1. Increase your brands awareness and social media presence across multiple social media platforms.
2. Using social media for business boosts your site’s SEO
Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored.
A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimised pages will cause them to climb much faster in the search engine results pages (SERPs).
3. A strong social media presence builds brand loyalty.
Brands with active social media profiles have more loyal customers.
It’s easy to imagine why: when you’re engaging and interacting on social media (not just tossing your posts out onto the web hoping someone will stumble upon them) you become less like a corporation and more like what you truly are — a unified group of people who share a vision.
4. Your competition is getting social, so you should too.
Did you know that 91% of brands are using more than one social media platform?
This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early.
If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them over. If you’re active and engaging on a variety of networks, you can gain those friends and followers first and your competition will be playing catch up instead of the other way around.
5. Thought Leadership.
Posting insightful and well-written content on your social media is a great way to become an expert and leader in your field. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To establish yourself as an expert, be sure to utilise social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority.
When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.
6. Better Customer Satisfaction.
Social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanising your company.
Customers appreciate knowing that when they post comments on your pages, they will receive a personalised response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience.Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for your customers.
Whether an individual has a question or a complaint, social media allows you to address the matter using interpersonal dialogue.
A brand devoted to customer satisfaction that takes the time to compose personal messages will inherently be viewed in a positive light, even if responding to a customer complaint.
7. Gain Marketplace Insights
One of the most valuable advantages of social media is marketplace insight. What better way to know the thoughts and needs of your consumers than by directly talking to them?
By monitoring the activity on your profiles, you can see customer interests and opinions that you might not otherwise be aware of if your business didn’t have a social media presence.
What Exactly Is Social Media Marketing?
Social Media Marketing has changed the way we share information with our friends, family and the general public. Traditional word of mouth has changed to digital word of mouth or social media.
People trust their friends and colleagues for recommendations and we now use Facebook, Twitter, LinkedIn, Instagram etc., to post and read reviews, communicate with friends, voice opinions, read the news, source information on products and services we require, and search for jobs. Social media is integrated into our everyday lives, and with almost 80% of our planet accessing the internet every day, the potential to reach new customers is huge.
The bottom line on social media marketing benefits:
Social media works!
Social media marketing contributes to your business success.
Social media supports every element of your marketing plan.
Social media increases your reach, your influence and your conversions.
Businesses continue to use social media as a key part of their overall marketing.
Why do I need Social Media Marketing?
Because social media marketing delivers results.
Figure out how to maximise your social media marketing to increase your business success.
It’s not just about your marketing.
It’s about improving your overall business efficiency and success.
With the rapid advancement in social media applications, there are very few people who do not have at least one social media account. It is simply a highly effective way to promote your products and/or services.
Social Media Is Your Marketing Tool
Social media has become the number one marketing tool for many companies. It’s the most efficient and cost-effective way to attract consumers and engage your existing customers. If utilised properly, you can see outstanding results in a relatively short space of time.
Social media is not just about opening Twitter and Facebook accounts.
It’s about leveraging these tools to engage existing customers and attract new ones. It’s about communicating your brand and business in a direct, often entertaining way.
Social media will help your business:
Reach a large audience in a short period of time
Communicate with your customers in real time
Target and expose your brand to the right audience
Reasons To Invest In Social Media Marketing
Build brand awareness
Generate leads & sales
Build a loyal community
Engage your target market
Improve search engine visibility
Gain market intelligence
Increase traffic to your website
Social Media Strategy (Points To Consider)
Identifying the type of message you want to relay to your clients
Correctly conveying these messages to potential and existing clients
Identifying the most suitable social media channels to promote your business
Communicating the right message at the right time for maximum exposure
How is your social media going? Is it working for you? Share your advice or questions below! Let me know what’s working for you right now…
Really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know!
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How to Improve Your Reach and Promote Your Brand With Pinterest
If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, then think again.
Say hello to your business’s new best friend – Pinterest.
Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,600 x longer than a Facebook post
Since the recent Instagram purchase by Facebook, Pinterest has become the hot ticket item for business marketing.
And that’s for good reason. If an increase of 27% in Pinterest accounts of Fortune 500 companies over the last year (including Exxon Mobile, Wal-Mart, and Apple) isn’t an indication that your business should be joining the 70 million total users, I don’t know what would be.
Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of their business accounts.
Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.
1.Pinterest for Business is Different from Your Personal Account: The Added Benefits:
If you don’t have an account already, or if your account is personal, you’re going to need to sign up for an official Pinterest for Business account in order to tap into the full potential of Pinterest’s marketing potency. With your business account, you get:
2. Different Terms of Service
The terms of service are a little bit different for a business, so be sure to read through them. The difference comes from the fact that you are using the account commercially.
You’ve still got the same Acceptable Use Policy and Pin Etiquette Policy, but there are a few guidelines for commercial use:
Don’t promote spam, “such as asking participants to comment repeatedly.”
Don’t “run a sweepstakes where each pin, repin, or like represents an entry. [or] ask pinners to vote with a repin or like.”
Don’t run contests, sweepstakes or promotions “too often.”
Don’t “suggest that Pinterest sponsors or endorses” your business.
3. Pinterest Analytics
Pinterest Analytics is one of the most awesome features of a Pinterest for Business account. When you verify your account, you get access to important tracking information.
You’ll be able to see which strategies and content work so you can constantly improve your marketing.
Track Your Success and Learn the Strategies that Work with Pinterest Analytics
One of the newest features on Pinterest for Business is the super helpful Pinterest Analytics. This feature is only for business accounts and allows you to see:
Which pins and boards from your profile people love most
What people like to save from your website
Who your Pinterest audience is, including their gender, location, and other interests
Which devices people use when they’re pinning your stuff
How adding the Pin It button to your website leads to referral traffic from Pinterest
And, there is another reason verifying your account is a good idea. It will help you gain authority and build trust. When Pinterest users see that little red check mark next to your website, they know you’re legit.
You can verify your website in the settings section by adding a meta tag. This will give you a verification badge, and you’ll be official. If you choose not to verify your site, you can still include a link to your site on your page, but you won’t be able to use Pinterest Analytics.
Don’t miss out on the crucial information Pinterest Analytics will give you. Make sure you verify your account!
4. How to Create Popular Pins
Your pins can get the kind of engagement for your business if you execute them right.
Pinterest has been described by Social Media Examiner as a visual search engine. So, just like when you are writing your blog articles or posting on your business Instagram account, you want your content to be searchable.
If it’s not searchable, then it won’t be found or seen.
Therefore, before you grab that mouse to start pinning, you have to understand the Pinterest culture, a.k.a. what your followers search for, and learn how to create popular pins.
5. Most Popular Categories
If you know what the most popular Pinterest categories are, then you’ll have a better idea of which boards will work for your business.
while 80% of users are female, men are starting to catch the Pinterest bug. In the past year, the number of male users has DOUBLED, making them Pinterest’s fastest growing demographic.
6. Images that Work
One quick perusal of Pinterest, and it’s clear how visual a site it is. With such an emphasis on the visual impact, your images are the cornerstone of any pin you share.
What makes the top Pinterest pins so popular?
7. Optimal Pin Size
All pins have the same width, with an unlimited length. A good size to shoot for is 736×1102 pixels for a typical pin. It’s not too big, and not too small. Canva’s Pinterest template is this size and makes sizing your images a lot easier.
Sometimes it’s good to take advantage of the longer length allotment. The term instructographic was coined by Pinterest, and is another name for infographic. These are popular because of their DIY, how-to nature, which we know is the second most popular category!
9. How to Get Your Pins Seen and Shared: Optimising Your Pins
It’s one thing to create a fantastic pin, but it’s a whole other game to get it seen and shared. No one is going to find your pin if you don’t optimise it for engagement.
10. Make It Easy to Pin Content from Your Sites
Add a hovering Pin It button to any image on any of your sites or your phone app through Pinterest directly. Or, if you use WordPress, there’s a Pinterest Pin It Hover button plugin.
These simple-to-integrate buttons direct your site visitors to either check out your Pinterest account or actually pin your site’s content on their own accounts. If you don’t have these buttons, there is little chance your site will bring ANY interaction with your Pinterest account.
11. Connect with Your Other Social Media Platforms
You don’t want to have to start over with followers when you create a new social media account. It’s super easy to connect your Twitter and Facebook accounts to your Pinterest for Business account.
This will help you get more followers by tapping into the ones you already have on other platforms. It also will help spread your content across platforms so more eyeballs see it. And, it will add Twitter and Facebook buttons to your Pinterest account.
To connect your social media accounts:
Go to your account settings
Go to the social networks section
Connect your Facebook and Twitter accounts
12. Share Pins in Your Newsletter
Take the difficulty out of getting people to find your pins by sending the pins straight to them! Your newsletter is the perfect place to throw in a couple of your latest pins and direct subscribers to your Pinterest account. Try this:
“Our most popular pins from this week. Head on over to our Pinterest for even more!”
13. SEO for Pinterest
You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. But, don’t worry, it doesn’t take much to optimize your pins in regard to Pinterest searches. Just follow these steps:
Step 1: Research keywords. Try a tool like Google AdWords Keyword Planner to find popular keywords related to your business and your pins.
Step 2: Add your keyword/keywords to your pin titles.
Step 3: Add your keyword/keywords to your pin descriptions.
Step 4: Add your keyword/keywords to your pin image file names.
As with any SEO you use, make sure not to sound too “keywordy.” Don’t go too crazy and add three keywords to your title and descriptions like a robot would. Optimise and still sound human by simply adding a strong keyword within the right context.
14. Use a “Call-to-Action” in your Pin
In the same way you use a call-to-action in your ad copy, a call-to-pin will significantly increase the engagement of your pins. In fact, you’ll get 80% more engagement with a CTP. In your pin’s description, add a little something like:
“Repin to your own inspiration board.”
15. Engage to Build Relationships and Gain New Followers
Now that you know what kinds of pins are popular and how to get your pins seen, the next step in Pinterest marketing is to use your pins to build relationships with followers and influencers that will grow your reach.
As we all know, more reach = more success.
Knowing what users look for when following other accounts will allow you to give them what they want and, in turn, grow your following. A little mind-reading never hurt anyone.
A recent study found that the three main factors that Pinterest users take into consideration in the should-I-follow-or-not decision-making process are:
how many accounts you are following / are following you
how many pins you have
how many boards you have
To be on top of those factors and build relationships to grow your reach, you need to:
16. Post Frequently
To get more Pinterest followers, you should post between 5-30 new pins every day. Make sure you are not just repinning the content of others, but also pinning your own unique pins with your own content.
Warning! Avoid a major Pinterest faux pas: don’t pin all 30 new pins within a 5-minute span. Spread your pinning throughout the day.
Tip!You can create a Secret Board and collect pins to save time. Load up your 20 or so pins in the morning, and keep them on your secret board. Throughout the day, return to the board and grab the pins you want to pin on other “live boards.”
17. Engage with Followers, Reply to Comments
Just like you respond to tweets, Facebook posts, and Instagram comments, engage with your followers directly by answering their questions and responding to their comments. Go the extra distance and address them directly, using their names to really take your customer service to the next level.
18. Comment on Your Followers’ Pins
Engagement is a two-way street. You need to reach out to your followers’ boards as well. Leave comments on their pins so they’ll feel some love. Their followers will see your brand, too!
19. Follow and Engage with Popular Boards
The best way to see successful Pinterest strategy in action is to follow and engage with popular boards. You can learn a lot from the bigger players. See what kinds of pins they pin, what kinds of boards they have, and how much engaging they do. Your goal is to get on that level!
If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards.
Tip! It’s a good idea to follow popular boards because they are relevant to your industry and business as opposed to “just because” they are the most popular. If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway.
20. Invite Others to Pin on Your Boards
21. Build Influencer Relationships
Reach a wider audience and gain more followers by reaching out to influencers in your field.
Start by following their boards, repinning their pins, and leaving engaging comments on their pins. Once you’ve dropped your name that way, you can initiate a bigger collaboration.
Ask if they will post on a board of yours, or offer to contribute to one of their boards. Offer ideas for their boards and show that you are familiar with their content when initiating collaboration, and you’ll be closer to that “yes” you’re looking for.
22. How to Promote Your Brand Successfully: Pinterest Strategies
23. Mix Up Your Content
The rule for all social media is to mix up your content. You will lose the interest of your followers and lose your chances of gaining any new ones if your content is static and not diverse enough.
So, please whatever you do, don’t just post product photos.
Diversity of your pins is a hugely important factor when users were deciding whether to follow an account. So, throw in some other boards that give your followers added value in order to avoid coming off as overly salesy.
24. Include a Direct Link to Your Site
Not all of your pins are going to make sense as Rich Pins. (Product photos, events, and articles benefit from the added information provided with Rich Pins, but not all of your content will.)
It’s all about context.
25. Put Your Most Popular Boards on Top
Over time, you’ll be able to see which boards are more popular and get more engagement. Put your best foot forward and move these boards to the top of your page so when users come to your page, they will see your best material.
26. Create a Board Just for Blog Posts
Grab all those article Rich Pins you have, and organise them into their very own board! You’ll want to put this board at the top of your page so your followers will see it first thing. This will help draw traffic to your site and make it easier for users to find your content since it’s all in one easy-to-find-board. They will thank you.
27. Use Rich Pins! Huh? What are Rich Pins?
Rich Pins provide more context about an idea because they show extra information directly on a Pin.
There are four types of Rich Pins: app, product, recipe and article.
Add Rich Pins to your account.
Rich pins refer to Pinterest pins that have your website name and icon displayed underneath the pin image, easily directing users to the pin’s source.
Full Set Up Instructions here:
STEP ONE: INSTALL THE “YOAST” SEO PLUGIN
In order to set up rich pins, Pinterest requires you to add certain meta tags to your site. The Yoast pluginadds these for you.
After Yoast is activated, go to the Yoast’s “Features” tab. Make sure the “Advanced settings pages” is “Enabled” and that will enable the metadata.
STEP TWO: VISIT THE “RICH PIN VALIDATOR”
Go to Pinterest’s Rich Pin Validator, and plug in a link to any blog post on your site (it CANNOT be the link to your homepage).
It doesn’t matter which blog post and you only need to do one. Click “validate.”
After validating, you should see a message that says “your pin’s been validated!” Then, click “apply now.” A pop up will come up with your website’s domain and “HTML tags” selected. Click “apply now” once again.
Now, you’ll just need to wait for a few days while Pinterest approves your application. Once it’s approved, your pins will all display your website name and icon.
Setting up Rich Pins is a two-step process.
First, you’ll need to add metadata to the content on your site.
To see what kind of metadata is available for each type of Rich Pin, check out our topics on article,productand recipe Pins. Generally, the most common formats are Open Graph and Schema.org.
If you add metadata for multiple types of Rich Pins to your page, the type of Pin that appears will be based on priority. The priority of Rich Pin data is 1. App Pins, 2. Product Pins, 3. Recipe Pins and 4. Article Pins.
Second, apply for Rich Pins
You need to verify your Rich Pins before they appear on Pinterest. Choose any page on your site that you’ve added metadata to. Enter your chosen URL in our validatorand click Validate.
Correct any problems you see with your metadata. Once everything is correct, select one of three options to indicate how you’ve marked up your pages: HTML Tags (if you are using Open Graph or Schema.org metadata), oEmbed (if you used the oEmbed format)
Click Apply now.
Note: You only need to validate 1 URL to apply for Rich Pins on your entire domain. No need to submit all of your URLs
28. How to Start Using Pinterest for Business to Improve Your Visibility and Promote Your Brand Right Now:
Your Pinterest for Business account comes with a ton of marketing power that’s completely different from a personal account. To tap into that power, you need to:
1. Create popular images that are:
in popular categories
2. Get your pins seen by:
using keywords in pin titles, descriptions, and image file names
linking to your other social media platforms
adding the Pin It Hover button and Pinterest widget to your sites
sending your pins in newsletters
adding a call-to-pin in your pin descriptions
3. Engage with followers and influencers to grow your reach by:
pinning up to 30 times per day
responding to follower comments
commenting on follower pins
following popular boards and commenting
inviting followers and influencers to pin on your boards
building influencer relationships
using “find friends” from Twitter and Facebook
4. Promote your brand successfully with:
direct site links in descriptions
a variety of content – seasonal and relevant
your most popular boards at the top
a board dedicated just to your blog posts
29. Use the information from Pinterest Analytics to create a more successful future strategy
If you follow the strategies here and learn from the engagement you get, your Pinterest for Business account will continue to develop for the better, attract more of your target audience, and direct people to your site.
I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts.
Do you use Pinterest? What have you done that has helped you get traffic?
Like this post at all? Why not Pin it!
Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.