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Google AdWords: Writing The Perfect Ad (Part Two)

Writing tight, compelling Adwords copy is one of the biggest challenges of Google AdWords.

Other forms of advertising give substantially more room to convey your company’s message.

But AdWords simply isn’t built for drawn-out sales pitches.

Here’s a bonus Cheat Sheet on Expanded Text Ads:

That’s too little room for carelessness, but more than enough to pique your prospects’ interests — if you know what you’re doing.

Here, we’ll look at eight tips for writing lean, compelling ads that grab attention and boost conversions.

People are easily attracted by what they’re looking for — that’s why you should always test including your target keyword in your ad copy.

Though why not go further? People don’t use Google looking for keywords, do they? No, they go online looking for answers. They have needs that must be met.

If you can write an ad that promises to meet their needs, then you’ll likely get their clicks.

Wield the Fear of Missing Out. If you’re looking to make a purchase, then what’s worse than missing out on the best deal? The fear of missing out — known as loss aversion — is a powerful motivating factor that you can use to your advantage.

Create a Strong Call to Action: A call to action, or CTA, is the part of your ad that tells your reader what to do. And by that, we don’t mean telling the user to click your ad (that would be against the AdWords terms of service). The CTA is where you say “order today!” or “request a free quote.”

Timeliness Is Important: Breaking news is always more exciting than old news. It’s fresh. It just happened. It’s way more relevant to the here and now.

Bring that same sense of timeliness to your ads with references to the month or season. Say how many customers you served the month before, or mention a big seasonal sale. Don’t hesitate to invoke the holidays if they’re relevant to your ads.

Specific Details Stick: Specific information is more trustworthy than vague information. Don’t hesitate to list the nitty gritty about your inventory, sale prices, customers served or even how many positive reviews you have. The more specific you are, the more credibility you’ll receive, and credibility leads to more traffic and sales.

Geo-target Your Campaigns (With Phone Numbers). Use a local phone number whenever possible if you’re offering a local product or service. Or, if you do market to audiences from out of your area, consider making separate geo-targeted campaigns with appropriate local phone numbers in each. People are much more likely to dial a local phone number when looking for a local product or service.

Stay Focused: With so little room to write your ads, it’s important to make every character count — and that’s infinitely easier with simple, focused campaigns. This tip applies to almost everything you’ll do in AdWords.

Never create catch-all campaigns or ad groups that send visitors to your website’s home page. Instead create laser targeting campaigns focused on a single product or service.

Test everything. Never settle on a single version of ad copy, even when you find something that works. You should always be testing new versions of your ads to find new ways to attract customers.

Just set your test ads to display less often than your proven ads. Testing is the only way you’ll ever improve the many components of your AdWords campaigns.

Also, testing new ad copy carries the added benefit of connecting with customers who might not have responded to your more established ad.

Experiment with different calls to action, various product or service details or even references to different cities in geo-targeted campaigns. The more you test, the more you’ll know.

Conclusion:

Writing compelling ad copy isn’t easy. You’ll go through some trial and error.

And just when you find an ad that converts really well, chances are you’ll launch a new sale or product line that requires starting over again.

Keep your ads focused, be direct with your customers and highlight the most specific, relevant details. In time, you’ll wonder why you ever needed more space!

The main objective with your ad writing is to never stop testing.

The ad that does well one week for you inside your AdWords account may be copied by a competitor, so always stay vigilant and watch what other trends are in your niche.

If you enjoyed this content, then view my AdWords [FREE] Video Training series right here:

Learn what NOT to do… and what’s working now!

Learn fantastic tips and tricks to build your business online. Fast!

Website With Few Results? When Was The Last Time You Gave Your Website Some Love?

Making your text much more engaging and captivating is actually one of the quickest and highest-impact ways to improve your website conversions and sales.

It doesn’t matter how good your website looks if your text doesn’t sizzle and captivate – your visitors won’t be excited to learn more and will bounce often – meaning many lost sales for you!

If you’re flat out and way too busy, confused maybe, or just feel you would like to get a professional to give you an obligation free quotation for your Google AdWords Campaigns, or online marketing in general, then contact me below:

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney, NSW 2000

E: hotclicks573@gmail.com

W: www.hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:

p.s. If you are a visual learner like me, subscribe to my YouTube channel.

I release a new marketing video every week.

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What Are The Best Ways To Generate B2B Leads?

Google AdWords is a great way to generate quality leads for Business to Business –

as long as you set it up correctly to begin with…

Early Warning Bell: Don’t be fooled. Some of these principles will seem like fundamentals – Clearly obvious must do’s.

The reason that I’m giving them kudos here is that they deserve it and are often overlooked! Without applying the correct strategies from the get-go, your campaigns will only ever be average.

Your only goal: To generate as much business from your advertising budget – enabling you to achieve superb and ongoing results.

If you apply these principles and stay committed to monitoring them regularly, you will stand head and shoulders above the rest of the pack.

As Google love to tell you in their marketing blurbs, you don’t necessarily have to spend a fortune on AdWords to get a lot more oomph out of your pay-per-click advertising.

Still, even if you have the smallest of daily budgets, you have an obligation to yourself and your business to make sure your money is not being wasted. You also want to ensure that the “right” people are clicking on your AdWords campaigns.

By using Google AdWords correctly, you appear in the sponsored listings (these are displayed above and alongside the organic listings that also appear on the page.)

Again, this may sound expensive, though if managed properly, the money you spend can be very reasonable – taking your business or your brand into achieving real visibility and pulling in the targeted traffic that you need for true online success

The Benefits Of Google AdWords

Reach 90% of online users instantly
Gain instant positioning for your business
Control your spend with a daily budget
Ability to split test ads to maximise their efficiency
Decide exactly which pages to take you, searchers, too
Focus your targeting on specific countries or areas
Create and, therefore, manage your ads

I know how challenging and daunting Google AdWords can be, not just for the uninitiated, though even for the seasoned pros out there.

Professional advertisers who never stop looking for ways of staying ahead of the curve. Always looking to gain maximum exposure for their online advertising.

But the good news is: It doesn’t have to be intimidating – if you don’t let it!

Organising your account allows you to better serve the right ads to the right customers, and it allows you to better track the effectiveness of your advertising efforts.

When people are searching online and they type a word or phrase, they’re looking for information that’s closely tied to those words.

For example, if Dave types digital cameras and he sees an ad for Camera tripods, he probably won’t click the ad.

To show ads that are relevant to the searches of people you’re trying to reach, bundle related ads together with related keywords into an ad group.

Make Sure You Get Found Online When Customers Are Performing A Search

AdWords is where you want your business to be when customers do a Google search for your products or services.

You’ll get fast results. With a well-managed AdWords marketing campaign, your business will move to the top of Google Search results.

You’ll experience increased website traffic immediately. And best of all—the customers who visit your site are those most likely to buy because they are searching for your products and services based on your targeted ads.

AdWords advertising isn’t free, though it can be very cost effective.

You control the budget and decide where your ads appear — locally, regionally, and nationally.

There are no surprise costs. You only pay when someone clicks on your ad. You decide how much each click is worth and how much you want to spend each month.

You’ll know when an ad results in a sale and how many new customers you obtain from your AdWords campaign.

You’ll know exactly where those new customers come from and what they do when they visit your website.

That’s because AdWords has Google Analytics built in. Together, these two powerful tools provide an incredible wealth of statistics and data to make your website more profitable.

AdWords gives you the information you need to maximise your return on investment and grow your business.

Many business owners don’t have the time or the expertise to make the most of AdWords. They feel their time is better spent running their business.

“Why use AdWords” and “Does Google AdWords Work?” are pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them.

AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.

Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable ROI.

Organise Your Ad Groups

A common method for organising an AdWords account is to organise with a category or business goal in mind.

For many businesses, the way your website is structured is a good place to start, where each ad group representing a different page or category on your site.

Ad groups can help ensure that your ads are relevant to your keywords.

For example, for your camera campaign, you may want to create separate ads for digital cameras and compact cameras.

You can create ad groups for each type of camera, each with its own set of focused, relevant keywords.

For example if it was a television campaign, you can also create an ad group for each type of television you sell, such as flat screen and plasma TVs.

You can also set prices for individual keywords within the ad group.

How To Create An Ad Group:

• Sign in to your AdWords account.

• Click the Campaigns tab.

• Under All campaigns, click the name of the campaign that you’d like to add an ad group to.

• Click the Ad group’s tab.

• Click the + Ad group button.

On the “Create ad group” page that appears, follow the instructions to complete your new ad group (you’ll be given the chance to create an initial ad and its keywords).

Click Save ad group.

For instance, you are selling surfboards for both men and women. You set two different campaigns, one for men’s surf -boards and the other for women’s surfboards.

Let’s name them Men’s Surfboard Campaign and Women’s Surfboard Campaign. You have beginner’s surfboards, Intermediate Surfboards and Performance Surfboards for both men and women.

Now you create 3 ad groups based on these categories (Beginners, Intermediate and Performance) in both the campaigns.

Let’s name these 6 ad groups as:

• Men’s Beginners Surfboards
• Men’s Intermediate Surfboards
• Men’s Performance Surfboards

• Women’s Beginners Surfboards
• Women’s Intermediate Surfboards
• Women’s Performance Surfboards

• Now you have 6 ad groups, each of them has two key components, ads, and keywords

How many keywords should be in my ad group?

The best rule of thumb is to use no more than 20 keywords per ad group.

Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.

Strategies to optimise your ad groups:

• Identify an ad group per keyword group (theme)

• Add diverse titles and texts for your ads.

• Remember to integrate your keywords into the URL’s that will appear on your ads.

• Use a variety of targeting and ad extension options to the ad group theme.

If you enjoyed this content, then view my AdWords [FREE] Video Training series.

Easy To Follow Step-By- Step Training

… Fast & Proven Methods To Get Your Campaigns Firing In Just Minutes!

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney, NSW 2000

E: hotclicks573@gmail.com
W: www.hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:

p.s. If you are a visual learner like me, subscribe to my YouTube channel.

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Google AdWords: Writing The Perfect Ad (Part One)

Your headlines are the most important part of your text ads.

Though I’m not making a groundbreaking statement, your description line, display URL, and ad extensions only exist to complement the headlines.

Where are your eyes drawn to in the ad below?

With the prominence given to the double headlines, many searchers gloss over the other text.

It’s important to take up the additional real estate (as ad extensions do help to improve overall headline CTR), but the majority of searchers are going to click your ads based upon your headline messaging.

It’s imperative to include your targeted keyword(s) and call to action in the headlines.

It’s also good to include any competitive differentiators, promos or urgency messaging if they will fit. Don’t save your most important messaging for non-headline text.

1. Headline: Write a great headline that attracts your reader’s attention and is relevant to their search.

Description 1: Use this section to tell people about the benefits of your product or service, or your Unique Value Proposition.

Description 2: Use this section to further outline benefits, or to give your readers an incentive to click. This is where you’ll call readers to action.

To get better at writing these ads, write three versions of your ads.

In the first, you’ll write an ad that explains “what’s in it for me,” and discuss the value of your product and the outcome of using it.

The headline will contain the keyword, and you’ll make sure to show the benefits before putting in your call to action in the second description section.

The second ad will focus more on the services your business provides. What is the solution, what is the pain point you’re solving? Be very clear about what it is that your product offers.

And for the third ad, this is where you can start to get creative and just do something different from the first two ads. Experiment with clever headlines, and creative ad copy.

Now you can run your ads, and start testing them to see which one works the best.

You want to know which one resonates most deeply with your audience, and with three to choose from, you can start to find out what message is going to reach your target market in the best way possible.

2. Test your ads to learn what words convert best.

Testing is the key to AdWords conversion success. You need to determine which of your ads are going to get the best results, so you A/B test your ads to find the winner.

You

Using the word you makes your reader the focus on your message. Using more instances of ‘you’ than words like ‘we’, ‘our’ and ‘us’. You is the cornerstone of customer-centric copywriting that’s the kind of copywriting that converts readers into customers.

BONUS: Imagine

When you use a word like imagine you invite your reader to take a quick holiday into their happy place. A place without pain or sorrow, frustrating or irritation. Painting that kind of scenario is a great way to open your copywriting, or deliver the solution.

Because

Giving people a reason to do something is incredibly powerful. The surprising thing is that it doesn’t even have to be a great reason.

Because is a powerhouse.

64 power words that add rocket fuel to your copywriting

Words to use in your headlines, offers and calls to action:

Words about newness:

1. You
2. Because
3. Introducing
4. Welcome
5. Unique
6. Announcing
7. Breakthrough
8. Surprising
9. Exciting
10. Astounding

Words about exclusivity:

11. Special
12. Secret
13. Hidden
14. Truth
15. Temptation
16. Forbidden
17. Never
18. Revealed
19. Exclusive
20. Limited

Words about urgency:

21. Now
22. Discover
23. New
24. Results
25. Only
26. Direct
27. Hurry
28. Quick
29. Fast

Words that reassure:

30. Can
31. Guarantee
32. Proven
33. Easy
34. Care
35. Simple
36. Safety
37. Lifetime

Words about caring:

38. Family
39. Love
40. Children
41. Heaven
42. Dream
43. Health

Words about saving:

44. Save
45. Money
46. Win
47. Cheap
48. Free
49. Reduced
50. Bargain
51. Bonus
52. Discount
53. Lowest

Words about pain:

54. Hate
55. Failure
56. Afraid
57. Lazy
58. Humiliation
59. Alone
60. Reject
61. Stress
62. Stupid
63. Guilty

Google AdWords [Free] Video Training Series 2017

If you enjoyed this content, then view my AdWords [FREE] Video Training series right here:

http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries

Learn what NOT to do… and what’s working now!

Learn fantastic tips and tricks to build your business online. Fast!

Website With Few Results? When Was The Last Time You Gave Your Website Some Love?

Making your text much more engaging and captivating is actually one of the quickest and highest-impact ways to improve your website conversions and sales.

Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney, NSW 2000

E: hotclicks573@gmail.com
W: www.hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:

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The 33 Best Business Books I’ve Ever Read

We all understand the potential impact of a great book.

In business, the right book at the right moment can tilt the playing field and give you a crucial advantage. These thirty-three business books have personally made a huge difference for me. In fact, they’re the best I’ve ever read.

These are all books that have shifted how I think about business. They’ve had a direct impact on the success I’ve experienced so far.

Living Forward by Michael Hyatt
The Power Of Positive Thinking by Norman Vincent Peal
Good to Great by Jim Collins
The Magic of Thinking Big by David J. Schwartz
Think and Grow Rich by Napoleon Hill
Goals by Brian Tracy

Strategy

When we’re working in a business, it’s easy to forget about working on the business. But it’s essential to to focus on the business if we want to keep moving ahead and growing.

The E-Myth Revisited by Michael Gerber
Business Secrets from the Bible by Rabbi Daniel Lapin
Focus by Al Ries
Insanely Simple by Ken Segall
Virtual Freedom by Chris C. Ducker

Productivity

Personal and professional achievement are high values for me. That’s why I read a lot on the topic of productivity. These have been game-changers for me.

Essentialism by Greg McKeown
Getting Things Done by David Allen
The 4-Hour Workweek by Timothy Ferriss
Margin by Richard Swenson
The Power of Full Engagement by Jim Loehr
The War of Art by Steven Pressfield

Leadership

A few of these are not straight leadership books, but they’re very influential on leadership.

Man’s Search for Meaning by Viktor E. Frankl
5 Levels of Leadership by John Maxwell
The 7 Habits of Highly Effective People by Stephen R. Covey
Drive by Daniel H. Pink
How to Win Friends and Influence People by Dale Carnegie
Start with Why by Simon Sinek
Visioneering by Andy Stanley
The Power of a Positive No by William Ury
Switch by Dan and Chip Heath

Marketing

Great products deserve great marketing. But the ground is always shifting. These books represent the core philosophy, strategy, and tactics for successful marketing in today’s environment.

Positioning: The Battle for Your Mind by Al Ries and Jack Trout
Influence: The Psychology of Persuasion by Robert B. Cialdini
The Tipping Point by Malcolm Gladwell
Permission Marketing by Seth Godin
Tribes by Seth Godin
Launch by Jeff Walker
The Ultimate Sales Machine by Chet Holmes

Question: What business books have been critical to your success?

Have I missed a crucial book here?

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The Secret Power of the AdWords Search Terms Report

Understanding The Search Terms Report

Use the Search terms report to see how your ads performed when triggered by actual searches within the Search Network. Identify new search terms with high potential, and add them to your keyword list.

Look for search terms that aren’t as relevant to your business, and add them as negative keywords. This can help you avoid spending money showing your ad to people who aren’t interested in it.

What’s the difference between a search term and a keyword?

A search term is the exact word or set of words a customer enters when searching on Google.com or one of our Search Network sites.

A keyword is the word or set of words that AdWords advertisers create for a given ad group to target your ads to customers.

What Is The Search Terms Report?

Use the Search terms report to see how your ads performed when triggered by actual searches within the Search Network.

… A keyword is the word or set of words AdWords advertisers create for a given ad group to target your ads to customers.

How to Spot Negative Keywords?

Adwords Search Terms Report: Running this report shows the searches people make in Google before clicking on your adverts.

Sort these searches by the highest cost to lowest cost and identify searches with Low CTR, low conversion rate, and low average session duration compared to the account average or low conversion rate or no conversions at all.

View your Search Terms Report:

You’ll see data on which search terms triggered impressions and clicks. To download the data in a report, click the download button.

Bear in mind that you’ll only see search terms that were used by people at least eight hours ago and have either received clicks in the past 30 days or have been searched for by a significant number of people.

Any search terms that did not meet this criteria will be added up in the ‘Other search terms’ row.

If you enjoyed this content, then view my AdWords [FREE] Video Training series right here: http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries

Learn what NOT to do… and what’s working now!

Website With Few Results? When Was The Last Time You Gave Your Website Some Love?

Making your text much more engaging and captivating is actually one of the quickest and highest-impact ways to improve your website conversions and sales.

You don’t have to have a degree in marketing to write more captivating text either – Here are some expert tips to help you quickly become a copywriting pro, and convert many more of your visitors into sales.

Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney, NSW 2000

E: hotclicks573@gmail.com
W: www.hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:

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Google AdWords Geographic Locations Tips And Tricks

How To Set Up Geo Targeting For Your AdWords Campaign Successfully

Google AdWords Geographic Locations Tips And Tricks

Target ads to geographic locations

AdWords location targeting allows your ads to appear in the geographic locations that you choose:

countries, areas within a country, a radius around a location or location groups, which can include places of interest, your business locations or tiered demographics.

Location targeting helps you focus your advertising on the areas where you’ll find the right customers, and restrict it in areas where you won’t.

This specific type of targeting could help increase your return on investment (ROI) as a result.

When it comes to advertising on AdWords, consider the property adage: “Location, location, location!”

Regardless of how good your ad is, it probably won’t perform as well if it doesn’t appear in the right places.

Reach your customers where they are and where your business can serve them by using AdWords location targeting.

You can set and then adjust your location targeting settings at any time.

Tips for choosing the right locations for your business

What to consider when choosing your location targets:

Be sure to target the locations where your customers are – which isn’t necessarily the same place that your business is located.

For example, if you own an e-commerce company, target all the locations you deliver to, not just where your business is physically located.

If you target an area where your business isn’t located, you won’t be able to see your ad when you search on Google.com.

However, you can use the Ad Preview Tool to find your ad.

If you target a small radius, your ads might only show intermittently or not at all.

That’s because small targets might not meet our targeting criteria.

It’s also a good idea to keep your language and location targeting settings consistent.

For example, if you’re targeting English-speaking users in England, remember to target the English language, and be sure that your ads are written in English.

Unless you have plans for world domination, your pay-per-click ads don’t need to be seen by everyone on the planet.

It’s much more likely that the products and services you’re advertising will be limited to a handful of countries, cities, or even city blocks. This is where geo targeting comes in.

Geo targeting, or local PPC, is an AdWords feature that lets you target your ads to only appear to customers in a certain location, or set of locations, that you specify.

For businesses that rely on foot traffic (like restaurants), proximity (like used car dealerships by city), and deliveries (like an e-store that ships to certain countries but not others), geo targeting is an absolute no-brainer.

With geo targeting, you won’t squander your ad budget on wasted clicks from people who are outside your target area, and you’ll increase the chances that the people clicking on your ads are actually eligible to receive your products and services.

In other words, geo targeting is essential if you want to make the most efficient use of your limited advertising spend.

Website With Few Results? When Was The Last Time You Gave Your Website Some Love?

Making your text much more engaging and captivating is actually one of the quickest and highest-impact ways to improve your website conversions and sales.

AdWords [FREE] Video Training series right here >>

http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries

Learn what NOT to do… and what’s working now!

Learn fantastic tips and tricks to build your business online. Fast!

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney, NSW 2000

E: hotclicks573@gmail.com
W: www.hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:

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Ad Groups? What Are They – And How Do I Set Them Them Up Inside My AdWords Account For Success?

An ad group contains one or more ads that target a shared set of keywords.

You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid.

Organise Your Account With Ad Groups

Organising your account allows you to better serve the right ads to the right customers, and it allows you to better track the effectiveness of your advertising efforts.

When people are searching online and they type a word or phrase, they’re looking for information that’s closely tied to those words.

For example, if Dave types digital cameras and he sees an ad for Camera tripods, he probably won’t click the ad.

To show ads that are relevant to the searches of people you’re trying to reach, bundle related ads together with related keywords into an ad group. That way, all of your related ads can be shown to customers searching for similar things.

Organise Your Ad Groups

A common method for organising an AdWords account is to organise with a category or business goal in mind.

For many businesses, the way your website is structured is a good place to start, where each ad group representing a different page or category on your site.

Ad groups can help ensure that your ads are relevant to your keywords.

For example, for your camera campaign, you may want to create separate ads for digital cameras and compact cameras.

You can create ad groups for each type of camera, each with its own set of focused, relevant keywords.

For example if it was a television campaign, you can also create an ad group for each type of television you sell, such as flat screen and plasma TVs.

You can also set prices for individual keywords within the ad group.

How To Create An Ad Group:

• Sign in to your AdWords account.

• Click the Campaigns tab.

• Under All campaigns, click the name of the campaign that you’d like to add an ad group to.

• Click the Ad group’s tab.

• Click the + Ad group button.

On the “Create ad group” page that appears, follow the instructions to complete your new ad group (you’ll be given the chance to create an initial ad and its keywords).
Click Save ad group.

For instance, you are selling surfboards for both men and women. You set two different campaigns, one for men’s surf -boards and the other for women’s surfboards.

Let’s name them Men’s Surfboard Campaign and Women’s Surfboard Campaign. You have beginner’s surfboards, Intermediate Surfboards and Performance Surfboards for both men and women.

Now you create 3 ad groups based on these categories (Beginners, Intermediate and Performance) in both the campaigns.

Let’s name these 6 ad groups as:

• Men’s Beginners Surfboards
• Men’s Intermediate Surfboards
• Men’s Performance Surfboards

• Women’s Beginners Surfboards
• Women’s Intermediate Surfboards
• Women’s Performance Surfboards

• Now you have 6 ad groups, each of them has two key components, ads, and keywords

How many keywords should be in my ad group?

The best rule of thumb is to use no more than 20 keywords per ad group.

Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.

Strategies to optimise your ad groups:

• Identify an ad group per keyword group (theme)

• Add diverse titles and texts for your ads.

• Remember to integrate your keywords into the URL’s that will appear on your ads.

• Use a variety of targeting and ad extension options to the ad group theme.
If you enjoyed this content, then view my AdWords [FREE] Video Training series.

Learn what NOT to do… and what’s working now!

Website With Few Results? When Was The Last Time You Gave Your Website Some Love?

Making your text much more engaging and captivating is actually one of the quickest and highest-impact ways to improve your website conversions and sales.

Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney, NSW 2000

E: sales@hotclicks.com.au
W: www.hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:

Posted on

7 Killer Tips For Getting A New Google AdWords Account Off On The Right Foot In 2017

Starting a brand new AdWords account? Check out my checklist for getting started. Your Google AdWords Tutorial!

Over the past year, I have launched loads of new Google paid search accounts.

While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are well worth mentioning.

In this post, I will cover the basics of Google AdWords account setup and share some tips on recent market changes.

Here are 7 key steps to creating a new Google AdWords account:

1. Establish Campaign Structure

Within one account, you can have as many as 1,000 campaigns. Decide what your goals are. Think about how you would like to organise your campaigns.

Common organisational techniques include:

By product or service group
By geographic location or region
By seasonality

Campaign structure is important, because budgets are set at the campaign level.

Establish your campaigns based on how you want to allocate and manage your PPC investment.

2. Create Ad Groups

Once you have decided upon your campaign structure, you need to develop ad groups within each campaign.

Ad groups further organise/categorize your ad program. For example, you might create an ad group for each specific product or service.

TIP: Campaigns and ad groups often mirror the way your website is organised.

3. Set Ad Targeting

A campaign can target the Search Network only, the Display Network, a combination of both, or remarketing (where you are re-targeting previous website visitors based upon an action or lack of action taken on your site.)

4. Conduct Keyword Research

The key to successful keyword research is to understand how your customers search.

Don’t assume you know what they type into the search bar. Use the resources available to you to help identify the best keywords for your campaign.

Here are four factors you should consider when selecting keywords:

Search volume
Keyword relevancy
Paid search competition
Market click cost

Google’s keyword planner is an excellent resource to help you identify potential keywords.

You will want to include a few obvious search terms, along with your landing page URL, when using the keyword planning tool.

This will allow you to identify additional search terms to include in your campaigns that are relevant to your product or service offering.

The tool will provide estimated bids and spend forecasts.

5. Add Negative Keywords

Don’t forget the importance of negative keywords. The planner can also help you identify negative search terms that you will want to implement in your campaign.

Negative keywords help save you money by preventing your ad from showing on non-relevant search queries.

6. Set Keyword Match Types

There are four different keyword match types:

Broad match
Phrase match
Exact match
Broad match modifier

7. Write Great Ad Copy

Writing compelling and successful ad copy is not always easy. Be sure to focus on things that stand out and unique to your company.

Always include an easy-to-understand and unique call-to-action in your ad copy. Give prospects a reason to click.

Additional Tips

In addition to the basic checklist above, here are some additional things you may want to consider, depending on the client/account:

Utilise Ad Extensions

Don’t forget to take full advantage of Google ad extensions. There are several different types of ad extensions available, for example:

Sitelinks
Call extensions
Callout extensions
Review extensions

Utilise the extensions that best meet your specific marketing needs and goals.

In general, ad extensions will increase ad impressions and will improve click-through rate. Here are a few of the ad extensions I recommend testing:

Sitelinks

Sitelinks are ad extensions that link to specific pages on your website.

Sitelinks help search users get directly to what they are looking for on you site.

Sitelinks can appear in ads at the top or bottom of the Google search results.

Callouts

Unlike sitelinks, callouts are not clickable. They allow you to include additional text within your search ad.

Callouts allow you to provide detailed information about your business, helping searchers to make more informed decisions before clicking on your ad.

Call Extensions

These allow you to include a phone number in your standard text ad. If tracking phone leads/sales is important to your business, call extensions are a must.

Don’t Forget Mobile

Today, understanding how and where users are searching plays a key factor in the success of your overall paid search program. Be sure to pay close attention to the device usage data and make necessary adjustments.

Mobile bid adjustments allow you to show your ad more or less frequently to users searching on their preferred device. Mobile bid adjustments can be set between a wide range starting at -90 percent to +300 percent.

A negative bid adjustment will decrease the number of times your ad is shown on a mobile device, while a positive bid adjustment will increase your mobile ad presence.

Be Aggressive

Based on my recent experience launching new Google AdWords campaigns, I no longer suggest that marketers take a gradual, “crawl, walk, run” approach. Today, I recommend a more aggressive methodology.

I believe that marketers should be fairly assertive with initial keyword bids and budgets. You need to collect the ad impression and click data required to start optimizing your program.

This is especially true in popular market segments with highly competitive PPC auctions.

Don’t Set It and Forget It

You can launch a successful paid search program by following the basic steps outlined above. To maximize results, make sure you capitalize on some of the newer success factors, including site links and device targeting.

Getting the most out of your Google AdWords Account requires that you take the time to review and analyze your campaign results data. Paid search is not a “set it and forget it” marketing effort.

Okay, hope you really enjoyed this week’s post. Here’s a link to my free video training series on Google AdWords

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Follow along and take notes as I show you the one critical strategy you need to know to launch you own online business.

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If you’re flat out and way too busy, confused maybe, or just feel you would like to get a professional to give you an obligation free quotation for your Google AdWords Campaigns, then contact me below:

Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney, NSW 2000

E: sales@hotclicks.com.au
W: www.hotclicks.com.au

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Posted on

6 Magic Words (That Always Get Clicks)

(The Psychology Of Selling)

6 Magic Words That Always Get Clicks

Like you, people are curious. They want to know secrets, tips, and the answers to their burning questions.

You may have the best articles and blog posts in the world on your website, but if your title isn’t enticing enough to make people click on it, content doesn’t matter. That’s just the way it works.

Many writers don’t write titles to get clicks. It’s just not what we’ve been taught. We want to write for art and for beauty.

Writing for clicks seems almost like a sell-out to the commercial gods that want to suck your art-loving soul. But it’s not.

In fact, writing titles with clicks in mind is what will save your blog, increase your traffic, and get you the numbers publishers are looking for. Instead of burying your content under a flowery title with vague references to the material, make it easy for readers to find the posts they are looking for.

Use one of these six magic words. You’ll start getting clicks and new readers.

Who

Using “Who” in your title will help people get connected with the movers and shakers of the world–or at least the ones relevant to your topic.

The 5 Agents Who Will Change Your Life
Who is the Real Hero of the Election?
Channel 9 Already Knows Who Will Win the Next Bachelor – DoYou?

What

Your readers are curious. Give them the facts they want. They’ll give you the clicks you want.

What To Do When Your Book Isn’t Selling
What to Watch for During the State Of Origin
What the Olympics Really Did to the British Economy

When

Are you covering time sensitive information? A sense of urgency will help compel people to click on the title and read your content instead of scrolling past it on the screen.

When to Quit Your Job
When the World Will End – It’s Closer Than You Think!
When Will Reality TV Die?

Where

If you are writing about a location, answering the “where” question is one of your best strategies.

Where will my next vacation be?

Where to Get the Best Sushi in Sydney
Where to Camp in the National Parks
Where to Get Free eBooks

Why

Do you know a six year old? “Why” is probably their favourite question.

Not much changes as we age. We want to know the root of a situation. We want to know the why.

Why You Need to Pay Attention to Your Score
Why Your Diet May Be Killing You
Why No One Likes Your Book

How

We’re a DIY obsessed world. Follow up “how” with “to” and you have a dynamic duo that people will read and share with their friends. If it helps them, they’ll want to help others by passing it on. It all starts with the title.

How to Write a Killer Book Proposal in 45 Minutes
How To Make Money With Your Author Blog
How To Keep Your Inbox At Zero

The magic is these words don’t have to do with any sort of spell. Their magic lies in the fact that they answer the exact questions your readers are asking.

Knowing your audience and what they will be looking for will help you not only write clickable titles but helpful content. Write to get clicks. It isn’t a bad thing.

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:

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Google+

Facebook

YouTube

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Posted on

How To Successfully Install Google Analytics On Your Website

Why every website owner needs Google Analytics

How To Successfully Install Google Analytics On Your Website

Why every website owner needs Google Analytics

Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics.

Here are just a few of the many questions about your website that you can answer using Google Analytics:

• How many people visit my website?
• Where do my visitors live?
• Do I need a mobile-friendly website?
• What websites send traffic to my website?
• What marketing tactics drive the most traffic to my website?
• Which pages on my website are the most popular?
• How many visitors have I converted into leads or customers?
• Where did my converting visitors come from on my website?
• How can I improve my website’s speed?
• What blog content do my visitors like the most?

There are many, many additional questions that Google Analytics can answer, but these are the ones that are most important for most website owners.

How to install Google Analytics

First, you need a Google Analytics account. If you have a primary Google account that you use for other services like Gmail, Google Drive, Google Calendar, Google+, or YouTube, then you should set up your Google Analytics using that Google account. Or you will need to create a new one.

This should be a Google account you plan to keep forever and that only you have access to. You can always grant access to your Google Analytics to other people down the road, but you don’t want someone else to have full control over it.

Now let’s look at how you can get Google Analytics on your website:

To find the tracking ID and code snippet:

• Sign in to your Analytics account.
• Click Admin.
• Select an account from the menu in the ACCOUNT column.
• Select a property from the menu in the PROPERTY column.
• Under PROPERTY, click Tracking Info Tracking Code.

How do you sign up for Google Analytics?

To start collecting basic data from a website or mobile app: Create a new Analytics account if you do not have one.

Visit google.com/analytics, click the Sign in to Analytics button (top right), and follow the on-screen instructions. Set up a property in the account you have created.

Where do you put Google Analytics code?

It activates Google Analytics tracking by inserting ga.js into the page. To use this on your pages, copy the code snippet, replacing UA-XXXXX-X with your web property ID. Paste this snippet into your website template page so that it appears before the closing /head tag.

How long does it take for Google Analytics to kick in?

Processing latency is 24-48 hours. Standard accounts that send more than 200,000 sessions per day to Analytics will result in the reports being refreshed only once a day. This can delay updates to reports and metrics for up to two days.

Honesty tip: I would rather stick pins in my eyes than harp onto you about installing tracking.

p.s. It can be complicated at the start to understand the data you will now have available to you, though you’ve just got to do this! Okay, enough on this one.

If you enjoyed this content, then view my AdWords [FREE] Video Training series right here: http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries

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