What Is AdWords Remarketing?

The Ultimate Guide

How To Set Up Your AdWords Remarketing Campaign For Success

 

What Is AdWords Remarketing, And How Exactly Can It Benefit Your Business?

1. A prospect or existing client visits your website

2. The visitor then leaves and continues to surf the web

3. The visitor sees ads for your business

4. Branding starts working as your ads are seen around the web which brings your customer back to your site

 

You can then show these visitors ads for your business as they surf across the web. Radically improve your return on investment by presenting your visitors with highly relevant ads…

 

This will ensure your brand is top of mind when they’re ready to buy! Always be in front of your clients and prospects with Google Remarketing…

 

Remarketing is an innovative advertising solution based on advertising retargeting technology.

Working Principle

Google Remarketing targets users who have previously visited your website and shows them your ads as they visit sites on the Google Display Network.

 

Google Remarketing can:

  • Increase traffic to your site
  • Boost sales
  • Develop your brand reputation
  • Grow loyalty and customer retention
  • Improve the return on investment of campaigns

Audience List

An audience list – also called a ‘remarketing list’ – includes all the cookies from users who have visited your website. This is the list that Google AdWords will use for retargeting users on the Display Network.

 

Your website cookies are saved on this list by a previously added tag to the code on your site.

 

You can create as many audience lists as you want. These lists are defined by a membership duration, which is the length of time a user is kept on the audience list and subject to retargeting.

 

While the maximum membership duration is 540 days, it’s best to choose a membership duration that complements the length of your sales cycle.

Advertising Messages

Remarketing campaign ads will be shown on the Google Display Network. This means all ad formats are available for campaigns: text ads, video ads and graphical or illustrated ads.

 

The remarketing message needs to be as relevant as possible to the target audience. Ads can be generalised to grow brand awareness, more specific in offering a special discounts, or highly targeted by offering customers an additional product.

 

Remarketing via Google AdWords is an effective solution to reach a defined target audience. The power of the Display Network in conjunction with the targeting technology of the AdWords platform offers a great many possibilities for your remarketing campaigns.

 

Seeing the different targeting options in both display and remarketing means that we would recommend going with both options as they complement each other and are bound to increase brand awareness.

 

Really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know if you’re having any issues with your remarketing.

 

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

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About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

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7 Successful Google AdWords Ads And Why They Crush The Competition

What does it take to write an AdWords ad that gets the clicks?

7 Successful Google AdWords Ads And Why They Crush The Competition

Some businesses are able to create phenomenally successful AdWords ads while others fail miserably. Ultimately, success with AdWords comes down to your landing page/website. But the first step on that road to winning at AdWords is to get the clicks.

 

What does it take to write an AdWords ad that gets the clicks?

 

Let’s take a look at these winning AdWords ads in the video and see just why they work…

 

 

There are three other more general elements at work here that are important to note…

 

First, with the possible exception of the work from home ad, these ads are not overly sensationalistic.

You have very limited space with which to work in an AdWords ad. There’s no room to be cute or gimmicky… you have to cut to the chase and make every character count to get the clicks.

 

Secondly, these ads do a good job of standing out from their competitors ads. It’s not uncommon to do a search and see a good percentage of the AdWords ads with the same headline or using basically the same dry, boring message.

 

When you’re coming up with ads, look at what the competition is doing and make sure your ads are unique.

 

Lastly, and most importantly, all these ads are successful because of extensive testing on the part of the businesses. Testing your ad copy and testing your landing pages is the single most important factor in developing a winning AdWords ad and campaign.

 

Because while the ads above are top performers, what works well for your business may be quite different. And the only way to figure out what ads will be successful for you is to test, test, test!

 

 

About the New Character Limits for Expanded Text Ads

The Expanded Text Ads gave a boost to the clickable real-estate of the ad, and a longer description for more detail. If you haven’t updated your older ads, you’re missing an opportunity to increase your position and Click Through Rate.

 

Here’s a little more information:

 

(See below for the character limits list)

  • Expanded Text Ads are the basic format for text based search ads on Google’s Search Network.
  • The ads will show slightly different from mobile and desktop (and variations on the Display Network).
  • New character limits apply to the elements of the Expanded Text Ad.
  • Ad Extension also carry their own unique character limits, which I’ve included below.

 

The image below is generated using an ad preview tool to show how all the various Ad Extensions display on an Expanded Text Ad, and the character limits list is located below.

Note, that the ad above the phone is the desktop view, and the ad in the device is a mobile view. That preview tool is located at: Expanded Text Ad Preview Tool 

 

Character Limits for AdWords Ads and Extensions

Expanded Text Ad

Headline 1: 30 Characters
Headline 2: 30 Characters
Description: 80 Characters
Path 1: 15 Characters
Path 2: 15 Characters

Sitelink Extension

Link Text: 25 Characters
Description Line 1: 35 Characters
Description Line 2: 35 Characters

Callout Extension

Callout Text: 25 Characters

 

 

Top Tips For Successful AdWords Ads:

  • Use Numbers
  • Use ASCII characters
  • Focus on benefits
  • Offer proof/credibility
  • Use quotes
  • Ask a question
  • Make a strong offer
  • Include a call to action

What tips do you have for your own expanded text ads? Are you getting better results than before? Let me know below!

 

 

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Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

Google AdWords #1 Killer Hacks

Mastering Quality Score with the “One Per” Rule

Google AdWords #1 Killer Hacks: Mastering Quality Score with the “One Per” Rule

 

 

Just uttering the phrase “Quality Score” can strike fear in the hearts of Google AdWords advertisers.

What is it?
How does it work?
What can I do to make it better?

I get these questions all the time, and my response to them is always, “Follow the ‘One Per’ Rule.”

As the name suggests, the One Per Rule requires you to limit the number of keywords per Ad Group to 1. It may sound a little crazy and counter-intuitive, but there is a method behind the madness.

 

Limiting yourself to one keyword per ad group ensures that your keyword is tied closely to your ad text and the text on your landing page.

This tells Google that your relevancy is through the roof, therefore awarding you a high Quality Score. It’s easily my favorite Google AdWords hack.

This isn’t a technique to use with every keyword, however. Only employ the “One Per” Rule on your top-performing keywords. Here’s how to get it going:

 

Step 1 — Research. Select the Campaign you want to optimise and locate your five to 10 top-performing keywords across Ad Groups. If you’re looking to optimise conversions, choose the keywords that are most successful in generating that result. Or, if you want to optimise cost per conversion or cost per click, choose those top keywords. Every keyword you choose should be competitive when it comes to click-through rate (one percent and above).

 

Step 2 — Create one AdGroup per keyword. Create an Ad Group for each of your top-performing keywords. If you have five top keywords, you should also have five Ad Groups. Keep things organised by using each individual keyword as the name of the Ad Group.

 

Step 3 — Ensure your ad text is relevant. One of the keys to ensuring the “One Per” Rule is effective is sprinkling the keyword throughout the ad text. The keyword in your Ad Group will appear multiple times in your ad text and again on your landing page. Quality Scores tend to be higher when the keyword appears in the ad headline, description and display URL. If one of my top-performing keywords is “women’s hats,” the structure of my ad should be similar to the one shown below:

 

Step 4 — Optimise your landing page. The final step in the “One Per” Rule is simple: Ensure the keyword appears somewhere on your landing page.
Thinking about Quality Score as numbers between one and 10 makes it easy to forget why it’s really important — it’s Google’s way to determine how you as an advertiser create a good user experience by matching your ad to its message, its destination and what you are offering the consumer. Following the “One Per” Rule puts you in a position to check each one of those boxes and makes your life a little easier along the way.

 

Not sure how to set up your own winning Landing Page? Still not sure about “Quality Score?”

Further Reading:

 

I really hope this helped. Hey, have I missed anything here? Drop me a note in the comments section below and let me know your thoughts. Please take your time to grasp this concept properly. Believe me, it works!

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>