How To Never Run Out of Blog Post Ideas Again
Ever sat at the computer, fingers on the keyboard, ready to write the next blog post, but have no idea what to write about? It happens to the best of us. That blank screen call feel very daunting.
But today I have some good news. If you’ve struggled to come up with blog post topics, there’s a lot of ways to brainstorm.
You only need to know where to look and how to prompt your brain on those less than creative days. That’s where this list of ideas come in.
Whether you’re writing for fun or building your online business, these 9 ideas will easily inspire a years worth of blog post topics.
Stay tuned… You’re going to love this if you’ve ever suffered from Writer’s block.
Okay, so here we go:
How to Never Run Out of Blog Post or even Podcast Ideas Again…
What’s the hardest part about creating high-quality content? Coming up with ideas of course.
Once you’ve established yourself as a quality writer, it can be hard to maintain the kind of idea consistency you need. Without that consistency, it’s impossible to create quality content day after day, week after week. It seems like the pros never run out of ideas, but how do they come up with ideas consistently? They use a system.
Inexperienced writers rely on their brains and their own abilities to create content. Sometimes that works, but eventually, you run out of ideas of what to write. Another mistake inexperienced bloggers make is focusing on the topics and ideas that they want to write about. The thing is, most readers come to your site with very specific interests and problems they’re looking to solve.
If you’re not solving your reader’s problem, there’s no reason (in their mind) for them to stick around. The best writers keep their minds filled with ideas that their readers care about. They rely on their systems to give them a never-ending stream of ideas, which gives them the tools and resources they need to create compelling blog posts.
Let’s take a look at how this idea system works.
Strategy: Figure out what your readers want
- What are the problems your readers are struggling with?
- What topics are they most interested in getting help with?
I rarely run out of topics for my blog you’re reading right now. I mostly have more ideas than I have the time to write. My blog is mostly about addressing problems for business owners.
Content marketing is hard work. Anyone who thinks it isn’t, probably hasn’t done it. If your primary role is actually creating the content, then I can say with a high degree of confidence that your toughest job is coming up with enough good ideas. If you’re an avid blogger, and your experience is anything like mine, once you’ve got a good idea, the content just flows. But there’s the rub: once you’ve got the idea!
Over the years I’ve developed some techniques that keep me chock full of ideas. Now I have a constant and ever-growing list of blog post topics, so when that deadline is looming, it’s just a matter of picking an appropriate one and getting down to work.
Let’s first look at a few types of posts that always do well:
A LIST POST
“List” content works, in large part due to the attention-grabbing power of the headline. Quite clickable these below examples aren’t they?
A TUTORIAL OR “HOW TO” POST
Question: Are you skilled in carrying out a particular task? Or, is there a task you want to learn (that others would likely want to know how to do too?). Turn it into a step-by-step tutorial using video, photos or screen casts.
My own example of this: My [FREE] AdWords Video Training Series. Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition…
A BEST-OF POST
Suggestion: Perfect for when you’re short on time or trying to prepare posts before heading off on holiday, a best-of post highlights your top five, 10, 15 (up to you!) posts for the month or year. It also makes a great starting page for new readers who want to see what’s been popular on your site without trawling through your archives.
Subject matter experts, on the other hand, are always seeking out the most credible ultimate guides for their areas of expertise.
Blog Post Ideas Strategy 1:Get Content Savvy
By far, training yourself to be what I call “content savvy” is the most important skill you can master as a content creator. This means developing the ability to see content everywhere. Whenever I’m reading something, watching a video, listening to a podcast, or attending a seminar, I am always watching and listening for content ideas. It occurred to me that this was where many of my blog post ideas came from: I’d see a topic idea in someone else’s post that might not occur to anyone else. When you’re viewing a piece of content, look for opportunities:
Question all the things. Questioning what you’re consuming is a good thing in general. It can keep you from being tricked or fooled, and help you to learn. But it also can stimulate many new content ideas.
- As you read, ask why is that so?
- How does the author know?
- What’s being left out here?
Write down those questions and then explore them to develop new content.
Activate your question radar: Not only your own questions, but the questions of others, can be great content idea sources. Often I’ll see in the comments under a post some questions from other readers that either go unanswered or are incorrectly or inadequately answered. If I know the answer (or can research to find it out), instead of just answering the comment on the post, I’ll jot it down as something I should write about myself. In most cases, if one person has a question, many have it, and you could end up writing the authoritative piece that all those people are referred to.
Blog Post Ideas Strategy #2: Quora Questions
Quora is an amazing Q&A site that features questions with answers containing facts, opinions and humorous stories that are voted on by Quora members.
Here’s how you find blog content on Quora:
- Go to Quora.
- Type your topic into the search bar. Quora will populate the list with common topics. Quora search will suggest several topics available based on your search.
- The results page will list popular questions and open (unanswered) questions. These unanswered questions are a golden opportunity to identify topics to blog about. It’s likely that others out there have the same question. Use unanswered questions on Quora as a starting point for your blog content.
- Take your answer and transform that same content into a blog post.
Blog Post Ideas Strategy #3: Pinterest
Pinterest is an incredible source of inspiration. Not only is it a fantastic discovery tool, but Pinterest also shows me what my target audience is searching for and pinning. This helps me:
- Discover blog post ideas
- Create content my audience actually wants
- Find keywords for my blog posts to help with SEO on Pinterest
Let me show you what I mean. My target audience are bloggers/aspiring bloggers and intrepreneurs running/starting online businesses So, let’s go to Pinterest and start broad. I type the word “blog” in the search field. The first place I look for blog post ideas is in the search suggestions box. Pinterest is showing me that my target audience is searching for blog post ideas,
For more ideas, I just hit enter and start by searching for “blog.” Pinterest populates that top bar with words and phrases that people are searching for related to “blog”. I see one of the most popular searches is “for beginners.” This means there are a lot of new bloggers looking to learn about blogging. If there are more suggested keywords, you can click the right arrow to scroll through more topics.
The other great thing about using this approach to find blog post ideas is you’re learning what keywords your audience is searching for. Use the keyword in your blog post, your image titles, your pin description, and your board description to boost your Pinterest SEO rankings. This means when people search for that keyword, your blog post has a higher chance of being at the top of the search results.
If you have a Pinterest Business Account you’ll have access to Pinterest Analytics. It’s free to setup or convert your existing Pinterest Account to a Business Account. I go into my Pinterest Analytics and look at which pins are getting the most saves and clicks. You’re able to see this information based off of all of the pins you save – not just the pins from your own blog. This tells me what’s resonating with my audience.
All of this digging is helping me get to know my target audience and what they’re interested in learning and reading about. This gives me ideas that I can use to create content, sharing my unique perspective and point of view. Give these techniques a try with your niche!
Blog Post Ideas Strategy #4: Comment on Popular Blogs
The most popular blogs in your specific areas of expertise probably get hundreds of comments per post. Because of the volume, the authors don’t have time to respond directly to all of these comments and questions. This is a golden opportunity for you.
First, reply directly in the comment thread and provide a helpful response to the commenter’s question. Second, take the question from the comment and your answer and create a blog post with that content. If you continue to answer questions on these industry blogs, you’ll begin to be recognised as a subject-matter expert. Plus, you’ll have a blog filled with great content for your readers!
Blog Post Ideas Strategy #5: Using Amazon Look Inside
Amazon Look Inside is a great way to come up with lots of blog post ideas if you know how to use it. This strategy is incredibly simple and easy to use. Let’s say you’re running an AdWords company. You’re looking for topics to cover but you’re not sure what to write. Here’s how you use Amazon Look Inside to instantly create a list of ideas.
First, head over to Amazon.com. Enter your search query in the search box. For this example, we’ll start with AdWords as our search query. Focusing on titles with a good ratio of positive to negative reviews means you’re more likely to find books with the right kind of information.
Then, we’ll click on the book cover to preview the book.
Finally, scroll through the table of contents, grabbing as many of the ideas that you think will correlate with your own content.
These examples give us a lot of information to work with:
- Old-school AdWords methods that no longer work
- How to survive Google search updates
- How to make Google pick up the keywords you want
- How to find keywords that will send traffic to your site
- How to find traffic-generating keywords for easy rankings
- How to stay ahead of Google’s search updates
Scroll through the rest of the table of contents and you’ll see there will be numerous ideas… You can repeat this process with any topic or idea over and over.
All you have to do is find a book that’s relevant, look at the topics covered in the table of contents, write them down, and get to work. Just create a unique angle to the ideas or topics covered and you’ll be able to create helpful blog posts your readers want.
You’ll want to approach these ideas with your own fresh perspective. Reading the book increases the likelihood of accidental plagiarism. If you haven’t read the book, there’s no way you can plagiarise.
Here’s why this strategy is so effective. It leverages work that has already been done. The authors on Amazon have already completed the research to identify the ideas, objections, frequently-asked questions, and topics readers want to know about.
Blog Post Ideas Strategy #6: Check out what people are saying on social media.
Twitter, Facebook, and other social media channels are a goldmine of information. Do a search of your target topics and see what people are saying about their problems, needs and wants. From there, turn those into blog post ideas.
Blog Post Ideas Strategy #7: Research Google autosuggest results.
Open a new tab in your web browser and do a Google search of topics you are interested in writing about. When you do, Google will autosuggest keyword phrases people are already searching for. These are perfect for modifying into blog post titles.
For example, let’s say you are an Internet marketing company who is interested in generating more blog post ideas. When you type “How to do AdWords” into Google, the autosuggest results will populate as you’re typing.
You could write a post called “The Beginner’s Guide to AdWords for small business” or use the direct phrase for a piece about “How to do AdWords.” By using what people are actually typing into Google, you will increase your chances of ranking in the search results.
Blog Post Ideas Strategy #8: The Competition
You should have a list of your competition on social media, so check out their blogs and social accounts and see what they’ve been posting. You can track them down in less than five minutes.
If you want to get in-depth, you can cross-reference their topics with yours. Are there any popular topics they’ve covered that you’ve missed on your own blog?
You can use a tool like Buzzsumo to find and sort a competitor’s posts in terms of popularity (calculated by how many social media shares each post achieved.) What about posts you feel you could cover more in-depth? Remember, the idea here isn’t necessarily to copy or one-up your competition, but rather to take inspiration from what they’ve done.
BuzzSumo is an important tool that you can use for your content marketing and SEO campaigns. The ability to quickly identify what content is working well in an industry and who the major influencers are. This is a very helpful tool
Blog Post Ideas Strategy #9: Find questions on Twitter
Twitter is an idea magnet. Is it possible to generate ideas on demand with Twitter? Absolutely — if you focus your attention on the right tools. When it comes to creating ideas, Twitter’s secret weapon is based on one thing. Hashtags. Here’s how you find ideas on Twitter.
Head over to RiteTag.com and search for hashtags. Next, enter a broad keyword that describes what you do, like marketing, tech, finance, or accounting. You’re not looking for specific long-tail keywords, you’re looking for broad keywords that describe your industry, product, or service. Make sure the “All” tab is checked. RiteTag displays a list of keywords and the data that goes along with both. Next, head over to Twitter.com and add your keywords into the search box.
Bonus Hack: The News (and trending topics)
Next, check out the news feeds and trending topics. If you already have a list of go-to sources, you can start browsing in less than a minute. If you don’t, you’ll need to make a one-time investment; create lists on social media, or by using a content discovery app like Feedly to organise sources of industry news, national and international news, and any sources of content that could provide valuable inspiration to your content creation process.
Then, work your way through the topics and see what’s new…
So, tell me… have you tried any of these ideas yet?
I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts.
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About Phil Adair
Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)
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