Google AdWords #1 Killer Hacks

Mastering Quality Score with the “One Per” Rule

Google AdWords #1 Killer Hacks: Mastering Quality Score with the “One Per” Rule

 

 

Just uttering the phrase “Quality Score” can strike fear in the hearts of Google AdWords advertisers.

What is it?
How does it work?
What can I do to make it better?

I get these questions all the time, and my response to them is always, “Follow the ‘One Per’ Rule.”

As the name suggests, the One Per Rule requires you to limit the number of keywords per Ad Group to 1. It may sound a little crazy and counter-intuitive, but there is a method behind the madness.

 

Limiting yourself to one keyword per ad group ensures that your keyword is tied closely to your ad text and the text on your landing page.

This tells Google that your relevancy is through the roof, therefore awarding you a high Quality Score. It’s easily my favorite Google AdWords hack.

This isn’t a technique to use with every keyword, however. Only employ the “One Per” Rule on your top-performing keywords. Here’s how to get it going:

 

Step 1 — Research. Select the Campaign you want to optimise and locate your five to 10 top-performing keywords across Ad Groups. If you’re looking to optimise conversions, choose the keywords that are most successful in generating that result. Or, if you want to optimise cost per conversion or cost per click, choose those top keywords. Every keyword you choose should be competitive when it comes to click-through rate (one percent and above).

 

Step 2 — Create one AdGroup per keyword. Create an Ad Group for each of your top-performing keywords. If you have five top keywords, you should also have five Ad Groups. Keep things organised by using each individual keyword as the name of the Ad Group.

 

Step 3 — Ensure your ad text is relevant. One of the keys to ensuring the “One Per” Rule is effective is sprinkling the keyword throughout the ad text. The keyword in your Ad Group will appear multiple times in your ad text and again on your landing page. Quality Scores tend to be higher when the keyword appears in the ad headline, description and display URL. If one of my top-performing keywords is “women’s hats,” the structure of my ad should be similar to the one shown below:

 

Step 4 — Optimise your landing page. The final step in the “One Per” Rule is simple: Ensure the keyword appears somewhere on your landing page.
Thinking about Quality Score as numbers between one and 10 makes it easy to forget why it’s really important — it’s Google’s way to determine how you as an advertiser create a good user experience by matching your ad to its message, its destination and what you are offering the consumer. Following the “One Per” Rule puts you in a position to check each one of those boxes and makes your life a little easier along the way.

 

Not sure how to set up your own winning Landing Page? Still not sure about “Quality Score?”

Further Reading:

 

I really hope this helped. Hey, have I missed anything here? Drop me a note in the comments section below and let me know your thoughts. Please take your time to grasp this concept properly. Believe me, it works!

 

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

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About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

 

Why 99% Of AdWords Campaigns Fail – How To Stay In The Top 1%

Why 99% Of AdWords Campaigns Fail – How To Stay In The Top 1%

Hi there and welcome to Google AdWords Tips & Tricks.

I’m super excited to share these training tips with you. I absolutely promise that if you apply the principles that I’ve put together in this video series, you will “move the needle” and start to see dramatic changes from within your AdWords campaigns.

 

THE RESULTS/BENEFITS

I have personally applied this system to my own campaigns and achieved fantastic results.

 

I am going to share with you some of my personal favourites – highly effective strategies that have achieved real results for my clients, including more impressions, more clicks from their ads, and as a product of this – more sales.

 

This is an indispensable collection of some of the very best tips available to online marketers seeking to improve their return on their advertising. I know this, because I have repeatedly used these very principles over the years to maximise my own, and my client’s online campaigns.

 

Apply these to your own Google AdWords campaigns and they will start to rock.

 

Apply these to your client’s Google AdWords campaigns and you will be looking like a rock star!

 

If you follow these tips and implement them, they will over time begin to change your business forever.

 

TheRoadAhead

 

 

 

 

 

 

 

 

 

 

THE PROBLEMS/ROADBLOCKS

The roadblocks or problems many of my customers faced was the time they had personally spent building their campaigns, only to sit and wait for results to occur and to then be very disappointed after all their effort.

 

The overall recurring problem though is that most people simply think they can’t do this. They more often than not simply get overwhelmed with the technology of the AdWords platform.

 

They’ve never actually found a system to achieving truly great results from correctly managing their campaigns!

 

THE STRUGGLE

I personally struggled with AdWords for over a year, unable to “crack the code” and get my own campaigns anywhere near firing. I just found the AdWords platform itself completely overwhelming.

 

Like many of us, I began my online marketing efforts by diving into AdWords with no experience or knowledge whatsoever.

 

How hard can this be I thought?

 

It was only when I got completely fed up with the lack of progress not being made and the money I was blowing each month that I decided to do something about it.

 

A few years back, I needed to advertise my business, though at the time I simply couldn’t afford to outsource this task. As with any start up you have to keep your outgoings as low as possible… The only solution available to me at that time was to be self-taught.

 

So began my quest to find the specialised knowledge I knew deep down would be essential for my online success.

 

However, the further I travelled along this steep path of discovery, the more complex things seemed to become. Needless to say here, the results were just not happening, though my invoices from Google still were still arriving with alarming regularity.

 

I used to be the kind of person who tried to assemble flat pack furniture first, and when it all went pear-shaped, read the instructions. AdWords was no different when I began… You don’t need to make the same mistakes.

 

Unfortunately, there are numerous ways to burn through your budget within the AdWords platform if you jump in before you know what you’re doing.

 

Remember Google has a vested interest in spending your hard earned money…

 

 

Giant Disclaimer: I am not anti – Google, but I do know for a fact that it can be hugely daunting for the uninitiated.

 

Don’t expect to find a refund cheque in the mail when you’ve forgotten to pull the right levers inside your campaign management.

 

It’s often referred to as paying the Google stupidity tax. I know. I used to pay it. I learned the hard way. You don’t have to make the same mistakes.

 

MY STORY OF SUCCESS

My success came about by simply going back to the beginning. I decided to really just go back to the basics. I stopped worrying about what was going wrong and stripped my campaigns down piece by piece.

 

Once I had done this, I had a much clearer view. Step by step I rebuilt each campaign, and the shift was astounding. My costs went down. My sales went up.

 

I was making money again. My ads were always showing and I wasn’t getting slammed by a huge bill each month.

 

THE MYTHS

So all the myths about Google’s AdWords platform being way too complicated were finally dispelled. I no longer had that self-doubt, and better still I was achieving real results. The more I shared these, the more positive comments I received.

 

So, now armed with a little insight as to how Google use their platform to gain more business, let’s begin with step our first tips to build yours!

I have created a Three Part Free Video Course where I show you exactly how to use AdWords to generate those important leads and build your business. Here are the details:

 

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

Really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know!

 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

 

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google  

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now  Feel free to send Phil a message here