The 7 Top Benefits Of Social Media Marketing
1. Increase your brands awareness and social media presence across multiple social media platforms.
2. Using social media for business boosts your site’s SEO
Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored.
A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimised pages will cause them to climb much faster in the search engine results pages (SERPs).
3. A strong social media presence builds brand loyalty.
Brands with active social media profiles have more loyal customers.
It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.
4. Your competition is getting social, so you should too.
Did you know that 91% of brands are using more than one social media platform?
This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early.
If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them over. If you’re active and engaging on a variety of networks, you can gain those friends and followers first and your competition will be playing catch up instead of the other way around.
5. Thought Leadership.
Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilise social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority.
When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.
6. Better Customer Satisfaction.
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanising your company.
Customers appreciate knowing that when they post comments on your pages, they will receive a personalised response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers.
Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue.
A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.
7. Gain Marketplace Insights
One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them?
By monitoring the activity on your profiles, you can see customer interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.
What Exactly Is Social Media Marketing?
Social Media Marketing has changed the way we share information with our friends, family and the general public. Traditional word of mouth has changed to digital word of mouth or social media.
People trust their friends and colleagues for recommendations and we now use Facebook, Twitter, LinkedIn, Instagram etc., to post and read reviews, communicate with friends, voice opinions, read the news, source information on products and services we require, and search for jobs. Social media is integrated into our everyday lives, and with almost 80% of our planet accessing the internet every day, the potential to reach new customers is huge.
The bottom line on social media marketing benefits:
- Social media works!
- Social media marketing contributes to your business success.
- Social media supports every element of your marketing plan.
- Social media increases your reach, your influence and your conversions.
- Businesses continue to use social media as a key part of their overall marketing.
Why do I need Social Media Marketing?
- Because social media marketing delivers results.
- Figure out how to maximise your social media marketing to increase your business success.
- It’s not just about your marketing.
- It’s about improving your overall business efficiency and success.
With the rapid advancement in social media applications, there are very few people who do not have at least one social media account. It is simply a highly effective way to promote your products and/or services.
Social Media Is Your Marketing Tool
Social media has become the number one marketing tool for many companies. It’s the most efficient and cost-effective way to attract consumers and engage your existing customers. If utilised properly, you can see outstanding results in a relatively short space of time.
Social media is not just about opening Twitter and Facebook accounts.
It’s about leveraging these tools to engage existing customers and attract new ones. It’s about communicating your brand and business in a direct, often entertaining way.
Social media will help your business:
- Reach a large audience in a short period of time
- Communicate with your customers in real time
- Target and expose your brand to the right audience
Reasons To Invest In Social Media Marketing
- Build brand awareness
- Generate leads & sales
- Build a loyal community
- Engage your target market
- Improve search engine visibility
- Gain market intelligence
- Increase traffic to your website
Social Media Strategy (Points To Consider)
- Identifying the type of message you want to relay to your clients
- Correctly conveying these messages to potential and existing clients
- Identifying the most suitable social media channels to promote your business
- Communicating the right message at the right time for maximum exposure
How is your social media going? Is it working for you? Share your advice or questions below! Let me know what’s working for you right now…
Really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know!
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About Phil Adair
Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)