Why 99% Of AdWords Campaigns Fail – How To Stay In The Top 1%

Why 99% Of AdWords Campaigns Fail – How To Stay In The Top 1%

Hi there and welcome to Google AdWords Tips & Tricks.

I’m super excited to share these training tips with you. I absolutely promise that if you apply the principles that I’ve put together in this video series, you will “move the needle” and start to see dramatic changes from within your AdWords campaigns.

THE RESULTS/BENEFITS

 

I have personally applied this system to my own campaigns and achieved fantastic results.

 

I am going to share with you some of my personal favourites – highly effective strategies that have achieved real results for my clients, including more impressions, more clicks from their ads, and as a product of this – more sales.

 

This is an indispensable collection of some of the very best tips available to online marketers seeking to improve their return on their advertising. I know this, because I have repeatedly used these very principles over the years to maximise my own, and my client’s online campaigns.

 

Now here’s the solution to getting your own campaigns truly kicking goals for you:

 

NEW [FREE] VIDEO TRAINING SERIES:

How To Use AdWords For Your Business

 

7 Easy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWords.

 

 

Get Started with Google AdWords HotClicks Pay Per Click Sydney

 

Apply these to your own Google AdWords campaigns and they will start to rock.

 

Apply these to your client’s Google AdWords campaigns and you will be looking like a rock star!

 

If you follow these tips and implement them, they will over time begin to change your business forever.

 

TheRoadAhead

THE PROBLEMS/ROADBLOCKS

 

The roadblocks or problems many of my customers faced was the time they had personally spent building their campaigns, only to sit and wait for results to occur and to then be very disappointed after all their effort.

 

The overall recurring problem though is that most people simply think they can’t do this. They more often than not simply get overwhelmed with the technology of the AdWords platform.

 

They’ve never actually found a system to achieving truly great results from correctly managing their campaigns!

 

TESTIMONIALS

 

“They might appear overly simplistic, but I really saw results happening almost immediately within my AdWords Campaigns.”
I have been really satisfied with the turnaround. I have gained loads more customers and my business is growing again.”

Keith, Sydney.

 

“Hot Clicks PPC really helped us and continue to do so. We lowered our Google AdWords spend dramatically. Great steps made in reducing those wasted clicks.

 

These AdWords Tips have definitely been the most important part of getting our antique business found online.”

Julie M. Bruce

 

“I would highly recommend to anyone to go ahead and apply these principles to their own AdWords campaigns.

 

They created a great revenue stream we didn’t even realise existed…”

Ray Davies, Sydney NSW

THE STRUGGLE

 

I personally struggled with AdWords for over a year, unable to “crack the code” and get my own campaigns anywhere near firing. I just found the AdWords platform itself completely overwhelming.

 

Like many of us, I began my online marketing efforts by diving into AdWords with no experience or knowledge whatsoever.

 

How hard can this be I thought?

 

It was only when I got completely fed up with the lack of progress not being made and the money I was blowing each month that I decided to do something about it.

 

A few years back, I needed to advertise my business, though at the time I simply couldn’t afford to outsource this task. As with any start up you have to keep your outgoings as low as possible… The only solution available to me at that time was to be self-taught.

 

So began my quest to find the specialised knowledge I knew deep down would be essential for my online success.

 

However, the further I travelled along this steep path of discovery, the more complex things seemed to become. Needless to say here, the results were just not happening, though my invoices from Google still were still arriving with alarming regularity.

 

I used to be the kind of person who tried to assemble flat pack furniture first, and when it all went pear-shaped, read the instructions. AdWords was no different when I began… You don’t need to make the same mistakes.

 

Unfortunately, there are numerous ways to burn through your budget within the AdWords platform if you jump in before you know what you’re doing.

 

Remember Google has a vested interest in spending your hard earned money…

 

 

Disclaimer: I am not anti – Google, but I do know for a fact that it can be hugely daunting for the uninitiated.

 

Don’t expect to find a refund cheque in the mail when you’ve forgotten to pull the right levers inside your campaign management.

 

It’s often referred to as paying the Google stupidity tax. I know. I used to pay it. I learned the hard way. You don’t have to make the same mistakes.

 

MY STORY OF SUCCESS

 

My success came about by simply going back to the beginning. I decided to really just go back to the basics. I stopped worrying about what was going wrong and stripped my campaigns down piece by piece.

 

Once I had done this, I had a much clearer view. Step by step I rebuilt each campaign, and the shift was astounding. My costs went down. My sales went up.

 

I was making money again. My ads were always showing and I wasn’t getting slammed by a huge bill each month.

 

THE MYTHS

 

So all the myths about Google’s AdWords platform being way too complicated were finally dispelled. I no longer had that self-doubt, and better still I was achieving real results. The more I shared these, the more positive comments I received.

 

So, now armed with a little insight as to how Google use their platform to gain more business, let’s begin with step our first tip to build yours!

 

I hope this post helped.

 

If you’re time poor, confused or just feel you would like to get a professional to give you an obligation free quotation for your site, then contact me below.

 

Phil Adair 

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

 428 George Street, Sydney, NSW 2000

E: sales@hotclicks.com.au

W: www.hotclicks.com.au

 

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:

 

Twitter:  https://twitter.com/HotClicksPPC

Google+: https://plus.google.com/+AdwordsresultsAu/posts

Facebook: https://www.facebook.com/AdWordsPayPerClick

YouTube: https://www.youtube.com/user/AdwordsResults

How Do I Optimise My Website’s Copy?

How Do I Optimise My Website’s Copy?

It doesn’t need to be that complicated…

 

So how do you optimise your website copy to ensure it’s quick and easy to digest?

The best way to optimise your content is to:

Break up your content with images.

 

Use bullets and numbered lists to explain your points, include quotes to demonstrate authority and start your content summarising the points.

This quickly lets your readers determine if they want to go from scanning to reading.

 

Hot Tip! Measuring page views is a thing of the past. Engagement or visitor to engagement is the most important metric.

 

Use Short Sentences/Paragraphs

  • Short sentences seem like less of a commitment they seem less overwhelming.
  • Simple sentences void of any complicated structures have the same impact.
  • As a rule of thumb, there should be no more than 80 characters per line. Short paragraphs (3-4 lines, maximum) make scanning easier. Big blocks of text are daunting.

Subheadings / Content Blocks

  • Subheadings, much like they do in an article, help sort and organise copy.
  • Use descriptive subheadings, not vague or clever headlines.
  • On a long page, use different background colors and images to show a separation between sections (e.g. how it works and testimonials.)

 

Clear Font

  • Large font is easier to read, so try 14-16px at least.
  • The more space there is between two lines of text, the easier it’ll be to read / scan. Aim for a 24px space.
  • Contrast is key. Black font on a white background has high contrast, making it easier to read. Light grey text on a white background or a dark grey background has less contrast, making it more difficult to read. Sans serif is easier to read online.

 

Fluency

  • Fluency is essentially the measure of how easy it is to think about something. As humans, we prefer to think about things that are easy to think about.
  • High cognitive fluency means something is easy to think about, meaning people will be more willing to engage with the copy
  • Use words and phrases that are familiar to your audience.
  • Write the way most people speak… simply and concisely.
  • Use basic words and simplify your concepts.
  • Be aware of the jargon and “industry speak” you use. Avoid bringing that into your copy unless you’re specifically looking to attract people as familiar with the industry as you are.

Readability is the ease with which a reader can understand a written text. The readability of a particular text depends on content (for example, the complexity of its vocabulary and syntax) and typography (for example, its font size, line height, and line length).

 

Conclusion

  • Use short sentences and paragraphs so that you don’t make you copy seem more daunting than it really is.
  • Use subheadings and content blocks to separate and organise your copy.
  • Use large, sans serif font in a colour that contrasts your background.
  • Write simply and concisely so that your copy is easy to think about.

You should always ensure your copy is…

Legible – People can recognise individual characters in your copy.

Readable – People can easily understand the text.

Comprehensible – People can process and grasp the meaning behind your copy.

 

Learn more about how to make your website really “pop” and fully engage your customers!

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Thinking about updating your site or getting a completely new one?

 I hope this post helped.

If you’re time poor, confused or just feel you would like to get a professional to give you an obligation free quotation for your site, then contact me below:

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

 428 George Street, Sydney, NSW 2000

E: sales@hotclicks.com.au

W: www.hotclicks.com.au

Website Design Failing to Lift Sales? (What to Do Instead)

Why Your Website Design Will Fail to Lift Sales Much (and What to Do Instead…)

There’s a lot to think about when planning a fresh, new website design:

 

Which products/services should be emphasised the most?

How should your story to be told?

What case studies should you select?

And, of course, is your brand accurately represented?

 

With all these details to consider, we often overlook the ultimate goal: to construct a website experience that draws in new prospects, develops interested and informed leads, and generates revenue.

 

Check out the following tips to better understand my website strategy for keeping visitors engaged:

 

1. Make Sure Navigation is Intuitive

 

Is the flow of your site easy to understand? Does the information hierarchy make sense? Can a user quickly find what he/she is looking for without getting lost?

 

Try to chart out specific paths that you want your website visitors to take. Then, design your website, so these prospects instinctively follow these paths.

 

2. Minimise the Number of Clicks Needed to Get the Information They’re Looking For:

 

 

We live in a day and age where the process of finding information is streamlined and practically instantaneous (thank you, Google).

 

That being said, you don’t want to make visitors dig through pages of information that can help position you as a valuable resource.

 

Before losing a prospective lead, make sure the most valuable content is accessible on just a couple clicks from your homepage.


3. Minimise Load Times

 

 

Time is of the essence when a prospect visits your page, and pages that load too slowly are often abandoned for other sites.

 

High-resolution images, complex applications, and inadequate hosting are just some of the ways to slow down page load times and frustrate users.

 

Don’t let your leads get away; test your current site with www.webpagetest.org.

 

4. Make it Readable

 

 

Your content (its tone, grammar, and substance) should align with your target audience and their level of understanding about your product or industry.

 

Once you’ve created content that resonates with your audience, make it stand out on your page.

 

Instead of using large blocks of text, break it up a bit and utilise your white space.

 

5. Include Great Visuals

 

 

Images, attractive colors, buttons that stand out… all of these things contribute to a site’s overall visual appeal. Remember, the more appealing your site is, the longer people will feel inclined to stay.

 

6. Include an Internal Search Function

 

 

With your prospects used to using lightning fast search engines to find information, an internal search function is a great way to help your prospects find exactly what they’re looking for, without having to search through irrelevant pages.

 

7. Adapt Your Site for Mobile Devices

With the popularity of smart phones and other mobile devices at an all-time high (and still growing), websites aren’t just viewed on desktop computers anymore.

 

More often than not, B2B prospects and other professionals are viewing your website on their smartphone or tablet. Give your website a responsive design so that all visitors will see a fine-tuned site across all devices and formats.

 

8. Reduce the Need to Scroll

 

 

Whenever possible, keep your important information “above the fold” and visible, without forcing visitors to scroll down. You might even want to consider multiple screen sizes when making judgments on what will appear on the top half of the page.


9. Make Your Offers Prominent

 

 

Websites should encourage visitors to act in some way. Your offers and other calls to action should be prominent on the home page and on all relevant secondary pages to increase your conversion rates and generate leads.

 

10. Check for Broken Links, Bugs, and Missing Information

 

 

Once your site is finished and ready to be released to the world, double check it for broken links, missing pages, missing images, bugs, and dead ends.

 

While you’re at it, proofread your content and make sure there aren’t any spelling or grammatical errors. Not only will that allow your site to perform at its best, but it will add to your brand’s positive reputation.

 

Website usability is part art, part science and in taking the effort to provide an easy-to-use, appealing and swift user experience, you’re helping keep prospects on your site learning more about what you can do for them.

 

Thinking about updating your site or getting a completely new one? I hope this post helped.

 

If you’re time poor, confused or just feel you would like to get a professional to give you an obligation free quotation for your site, then contact me below:

 

Phil Adair 

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

 428 George Street, Sydney, NSW 2000

E: sales@hotclicks.com.au

W: www.hotclicks.com.au

 

Are Negative Keywords Part Of Your AdWords Strategy?

Are Negative Keywords Part Of Your Google AdWords Strategy?

“Everyone knows this one.” I hear you saying.

 

I cannot place enough emphasis on the importance of making this one of the very first things you do when setting up your campaigns.

 

If you already know about negatives, then great.

 

Though if you’re a little hazy on them, then you should know that all good negative keywords specify which keywords you do not want your ads to trigger for.

 

I am frequently appalled when I find that customers are often paying for keywords that are totally unrelated to their business.

 

It’s not uncommon clients of Google to be burning through thousands of dollars or more each month through not correctly utilising negative keywords. Or worse still, not using them. Ouch.

 

Using negative keywords properly is an absolute essential in any campaign.

 

I have personally inherited numerous AdWords accounts on “life support” and this is one of the key indicators that the patient (client) is in serious trouble.

 

I cannot stress enough that this element is one of the most overlooked tools. Business owners simply forget to add them!

 

Don’t be one of them. Start building your list today!

 

p.s. Click here to get started with a free keyword tool that makes it super easy to understand:

 

http://www.wordstream.com/negative-keywords

 

I hope this article helped.

 

If you’re time poor, confused or just feel you would like to get a professional and fully qualified AdWords Expert to assist you with your online marketing, then please call or email me now!

 

AdWords [FREE] Video Training series right here >>

http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries

 

 

Learn what NOT to do… and what’s working now!

 

Learn fantastic tips and tricks to build your business online. Fast!

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney, NSW 2000

E: hotclicks573@gmail.com
W: www.hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, let’s follow each other:

Instagram

Twitter 

Google+

Facebook 

7 Deadly Google AdWords Mistakes (And How To Fix Them)

Welcome to Google AdWords Tips & Tricks

I am super excited to share with you some of my personal favourites and highly effective tried and tested strategies for your ongoing Google AdWords success.

This is an indispensable collection of some of the very best tips available to online marketers seeking to improve their returns on their advertising. I know this, because I have repeatedly used these very principles over the years to maximise my own, and my client’s online campaigns.

Apply these to your campaigns and they will start to rock.

Apply these to your client’s campaigns and you will be looking like a rock star! If you follow these tips and implement them, they will over time begin to change your business forever.

 

Early Warning Bell: Don’t be fooled. Some of these principles will seem like fundamentals – Clearly obvious must do’s. The reason that I’m giving them kudos here is that they deserve it and are often overlooked! Without applying the correct strategies from the get-go, your campaigns will only ever be average.

 

Your only goal: To generate as much business from your advertising budget – enabling you to achieve superb and ongoing results.

If you apply these principles and stay committed to monitoring them regularly, you will stand head and shoulders above the rest of the pack.

As Google love to tell you in their marketing blurbs, you don’t necessarily have to spend a fortune on AdWords to get a lot more oomph out of your pay-per-click advertising.

Still, even if you have the smallest of daily budgets, you have an obligation to yourself and your business to make sure your money is not being wasted. You also want to ensure that the “right” people are clicking on your AdWords campaigns.

By using Google AdWords correctly, you appear in the sponsored listings (these are displayed above and alongside the organic listings that also appear on the page.)

Again, this may sound expensive, though if managed properly, the money you spend can be very reasonable – taking your business or your brand into achieving real visibility and pulling in the targeted traffic that you need for true online success!

 

The Benefits Of  Google AdWords

  • Reach 90% of online users instantly
  • Gain instant positioning for your business
  • Control your spend with a daily budget
  • Ability to split test ads to maximise their efficiency
  • Decide exactly which pages to take you, searchers, too
  • Focus your targeting on specific countries or areas
  • Create and, therefore, manage your ads

 

I know how challenging and daunting Google AdWords can be, not just for the uninitiated, though even for the seasoned pros out there.

Professional advertisers who never stop looking for ways of staying ahead of the curve. Always looking to gain maximum exposure for their online advertising.

But the good news is: It doesn’t have to be intimidating – if you don’t let it!

 

Google AdWords HotClicks Pay Per Click Online Marketing Sydney

Like anything we embark upon in life that is worthwhile, we must all acquire certain skill sets to achieve our objectives as we travel along life’s path.

If you want to be in the driver’s seat with your online marketing, then you’ve come to the right place.

Like many of us, I began my online marketing efforts by diving into AdWords with no experience or knowledge whatsoever.

 

How hard can this be I thought?

A few years back, I needed to advertise my business, though at the time I simply couldn’t afford to outsource this task. As with any start up you have to keep your outgoings as low as possible… The only solution available to me at that time was to be self-taught.

So began my quest to find the specialised knowledge I knew deep down would be essential for my online success.

However, the further I travelled along this steep path of discovery; the most complex things seemed to become.

Needless to say here, the results were just not happening, though my invoices from Google still were still arriving with alarming regularity.

I used to be the kind of person who tried to assemble flat pack furniture first, and when it all went pear-shaped, read the instructions. AdWords was no different when I began… You don’t need to make the same mistakes.

Unfortunately, there are numerous ways to burn through your budget within the AdWords platform if you jump in before you know what you’re doing.

 

Remember Google has a vested interest in spending your hard earned money…

Early disclaimer: I am not anti – Google, but I do know for a fact that it can be hugely daunting for the uninitiated.

Don’t expect to find a refund cheque in the mail when you’ve forgotten to pull the right levers inside your campaign management.

It’s often referred to as paying the Google stupidity tax. I know. I used to pay it. I learned the hard way. You don’t have to make the same mistakes.

 

 

This book will show you all you need to get started. Some of you maybe familiar with AdWords, some not so, but the desired outcome for all of us never changes:

More Sales. More Profit. More Success.

 

Before we touch on these Google Tricks that I guarantee will improve your AdWords performance, let’s carry with us always a crucial fact to remember from this moment on…

Relevance

Perhaps the most crucial fact you must keep at the forefront of all your advertising efforts is just one keyword: Relevance.

Yes, relevance. As Google’s advertising platform continues to grow daily –a service that most of now use daily in our lives, searchers the world over rely heavily on Google to provide the right answers.

To find this information we are all looking for online, Google oblige their visitors accordingly, providing comprehensive searches results, making them a very reliable (and also very successful and profitable) search engine in the process.

Alternatively what would happen if you typed your query into the Google search bar and constantly came up with irrelevant searches?

Searches that took you to pages that had nothing at all to do with your query?

You would, of course, become frustrated, maybe even a little annoyed and move on to perhaps another search engine.

 

Google are in no hurry to let that happen.

The point here is it’s going to be the same with your advertising: If your Google Ads aren’t relevant to the destination you’re sending them to, then you are deemed to be guilty of providing your potential customers with a poor user experience.

Remember that phrase: Poor user experience.

Your Goal: Avoid offering a poor user experience.

Relevant content will equal your online success.

This is perhaps one of the biggest reasons people fail with their online advertising goals.

Lots of visitors to your site may look good on your stats at a fleeting glance though your not looking for lots of traffic. You’re looking for the “right” traffic.

Some advertisers choose to drive traffic to a specific page on their website. Some create landing pages. All good advertisers have one common theme: To build and grow their business.

So, now armed with a little insight as to how Google use their platform to gain more business, let’s begin with step our first tip to build yours!

 

7 Deadly Google AdWords Mistakes (And How To Fix Them)

[FREE] Video Training Series To Avoid These Mistakes. Get Instant Access Now:

 

 

I hope this article helped. The Free Video Training Series will really build upon your AdWords knowledge.

If you’re time poor, confused or just feel you would like to get a professional and fully qualified AdWords Expert to assist you with your online marketing, then contact me below.

Phil Adair 

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney, NSW 2000

 

Phil Adair Marketing Expert

 

E:  sales@hotclicks.com.au

W:  www.hotclicks.com.au

 

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:

 

Twitter 

 

Google+ 

 

Facebook

 

YouTube