7 Expert Tips To Generate B2B Leads That Actually Work

Google AdWords is a superb way to generate quality leads for Business to Business –

as long as you set it up correctly to begin with…

Early Warning Bell: Don’t be fooled. Some of these principles will seem like fundamentals – Clearly obvious must do’s.

The reason that I’m giving them kudos here is that they deserve it and are often overlooked. Without applying the correct strategies from the get-go, your campaigns will only ever be average.

 

1.Your only goal: To generate as much business from your advertising budget – enabling you to achieve superb and ongoing results.

 

If you apply these principles and stay committed to monitoring them regularly, you will stand head and shoulders above the rest of the pack.

 

As Google love to tell you in their marketing blurbs, you don’t necessarily have to spend a fortune on AdWords to get a lot more oomph out of your pay-per-click advertising.

 

Still, even if you have the smallest of daily budgets, you have an obligation to yourself and your business to make sure your money is not being wasted. You also want to ensure that the “right” people are clicking on your AdWords campaigns.

 

By using Google AdWords correctly, you appear in the sponsored listings (these are displayed above and alongside the organic listings that also appear on the page.)

 

Again, this may sound expensive, though if managed properly, the money you spend can be very reasonable – taking your business or your brand into achieving real visibility and pulling in the targeted traffic that you need for true online success.

 

2. The Benefits Of Google AdWords

  • Reach 90% of online users instantly
  • Gain instant positioning for your business
  • Control your spend with a daily budget
  • Ability to split test ads to maximise their efficiency
  • Decide exactly which pages to take you, searchers, too
  • Focus your targeting on specific countries or areas
  • Create and, therefore, manage your ads

 

I know how challenging and daunting Google AdWords can be, not just for the uninitiated, though even for the seasoned pros out there.

 

Professional advertisers who never stop looking for ways of staying ahead of the curve. Always looking to gain maximum exposure for their online advertising.

But the good news is: It doesn’t have to be intimidating – if you don’t let it! Organising your account allows you to better serve the right ads to the right customers, and it allows you to better track the effectiveness of your advertising efforts.

 

When people are searching online and they type a word or phrase, they’re looking for information that’s closely tied to those words. For example, if Dave types digital cameras and he sees an ad for Camera tripods, he probably won’t click the ad.

 

To show ads that are relevant to the searches of people you’re trying to reach, bundle related ads together with related keywords into an ad group.

 

3. Make Sure You Get Found Online When Customers Are Performing A Search

 

AdWords is where you want your business to be when customers do a Google search for your products or services. You’ll get fast results. With a well-managed AdWords marketing campaign, your business will move to the top of Google Search results.

 

You’ll experience increased website traffic immediately. And best of all—the customers who visit your site are those most likely to buy because they are searching for your products and services based on your targeted ads.

AdWords advertising isn’t free, though it can be very cost effective. You control the budget and decide where your ads appear — locally, regionally, and nationally.

 

There are no surprise costs. You only pay when someone clicks on your ad. You decide how much each click is worth and how much you want to spend each month.

 

You’ll know when an ad results in a sale and how many new customers you obtain from your AdWords campaign. You’ll know exactly where those new customers come from and what they do when they visit your website.

 

 

 

 

 

 

 

 

 

 

 

 

That’s because AdWords has Google Analytics built in. Together, these two powerful tools provide an incredible wealth of statistics and data to make your website more profitable.

 

AdWords gives you the information you need to maximise your return on investment and grow your business. Many business owners don’t have the time or the expertise to make the most of AdWords. They feel their time is better spent running their business.

 

“Why use AdWords” and “Does Google AdWords Work?” are pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them.

 

AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.

 

 

 

 

 

 

 

 

 

 

4. Organise Your Ad Groups

Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable ROI.

 

A common method for organising an AdWords account is to organise with a category or business goal in mind. For many businesses, the way your website is structured is a good place to start, where each ad group representing a different page or category on your site.

 

Ad groups can help ensure that your ads are relevant to your keywords. For example, for your camera campaign, you may want to create separate ads for digital cameras and compact cameras.

 

You can create ad groups for each type of camera, each with its own set of focused, relevant keywords. For example if it was a television campaign, you can also create an ad group for each type of television you sell, such as flat screen and plasma TVs.

 

You can also set prices for individual keywords within the ad group.

 

5. How To Create An Ad Group:

• Sign in to your AdWords account.

• Click the Campaigns tab.

• Under All campaigns, click the name of the campaign that you’d like to add an ad group to.

• Click the Ad group’s tab.

• Click the + Ad group button.

On the “Create ad group” page that appears, follow the instructions to complete your new ad group (you’ll be given the chance to create an initial ad and its keywords).

Click Save ad group.

 

For instance, you are selling surfboards for both men and women. You set two different campaigns, one for men’s surf -boards and the other for women’s surfboards.

 

Let’s name them Men’s Surfboard Campaign and Women’s Surfboard Campaign. You have beginner’s surfboards, Intermediate Surfboards and Performance Surfboards for both men and women.

 

 

Now you create 3 ad groups based on these categories (Beginners, Intermediate and Performance) in both the campaigns.

Let’s name these 6 ad groups as:

• Men’s Beginners Surfboards
• Men’s Intermediate Surfboards
• Men’s Performance Surfboards

• Women’s Beginners Surfboards
• Women’s Intermediate Surfboards
• Women’s Performance Surfboards

• Now you have 6 ad groups, each of them has two key components, ads, and keywords

6. How many keywords should be in my ad group?

The best rule of thumb is to use no more than 20 keywords per ad group.

Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.

 

7. Strategies to optimise your ad groups:

• Identify an ad group per keyword group (theme)

• Add diverse titles and texts for your ads.

• Remember to integrate your keywords into the URL’s that will appear on your ads.

• Use a variety of targeting and ad extension options to the ad group theme.

 

Have I missed anything here? What are your best tips for getting more customers?

 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

5 Expert Tips For Crafting The Perfect AdWords Ad

Google AdWords: Writing The Perfect Ad (Part One)

Google AdWords: Writing The Perfect Ad (Part One)

Your headlines are the most important part of your text ads. Without a “clickable” headline, your ad will languish and die. Your description line, display URL, and ad extensions only exist to complement the headlines.

Where are your eyes drawn to in the ad below?

With the prominence given to the double headlines, many searchers gloss over the other text.

 

It’s important to take up the additional real estate (as ad extensions do help to improve overall headline CTR), but the majority of searchers are going to click your ads based upon your headline messaging.

 

It’s imperative to include your targeted keyword(s) and call to action in the headlines.

 

It’s also good to include any competitive differentiators, promos or urgency messaging if they will fit. Don’t save your most important messaging for non-headline text.

1.Write a great headline that attracts your reader’s attention and is relevant to their search.

 

Description 1: Use this section to tell people about the benefits of your product or service, or your Unique Value Proposition.

 

Description 2: Use this section to further outline benefits, or to give your readers an incentive to click. This is where you’ll call readers to action.

 

To get better at writing these ads, write three versions of your ads. In the first, you’ll write an ad that explains “what’s in it for me,” and discuss the value of your product and the outcome of using it.

 

The headline will contain the keyword, and you’ll make sure to show the benefits before putting in your call to action in the second description section.

 

The second ad will focus more on the services your business provides. What is the solution, what is the pain point you’re solving? Be very clear about what it is that your product offers.

 

And for the third ad, this is where you can start to get creative and just do something different from the first two ads. Experiment with clever headlines, and creative ad copy.

 

Now you can run your ads, and start testing them to see which one works the best. You want to know which one resonates most deeply with your audience, and with three to choose from, you can start to find out what message is going to reach your target market in the best way possible.

 

2. Test your ads to learn what words convert best.

Testing is the key to AdWords conversion success. You need to determine which of your ads are going to get the best results, so you A/B test your ads to find the winner.

3.You

Using the word you makes your reader the focus on your message. Using more instances of ‘you’ than words like ‘we’, ‘our’ and ‘us’. You is the cornerstone of customer-centric copywriting that’s the kind of copywriting that converts readers into customers.

 

4. Imagine

When you use a word like imagine you invite your reader to take a quick holiday into their happy place. A place without pain or sorrow, frustrating or irritation. Painting that kind of scenario is a great way to open your copywriting, or deliver the solution.

5. 64 power words that add rocket fuel to your copywriting

 

 

Words to use in your headlines, offers and calls to action:

 

Words About Newness:

1. You
2. Because
3. Introducing
4. Welcome
5. Unique
6. Announcing
7. Breakthrough
8. Surprising
9. Exciting
10. Astounding

 

Words About Exclusivity:

11. Special
12. Secret
13. Hidden
14. Truth
15. Temptation
16. Forbidden
17. Never
18. Revealed
19. Exclusive
20. Limited

 

Words About Urgency:

21. Now
22. Discover
23. New
24. Results
25. Only
26. Direct
27. Hurry
28. Quick
29. Fast

 

 

Words That Reassure:

30. Can
31. Guarantee
32. Proven
33. Easy
34. Care
35. Simple
36. Safety
37. Lifetime

Words About Caring:

38. Family
39. Love
40. Children
41. Heaven
42. Dream
43. Health

 

Words About Saving:

44. Save
45. Money
46. Win
47. Cheap
48. Free
49. Reduced
50. Bargain
51. Bonus
52. Discount
53. Lowest

 

Words About Pain:

54. Hate
55. Failure
56. Afraid
57. Lazy
58. Humiliation
59. Alone
60. Reject
61. Stress
62. Stupid
63. Guilty

 

Your “Magical” Word: “Because”

The Ultimate Persuasion Technique:

 

Over the past few years, I’ve devoured a slew of books about traditional sales, marketing, and advertising. One of the best so far, in my humble opinion, is “Influence: The Psychology of Persuasion” by Robert B. Cialdini.

 

Cialdini distilled the thousands of sales, influence, and compliance-seeking tactics he observed down to a handful of techniques that he calls “weapons of automatic influence,” or the common denominators found in most of the methods he studied.

 

He claims that each of them is based on a human psychological principle that has the “ability to produce a distinct kind of automatic, mindless compliance from people, that is, a willingness to say yes without thinking first.”

 

Applying persuasion principles taps into the auto-pilot programs under which we operate every day — programs that enable us to make decisions quickly and survive a busy [and sometimes dangerous] world.

 

Given how many decisions we make in our lives (and have had to make to ensure our survival), it’s not surprising that we are conditioned to avoid over-thinking every single scenario we encounter.

 

In his book, Cialdini explores the most effective ways we can influence people to comply with our requests. He writes, “A well-known principle of human behavior says that when we ask someone to do us a favour we will be more successful if we provide a reason. People simply like to have reasons for what they do.”

 

The strategy itself makes sense if you think about it. We don’t like to be told things or asked to take action without a reasonable explanation.

 

So when you need people to be receptive to your thoughts or requests, always give a reason why. And the most effective transition word when giving a reason why is because. People are simply more amenable to influence with the addition of this simple word.

 

The ‘power of because’ has been well-documented by social psychologist Ellen Langer. Langer performed an experiment where she asked people queued for a copy machine to cut in line ahead of them.

 

Langer’s study illustrates the persuasive “power of because”

 

She tested three different ways of asking people the same basic question and recorded the results:

 

  1. “Excuse me, I have five pages. May I use the Xerox machine?”

 

Result: 60% said OK

 

  1. “Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?”

 

Result: 94% said OK

 

  1. “Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?”

 

Result: 93% said OK

 

By providing a reason — and using the word ‘because’ — Langer’s desired compliance rate improved dramatically.

 

More surprising perhaps is the fact that in case #3, it didn’t really seem to matter what specific reason was given (surely making copies is the most obvious reason to use a Xerox machine!).

 

The word ‘because’ triggered an automatic response in the participants and changed the outcome. This technique is well-known amongst direct marketers and ad copy writers.

 

Since all we’re talking about is adding the word ‘because’ and a reason to your online requests, why not test the theory out for your next campaign?

 

Test it in your email subject lines… or Web page headlines… or primary calls to action — basically anywhere you would like visitors to comply with your request.

 

Bottom line:

If you want to persuade someone to buy your product or complete a task, give them a reason. Of course, a good reason will likely be more effective, but even if you think your reason is less than compelling, the research suggests that site visitors are more likely to comply than if you had given no reason at all.

 

Giving people a reason to do something is incredibly powerful. The surprising thing is that it doesn’t even have to be a great reason.

Because is a powerhouse.

What have I missed here? What tips do you have for writing great ads?

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here

 

 

7 Successful Google AdWords Ads And Why They Crush The Competition

What does it take to write an AdWords ad that gets the clicks?

7 Successful Google AdWords Ads And Why They Crush The Competition

Some businesses are able to create phenomenally successful AdWords ads while others fail miserably. Ultimately, success with AdWords comes down to your landing page/website. But the first step on that road to winning at AdWords is to get the clicks.

 

What does it take to write an AdWords ad that gets the clicks?

 

Let’s take a look at these winning AdWords ads in the video and see just why they work…

 

 

There are three other more general elements at work here that are important to note…

 

First, with the possible exception of the work from home ad, these ads are not overly sensationalistic.

You have very limited space with which to work in an AdWords ad. There’s no room to be cute or gimmicky… you have to cut to the chase and make every character count to get the clicks.

 

Secondly, these ads do a good job of standing out from their competitors ads. It’s not uncommon to do a search and see a good percentage of the AdWords ads with the same headline or using basically the same dry, boring message.

 

When you’re coming up with ads, look at what the competition is doing and make sure your ads are unique.

 

Lastly, and most importantly, all these ads are successful because of extensive testing on the part of the businesses. Testing your ad copy and testing your landing pages is the single most important factor in developing a winning AdWords ad and campaign.

 

Because while the ads above are top performers, what works well for your business may be quite different. And the only way to figure out what ads will be successful for you is to test, test, test!

 

 

About the New Character Limits for Expanded Text Ads

The Expanded Text Ads gave a boost to the clickable real-estate of the ad, and a longer description for more detail. If you haven’t updated your older ads, you’re missing an opportunity to increase your position and Click Through Rate.

 

Here’s a little more information:

 

(See below for the character limits list)

  • Expanded Text Ads are the basic format for text based search ads on Google’s Search Network.
  • The ads will show slightly different from mobile and desktop (and variations on the Display Network).
  • New character limits apply to the elements of the Expanded Text Ad.
  • Ad Extension also carry their own unique character limits, which I’ve included below.

 

The image below is generated using an ad preview tool to show how all the various Ad Extensions display on an Expanded Text Ad, and the character limits list is located below.

Note, that the ad above the phone is the desktop view, and the ad in the device is a mobile view. That preview tool is located at: Expanded Text Ad Preview Tool 

 

Character Limits for AdWords Ads and Extensions

Expanded Text Ad

Headline 1: 30 Characters
Headline 2: 30 Characters
Description: 80 Characters
Path 1: 15 Characters
Path 2: 15 Characters

Sitelink Extension

Link Text: 25 Characters
Description Line 1: 35 Characters
Description Line 2: 35 Characters

Callout Extension

Callout Text: 25 Characters

 

 

Top Tips For Successful AdWords Ads:

  • Use Numbers
  • Use ASCII characters
  • Focus on benefits
  • Offer proof/credibility
  • Use quotes
  • Ask a question
  • Make a strong offer
  • Include a call to action

What tips do you have for your own expanded text ads? Are you getting better results than before? Let me know below!

 

 

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Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

Google AdWords #1 Killer Hacks

Mastering Quality Score with the “One Per” Rule

Google AdWords #1 Killer Hacks: Mastering Quality Score with the “One Per” Rule

 

 

Just uttering the phrase “Quality Score” can strike fear in the hearts of Google AdWords advertisers.

What is it?
How does it work?
What can I do to make it better?

I get these questions all the time, and my response to them is always, “Follow the ‘One Per’ Rule.”

As the name suggests, the One Per Rule requires you to limit the number of keywords per Ad Group to 1. It may sound a little crazy and counter-intuitive, but there is a method behind the madness.

 

Limiting yourself to one keyword per ad group ensures that your keyword is tied closely to your ad text and the text on your landing page.

This tells Google that your relevancy is through the roof, therefore awarding you a high Quality Score. It’s easily my favorite Google AdWords hack.

This isn’t a technique to use with every keyword, however. Only employ the “One Per” Rule on your top-performing keywords. Here’s how to get it going:

 

Step 1 — Research. Select the Campaign you want to optimise and locate your five to 10 top-performing keywords across Ad Groups. If you’re looking to optimise conversions, choose the keywords that are most successful in generating that result. Or, if you want to optimise cost per conversion or cost per click, choose those top keywords. Every keyword you choose should be competitive when it comes to click-through rate (one percent and above).

 

Step 2 — Create one AdGroup per keyword. Create an Ad Group for each of your top-performing keywords. If you have five top keywords, you should also have five Ad Groups. Keep things organised by using each individual keyword as the name of the Ad Group.

 

Step 3 — Ensure your ad text is relevant. One of the keys to ensuring the “One Per” Rule is effective is sprinkling the keyword throughout the ad text. The keyword in your Ad Group will appear multiple times in your ad text and again on your landing page. Quality Scores tend to be higher when the keyword appears in the ad headline, description and display URL. If one of my top-performing keywords is “women’s hats,” the structure of my ad should be similar to the one shown below:

 

Step 4 — Optimise your landing page. The final step in the “One Per” Rule is simple: Ensure the keyword appears somewhere on your landing page.
Thinking about Quality Score as numbers between one and 10 makes it easy to forget why it’s really important — it’s Google’s way to determine how you as an advertiser create a good user experience by matching your ad to its message, its destination and what you are offering the consumer. Following the “One Per” Rule puts you in a position to check each one of those boxes and makes your life a little easier along the way.

 

Not sure how to set up your own winning Landing Page? Still not sure about “Quality Score?”

Further Reading:

 

I really hope this helped. Hey, have I missed anything here? Drop me a note in the comments section below and let me know your thoughts. Please take your time to grasp this concept properly. Believe me, it works!

 

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Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

 

AdWords Secret Hacks Revealed

7 Killer Google AdWords Tips & Why They’ll Crush Your Competition

AdWords Secret Hacks Revealed:  

7 Killer Google AdWords Tips & Why They’ll Crush Your Competition

 

Free video training for Google AdWords Users – 7 AdWords Secret “Hacks” Revealed.

 

Get the step-by-step system I use to make a six-figure income with Google AdWords (see below)

 

More Sales. More Profit. More Success.

 

Check out this free training video series below:

 

http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries

 

Learn what NOT to do… and what’s working now!

 

What you’ll be learning on this FREE course:

 

Video #1:

7 “Rookie” Mistakes Made By AdWords Users, And What To Do About It!

Video #2:

Split-Testing Your Ads To Turbo-Boost Your Click-Through Rates

Video #3:

Winning Tactics That = Online Success!

 

Easy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWordsEasy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWords.


 

What these Google AdWords Hacks will do for you:

  • Reach 90% of online users instantly
  • Gain instant positioning for your business
  • Control your spend with a daily budget
  • Writing the perfect ad
  • Keyword research the right way
  • Starting with the end in sight

 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>