11 Killer “Strategies” For Staying Motivated



11 Killer Strategies for Staying Motivated

How badly do you want to achieve your goals? How much are you willing to sacrifice in the short term to gain in the long term? Are you motivated enough to keep pushing, even when times seem bleak and all hope might be lost?

Are you willing to give it all up just so that you can live a life on your own terms? 

Okay, so maybe that sounds a little bit extreme. Though motivation is a serious subject. People that want to achieve their goals know that a large part of their chances for success boil down to their ability to get and stay motivated consistently.

When you lose your motivation, you lose the ability to achieve your goals.

Staying motivated is partly the secret to success. It’s not the whole formula, but a large part of it rests on the shoulders of motivation.

No matter what goals we set or how detailed our plans might be, if we can’t find the motivation to take massive and consistent action, success is largely fleeting.

But, when we can stay motivated and push through, breaking the bad habits that tend to hold us back, literally, anything is possible.

Here are 11 motivational strategies to help push you push through to achieving your goals.

Mentioned in this episode: Shoe Dog: A Memoir by the Creator of NIKE Phil Knight

 

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

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p.s. If you enjoyed this, you might also like:

 

Podcasting for Beginners Course Here In Sydney?

Learn to Podcast in Sydney

Learn to Podcast in Sydney… The Podcasting for Beginners Course

Learn how to create your own Podcast Show

Get practical advice and skills training from me – Phil Adair, and learn how to take your podcast from an idea to a completed, ready-to-upload file, in this one-on-one course. 

Why Podcasting?

Podcasts are portable – and because of they’re portability, they’re more personal.

Podcasts can perform so many functions:

  •  They can educate
  •  They can entertain
  •  They can inform
  •  They can inspire
  •  They can garner laughs
  •  They can gather tears

But there is one grand function podcasts perform that arch above all of these and more. And it is the single most important reason why you should seriously consider starting a podcast:

Podcasts Connect!

They connect content creators with content consumers, and they do it in a way that cannot be duplicated by any other content medium. The reasons for this are simple.

First, podcasts have a voice. Not the “voice” of a blog post, that is often talked about.

But a real, live, human voice, with subtleties of inflection, emotion, and emphasis.

It’s this voice that breathes life into the content. Second, podcasts go where you go, when you want to go there. You don’t have to plan your life around podcasts. You plan podcasts around your life. Podcasts are convenient. Which is why you invite them places other content cannot go.

Which is why podcasts connect in ways that other content cannot do. They ask, “What topic would you like to hear about? When? Where? Just hit play, go on about your normal business, and we’ll be happy to oblige.”

That’s why podcasts are there while you brush your teeth, while you wash the dishes, and while you mow the lawn. Because they work on your schedule.

Life is lived on the move. Podcasts move with you. Which is why podcasts present such a great opportunity for you to move your audience. The power of connection.

All of us who create content online sell something. And no matter what you sell — a product, a service, an experience, information, an idea, yourself, something else — you need your target audience to know you, like you, and trust you before they’ll buy it.

Podcasting is the best way I have found to build the know, like, and trust factors online across a broad audience. What better way can you think of to get people whom you don’t know to know you, like you, and trust you, than to get your voice into their heads during some of the most intimate moments of their days?

This is the unfair advantage of connection that podcasts possess. And it’s why you should consider starting a podcast, if you haven’t already: so that you can connect with your audience on an entirely new and more intimate level.

 Stop letting someone else speak directly into the ears of your audience. That voice should be yours.

Course Requirements:

• Basic audio recording equipment hand held audio recording device (such as a Zoom H5 Handy recorder – strongly recommended)

• Raw idea for a podcast series (this can just be a basic idea)

• Access to basic audio editing software on a computer e.g. Wavepad or Audacity

Course Description:

  • Getting started: The Fundamentals
  • Equipment Requirements
  • Developing Content Ideas
  • How To Structure A Podcast
  • Recording Your Podcast
  • Post Production Techniques
  • iTunes & Publishing
  • Promoting Your Podcast
  • Additional Resources

Learn how to take your podcast from an idea to a completed, ready-to-upload file, in this one-on-one course.

Cost: $595 – This is a one day intensive course. 

 

I can’t wait for you to join me on this journey.

I guarantee this course is going to expand your sense of what’s possible in your online marketing/business career. From basic podcasting principles to practical tips and support, I’m going to give you all the tools you need to succeed.

Plus, the course format makes learning fun!

Call me now on: 0410 445 717 to claim your spot, or arrange a call back here >>

Avoid disappointment. Enrol early.

Click on the image below to listen to Podcast Episode #18: “Should I Start A Podcast?” 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

7 Successful Google AdWords Ads And Why They Crush The Competition

What does it take to write an AdWords ad that gets the clicks?

7 Successful Google AdWords Ads And Why They Crush The Competition

Some businesses are able to create phenomenally successful AdWords ads while others fail miserably. Ultimately, success with AdWords comes down to your landing page/website. But the first step on that road to winning at AdWords is to get the clicks.

 

What does it take to write an AdWords ad that gets the clicks?

 

Let’s take a look at these winning AdWords ads in the video and see just why they work…

 

 

There are three other more general elements at work here that are important to note…

 

First, with the possible exception of the work from home ad, these ads are not overly sensationalistic.

You have very limited space with which to work in an AdWords ad. There’s no room to be cute or gimmicky… you have to cut to the chase and make every character count to get the clicks.

 

Secondly, these ads do a good job of standing out from their competitors ads. It’s not uncommon to do a search and see a good percentage of the AdWords ads with the same headline or using basically the same dry, boring message.

 

When you’re coming up with ads, look at what the competition is doing and make sure your ads are unique.

 

Lastly, and most importantly, all these ads are successful because of extensive testing on the part of the businesses. Testing your ad copy and testing your landing pages is the single most important factor in developing a winning AdWords ad and campaign.

 

Because while the ads above are top performers, what works well for your business may be quite different. And the only way to figure out what ads will be successful for you is to test, test, test!

 

 

About the New Character Limits for Expanded Text Ads

The Expanded Text Ads gave a boost to the clickable real-estate of the ad, and a longer description for more detail. If you haven’t updated your older ads, you’re missing an opportunity to increase your position and Click Through Rate.

 

Here’s a little more information:

 

(See below for the character limits list)

  • Expanded Text Ads are the basic format for text based search ads on Google’s Search Network.
  • The ads will show slightly different from mobile and desktop (and variations on the Display Network).
  • New character limits apply to the elements of the Expanded Text Ad.
  • Ad Extension also carry their own unique character limits, which I’ve included below.

 

The image below is generated using an ad preview tool to show how all the various Ad Extensions display on an Expanded Text Ad, and the character limits list is located below.

Note, that the ad above the phone is the desktop view, and the ad in the device is a mobile view. That preview tool is located at: Expanded Text Ad Preview Tool 

 

Character Limits for AdWords Ads and Extensions

Expanded Text Ad

Headline 1: 30 Characters
Headline 2: 30 Characters
Description: 80 Characters
Path 1: 15 Characters
Path 2: 15 Characters

Sitelink Extension

Link Text: 25 Characters
Description Line 1: 35 Characters
Description Line 2: 35 Characters

Callout Extension

Callout Text: 25 Characters

 

 

Top Tips For Successful AdWords Ads:

  • Use Numbers
  • Use ASCII characters
  • Focus on benefits
  • Offer proof/credibility
  • Use quotes
  • Ask a question
  • Make a strong offer
  • Include a call to action

What tips do you have for your own expanded text ads? Are you getting better results than before? Let me know below!

 

 

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Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

Google AdWords #1 Killer Hacks

Mastering Quality Score with the “One Per” Rule

Google AdWords #1 Killer Hacks: Mastering Quality Score with the “One Per” Rule

 

 

Just uttering the phrase “Quality Score” can strike fear in the hearts of Google AdWords advertisers.

What is it?
How does it work?
What can I do to make it better?

I get these questions all the time, and my response to them is always, “Follow the ‘One Per’ Rule.”

As the name suggests, the One Per Rule requires you to limit the number of keywords per Ad Group to 1. It may sound a little crazy and counter-intuitive, but there is a method behind the madness.

 

Limiting yourself to one keyword per ad group ensures that your keyword is tied closely to your ad text and the text on your landing page.

This tells Google that your relevancy is through the roof, therefore awarding you a high Quality Score. It’s easily my favorite Google AdWords hack.

This isn’t a technique to use with every keyword, however. Only employ the “One Per” Rule on your top-performing keywords. Here’s how to get it going:

 

Step 1 — Research. Select the Campaign you want to optimise and locate your five to 10 top-performing keywords across Ad Groups. If you’re looking to optimise conversions, choose the keywords that are most successful in generating that result. Or, if you want to optimise cost per conversion or cost per click, choose those top keywords. Every keyword you choose should be competitive when it comes to click-through rate (one percent and above).

 

Step 2 — Create one AdGroup per keyword. Create an Ad Group for each of your top-performing keywords. If you have five top keywords, you should also have five Ad Groups. Keep things organised by using each individual keyword as the name of the Ad Group.

 

Step 3 — Ensure your ad text is relevant. One of the keys to ensuring the “One Per” Rule is effective is sprinkling the keyword throughout the ad text. The keyword in your Ad Group will appear multiple times in your ad text and again on your landing page. Quality Scores tend to be higher when the keyword appears in the ad headline, description and display URL. If one of my top-performing keywords is “women’s hats,” the structure of my ad should be similar to the one shown below:

 

Step 4 — Optimise your landing page. The final step in the “One Per” Rule is simple: Ensure the keyword appears somewhere on your landing page.
Thinking about Quality Score as numbers between one and 10 makes it easy to forget why it’s really important — it’s Google’s way to determine how you as an advertiser create a good user experience by matching your ad to its message, its destination and what you are offering the consumer. Following the “One Per” Rule puts you in a position to check each one of those boxes and makes your life a little easier along the way.

 

Not sure how to set up your own winning Landing Page? Still not sure about “Quality Score?”

Further Reading:

 

I really hope this helped. Hey, have I missed anything here? Drop me a note in the comments section below and let me know your thoughts. Please take your time to grasp this concept properly. Believe me, it works!

 

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

 

Why 99% Of AdWords Campaigns Fail – How To Stay In The Top 1%

Why 99% Of AdWords Campaigns Fail – How To Stay In The Top 1%

Hi there and welcome to Google AdWords Tips & Tricks.

I’m super excited to share these training tips with you. I absolutely promise that if you apply the principles that I’ve put together in this video series, you will “move the needle” and start to see dramatic changes from within your AdWords campaigns.

 

THE RESULTS/BENEFITS

I have personally applied this system to my own campaigns and achieved fantastic results.

 

I am going to share with you some of my personal favourites – highly effective strategies that have achieved real results for my clients, including more impressions, more clicks from their ads, and as a product of this – more sales.

 

This is an indispensable collection of some of the very best tips available to online marketers seeking to improve their return on their advertising. I know this, because I have repeatedly used these very principles over the years to maximise my own, and my client’s online campaigns.

 

Apply these to your own Google AdWords campaigns and they will start to rock.

 

Apply these to your client’s Google AdWords campaigns and you will be looking like a rock star!

 

If you follow these tips and implement them, they will over time begin to change your business forever.

 

TheRoadAhead

 

 

 

 

 

 

 

 

 

 

THE PROBLEMS/ROADBLOCKS

The roadblocks or problems many of my customers faced was the time they had personally spent building their campaigns, only to sit and wait for results to occur and to then be very disappointed after all their effort.

 

The overall recurring problem though is that most people simply think they can’t do this. They more often than not simply get overwhelmed with the technology of the AdWords platform.

 

They’ve never actually found a system to achieving truly great results from correctly managing their campaigns!

 

THE STRUGGLE

I personally struggled with AdWords for over a year, unable to “crack the code” and get my own campaigns anywhere near firing. I just found the AdWords platform itself completely overwhelming.

 

Like many of us, I began my online marketing efforts by diving into AdWords with no experience or knowledge whatsoever.

 

How hard can this be I thought?

 

It was only when I got completely fed up with the lack of progress not being made and the money I was blowing each month that I decided to do something about it.

 

A few years back, I needed to advertise my business, though at the time I simply couldn’t afford to outsource this task. As with any start up you have to keep your outgoings as low as possible… The only solution available to me at that time was to be self-taught.

 

So began my quest to find the specialised knowledge I knew deep down would be essential for my online success.

 

However, the further I travelled along this steep path of discovery, the more complex things seemed to become. Needless to say here, the results were just not happening, though my invoices from Google still were still arriving with alarming regularity.

 

I used to be the kind of person who tried to assemble flat pack furniture first, and when it all went pear-shaped, read the instructions. AdWords was no different when I began… You don’t need to make the same mistakes.

 

Unfortunately, there are numerous ways to burn through your budget within the AdWords platform if you jump in before you know what you’re doing.

 

Remember Google has a vested interest in spending your hard earned money…

 

 

Giant Disclaimer: I am not anti – Google, but I do know for a fact that it can be hugely daunting for the uninitiated.

 

Don’t expect to find a refund cheque in the mail when you’ve forgotten to pull the right levers inside your campaign management.

 

It’s often referred to as paying the Google stupidity tax. I know. I used to pay it. I learned the hard way. You don’t have to make the same mistakes.

 

MY STORY OF SUCCESS

My success came about by simply going back to the beginning. I decided to really just go back to the basics. I stopped worrying about what was going wrong and stripped my campaigns down piece by piece.

 

Once I had done this, I had a much clearer view. Step by step I rebuilt each campaign, and the shift was astounding. My costs went down. My sales went up.

 

I was making money again. My ads were always showing and I wasn’t getting slammed by a huge bill each month.

 

THE MYTHS

So all the myths about Google’s AdWords platform being way too complicated were finally dispelled. I no longer had that self-doubt, and better still I was achieving real results. The more I shared these, the more positive comments I received.

 

So, now armed with a little insight as to how Google use their platform to gain more business, let’s begin with step our first tips to build yours!

I have created a Three Part Free Video Course where I show you exactly how to use AdWords to generate those important leads and build your business. Here are the details:

 

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

Really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know!

 

 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

 

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

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Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google  

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now  Feel free to send Phil a message here

AdWords Secret Hacks Revealed

7 Killer Google AdWords Tips & Why They’ll Crush Your Competition

AdWords Secret Hacks Revealed:  

7 Killer Google AdWords Tips & Why They’ll Crush Your Competition

 

Free video training for Google AdWords Users – 7 AdWords Secret “Hacks” Revealed.

 

Get the step-by-step system I use to make a six-figure income with Google AdWords (see below)

 

More Sales. More Profit. More Success.

 

Check out this free training video series below:

 

http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries

 

Learn what NOT to do… and what’s working now!

 

What you’ll be learning on this FREE course:

 

Video #1:

7 “Rookie” Mistakes Made By AdWords Users, And What To Do About It!

Video #2:

Split-Testing Your Ads To Turbo-Boost Your Click-Through Rates

Video #3:

Winning Tactics That = Online Success!

 

Easy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWordsEasy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWords.


 

What these Google AdWords Hacks will do for you:

  • Reach 90% of online users instantly
  • Gain instant positioning for your business
  • Control your spend with a daily budget
  • Writing the perfect ad
  • Keyword research the right way
  • Starting with the end in sight

 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

How To Avoid The 7 AdWords “Rookie” Mistakes

Learning How To Promote & Profit From Google AdWords In 2018

How To Promote & Profit From Google AdWords In 2018

Avoid The 7 AdWords “Rookie” Mistakes

I have some cool stuff to help you and I wanted to send you the first video today in a FREE 3-part video series ALL designed to help you create, promote & profit from Google AdWords in 2018

I hope you enjoy (and more importantly learn a TON) from the first video in the series which you can join here:

7 Google AdWords Rookie Mistakes

In the video training, I reveal the exact process I used to build my own hugely successful Google AdWords Campaigns.

And these steps you can steal and use right away.

I remember when I started my Google AdWords journey, I had a NO IDEA what the heck I was doing… and in less than a year I was generating big time income (despite a “small budget to begin with”… I’ll explain more about that later.)

If I could do it, you definitely can too.

Enjoy the free training,

Phil

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Here are the details again:

[FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

4 Key Reasons Local Businesses Fail When Using Google AdWords

4 Key Reasons Local Businesses Fail When Using Google AdWords

You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. Good, let them! That just means there’ll be less competition for you.

AdWords does get a bad rap in many circles, and while clicks are expensive for most people and the interface complex, most of the time when advertisers get bad results, they only have themselves (or those they hire to manage their campaigns) to blame.

There are four main reasons local businesses fail with Google AdWords. Let’s cover them here so you know exactly what you’re in for.

 

1. Landing page or an awful landing page

The first page a visitor to your site lands on after clicking on your Google ad is called the landing page. A landing page is an essential part of your AdWords campaign, and a good one can instantly double your leads from AdWords (without spending a cent more on clicks.)

Not having a dedicated, high-converting landing page is a huge mistake. Based on experience, we estimate the typical local business website converts somewhere around 5 percent. On the other hand, a better-designed landing page can easily convert at 10 percent to 20 percent.

Even if we assume it just converts on the low end – around 10 percent – versus the 5 percent for the typical website, you’d double the amount of leads you get for the same money spent.

That means for every $1,000 you spend, instead of getting 10 leads, you’re now getting 20. That difference could literally make or break your month or year.

Further reading: The Ultimate Beginners Guide To Landing Pages 

 

bad

2. Horrible ads with low clickthrough rates

Most Google ads say basically the same thing. (And, quite frankly, they’re not all that compelling in the way they say it.)

As with landing pages, a high-converting Google ad with a high clickthrough rate (CTR) can also instantly double your leads. And the best part is that Google rewards you for having high-converting ads. So not only will doubling your CTR get you twice as many potential leads, but you can also end up paying a lot less per click.

That’s because Google has an algorithm known as Quality Score that determines how much you pay for clicks. In AdWords, just because you bid the most for a keyword doesn’t guarantee your ad will show up in the top position. Google rewards relevancy. And if you can show Google your ad is more relevant than your competitors (and CTR is the number-one factor used to determine relevancy), you can end up ranking higher than your competitors, yet pay less per click than they do.

 

3. No conversion or call tracking

We’ve seen that 60 percent to 70 percent of the leads for local businesses come in the form of a phone call. Furthermore, phone call leads tend to be higher-quality leads because someone who’s really a hot lead is most likely going to pick up the phone and call rather than just submit the information through a form on your website.

If you’re not tracking call conversion, then you’re missing out on not only 60 percent to 70 percent of your leads, but also your hottest leads. Not tracking call conversions also means you’re not going to be able to optimize your AdWords campaign well. You can throw a ton of money away on bad clicks if you’re not tracking calls and have the data that shows you which keywords and ads are making the phone ring and which ones are not.

Campaign-Structure_large

4. Poor campaign structure

With all the AdWords books, articles, and training courses available, it’s somewhat surprising we even have to mention this. However, we still see AdWords campaigns every week that are set up poorly (many times by agencies that should know better) and don’t even adhere to basic best practices.

One example of poor campaign structure is a single campaign that runs on both Search and Display Networks. Search and Display are two utterly different beasts, and they should never be lumped together in a single campaign (in fact, I urge you to avoid using the Display Network to advertise your local business, until you develop strong AdWords skills and seek additional training.)

Other examples include only having one ad group, having too many keywords, and going too broad with the keywords in your campaign.

AdWords may not work all the time for every local business – there are some situations where due to high click costs, budgets, internal sales problems, or other issues that even a well-structured AdWords campaign won’t generate a high enough ROI.

However, in my experience, that’s the exception much more often than the rule.

 

I really hope this helped. Hey, have I missed anything here though? Have you had any “disastrous fails” that you’re willing to share? Drop me a note in the comments section below and let me know your thoughts. 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

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Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

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How Do I Optimise My Website’s Copy?

Don't Leave Your Audience Cold...

So, how do you optimise your website copy to ensure it’s quick and easy to digest for your visitors?

It doesn’t need to be that complicated…

The best way to optimise your content is too firstly:

 

Break up your content with great, highly viewable, highly compelling images.

 

Here’s a recent favourite image of mine below conveying coldness… any good? What do you think?

 

 

 

 

 

 

 

 

 

Use bullets and numbered lists to explain your points, include quotes to demonstrate authority and start your content summarising the points.

 

This quickly lets your readers determine if they want to go from scanning to reading.

 

Hot Tip! Measuring page views is a thing of the past. Engagement or visitor to engagement is the most important metric.

 

Use Short Sentences/Paragraphs

  • Short sentences seem like less of a commitment they seem less overwhelming.
  • Simple sentences void of any complicated structures have the same impact.
  • As a rule of thumb, there should be no more than 80 characters per line. Short paragraphs (3-4 lines, maximum) make scanning easier. Big blocks of text are daunting.

Subheadings / Content Blocks

  • Subheadings, much like they do in an article, help sort and organise copy.
  • Use descriptive subheadings, not vague or clever headlines.
  • On a long page, use different background colors and images to show a separation between sections (e.g. how it works and testimonials.)

 

Clear Font

  • Large font is easier to read, so try 14-16px at least.
  • The more space there is between two lines of text, the easier it’ll be to read / scan. Aim for a 24px space.
  • Contrast is key. Black font on a white background has high contrast, making it easier to read. Light grey text on a white background or a dark grey background has less contrast, making it more difficult to read. Sans serif is easier to read online.

 

Fluency

  • Fluency is essentially the measure of how easy it is to think about something. As humans, we prefer to think about things that are easy to think about.
  • High cognitive fluency means something is easy to think about, meaning people will be more willing to engage with the copy
  • Use words and phrases that are familiar to your audience.
  • Write the way most people speak… simply and concisely.
  • Use basic words and simplify your concepts.
  • Be aware of the jargon and “industry speak” you use. Avoid bringing that into your copy unless you’re specifically looking to attract people as familiar with the industry as you are.

 

Readability is the ease with which a reader can understand a written text. The readability of a particular text depends on content (for example, the complexity of its vocabulary and syntax) and typography (for example, its font size, line height, and line length).

 

Conclusion

  • Use short sentences and paragraphs so that you don’t make you copy seem more daunting than it really is.
  • Use subheadings and content blocks to separate and organise your copy.
  • Use large, sans serif font in a colour that contrasts your background.
  • Write simply and concisely so that your copy is easy to think about.

You should always ensure your copy is…

Legible – People can recognise individual characters in your copy.

Readable – People can easily understand the text.

Comprehensible – People can process and grasp the meaning behind your copy.

 

Have I missed anything here? Let me hear your thoughts on how you arrange your website copy and your best practices.

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>