7 “Rookie” Mistakes Made By AdWords Users, And What To Do About It!
Split-Testing Your Ads To Turbo-Boost Your Click-Through Rates
Winning Tactics That = Online Success!
Easy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWordsEasy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWords.
What these Google AdWords Hacks will do for you:
– Reach 90% of online users instantly – Gain instant positioning for your business – Control your spend with a daily budget – Writing the perfect ad – Keyword research the right way – Starting with the end in sight
Google AdWords #1 Killer Hacks: Mastering Quality Score with the “One Per” Rule
Just uttering the phrase “Quality Score” can strike fear in the hearts of Google AdWords advertisers.
What is it? How does it work? What can I do to make it better?
I get these questions all the time, and my response to them is always, “Follow the ‘One Per’ Rule.”
As the name suggests, the One Per Rule requires you to limit the number of keywords per Ad Group to 1. It may sound a little crazy and counter-intuitive, but there is a method behind the madness.
Limiting yourself to one keyword per ad group ensures that your keyword is tied closely to your ad text and the text on your landing page.
This tells Google that your relevancy is through the roof, therefore awarding you a high Quality Score. It’s easily my favorite Google AdWords hack.
This isn’t a technique to use with every keyword, however. Only employ the “One Per” Rule on your top-performing keywords. Here’s how to get it going:
Step 1 —Research. Select the Campaign you want to optimise and locate your five to 10 top-performing keywords across Ad Groups. If you’re looking to optimise conversions, choose the keywords that are most successful in generating that result. Or, if you want to optimise cost per conversion or cost per click, choose those top keywords. Every keyword you choose should be competitive when it comes to click-through rate (one percent and above).
Step 2 —Create one AdGroup per keyword. Create an Ad Group for each of your top-performing keywords. If you have five top keywords, you should also have five Ad Groups. Keep things organised by using each individual keyword as the name of the Ad Group.
Step 3 —Ensure your ad text is relevant. One of the keys to ensuring the “One Per” Rule is effective is sprinkling the keyword throughout the ad text. The keyword in your Ad Group will appear multiple times in your ad text and again on your landing page. Quality Scores tend to be higher when the keyword appears in the ad headline, description and display URL. If one of my top-performing keywords is “women’s hats,” the structure of my ad should be similar to the one shown below:
Step 4 — Optimise your landing page. The final step in the “One Per” Rule is simple: Ensure the keyword appears somewhere on your landing page. Thinking about Quality Score as numbers between one and 10 makes it easy to forget why it’s really important — it’s Google’s way to determine how you as an advertiser create a good user experience by matching your ad to its message, its destination and what you are offering the consumer. Following the “One Per” Rule puts you in a position to check each one of those boxes and makes your life a little easier along the way.
Not sure how to set up your own winning Landing Page?
I really hope this helped. Hey, have I missed anything here? Drop me a note in the comments section below and let me know your thoughts. Please take your time to grasp this concept properly. Believe me, it works!
7 Successful Google AdWords Ads And Why They Crush The Competition!
About the New Character Limits for Expanded Text Ads
The Expanded Text Ads gave a boost to the clickable real-estate of the ad, and a longer description for more detail. If you haven’t updated your older ads, you’re missing an opportunity to increase your position and Click Through Rate.
Here’s a little more information:
(See below for the character limits list)
Expanded Text Ads are the basic format for text based search ads on Google’s Search Network.
The ads will show slightly different from mobile and desktop (and variations on the Display Network).
New character limits apply to the elements of the Expanded Text Ad.
Ad Extension also carry their own unique character limits, which I’ve included below.
The image below is generated using an ad preview tool to show how all the various Ad Extensions display on an Expanded Text Ad, and the character limits list is located below.
Note, that the ad above the phone is the desktop view, and the ad in the device is a mobile view. That preview tool is located at:Expanded Text Ad Preview Tool
Link Text: 25 Characters Description Line 1: 35 Characters Description Line 2: 35 Characters
Callout Text: 25 Characters
Some businesses are able to create phenomenally successful AdWords ads while others fail miserably.
Ultimately, success with AdWords comes down to your landing page/website. But the first step on that road to winning at AdWords is to get the clicks.
What does it take to write an AdWords ad that gets the clicks?
With that said, let’s take a look at these winning AdWords ads in the video and see why they work…
Top Tips For Successful AdWords Ads:
Use ASCII characters
Focus on benefits
Ask a question
Make a strong offer
Include a call to action
There are three other more general elements at work here that are important to note…
First, with the possible exception of the work from home ad, these ads are not overly sensationalistic.
You have very limited space with which to work in an AdWords ad. There’s no room to be cute or gimmicky… you have to cut to the chase and make every character count to get the clicks.
Secondly, these ads do a good job of standing out from their competitors ads. It’s not uncommon to do a search and see a good percentage of the AdWords ads with the same headline or using basically the same dry, boring message.
When you’re coming up with ads, look at what the competition is doing and make sure your ads are unique.
Lastly, and most importantly, all these ads are successful because of extensive testing on the part of the businesses. Testing your ad copy and testing your landing pages is the single most important factor in developing a winning AdWords ad and campaign.
Because while the ads above are top performers, what works well for your business may be quite different. And the only way to figure out what ads will be successful for you is to test, test, test!
What tips do you have for your own expanded text ads? Are you getting better results? Let me know!
If you’re flat out and way too busy, confused maybe, or just feel you would like to get a professional to give you an obligation free quotation for your Google AdWords Campaigns, then contact me below:
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Don’t forget to check out the [FREE] AdWords Video Training Series.