27 “Killer” Hacks For Building Your Email List Fast

27 “Killer” Hacks For Building Your Email List Fast

 

 

 

You’ve heard the saying “the money’s in the list.” This video is about how to build a winning email list and get new subscribers straight away. When I first started out as a digital marketer, I had no list.

 

I wasn’t making any progress whatsoever. Eventually, things changed. I figured out that a list is hugely important. Today, I have a massive list. And there is incredible power in this list!

 

The problem is actually getting people on your email list. There are email marketing tactics out there, but not all of them work for everyone. I’m going to share with you some of my best tips for getting new email subscribers every single day.

 

It’s going to take some work, but if you make the effort, you’ll see some major results. If you’re serious about growing your business, building a healthy email list should be one of your top priorities.

 

When it comes down to it, your list is one of the only online assets that you have 100% control over. Using your website and social media to attract visitors and followers, and then encouraging them to sign up for your email list gives you the opportunity to contact your prospects at any point in the future, with any kind of messaging you want.

 

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers.

 

Traffic building is both a slow burn and also can grow quickly if you are lucky. Traffic from search engines takes time to earn, while traffic from social can produce viral traffic if you happen to hit the right emotional buttons.

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts on your own list building. 

Remember to download the eBook below and get started

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

21 Killer Tips to Increase Traffic to Your Website

Revealed: How To Get More Visitors To Your Site

 

p.s. Listen to my podcast episode on “21 Killer Tips to Increase Traffic to Your Website”   here >>

If you ask a marketer or business owner what they’d like most in the world, they’ll almost always tell you “more customers.”

 

What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic to you your website. We’re going to look at 21 of them, including several ways to boost site traffic for FREE.

 

1. Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people.

 

Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

 

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high rating keywords as part of your paid search strategy. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

 

2. Social Media

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content.

 

Twitter is ideal for short, snappy (and tempting) links, whereas Google promotion can help your site show up in personalised search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. 

3. Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers.

 

Intersperse shorter, news-based blog posts with long form content as well as video, infographics and data-driven pieces to create maximum impact.

 

4. Craft Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing.

 

For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

 

5. Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimising your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text?

 

Are you creating internal links to new content? What about meta descriptions? Optimizing for on page SEO doesn’t have to take ages, and it could help boost your organic traffic.

 

 

6. Target Those Long-Tail Keywords

Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

 

Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can boost your website traffic and help build your brand at the same time.

 

Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

 

7. Invite Others to Guest Blog on Your Site

Guest blogging is definitely a two-way street. In addition to posting content to other people’s blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality content without spammy links, because Google is really cracking way down on low-quality guest blogging.

 

Increase traffic to your website referral link analytics data

8. Go After Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious process), create clickable and shareable content that just begs to be linked to.

 

take action

9. Always Post Your Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis.

 

Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

10. Use Internal Linking

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links.

 

This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

11. Interview Those Industry Thought Leaders

You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

 

12. Use Email Marketing

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business.

 

Also, don’t overlook the power of word of mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

 

13. Make Sure Your Site is Responsive

Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Always ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

 

14. Make Sure Your Site is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as optimised as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

 

15.  Create a Sense of Community

People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions.

 

16. Make Yourself Heard in The Comment Sections

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation?

 

Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site.

 

Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.

17. Look At Your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

 

18. Get Active on Social Media

It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

19. Post Your Content to Sites Like Quora and Reddit

Firstly, don’t spam Quora, Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Quora and Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

20. Use Video into Your Content Strategy

 

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

 

21. Research Your Competition

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts.

If you’ve got your own tips for increasing traffic to your website, I’d love to hear them.

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

10 Best Supplements For Energy That Actually Work

Tips to Instantly Boost Your Energy

Top 10 Supplements to Boost Energy

Whether it’s the long hours of work adding up, another terrible night’s sleep, indulging in the wrong foods, or staying out too late, the mixture of poor diet and lifestyle create a perfect cocktail for low energy.

 

Diet and lifestyle go a long way in terms of fighting fatigue, but despite our best efforts to exercise daily, eat right, and sleep well, our busy lifestyles and modern society demand a lot of us daily, energetically, and deplete our bodies on a cellular level.

 

Sure caffeine and other stimulants may help to give an immediate boost, but they do nothing for the long term, send our energy levels crashing hours later, and may actually disrupt the balance of the endocrine system and make us reliant on their effects.

 

Though it may be possible to create the perfectly balanced diet and lifestyle to ensure we are consuming the essential nutrients needed to combat daily stresses of the hustle and bustle, we are only human and are likely to need a little extra boost.

 

One of the most common health complaints today often revolve around having too little energy.

 

Feeling tired is a normal and natural signal that tells you it’s time for sleep, and getting a full night’s rest may be all that is needed for relieving any fatigue that may be plaguing you.

 

 

The most common cause of fatigue is dehydration.

 

Why? If there is not enough fluid in your body, blood volume can drop; as a result, your body (and heart) must work harder in order to supply your cells with oxygen and nutrients.

 

Dehydration can cause everything from mental fogginess, impaired short-term memory, dizziness, and fatigue, she says. Be sure to hydrate all day long but especially when you start to feel fatigue coming on to help combat low energy.

 

A chronic state of fatigue, however, represents a much bigger issue. Considering that energy is a cellular function dependent on the vitamins and minerals you consume each day, consistent low energy levels typically indicates a cellular imbalance.

 

When cells are receiving the energy they need, you in turn feel energised. When cells struggle to produce energy, they suffer damage or die, leaving you drained.

 

That’s why exercise, regular colon and liver cleansing, and eating an organic, natural diet energizes the body and keeps the mind sharp.

 

Some other energy-stimulating activities include massage and drinking enough water to hydrate and flush the system. Hormone balance also plays a role in energy creation, with fatigue being one of the primary symptoms of a hormonal imbalance.

 

10 Best Supplements For Energy That Actually Work

 

While the morning latte or black coffee does have health benefits, these beverages do absolutely nothing for improving energy. Yes, caffeine stimulates, but it also stresses the adrenal glands and endocrine system. Energy drinks rely heavily on sugar and other short-term stimulants, like caffeine. Similarly to the effects of sugar in sweets and lollies, cereal, and other nutritionally-deficient snacks, chronic caffeine consumption results in energy crashes and dependence.

 

Constant energy relies on three key factors: sleep, exercise, and eating natural, organic food. For a bigger boost, you may want to try any one of these supplements to help the body clear out the toxin overload.

 

  1. Iodine

Hormones regulate metabolism and initiate the release of the many biochemicals associated with energy creation.

 

The best dietary sources of iodine include seafood, sea vegetables (dulse seaweed, arame, kombu, and wakame), and dark leafy greens. Iodine supplements can also be taken.

 

 

  1. Vitamin B12

Every cell in the human body requires B12 for energy metabolism. In fact, the entire cellular energy creation, known as the Citric Acid cycle or Kreb’s cycle, depends on it.

 

Unfortunately, the human body cannot create B12 on its own, requiring it from dietary sources. Clams, mussels, red meat, and dairy are the best natural sources of B12. Supplementing with B12 is safe as no side effects or upper dietary limit exists.

 

 

  1. Melatonin

The hormone melatonin directly influences energy metabolism. Individuals with inadequate melatonin levels suffer from fatigue and accelerated brain aging.

 

Research also indicates melatonin levels impact gene activation and the effects of genes on health.

 

If sleep is inconsistent, a melatonin imbalance may occur which can disrupt energy levels, blood sugar, and even weight.

 

  1. Ginkgo Biloba

Ginkgo has long-been known for its powerful antioxidant activity and for improving blood flow.

 

This normalizes metabolic activity at the cellular level, protecting the cells and promoting health and longevity. When looking for supplements, look for those with the fewest fillers.

 

  1. CoQ10

Coenzyme Q10 plays a vital role in the process of cellular energy creation. Every cell in the body contains CoQ10, although organs like the heart, kidneys, and liver have higher concentrations.

 

Still, a deficiency can result. Fatigue is one of the top symptoms of CoQ10 deficiency, although high blood pressure, stomach ulcers, and blood sugar imbalance may also appear.

 

  1. Acetyl L-carnitine

Another biochemical necessary for energy metabolism, L-carnitine transports fatty acids into the mitochondria for conversion into energy. Acetyl groups also play an integral role in mitochondrial energy creation.

 

While the body naturally creates acetyl L-carnitine, also called ALCAR, the body will use this biochemical to support and protect the brain.

 

Supplementing with ALCAR ensures the body has enough acetyl groups for energy metabolism and neural health.

 

  1. Magnesium

A healthy heart, an active brain, and proper muscle and nerve function are only a few of the (many) benefits of magnesium.

 

The highest dietary sources of magnesium include raw spinach, pumpkin seeds, almonds, sesame seeds, beans, avocados, and quinoa.

 

Supplementation can also help raise magnesium levels.

 

 

  1. Ginseng

This well-known herb acts as an adaptogen, supporting the body’s natural response to stress, anxiety, and physical exertion. A recent double-blind, placebo-controlled study tested the effect of ginseng with patients suffering from chronic fatigue.

 

The researchers found patients taking the ginseng experienced significantly greater improvement in cognitive function and had lower levels of toxins and free radicals in their blood. Overall, the patients experienced increased energy.

 

9. Rhodiola

 

This adaptogenic root, also known as arctic root or golden root, can significantly reduce the way the body responds to stress, both mentally and physically.

 

When taken regularly, rhodiola may actually improve physical performance and reduce fatigue, improve cognitive function and boost the mood as well.

 

Though it is still unknown how exactly the herb works on a chemical level, we do know that it helps to maintain serotonin levels.

 

Rhodiola can be sourced in an extracted form and can safely be taken 1-2 times a day for help with fatigue, stress, trouble concentrating, and mild depression.

 

It is advised to take it earlier in the day in case it causes insomnia.

 

 

  1. A Quality B- Complex Vitamin

 

The B-Vitamins are important for a healthy body which can withstand periods of stress and tiredness. B-Vitamin Complex is (as the name suggests) a complete combination of everything you need, all in one dose.

 

Here’s how the ingredients could help you fight off fatigue. Vitamin B1 (Thiamine) supports mental wellbeing and mood, Vitamin B2 (Riboflavin) helps reduce oxidative stress (and therefore tiredness), Vitamin B3 (Niacin) has been shown to be effective in supporting brain functions and Vitamin B5 (Pantothenic Acid) helps support important neurotransmitters (brain chemicals).

 

Then we have Vitamin B6 (Pyridoxine Hydrochloride) which plays a part in reducing fatigue and strengthening immunity, even when you’re under stress and Vitamin B8 (Inositol, Myoinositol) which helps nerve signals “communicate”.

 

 

Reduce Carb Consumption

 

While they do provide your body with energy, foods heavy in carbohydrates can leave you feeling sluggish. The main culprit? Simple carbs, like those found in sugary drinks, cookies, and processed foods (think white bread and pasta), which burn through your body quickly.

 

Though they provide a fast boost of energy, it’s quickly followed by a crash as your blood sugar spikes and then drops. 

 

The solution? Stick to whole-grain, low-glycemic carbohydrates that take the body longer to digest and avoid the crash and burn effect.

 

Nuts, legumes, sweet potatoes, oats, and brown rice are all low-glycemic carbohydrates that will provide the body with a steady supply of energy.

 

Vegetable Juice

 

Drinking fresh vegetable juice is a shock to your body — in a good way! Losing the fiber during juicing makes them easy for your body to absorb and digest. And because less work is required for your body to reap the nutritional benefits, you’ll notice an increase in energy.

 

Additionally, drinking your veggies helps eliminate toxins from the body while also feeding your cells. If you feel an illness coming on, vegetable juice is also a good way to stop it in its tracks and keep energy up before it dips.

 

Pass over store-bought juices, which are often loaded with sugar, preservatives, and other unpronounceable ingredients — they’ll leave you feeling worse and more exhausted! Make your own instead,

 

One Final Thought

Occasional low energy is normal. Eating well, exercising, and getting enough sleep will help to restore and rejuvenate. If the feeling of low energy or fatigue is constant, the source of the problem may be more than simply not getting enough sleep.

 

Mineral deficiencies from an inadequate food supply or hormonal imbalances from something as simple as stress may have created a metabolic imbalance leaving you feeling sluggish and zapped of energy. Depending on your situation, one or several of the supplements listed here may be all that’s needed to restore, balance, and renew your energy levels.

 

Be sure you have ruled out any medical causes of fatigue before supplementing and consult your doctor to discuss any drug interactions or potential side effects. A healthy lifestyle and diet do significantly affect our energy levels, so remember to ensure you are consuming a rainbow of nutrients from your diet, stay hydrated with high quality water, and get those endorphins pumping through your system with daily movement.

 

How do you avoid procrastination when you’re tired, burned out, exhausted? 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

 

 

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

7 Expert Tips To Generate B2B Leads That Actually Work

Google AdWords is a superb way to generate quality leads for Business to Business –

as long as you set it up correctly to begin with…

Early Warning Bell: Don’t be fooled. Some of these principles will seem like fundamentals – Clearly obvious must do’s.

The reason that I’m giving them kudos here is that they deserve it and are often overlooked. Without applying the correct strategies from the get-go, your campaigns will only ever be average.

 

1.Your only goal: To generate as much business from your advertising budget – enabling you to achieve superb and ongoing results.

 

If you apply these principles and stay committed to monitoring them regularly, you will stand head and shoulders above the rest of the pack.

 

As Google love to tell you in their marketing blurbs, you don’t necessarily have to spend a fortune on AdWords to get a lot more oomph out of your pay-per-click advertising.

 

Still, even if you have the smallest of daily budgets, you have an obligation to yourself and your business to make sure your money is not being wasted. You also want to ensure that the “right” people are clicking on your AdWords campaigns.

 

By using Google AdWords correctly, you appear in the sponsored listings (these are displayed above and alongside the organic listings that also appear on the page.)

 

Again, this may sound expensive, though if managed properly, the money you spend can be very reasonable – taking your business or your brand into achieving real visibility and pulling in the targeted traffic that you need for true online success.

 

2. The Benefits Of Google AdWords

  • Reach 90% of online users instantly
  • Gain instant positioning for your business
  • Control your spend with a daily budget
  • Ability to split test ads to maximise their efficiency
  • Decide exactly which pages to take you, searchers, too
  • Focus your targeting on specific countries or areas
  • Create and, therefore, manage your ads

 

I know how challenging and daunting Google AdWords can be, not just for the uninitiated, though even for the seasoned pros out there.

 

Professional advertisers who never stop looking for ways of staying ahead of the curve. Always looking to gain maximum exposure for their online advertising.

But the good news is: It doesn’t have to be intimidating – if you don’t let it! Organising your account allows you to better serve the right ads to the right customers, and it allows you to better track the effectiveness of your advertising efforts.

 

When people are searching online and they type a word or phrase, they’re looking for information that’s closely tied to those words. For example, if Dave types digital cameras and he sees an ad for Camera tripods, he probably won’t click the ad.

 

To show ads that are relevant to the searches of people you’re trying to reach, bundle related ads together with related keywords into an ad group.

 

3. Make Sure You Get Found Online When Customers Are Performing A Search

 

AdWords is where you want your business to be when customers do a Google search for your products or services. You’ll get fast results. With a well-managed AdWords marketing campaign, your business will move to the top of Google Search results.

 

You’ll experience increased website traffic immediately. And best of all—the customers who visit your site are those most likely to buy because they are searching for your products and services based on your targeted ads.

AdWords advertising isn’t free, though it can be very cost effective. You control the budget and decide where your ads appear — locally, regionally, and nationally.

 

There are no surprise costs. You only pay when someone clicks on your ad. You decide how much each click is worth and how much you want to spend each month.

 

You’ll know when an ad results in a sale and how many new customers you obtain from your AdWords campaign. You’ll know exactly where those new customers come from and what they do when they visit your website.

 

 

 

 

 

 

 

 

 

 

 

 

That’s because AdWords has Google Analytics built in. Together, these two powerful tools provide an incredible wealth of statistics and data to make your website more profitable.

 

AdWords gives you the information you need to maximise your return on investment and grow your business. Many business owners don’t have the time or the expertise to make the most of AdWords. They feel their time is better spent running their business.

 

“Why use AdWords” and “Does Google AdWords Work?” are pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them.

 

AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.

 

 

 

 

 

 

 

 

 

 

4. Organise Your Ad Groups

Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable ROI.

 

A common method for organising an AdWords account is to organise with a category or business goal in mind. For many businesses, the way your website is structured is a good place to start, where each ad group representing a different page or category on your site.

 

Ad groups can help ensure that your ads are relevant to your keywords. For example, for your camera campaign, you may want to create separate ads for digital cameras and compact cameras.

 

You can create ad groups for each type of camera, each with its own set of focused, relevant keywords. For example if it was a television campaign, you can also create an ad group for each type of television you sell, such as flat screen and plasma TVs.

 

You can also set prices for individual keywords within the ad group.

 

5. How To Create An Ad Group:

• Sign in to your AdWords account.

• Click the Campaigns tab.

• Under All campaigns, click the name of the campaign that you’d like to add an ad group to.

• Click the Ad group’s tab.

• Click the + Ad group button.

On the “Create ad group” page that appears, follow the instructions to complete your new ad group (you’ll be given the chance to create an initial ad and its keywords).

Click Save ad group.

 

For instance, you are selling surfboards for both men and women. You set two different campaigns, one for men’s surf -boards and the other for women’s surfboards.

 

Let’s name them Men’s Surfboard Campaign and Women’s Surfboard Campaign. You have beginner’s surfboards, Intermediate Surfboards and Performance Surfboards for both men and women.

 

 

Now you create 3 ad groups based on these categories (Beginners, Intermediate and Performance) in both the campaigns.

Let’s name these 6 ad groups as:

• Men’s Beginners Surfboards
• Men’s Intermediate Surfboards
• Men’s Performance Surfboards

• Women’s Beginners Surfboards
• Women’s Intermediate Surfboards
• Women’s Performance Surfboards

• Now you have 6 ad groups, each of them has two key components, ads, and keywords

6. How many keywords should be in my ad group?

The best rule of thumb is to use no more than 20 keywords per ad group.

Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.

 

7. Strategies to optimise your ad groups:

• Identify an ad group per keyword group (theme)

• Add diverse titles and texts for your ads.

• Remember to integrate your keywords into the URL’s that will appear on your ads.

• Use a variety of targeting and ad extension options to the ad group theme.

 

Have I missed anything here? What are your best tips for getting more customers?

 

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Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

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5 Expert Tips For Crafting The Perfect AdWords Ad

Google AdWords: Writing The Perfect Ad (Part One)

Google AdWords: Writing The Perfect Ad (Part One)

Your headlines are the most important part of your text ads. Without a “clickable” headline, your ad will languish and die. Your description line, display URL, and ad extensions only exist to complement the headlines.

Where are your eyes drawn to in the ad below?

With the prominence given to the double headlines, many searchers gloss over the other text.

 

It’s important to take up the additional real estate (as ad extensions do help to improve overall headline CTR), but the majority of searchers are going to click your ads based upon your headline messaging.

 

It’s imperative to include your targeted keyword(s) and call to action in the headlines.

 

It’s also good to include any competitive differentiators, promos or urgency messaging if they will fit. Don’t save your most important messaging for non-headline text.

1.Write a great headline that attracts your reader’s attention and is relevant to their search.

 

Description 1: Use this section to tell people about the benefits of your product or service, or your Unique Value Proposition.

 

Description 2: Use this section to further outline benefits, or to give your readers an incentive to click. This is where you’ll call readers to action.

 

To get better at writing these ads, write three versions of your ads. In the first, you’ll write an ad that explains “what’s in it for me,” and discuss the value of your product and the outcome of using it.

 

The headline will contain the keyword, and you’ll make sure to show the benefits before putting in your call to action in the second description section.

 

The second ad will focus more on the services your business provides. What is the solution, what is the pain point you’re solving? Be very clear about what it is that your product offers.

 

And for the third ad, this is where you can start to get creative and just do something different from the first two ads. Experiment with clever headlines, and creative ad copy.

 

Now you can run your ads, and start testing them to see which one works the best. You want to know which one resonates most deeply with your audience, and with three to choose from, you can start to find out what message is going to reach your target market in the best way possible.

 

2. Test your ads to learn what words convert best.

Testing is the key to AdWords conversion success. You need to determine which of your ads are going to get the best results, so you A/B test your ads to find the winner.

3.You

Using the word you makes your reader the focus on your message. Using more instances of ‘you’ than words like ‘we’, ‘our’ and ‘us’. You is the cornerstone of customer-centric copywriting that’s the kind of copywriting that converts readers into customers.

 

4. Imagine

When you use a word like imagine you invite your reader to take a quick holiday into their happy place. A place without pain or sorrow, frustrating or irritation. Painting that kind of scenario is a great way to open your copywriting, or deliver the solution.

5. 64 power words that add rocket fuel to your copywriting

 

 

Words to use in your headlines, offers and calls to action:

 

Words About Newness:

1. You
2. Because
3. Introducing
4. Welcome
5. Unique
6. Announcing
7. Breakthrough
8. Surprising
9. Exciting
10. Astounding

 

Words About Exclusivity:

11. Special
12. Secret
13. Hidden
14. Truth
15. Temptation
16. Forbidden
17. Never
18. Revealed
19. Exclusive
20. Limited

 

Words About Urgency:

21. Now
22. Discover
23. New
24. Results
25. Only
26. Direct
27. Hurry
28. Quick
29. Fast

 

 

Words That Reassure:

30. Can
31. Guarantee
32. Proven
33. Easy
34. Care
35. Simple
36. Safety
37. Lifetime

Words About Caring:

38. Family
39. Love
40. Children
41. Heaven
42. Dream
43. Health

 

Words About Saving:

44. Save
45. Money
46. Win
47. Cheap
48. Free
49. Reduced
50. Bargain
51. Bonus
52. Discount
53. Lowest

 

Words About Pain:

54. Hate
55. Failure
56. Afraid
57. Lazy
58. Humiliation
59. Alone
60. Reject
61. Stress
62. Stupid
63. Guilty

 

Your “Magical” Word: “Because”

The Ultimate Persuasion Technique:

 

Over the past few years, I’ve devoured a slew of books about traditional sales, marketing, and advertising. One of the best so far, in my humble opinion, is “Influence: The Psychology of Persuasion” by Robert B. Cialdini.

 

Cialdini distilled the thousands of sales, influence, and compliance-seeking tactics he observed down to a handful of techniques that he calls “weapons of automatic influence,” or the common denominators found in most of the methods he studied.

 

He claims that each of them is based on a human psychological principle that has the “ability to produce a distinct kind of automatic, mindless compliance from people, that is, a willingness to say yes without thinking first.”

 

Applying persuasion principles taps into the auto-pilot programs under which we operate every day — programs that enable us to make decisions quickly and survive a busy [and sometimes dangerous] world.

 

Given how many decisions we make in our lives (and have had to make to ensure our survival), it’s not surprising that we are conditioned to avoid over-thinking every single scenario we encounter.

 

In his book, Cialdini explores the most effective ways we can influence people to comply with our requests. He writes, “A well-known principle of human behavior says that when we ask someone to do us a favour we will be more successful if we provide a reason. People simply like to have reasons for what they do.”

 

The strategy itself makes sense if you think about it. We don’t like to be told things or asked to take action without a reasonable explanation.

 

So when you need people to be receptive to your thoughts or requests, always give a reason why. And the most effective transition word when giving a reason why is because. People are simply more amenable to influence with the addition of this simple word.

 

The ‘power of because’ has been well-documented by social psychologist Ellen Langer. Langer performed an experiment where she asked people queued for a copy machine to cut in line ahead of them.

 

Langer’s study illustrates the persuasive “power of because”

 

She tested three different ways of asking people the same basic question and recorded the results:

 

  1. “Excuse me, I have five pages. May I use the Xerox machine?”

 

Result: 60% said OK

 

  1. “Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?”

 

Result: 94% said OK

 

  1. “Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?”

 

Result: 93% said OK

 

By providing a reason — and using the word ‘because’ — Langer’s desired compliance rate improved dramatically.

 

More surprising perhaps is the fact that in case #3, it didn’t really seem to matter what specific reason was given (surely making copies is the most obvious reason to use a Xerox machine!).

 

The word ‘because’ triggered an automatic response in the participants and changed the outcome. This technique is well-known amongst direct marketers and ad copy writers.

 

Since all we’re talking about is adding the word ‘because’ and a reason to your online requests, why not test the theory out for your next campaign?

 

Test it in your email subject lines… or Web page headlines… or primary calls to action — basically anywhere you would like visitors to comply with your request.

 

Bottom line:

If you want to persuade someone to buy your product or complete a task, give them a reason. Of course, a good reason will likely be more effective, but even if you think your reason is less than compelling, the research suggests that site visitors are more likely to comply than if you had given no reason at all.

 

Giving people a reason to do something is incredibly powerful. The surprising thing is that it doesn’t even have to be a great reason.

Because is a powerhouse.

What have I missed here? What tips do you have for writing great ads?

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here