Why 99% Of AdWords Campaigns Fail – How To Stay In The Top 1%

Why 99% Of AdWords Campaigns Fail – How To Stay In The Top 1%

Hi there and welcome to Google AdWords Tips & Tricks.

I’m super excited to share these training tips with you. I absolutely promise that if you apply the principles that I’ve put together in this video series, you will “move the needle” and start to see dramatic changes from within your AdWords campaigns.

THE RESULTS/BENEFITS

 

I have personally applied this system to my own campaigns and achieved fantastic results.

 

I am going to share with you some of my personal favourites – highly effective strategies that have achieved real results for my clients, including more impressions, more clicks from their ads, and as a product of this – more sales.

 

This is an indispensable collection of some of the very best tips available to online marketers seeking to improve their return on their advertising. I know this, because I have repeatedly used these very principles over the years to maximise my own, and my client’s online campaigns.

 

Now here’s the solution to getting your own campaigns truly kicking goals for you:

 

NEW [FREE] VIDEO TRAINING SERIES:

How To Use AdWords For Your Business

 

7 Easy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWords.

 

 

Get Started with Google AdWords HotClicks Pay Per Click Sydney

 

Apply these to your own Google AdWords campaigns and they will start to rock.

 

Apply these to your client’s Google AdWords campaigns and you will be looking like a rock star!

 

If you follow these tips and implement them, they will over time begin to change your business forever.

 

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THE PROBLEMS/ROADBLOCKS

 

The roadblocks or problems many of my customers faced was the time they had personally spent building their campaigns, only to sit and wait for results to occur and to then be very disappointed after all their effort.

 

The overall recurring problem though is that most people simply think they can’t do this. They more often than not simply get overwhelmed with the technology of the AdWords platform.

 

They’ve never actually found a system to achieving truly great results from correctly managing their campaigns!

 

TESTIMONIALS

 

“They might appear overly simplistic, but I really saw results happening almost immediately within my AdWords Campaigns.”
I have been really satisfied with the turnaround. I have gained loads more customers and my business is growing again.”

Keith, Sydney.

 

“Hot Clicks PPC really helped us and continue to do so. We lowered our Google AdWords spend dramatically. Great steps made in reducing those wasted clicks.

 

These AdWords Tips have definitely been the most important part of getting our antique business found online.”

Julie M. Bruce

 

“I would highly recommend to anyone to go ahead and apply these principles to their own AdWords campaigns.

 

They created a great revenue stream we didn’t even realise existed…”

Ray Davies, Sydney NSW

THE STRUGGLE

 

I personally struggled with AdWords for over a year, unable to “crack the code” and get my own campaigns anywhere near firing. I just found the AdWords platform itself completely overwhelming.

 

Like many of us, I began my online marketing efforts by diving into AdWords with no experience or knowledge whatsoever.

 

How hard can this be I thought?

 

It was only when I got completely fed up with the lack of progress not being made and the money I was blowing each month that I decided to do something about it.

 

A few years back, I needed to advertise my business, though at the time I simply couldn’t afford to outsource this task. As with any start up you have to keep your outgoings as low as possible… The only solution available to me at that time was to be self-taught.

 

So began my quest to find the specialised knowledge I knew deep down would be essential for my online success.

 

However, the further I travelled along this steep path of discovery, the more complex things seemed to become. Needless to say here, the results were just not happening, though my invoices from Google still were still arriving with alarming regularity.

 

I used to be the kind of person who tried to assemble flat pack furniture first, and when it all went pear-shaped, read the instructions. AdWords was no different when I began… You don’t need to make the same mistakes.

 

Unfortunately, there are numerous ways to burn through your budget within the AdWords platform if you jump in before you know what you’re doing.

 

Remember Google has a vested interest in spending your hard earned money…

 

 

Disclaimer: I am not anti – Google, but I do know for a fact that it can be hugely daunting for the uninitiated.

 

Don’t expect to find a refund cheque in the mail when you’ve forgotten to pull the right levers inside your campaign management.

 

It’s often referred to as paying the Google stupidity tax. I know. I used to pay it. I learned the hard way. You don’t have to make the same mistakes.

 

MY STORY OF SUCCESS

 

My success came about by simply going back to the beginning. I decided to really just go back to the basics. I stopped worrying about what was going wrong and stripped my campaigns down piece by piece.

 

Once I had done this, I had a much clearer view. Step by step I rebuilt each campaign, and the shift was astounding. My costs went down. My sales went up.

 

I was making money again. My ads were always showing and I wasn’t getting slammed by a huge bill each month.

 

THE MYTHS

 

So all the myths about Google’s AdWords platform being way too complicated were finally dispelled. I no longer had that self-doubt, and better still I was achieving real results. The more I shared these, the more positive comments I received.

 

So, now armed with a little insight as to how Google use their platform to gain more business, let’s begin with step our first tip to build yours!

 

I hope this post helped.

 

If you’re time poor, confused or just feel you would like to get a professional to give you an obligation free quotation for your site, then contact me below.

 

Phil Adair 

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

 428 George Street, Sydney, NSW 2000

E: sales@hotclicks.com.au

W: www.hotclicks.com.au

 

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:

 

Twitter:  https://twitter.com/HotClicksPPC

Google+: https://plus.google.com/+AdwordsresultsAu/posts

Facebook: https://www.facebook.com/AdWordsPayPerClick

YouTube: https://www.youtube.com/user/AdwordsResults

4 Key Reasons Local Businesses Fail When Using Google AdWords

4 Key Reasons Local Businesses Fail When Using Google AdWords

You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. Good, let them! That just means there’ll be less competition for you.

AdWords does get a bad rap in many circles, and while clicks are expensive for most people and the interface complex, most of the time when advertisers get bad results, they only have themselves (or those they hire to manage their campaigns) to blame.

There are four main reasons local businesses fail with Google AdWords. Let’s cover them briefly here so you know what you’re in for.

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  1. No landing page or an awful landing page.

The first page a visitor to your site lands on after clicking on your Google ad is called the landing page. A landing page is an essential part of your AdWords campaign, and a good one can instantly double your leads from AdWords (without spending a cent more on clicks.)

Not having a dedicated, high-converting landing page is a huge mistake. Based on experience, we estimate the typical local business website converts somewhere around 5 percent. On the other hand, a better-designed landing page can easily convert at 10 percent to 20 percent.

Even if we assume it just converts on the low end — around 10 percent — versus the 5 percent for the typical website, you’d double the amount of leads you get for the same money spent.

That means for every $1,000 you spend, instead of getting 10 leads, you’re now getting 20. That difference could literally make or break your month or year.

 

2. Horrible ads with low clickthrough rates.

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Most Google ads say basically the same thing. (And, quite frankly, they’re not all that compelling in the way they say it.)

As with landing pages, a high-converting Google ad with a high clickthrough rate (CTR) can also instantly double your leads. And the best part is that Google rewards you for having high-converting ads. So not only will doubling your CTR get you twice as many potential leads, but you can also end up paying a lot less per click.

That’s because Google has an algorithm known as Quality Score that determines how much you pay for clicks. In AdWords, just because you bid the most for a keyword doesn’t guarantee your ad will show up in the top position. Google rewards relevancy. And if you can show Google your ad is more relevant than your competitors (and CTR is the number-one factor used to determine relevancy), you can end up ranking higher than your competitors, yet pay less per click than they do.

 

  1. No conversion or call tracking.

calltracking

We’ve seen that 60 percent to 70 percent of the leads for local businesses come in the form of a phone call. Furthermore, phone call leads tend to be higher-quality leads because someone who’s really a hot lead is most likely going to pick up the phone and call rather than just submit the information through a form on your website.

If you’re not tracking call conversion, then you’re missing out on not only 60 percent to 70 percent of your leads, but also your hottest leads. Not tracking call conversions also means you’re not going to be able to optimize your AdWords campaign well. You can throw a ton of money away on bad clicks if you’re not tracking calls and have the data that shows you which keywords and ads are making the phone ring and which ones are not.

 

  1. Poor campaign structure.

Campaign-Structure_large

With all the AdWords books, articles, and training courses available, it’s somewhat surprising we even have to mention this. However, we still see AdWords campaigns every week that are set up poorly (many times by agencies that should know better) and don’t even adhere to basic best practices.

One example of poor campaign structure is a single campaign that runs on both Search and Display Networks. Search and Display are two utterly different beasts, and they should never be lumped together in a single campaign (in fact, I urge you to avoid using the Display Network to advertise your local business, until you develop strong AdWords skills and seek additional training).

Other examples include only having one ad group, having too many keywords, and going too broad with the keywords in your campaign.

AdWords may not work all the time for every local business – there are some situations where due to high click costs, budgets, internal sales problems, or other issues that even a well-structured AdWords campaign won’t generate a high enough ROI.

However, in my experience, that’s the exception much more often than the rule.

 

Okay, hope you really enjoyed this week’s post. Here’s a link to my free video training series on Google AdWords

It Will Really Help You Create, Promote & Profit from your own Google AdWords Campaigns.

Follow along and take notes as I show you the one critical strategy you need to know to launch you own online business.

Instant Access Here!

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If you’re flat out and way too busy, confused maybe, or just feel you would like to get a professional to give you an obligation free quotation for your Google AdWords Campaigns, then contact me below:

Phil Adair Mob: 0410 445 717
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney, NSW 2000
Ph: 1300 553 932
E: sales@hotclicks.com.au
W: www.hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:

Twitter: https://twitter.com/HotClicksPPC

Google+: https://plus.google.com/+AdwordsresultsAu/posts

Facebook: https://www.facebook.com/AdWordsPayPerClick

Free Google AdWords Video Training Series 2017

Free Google AdWords Video Training Series 2017

It’s taken awhile, mastering Screenflow (great video editing software if you’re a Mac user)

Though I’ve finally distilled three critical strategies into three short videos that you can watch and apply to your Google AdWords Campaigns today and start to see immediate results.

AdWords [Free] Video Training Series

FREE training video series for Google AdWords. Learn what NOT to do… and what’s working now!

Learn more about how to make your Google AdWords Campaigns really successful.

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After some assistance with your Google AdWords issues?

 I hope this post helped.

If you’re time poor, confused or just feel you would like to get a professional to give you an obligation free quotation for your business, then please contact me below:

Phil Adair (Mob: 0410 445 717)

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

 428 George Street, Sydney, NSW 2000

Ph: 1300 553 932

E: sales@hotclicks.com.au

W: www.hotclicks.com.au

Click Here To Start the [FREE] Video Training Series!

Google AdWords Certified Partner

Google AdWords Certified Partner

 

How Do I Optimise My Website’s Copy?

How Do I Optimise My Website’s Copy?

It doesn’t need to be that complicated…

 

So how do you optimise your website copy to ensure it’s quick and easy to digest?

The best way to optimise your content is to:

Break up your content with images.

 

Use bullets and numbered lists to explain your points, include quotes to demonstrate authority and start your content summarising the points.

This quickly lets your readers determine if they want to go from scanning to reading.

 

Hot Tip! Measuring page views is a thing of the past. Engagement or visitor to engagement is the most important metric.

 

Use Short Sentences/Paragraphs

  • Short sentences seem like less of a commitment they seem less overwhelming.
  • Simple sentences void of any complicated structures have the same impact.
  • As a rule of thumb, there should be no more than 80 characters per line. Short paragraphs (3-4 lines, maximum) make scanning easier. Big blocks of text are daunting.

Subheadings / Content Blocks

  • Subheadings, much like they do in an article, help sort and organise copy.
  • Use descriptive subheadings, not vague or clever headlines.
  • On a long page, use different background colors and images to show a separation between sections (e.g. how it works and testimonials.)

 

Clear Font

  • Large font is easier to read, so try 14-16px at least.
  • The more space there is between two lines of text, the easier it’ll be to read / scan. Aim for a 24px space.
  • Contrast is key. Black font on a white background has high contrast, making it easier to read. Light grey text on a white background or a dark grey background has less contrast, making it more difficult to read. Sans serif is easier to read online.

 

Fluency

  • Fluency is essentially the measure of how easy it is to think about something. As humans, we prefer to think about things that are easy to think about.
  • High cognitive fluency means something is easy to think about, meaning people will be more willing to engage with the copy
  • Use words and phrases that are familiar to your audience.
  • Write the way most people speak… simply and concisely.
  • Use basic words and simplify your concepts.
  • Be aware of the jargon and “industry speak” you use. Avoid bringing that into your copy unless you’re specifically looking to attract people as familiar with the industry as you are.

Readability is the ease with which a reader can understand a written text. The readability of a particular text depends on content (for example, the complexity of its vocabulary and syntax) and typography (for example, its font size, line height, and line length).

 

Conclusion

  • Use short sentences and paragraphs so that you don’t make you copy seem more daunting than it really is.
  • Use subheadings and content blocks to separate and organise your copy.
  • Use large, sans serif font in a colour that contrasts your background.
  • Write simply and concisely so that your copy is easy to think about.

You should always ensure your copy is…

Legible – People can recognise individual characters in your copy.

Readable – People can easily understand the text.

Comprehensible – People can process and grasp the meaning behind your copy.

 

Learn more about how to make your website really “pop” and fully engage your customers!

DownloadArrowgreen01

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Thinking about updating your site or getting a completely new one?

 I hope this post helped.

If you’re time poor, confused or just feel you would like to get a professional to give you an obligation free quotation for your site, then contact me below:

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

 428 George Street, Sydney, NSW 2000

E: sales@hotclicks.com.au

W: www.hotclicks.com.au

When was the last time you gave your website text some love?

When was the last time you gave your website text some love and made some improvements – your headlines and call-to-actions in particular?

Making your text much more engaging and captivating is actually one of the quickest and highest-impact ways to improve your website conversions and sales.

It doesn’t matter how good your website looks if your text doesn’t sizzle and captivate – your visitors won’t be excited to learn more and will bounce often – meaning many lost sales for you!

You don’t have to have a degree in marketing to write more captivating text either – Here are some expert tips to help you quickly become a copywriting pro, and convert many more of your visitors into sales.

1: Captivate visitors by mentioning their needs and pain points

Often the best way to improve the effectiveness of your text is to think in your visitor’s shoes and prominently mention words on key entry pages that relate to (and solves) their main needs, problems or frustrations.

Try asking intriguing questions in your text that your visitors can relate to (particularly in your headlines) and then mention why your offering is the best solution for them. Researching more about your main types of visitors and getting feedback from them is essential to do this.

2: Focus on benefits and results of your product/service – not just features

Your visitors of course need to know your product/service features, but many websites forgot to also translate them into benefits and potential results – which is what your visitors really ultimately care about.

Therefore its essential you prominently mention these on your product/services pages – for example, if you are selling services, you should mention the benefits (saving time, effort etc) and impact on revenue for your clients – not just the service features.

3: Use proven highly-engaging powerful words far more often

Give your website text a makeover by using time-tested marketing power words. How many of these great examples below are you using on your website? Go ahead and check right now, particularly for your key entry pages, and start introducing more:

Discover, Secret, Results, Imagine, Guaranteed, Instantly, Powerful, Easy, Simple, Exclusive…

 4: Do the ‘we we’ test to make your text more visitor-focused

To engage many more visitors, focus your words on their viewpoint, not on you or your business – so avoid using ‘we, I or us’ and your company name too often. Instead, use much more visitor-orientated and friendly words like ‘you’ and ‘yours’.

To help improve this, you should to the ‘we we’ test to check how many times you use each type of business or visitor word on your key pages. Make sure you use higher amounts of visitor-focused words – doing that will instantly upgrade the engagement of your text!

5: Write magnetic headlines to hook your visitors

Your headlines can make or break whether your visitors stay on your website or bounces prematurely. Try using several styles to see which converts best, including benefit driven ones, social proof or testimonial focused ones, or pain point related questions. This tool helps you analyze how good your headlines are.

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” David Ogilvy

Don’t forget to also test your headline size to make it stand out more, and the number of words used (short and sweet is better – ideally under 10 words). Here’s a great headline combining many best practices:

6: Know which boring and dull words to avoid like the plague

Some words are just a waste of space and opportunity on your web pages, and should be replaced with much better, more engaging words. Here are some of the most conversion-killing words I still see way too often that you should avoid:

Submit (use a much more engaging word that implies the benefit of clicking)

Click here (pointless self-referential words – wasted opportunity to write a better call-to-action)

Cheap (makes your service/offering sound low quality – use ‘low cost’ or ‘affordable’ instead)

Utilize, leverage, mission statement and other corporate words (too dull)

7: Ruthlessly cut your text and make it concise

To increase the chances of visitors reading your text and seeing your key points, you need to start really cutting down the amount of words you use.

Shorten your paragraphs and sentences, cut out fluff words, unnecessary extra detail words, and don’t ramble – be direct. If the words don’t help explain anything, or don’t add any real value to the sentence, then get rid of them.

8: Focus on improving your call-to-action button wording

The wording of your call-to-actions are critical – it’s essential you persuade more visitors to click on your buttons and key links.

Always avoid using generic words like ‘learn more’, ‘submit’ or ‘subscribe’ – use much more compelling text instead.

Benefit and power related words will work well, as will using action-driven words, which leads us nicely into the next tip.

better CTA wording

 9: Inspire action – use words to get your visitors to act quickly

Realise that your visitors are often in a rush and don’t have much time, so get them to act quickly on your website offerings. Action words are particularly important for using on your call-to-action buttons and links. Here are some good examples of action words to help you come up with ideas to test:

Now, Today, Get started, Fast, Quickly, Discover, Create, Instantly, Try, Learn, In Seconds

10: Use sub-headers to make your text much easier to scan

Remember that visitors don’t read online the same way they do books or magazines – instead they scan text and will only read more if something catches their eye.

Making use of many descriptive sub headers will make your text much easier to scan – they also help to break to categorise and break up long blocks of text.

Learn more about how to make your website really “pop” and fully engage your customers!

DownloadArrowgreen01

 

 

 

 

Thinking about updating your site or getting a completely new one?

 I hope this post helped.

If you’re time poor, confused or just feel you would like to get a professional to give you an obligation free quotation for your site, then contact me below:

Phil Adair 

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

 428 George Street, Sydney, NSW 2000

E: sales@hotclicks.com.au

W: www.hotclicks.com.au

 

Website Design Failing to Lift Sales? (What to Do Instead)

Why Your Website Design Will Fail to Lift Sales Much (and What to Do Instead…)

There’s a lot to think about when planning a fresh, new website design:

 

Which products/services should be emphasised the most?

How should your story to be told?

What case studies should you select?

And, of course, is your brand accurately represented?

 

With all these details to consider, we often overlook the ultimate goal: to construct a website experience that draws in new prospects, develops interested and informed leads, and generates revenue.

 

Check out the following tips to better understand my website strategy for keeping visitors engaged:

 

1. Make Sure Navigation is Intuitive

 

Is the flow of your site easy to understand? Does the information hierarchy make sense? Can a user quickly find what he/she is looking for without getting lost?

 

Try to chart out specific paths that you want your website visitors to take. Then, design your website, so these prospects instinctively follow these paths.

 

2. Minimise the Number of Clicks Needed to Get the Information They’re Looking For:

 

 

We live in a day and age where the process of finding information is streamlined and practically instantaneous (thank you, Google).

 

That being said, you don’t want to make visitors dig through pages of information that can help position you as a valuable resource.

 

Before losing a prospective lead, make sure the most valuable content is accessible on just a couple clicks from your homepage.


3. Minimise Load Times

 

 

Time is of the essence when a prospect visits your page, and pages that load too slowly are often abandoned for other sites.

 

High-resolution images, complex applications, and inadequate hosting are just some of the ways to slow down page load times and frustrate users.

 

Don’t let your leads get away; test your current site with www.webpagetest.org.

 

4. Make it Readable

 

 

Your content (its tone, grammar, and substance) should align with your target audience and their level of understanding about your product or industry.

 

Once you’ve created content that resonates with your audience, make it stand out on your page.

 

Instead of using large blocks of text, break it up a bit and utilise your white space.

 

5. Include Great Visuals

 

 

Images, attractive colors, buttons that stand out… all of these things contribute to a site’s overall visual appeal. Remember, the more appealing your site is, the longer people will feel inclined to stay.

 

6. Include an Internal Search Function

 

 

With your prospects used to using lightning fast search engines to find information, an internal search function is a great way to help your prospects find exactly what they’re looking for, without having to search through irrelevant pages.

 

7. Adapt Your Site for Mobile Devices

With the popularity of smart phones and other mobile devices at an all-time high (and still growing), websites aren’t just viewed on desktop computers anymore.

 

More often than not, B2B prospects and other professionals are viewing your website on their smartphone or tablet. Give your website a responsive design so that all visitors will see a fine-tuned site across all devices and formats.

 

8. Reduce the Need to Scroll

 

 

Whenever possible, keep your important information “above the fold” and visible, without forcing visitors to scroll down. You might even want to consider multiple screen sizes when making judgments on what will appear on the top half of the page.


9. Make Your Offers Prominent

 

 

Websites should encourage visitors to act in some way. Your offers and other calls to action should be prominent on the home page and on all relevant secondary pages to increase your conversion rates and generate leads.

 

10. Check for Broken Links, Bugs, and Missing Information

 

 

Once your site is finished and ready to be released to the world, double check it for broken links, missing pages, missing images, bugs, and dead ends.

 

While you’re at it, proofread your content and make sure there aren’t any spelling or grammatical errors. Not only will that allow your site to perform at its best, but it will add to your brand’s positive reputation.

 

Website usability is part art, part science and in taking the effort to provide an easy-to-use, appealing and swift user experience, you’re helping keep prospects on your site learning more about what you can do for them.

 

Thinking about updating your site or getting a completely new one? I hope this post helped.

 

If you’re time poor, confused or just feel you would like to get a professional to give you an obligation free quotation for your site, then contact me below:

 

Phil Adair 

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

 428 George Street, Sydney, NSW 2000

E: sales@hotclicks.com.au

W: www.hotclicks.com.au