15 Powerful Free Hacks To Promote Your Blog And Boost Traffic

How To Promote Your Blog

Many people, start blogs with lofty dreams — to build an audience, leave their day job, land a book deal, or simply to share their genius with the rest of the world.

 

Getting started is relatively easy, since all it takes to maintain a blog is a little time and some good old-fashioned inspiration. So why do blogs have a higher failure rate than even restaurants?

 

According to a recent survey, only 7.4 million out of the 133 million blogs had been updated in the past 120 days.

 

 

The Harsh Truth About Blogging

 

That translates to 95 percent of blogs being essentially abandoned, left alone on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.

 

Judging from conversations with retired bloggers, many people who assumed that once they started blogging, the world would swiftly beat a path to their digital door. For large numbers though, this has clearly not been the case.

 

I’ve personally tried literally, every method on the Internet.

 

Now my blog posts do very well…

 

However, I want to let you know, that it didn’t happen overnight and it took much testing, failing and beginning all over again.

 

So here we go: These tips, if followed, are really going to assist you in getting far more eyes on your content and building your online presence. Let’s get started!

 

1: Publish More Articles

 

One of the most effective, but often ignored, ways to get traffic to a blog is by publishing more articles; research from Hubspot has shown that businesses that publish 16+ blog posts monthly get 3.5 times more traffic and 4.5 times more leads than businesses that publish between 0 – 5 blog posts monthly.

 

Seven-figure blogger Neil Patel also revealed that his monthly traffic went from 46,134 visitors to 59,787 visitors because he increased content frequency from one article to two articles weekly.

 

No matter your niche, research has shown that publishing more content will always lead to an increase in traffic for you; increase your content frequency to two or more articles a week, and you’ll notice a significant increase in traffic to your blog.

 

2: Publish Longer Content

Research has shown that Google and other search engines give preference to longer, comprehensive articles; research by serpIQ that analyzed top 10 results for over 20,000 keywords found that Google ranks content that have more than 2,000 words better than content with fewer words.

 

Research by Buzzsumo, in a partnership with Moz, which analyzed over 1 million articles, found that articles that are 3,000 – 10,000 words get twice as many shares and three times the links content that have fewer than 1,000 words get.

 

3: Ask Podcast shows to interview you

Similar to being interviewed on sites, you can ask podcast shows to interview you; many podcasters, myself included, will happily oblige if they find that you have an exciting story.

 

 

4: Promote Your Blog on Pinterest

Pinterest can be a great source of traffic to your blog and many bloggers have leveraged it to massively boost their blog traffic. 

 

 

Use Canva.com (There is a specific Pinterest template over at Canva you can use for this!)

 

Look for quality interesting images, and focus on using irresistible headlines and you’ll be getting quality Pinterest traffic in no time.

 

5: Effectively Leverage Email Signatures

 

Many of us interact with hundreds or even thousands of emails every month; these are some nice eyeballs for your blog, and you can convert them to readers by including a link to your blog in your email signature.

 

6: Focus on the Mobile Experience

Research shows that the number of mobile Internet users has now exceeded the number of desktop internet users.

 

Google also recently made an upgrade to their algorithm that favoured sites that were optimised for mobile users and that penalized sites that were not optimised for mobile users. Some sites lost as much as 46.6% of their search traffic due to not having a mobile-optimised site while some gained as much as 30.1% traffic by having a mobile-friendly website.

 

7: Constantly Refresh Old Posts

One of Google’s ranking factors is content freshness, and this reportedly affects as much as 35% of Google searches; this supports research from Hubspot that shows that blogs that publish 16+ articles monthly get 3.5X more traffic than blogs that publish less than 4 articles monthly.

 

One way to benefit from Google’s freshness algorithm is by publishing more articles on your blog, while another way is by updating old articles; review articles you published months and years ago, eliminate outdated information and bring them forward. This will impact your blog’s search rankings and lead to more traffic.

 

8: Improve Your Headlines

Do you know that a simple headline change can result in a massive boost in traffic to your blog?

 

 According to Copyblogger, on average, 8 out of 10 people will read your headline but only 2 out of 10 will read your content.

 

This is why it is very important to learn how to write better headlines and put serious effort into your headlines. Check out my podcast episode #23

 

9: Link to A Lot of Authoritative Sources

Google uses a lot of factors to rank websites, including how many links points to a website, but very few people know that Google also ranks you based on how many people you link to.

 

If your website constantly links to authoritative websites and resources that are relevant to your niche, Google will assume that you’re a good and authoritative resource in your niche, and they’ll rank you better as a result; this, in turn, will lead to more traffic for you.

 

10.Don’t Ignore Basic SEO

Many bloggers ignore basic SEO, and they eventually suffer from it. Most successful bloggers get as much as 50% or more of their traffic from search engines; taking the right measures when it comes to SEO can double your blog traffic within a short period of time.

 

Things like using the right title tags, having a catchy description, ensuring that your site is easy to navigate, etc, can lead to a significant increase in traffic to your blog.

 

11: Use the Yoast.com  Wordpress plug in (This is a must for your website, and yes, it’s free!)

Find The Yoast plug in download page  here >>

 

12: Write for the Scanner

Research shows that on average, most web users won’t read more than 28% of words on a website; in other words, while having longer, comprehensive articles will help your search engine rankings it won’t increase the chances of your content being read; the more people read your content, the more people will share it and the more traffic you will get.

 

The solution to this problem is to write your content for scanners.

 

Using headings and sub headings, bold, italics, numberings and bullets, you can make your blog content more presentable and scannable, and as a result boost traffic to your blog. Look at apple.com for inspiration when it comes to the perfect use of white space.

 

13: Use Images in ALL Your Blog Posts

Research shows that articles with images get 94% more views compared to articles without images. Make sure every article on your blog include one or relevant and appealing image, and this will significantly boost traffic to your blog.

 

Finding an online library stocked with pictures that are of high quality and available to use for free can be a daunting task.

 

A free image directory allows you to easily and quickly access pictures that are not just relevant and top quality but add more meaning, taste, and eloquence to your message.

 

 

In our visual world, having striking images and photos are vital in engaging your audience. Here are the 7 sites that I use for finding those free images that create a great visual impression.

 

PIC JUMBO

 

First, there are no restrictions – you do not need to credit the author when using images from this website.

 

New photos are uploaded every day and organised accordingly. They have amazing pictures with a wide range e.g. roads, food, fashion, wedding, technology, business etc.

 

PEXELS.COM

 

This is one of the largest free image directories. It has collated photos from many other free image sites and put them under one roof. So if you are in a rush, then this will work very well with you.

 

 

FREEMEDIAGOO.COM

 

They upload high quality illustrations of backgrounds and manyother photos. They have plenty of visual mediums you can choose from. Images have no restrictions.

 

 

PIXABAY.COM

 

Easy to download photos. They focus more on abstract shots, architecture, landscape, nature, backgrounds and patterns etc. You do not any to create an account.

 

FREEPHOTOSBANK.COM

 

Easy to download photos. They focus more on abstract shots, architecture, landscape, nature, backgrounds and patterns etc. You do not any to create an account.

 

 

STOCKSNAP.IO

 

StockSnap.io has a large selection of beautiful free stock photos and high resolution images.

 

The site also has a very handy search feature making it easy to browse through the thousands of images available. In addition, the site tracks views and downloads so you can find the most popular photos available.

 

StockSnap adds hundreds of images on a daily basis and all photos are released under creative commons public domain – no attribution required.

 

 

UNSPLASH

 

Free stock photos. A quick note on licenses: all the images here at Unsplash are free stock photos.

 

However, the license may vary. Many are “Creative Commons Zero,” which means they are free to use for any purpose, including commercial, with no attribution required.

 

 

14: Make your website faster

A one second delay in website loading time will result in a 7 percent loss in conversion, and that slow websites cost the U.S. e-commerce market $500 billion annually.

 

Not just this, but you’ll also lose 40 percent of visitors to your website if it takes longer than 3 seconds to load. If your website is slow, then you’re already losing half your visitors.

 

Make your website faster and watch your traffic increase significantly.

 

15: Create a weekly schedule

Repurpose your content for all the various mediums out there…

 

1 x YouTube Video (embed into new blog post)

1 x Blog Post  

1 x Podcast Episode  

 1 x email list (Publish to your email list)

 1 x add post to your Google My Business blog section

 

Google My Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

 

To add your business information to Google Maps, Search, and other Google properties, you’ll need to create a Google My Business listing (or get access to one, if it already exists). Manage how your business information appears across Google, including Search and Maps, using Google My Business—for free.

 

Use Quora

Quora is a question-and-answer site where questions are asked, answered, edited and organized by its community of users, and it drives loads of traffic!

 

Conclusion

What other techniques do you have for promoting a blog/generating traffic? Let me know, and share in the comments section below.

 

My new course list building tornado is currently in production, as you may know. I will keep you updated, though if you want to dive in to some great tips straight away, then head over to Hotclicks.com.au and download my free eBook which has 27 Powerful Techniques For Growing Your Email List… fast!!!

 

That’s it. Have a great week and I’ll be back with you again soon.

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

 

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

E: hotclicks573@gmail.com

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

 

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

 

Read his inspiring bio now.  Feel free to send Phil a message here.