Why 99% Of AdWords Campaigns Fail – How To Stay In The Top 1%

Why 99% Of AdWords Campaigns Fail – How To Stay In The Top 1%

Hi there and welcome to Google AdWords Tips & Tricks.

I’m super excited to share these training tips with you. I absolutely promise that if you apply the principles that I’ve put together in this video series, you will “move the needle” and start to see dramatic changes from within your AdWords campaigns.

THE RESULTS/BENEFITS

 

I have personally applied this system to my own campaigns and achieved fantastic results.

 

I am going to share with you some of my personal favourites – highly effective strategies that have achieved real results for my clients, including more impressions, more clicks from their ads, and as a product of this – more sales.

 

This is an indispensable collection of some of the very best tips available to online marketers seeking to improve their return on their advertising. I know this, because I have repeatedly used these very principles over the years to maximise my own, and my client’s online campaigns.

 

Now here’s the solution to getting your own campaigns truly kicking goals for you:

 

NEW [FREE] VIDEO TRAINING SERIES:

How To Use AdWords For Your Business

 

7 Easy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWords.

 

 

Get Started with Google AdWords HotClicks Pay Per Click Sydney

 

Apply these to your own Google AdWords campaigns and they will start to rock.

 

Apply these to your client’s Google AdWords campaigns and you will be looking like a rock star!

 

If you follow these tips and implement them, they will over time begin to change your business forever.

 

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THE PROBLEMS/ROADBLOCKS

 

The roadblocks or problems many of my customers faced was the time they had personally spent building their campaigns, only to sit and wait for results to occur and to then be very disappointed after all their effort.

 

The overall recurring problem though is that most people simply think they can’t do this. They more often than not simply get overwhelmed with the technology of the AdWords platform.

 

They’ve never actually found a system to achieving truly great results from correctly managing their campaigns!

 

TESTIMONIALS

 

“They might appear overly simplistic, but I really saw results happening almost immediately within my AdWords Campaigns.”
I have been really satisfied with the turnaround. I have gained loads more customers and my business is growing again.”

Keith, Sydney.

 

“Hot Clicks PPC really helped us and continue to do so. We lowered our Google AdWords spend dramatically. Great steps made in reducing those wasted clicks.

 

These AdWords Tips have definitely been the most important part of getting our antique business found online.”

Julie M. Bruce

 

“I would highly recommend to anyone to go ahead and apply these principles to their own AdWords campaigns.

 

They created a great revenue stream we didn’t even realise existed…”

Ray Davies, Sydney NSW

THE STRUGGLE

 

I personally struggled with AdWords for over a year, unable to “crack the code” and get my own campaigns anywhere near firing. I just found the AdWords platform itself completely overwhelming.

 

Like many of us, I began my online marketing efforts by diving into AdWords with no experience or knowledge whatsoever.

 

How hard can this be I thought?

 

It was only when I got completely fed up with the lack of progress not being made and the money I was blowing each month that I decided to do something about it.

 

A few years back, I needed to advertise my business, though at the time I simply couldn’t afford to outsource this task. As with any start up you have to keep your outgoings as low as possible… The only solution available to me at that time was to be self-taught.

 

So began my quest to find the specialised knowledge I knew deep down would be essential for my online success.

 

However, the further I travelled along this steep path of discovery, the more complex things seemed to become. Needless to say here, the results were just not happening, though my invoices from Google still were still arriving with alarming regularity.

 

I used to be the kind of person who tried to assemble flat pack furniture first, and when it all went pear-shaped, read the instructions. AdWords was no different when I began… You don’t need to make the same mistakes.

 

Unfortunately, there are numerous ways to burn through your budget within the AdWords platform if you jump in before you know what you’re doing.

 

Remember Google has a vested interest in spending your hard earned money…

 

 

Disclaimer: I am not anti – Google, but I do know for a fact that it can be hugely daunting for the uninitiated.

 

Don’t expect to find a refund cheque in the mail when you’ve forgotten to pull the right levers inside your campaign management.

 

It’s often referred to as paying the Google stupidity tax. I know. I used to pay it. I learned the hard way. You don’t have to make the same mistakes.

 

MY STORY OF SUCCESS

 

My success came about by simply going back to the beginning. I decided to really just go back to the basics. I stopped worrying about what was going wrong and stripped my campaigns down piece by piece.

 

Once I had done this, I had a much clearer view. Step by step I rebuilt each campaign, and the shift was astounding. My costs went down. My sales went up.

 

I was making money again. My ads were always showing and I wasn’t getting slammed by a huge bill each month.

 

THE MYTHS

 

So all the myths about Google’s AdWords platform being way too complicated were finally dispelled. I no longer had that self-doubt, and better still I was achieving real results. The more I shared these, the more positive comments I received.

 

So, now armed with a little insight as to how Google use their platform to gain more business, let’s begin with step our first tip to build yours!

 

I hope this post helped.

 

If you’re time poor, confused or just feel you would like to get a professional to give you an obligation free quotation for your site, then contact me below.

 

Phil Adair 

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

 428 George Street, Sydney, NSW 2000

E: sales@hotclicks.com.au

W: www.hotclicks.com.au

 

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:

 

Twitter:  https://twitter.com/HotClicksPPC

Google+: https://plus.google.com/+AdwordsresultsAu/posts

Facebook: https://www.facebook.com/AdWordsPayPerClick

YouTube: https://www.youtube.com/user/AdwordsResults

How To Promote & Profit From Google AdWords In 2017

How To Promote & Profit From Google AdWords In 2017

I have some cool stuff to help you and I wanted to send you the first video today in a FREE 3-part video series ALL designed to help you create, promote & profit from Google AdWords in 2017

I hope you enjoy (and more importantly learn a TON) from the first video in the series which you can join here:

“Split-Testing” Your Ads For Real Success With Google AdWords

In the video I reveal the exact process I used to build my own hugely successful Google AdWords Campaigns.

And these steps you can steal and use right away.

I remember when I started my Google AdWords journey, I had a NO IDEA what the heck I was doing… and in less than a year I was generating big time income (despite a “small budget to begin with”… I’ll explain more about that later.)

If I could do it, you definitely can too.

Enjoy the free training,

Phil

 

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I hope this post helped.

Learn what NOT to do… and what’s working now!

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney, NSW 2000

E: sales@hotclicks.com.au

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:

Twitter 

Google+ 

Facebook

YouTube

 

AdWords Secret Hacks Revealed: Killer Google AdWords Tips & Why They’ll Crush Your Competition

AdWords Secret Hacks Revealed: Killer Google AdWords Tips & Why They’ll Crush Your Competition

AdWords Secret Hacks Revealed.
Killer Google AdWords Tips & Why They’ll Crush Your Competition…

Also included in this eBook: (By the way, it’s also yours for FREE)

Free video training for Google AdWords Users – get the step-by-step system I use to make a six-figure income with Google AdWords

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http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries

Learn what NOT to do… and what’s working now!

What you’ll be learning on this FREE course:

Video #1:
Split-Testing Your Ads To Turbo-Boost Your Click-Through Rates

Video #2:
7 “Rookie” Mistakes Made By AdWords Users, And What To Do About It!

Video #3:
Winning Tactics That = Online Success!

Easy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWords.


What these Google AdWords Hacks will do for you:

– Reach 90% of online users instantly
– Gain instant positioning for your business
– Control your spend with a daily budget
– Writing the perfect ad
– Keyword research the right way
– Starting with the end in sight

Download the eBook now to find out how, and get started.

More Sales. More Profit. More Success.

Phil Adair

AdWords Hacks 2017

Google AdWords hacks 2017: Mastering Quality Score with the “One Per” Rule

Just uttering the phrase “Quality Score” can strike fear in the hearts of Google AdWords advertisers.

What is it?
How does it work?
What can I do to make it better?

I get these questions all the time, and my response to them is always, “Follow the ‘One Per’ Rule.”

As the name suggests, the One Per Rule requires you to limit the number of keywords per Ad Group to 1. It may sound a little crazy and counterintuitive, but there is a method behind the madness.

Limiting yourself to one keyword per ad group ensures that your keyword is tied closely to your ad text and the text on your landing page.

This tells Google that your relevancy is through the roof, therefore awarding you a high Quality Score. It’s easily my favorite Google AdWords hack.
This isn’t a technique to use with every keyword, however. Only employ the “One Per” Rule on your top-performing keywords. Here’s how to get it going:

• Step 1 — Research. Select the Campaign you want to optimize and locate your five to 10 top-performing keywords across Ad Groups. If you’re looking to optimise conversions, choose the keywords that are most successful in generating that result. Or, if you want to optimize cost per conversion or cost per click, choose those top keywords. Every keyword you choose should be competitive when it comes to click-through rate (one percent and above).

• Step 2 — Create one AdGroup per keyword. Create an Ad Group for each of your top-performing keywords. If you have five top keywords, you should also have five Ad Groups. Keep things organized by using each individual keyword as the name of the AdGroup.

• Step 3 — Ensure your ad text is relevant. One of the keys to ensuring the “One Per” Rule is effective is sprinkling the keyword throughout the ad text. The keyword in your Ad Group will appear multiple times in your ad text and again on your landing page.

Quality Scores tend to be higher when the keyword appears in the ad headline, description and display URL. If one of my top-performing keywords is “women’s hats,” the structure of my ad should be similar to the one shown below:

• Step 4 — Optimise your landing page. The final step in the “One Per” Rule is simple: Ensure the keyword appears somewhere on your landing page.
Thinking about Quality Score as numbers between one and 10 makes it easy to forget why it’s really important — it’s Google’s way to determine how you as an advertiser create a good user experience by matching your ad to its message, its destination and what you are offering the consumer. Following the “One Per” Rule puts you in a position to check each one of those boxes and makes your life a little easier along the way.

Click here and subscribe to my YouTube Channel. Learn fantastic tips and tricks to build your business online. Fast!

Website With Few Results? When Was The Last Time You Gave Your Website Some Love?

Making your text much more engaging and captivating is actually one of the quickest and highest-impact ways to improve your website conversions and sales.

It doesn’t matter how good your website looks if your text doesn’t sizzle and captivate – your visitors won’t be excited to learn more and will bounce often – meaning many lost sales for you!

You don’t have to have a degree in marketing to write more captivating text either – Here are some expert tips to help you quickly become a copywriting pro, and convert many more of your visitors into sales.

If you’re flat out and way too busy, confused maybe, or just feel you would like to get a professional to give you an obligation free quotation for your Google AdWords Campaigns, then contact me below:

Phil Adair Mob: 0410 445 717
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney, NSW 2000
Ph: 1300 553 932
E: sales@hotclicks.com.au
W: www.hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:

Twitter: https://twitter.com/HotClicksPPC

Google+: https://plus.google.com/+AdwordsresultsAu/posts

Facebook: https://www.facebook.com/AdWordsPayPerClick

Instagram: www.instagram.com/adwords_free_video_training_/

7 Successful Google AdWords Ads And Why They Crush The Competition!

7 Successful Google AdWords Ads And Why They Crush The Competition!

You don’t get much space.

25 characters for the headline.
70 characters of ad text.
35 characters for the Display URL.

That’s it.
I’m talking of course about those little ads you see whenever you do a search on Google.

Some businesses are able to create phenomenally successful AdWords ads while others fail miserably.

Ultimately, success with AdWords comes down to your landing page/website. But the first step on that road to winning at AdWords is to get the clicks.

What does it take to write an AdWords ad that gets the clicks?

With that said, let’s take a look at these winning AdWords ads in the video and see why they work…

Top Tips For Successful AdWords Ads:

  • Use Numbers
  • Use ASCII characters
  • Focus on benefits
  • Offer proof/credibility
  • Use quotes
  • Ask a question
  • Make a strong offer
  • Include a call to action

 

There are three other more general elements at work here that are important to note…

First, with the possible exception of the work from home ad, these ads are not overly sensationalistic.

You have very limited space with which to work in an AdWords ad. There’s no room to be cute or gimmicky… you have to cut to the chase and make every character count to get the clicks.

Secondly, these ads do a good job of standing out from their competitors ads. It’s not uncommon to do a search and see a good percentage of the AdWords ads with the same headline or using basically the same dry, boring message.

When you’re coming up with ads, look at what the competition is doing and make sure your ads are unique.

Lastly, and most importantly, all these ads are successful because of extensive testing on the part of the businesses. Testing your ad copy and testing your landing pages is the single most important factor in developing a winning AdWords ad and campaign.

Because while the ads above are top performers, what works well for your business may be quite different. And the only way to figure out what ads will be successful for you is to test, test, test!

If you’re flat out and way too busy, confused maybe, or just feel you would like to get a professional to give you an obligation free quotation for your Google AdWords Campaigns, then contact me below:

Phil Adair Mob: 0410 445 717
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney, NSW 2000
Ph: 1300 553 932
E: sales@hotclicks.com.au
W: www.hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:

Twitter: https://twitter.com/HotClicksPPC

Google+: https://plus.google.com/+AdwordsresultsAu/posts

Facebook: https://www.facebook.com/AdWordsPayPerClick

Instagram: www.instagram.com/adwords_free_video_training_/

4 Key Reasons Local Businesses Fail When Using Google AdWords

4 Key Reasons Local Businesses Fail When Using Google AdWords

You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. Good, let them! That just means there’ll be less competition for you.

AdWords does get a bad rap in many circles, and while clicks are expensive for most people and the interface complex, most of the time when advertisers get bad results, they only have themselves (or those they hire to manage their campaigns) to blame.

There are four main reasons local businesses fail with Google AdWords. Let’s cover them briefly here so you know what you’re in for.

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  1. No landing page or an awful landing page.

The first page a visitor to your site lands on after clicking on your Google ad is called the landing page. A landing page is an essential part of your AdWords campaign, and a good one can instantly double your leads from AdWords (without spending a cent more on clicks.)

Not having a dedicated, high-converting landing page is a huge mistake. Based on experience, we estimate the typical local business website converts somewhere around 5 percent. On the other hand, a better-designed landing page can easily convert at 10 percent to 20 percent.

Even if we assume it just converts on the low end — around 10 percent — versus the 5 percent for the typical website, you’d double the amount of leads you get for the same money spent.

That means for every $1,000 you spend, instead of getting 10 leads, you’re now getting 20. That difference could literally make or break your month or year.

 

2. Horrible ads with low clickthrough rates.

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Most Google ads say basically the same thing. (And, quite frankly, they’re not all that compelling in the way they say it.)

As with landing pages, a high-converting Google ad with a high clickthrough rate (CTR) can also instantly double your leads. And the best part is that Google rewards you for having high-converting ads. So not only will doubling your CTR get you twice as many potential leads, but you can also end up paying a lot less per click.

That’s because Google has an algorithm known as Quality Score that determines how much you pay for clicks. In AdWords, just because you bid the most for a keyword doesn’t guarantee your ad will show up in the top position. Google rewards relevancy. And if you can show Google your ad is more relevant than your competitors (and CTR is the number-one factor used to determine relevancy), you can end up ranking higher than your competitors, yet pay less per click than they do.

 

  1. No conversion or call tracking.

calltracking

We’ve seen that 60 percent to 70 percent of the leads for local businesses come in the form of a phone call. Furthermore, phone call leads tend to be higher-quality leads because someone who’s really a hot lead is most likely going to pick up the phone and call rather than just submit the information through a form on your website.

If you’re not tracking call conversion, then you’re missing out on not only 60 percent to 70 percent of your leads, but also your hottest leads. Not tracking call conversions also means you’re not going to be able to optimize your AdWords campaign well. You can throw a ton of money away on bad clicks if you’re not tracking calls and have the data that shows you which keywords and ads are making the phone ring and which ones are not.

 

  1. Poor campaign structure.

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With all the AdWords books, articles, and training courses available, it’s somewhat surprising we even have to mention this. However, we still see AdWords campaigns every week that are set up poorly (many times by agencies that should know better) and don’t even adhere to basic best practices.

One example of poor campaign structure is a single campaign that runs on both Search and Display Networks. Search and Display are two utterly different beasts, and they should never be lumped together in a single campaign (in fact, I urge you to avoid using the Display Network to advertise your local business, until you develop strong AdWords skills and seek additional training).

Other examples include only having one ad group, having too many keywords, and going too broad with the keywords in your campaign.

AdWords may not work all the time for every local business – there are some situations where due to high click costs, budgets, internal sales problems, or other issues that even a well-structured AdWords campaign won’t generate a high enough ROI.

However, in my experience, that’s the exception much more often than the rule.

 

Okay, hope you really enjoyed this week’s post. Here’s a link to my free video training series on Google AdWords

It Will Really Help You Create, Promote & Profit from your own Google AdWords Campaigns.

Follow along and take notes as I show you the one critical strategy you need to know to launch you own online business.

Instant Access Here!

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If you’re flat out and way too busy, confused maybe, or just feel you would like to get a professional to give you an obligation free quotation for your Google AdWords Campaigns, then contact me below:

Phil Adair Mob: 0410 445 717
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney, NSW 2000
Ph: 1300 553 932
E: sales@hotclicks.com.au
W: www.hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:

Twitter: https://twitter.com/HotClicksPPC

Google+: https://plus.google.com/+AdwordsresultsAu/posts

Facebook: https://www.facebook.com/AdWordsPayPerClick

Free Google AdWords Video Training Series 2017

Free Google AdWords Video Training Series 2017

It’s taken awhile, mastering Screenflow (great video editing software if you’re a Mac user)

Though I’ve finally distilled three critical strategies into three short videos that you can watch and apply to your Google AdWords Campaigns today and start to see immediate results.

AdWords [Free] Video Training Series

FREE training video series for Google AdWords. Learn what NOT to do… and what’s working now!

Learn more about how to make your Google AdWords Campaigns really successful.

DownloadArrowDo-You-Make-These-9-Google-AdWords-Mistakes

After some assistance with your Google AdWords issues?

 I hope this post helped.

If you’re time poor, confused or just feel you would like to get a professional to give you an obligation free quotation for your business, then please contact me below:

Phil Adair (Mob: 0410 445 717)

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

 428 George Street, Sydney, NSW 2000

Ph: 1300 553 932

E: sales@hotclicks.com.au

W: www.hotclicks.com.au

Click Here To Start the [FREE] Video Training Series!

Google AdWords Certified Partner

Google AdWords Certified Partner

 

How Do I Optimise My Website’s Copy?

How Do I Optimise My Website’s Copy?

It doesn’t need to be that complicated…

 

So how do you optimise your website copy to ensure it’s quick and easy to digest?

The best way to optimise your content is to:

Break up your content with images.

 

Use bullets and numbered lists to explain your points, include quotes to demonstrate authority and start your content summarising the points.

This quickly lets your readers determine if they want to go from scanning to reading.

 

Hot Tip! Measuring page views is a thing of the past. Engagement or visitor to engagement is the most important metric.

 

Use Short Sentences/Paragraphs

  • Short sentences seem like less of a commitment they seem less overwhelming.
  • Simple sentences void of any complicated structures have the same impact.
  • As a rule of thumb, there should be no more than 80 characters per line. Short paragraphs (3-4 lines, maximum) make scanning easier. Big blocks of text are daunting.

Subheadings / Content Blocks

  • Subheadings, much like they do in an article, help sort and organise copy.
  • Use descriptive subheadings, not vague or clever headlines.
  • On a long page, use different background colors and images to show a separation between sections (e.g. how it works and testimonials.)

 

Clear Font

  • Large font is easier to read, so try 14-16px at least.
  • The more space there is between two lines of text, the easier it’ll be to read / scan. Aim for a 24px space.
  • Contrast is key. Black font on a white background has high contrast, making it easier to read. Light grey text on a white background or a dark grey background has less contrast, making it more difficult to read. Sans serif is easier to read online.

 

Fluency

  • Fluency is essentially the measure of how easy it is to think about something. As humans, we prefer to think about things that are easy to think about.
  • High cognitive fluency means something is easy to think about, meaning people will be more willing to engage with the copy
  • Use words and phrases that are familiar to your audience.
  • Write the way most people speak… simply and concisely.
  • Use basic words and simplify your concepts.
  • Be aware of the jargon and “industry speak” you use. Avoid bringing that into your copy unless you’re specifically looking to attract people as familiar with the industry as you are.

Readability is the ease with which a reader can understand a written text. The readability of a particular text depends on content (for example, the complexity of its vocabulary and syntax) and typography (for example, its font size, line height, and line length).

 

Conclusion

  • Use short sentences and paragraphs so that you don’t make you copy seem more daunting than it really is.
  • Use subheadings and content blocks to separate and organise your copy.
  • Use large, sans serif font in a colour that contrasts your background.
  • Write simply and concisely so that your copy is easy to think about.

You should always ensure your copy is…

Legible – People can recognise individual characters in your copy.

Readable – People can easily understand the text.

Comprehensible – People can process and grasp the meaning behind your copy.

 

Learn more about how to make your website really “pop” and fully engage your customers!

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Thinking about updating your site or getting a completely new one?

 I hope this post helped.

If you’re time poor, confused or just feel you would like to get a professional to give you an obligation free quotation for your site, then contact me below:

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

 428 George Street, Sydney, NSW 2000

E: sales@hotclicks.com.au

W: www.hotclicks.com.au