How To Successfully Install Google Analytics On Your Website
Why every website owner needs Google Analytics
Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics.
Here are just a few of the many questions about your website that you can answer using Google Analytics:
• How many people visit my website?
• Where do my visitors live?
• Do I need a mobile-friendly website?
• What websites send traffic to my website?
• What marketing tactics drive the most traffic to my website?
• Which pages on my website are the most popular?
• How many visitors have I converted into leads or customers?
• Where did my converting visitors come from on my website?
• How can I improve my website’s speed?
• What blog content do my visitors like the most?
There are many, many additional questions that Google Analytics can answer, but these are the ones that are most important for most website owners.
How to install Google Analytics
First, you need a Google Analytics account. If you have a primary Google account that you use for other services like Gmail, Google Drive, Google Calendar, Google+, or YouTube, then you should set up your Google Analytics using that Google account. Or you will need to create a new one.
This should be a Google account you plan to keep forever and that only you have access to. You can always grant access to your Google Analytics to other people down the road, but you don’t want someone else to have full control over it.
Now let’s look at how you can get Google Analytics on your website:
To find the tracking ID and code snippet:
• Sign in to your Analytics account.
• Click Admin.
• Select an account from the menu in the ACCOUNT column.
• Select a property from the menu in the PROPERTY column.
• Under PROPERTY, click Tracking Info Tracking Code
How do you sign up for Google Analytics?
To start collecting basic data from a website or mobile app: Create a new Analytics account if you do not have one.
Visit google.com/analytics, click the Sign in to Analytics button (top right), and follow the on-screen instructions. Set up a property in the account you have created.
Where do you put Google Analytics code?
It activates Google Analytics tracking by inserting ga.js into the page. To use this on your pages, copy the code snippet, replacing UA-XXXXX-X with your web property ID. Paste this snippet into your website template page so that it appears before the closing /head tag.
How long does it take for Google Analytics to kick in?
Processing latency is 24-48 hours. Standard accounts that send more than 200,000 sessions per day to Analytics will result in the reports being refreshed only once a day. This can delay updates to reports and metrics for up to two days.
Honesty tip: I would rather stick pins in my eyes than harp onto you about installing tracking.
p.s. It can be complicated at the start to understand the data you will now have available to you, though you’ve just got to do this! Okay, enough on this one.
Really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know!
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About Phil Adair
Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)