the right way
  • Starting with the end in sight

 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>