5 Most Common Email Subject Line Mistakes to Avoid At All Costs

And What To Do About It...

The 5 Most Common Subject Line Mistakes to Avoid

 

So you’ve just put your finishing touches on that latest blog post, new YouTube video that you know is going to really help all those people on your list, your audience, though upon checking your open rates on your email service provider account, you’re quietly devastated at your low open rates. It hurts doesn’t it!

 

Where are the best subject lines? In your inbox! What makes you click on an email to open it?

 

Advertising legend David Ogilvy once said: 

Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

 

Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective.

 

Good subject lines get to the point, create a sense of urgency and are relevant to the subscriber, but it’s easy to make mistakes when writing them. Committing these subject line sins can drastically reduce your open rates, but avoiding them is easy if you know what to look for.

 

Here are five of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates.

 

1. Using ALL CAPS or too much punctuation(!!)

Imagine receiving an email with a subject line like this in your inbox: GET 70% OFF YOUR NEXT PURCHASE RIGHT NOW!!!!!!!!!!!!!!!!!!!

 

Chances are you would take one of three actions: ignore it, delete it, or mark it as spam.

 

Before pressing send, keep in mind that USING EXCESSIVE CAPITALISATION AND PUNCTUATION SCARES AWAY SUBSCRIBERS AND KILLS OPEN RATES!!!!!

 

It can come across as though you are yelling, which can have a negative impact on your email performance. So you should use capitalisation and punctuation cautiously. 

 

Occasionally adding phrases like “Free” or “Act Now” have been shown to improve open rates, but I recommend using them sparingly to avoid diluting their impact. 

 

On a similar note, be sure to avoid using too much punctuation. You have limited real estate for your subject line, and multiple exclamation marks can come across as spammy. Special characters such as * % & # and ^,  have been known to trigger spam filters, so be sure to use them sparingly as well.

 

Now that we’ve gone over the punctuation mistakes to avoid in your subject line, you may be wondering which characters leads to more open rates.

 

The answer? Question marks, exclamation points and periods. 

 

Subject lines with exclamation points can expect an open rate that’s one to 20 percent higher than average – just as long as you don’t use them in every message.

 

While this can vary depending on your industry, your audience, and the content of your messages, I recommend testing multiple subject lines to see which forms of punctuation your subscribers are more likely to respond to.

 

By using simple language, asking a question, and using proper punctuation in her subject line, you’re able to pique the reader’s interest and entice them to read your message.

 

Exclamation points, periods, and question marks are all part of a healthy email marketing strategy, so don’t be afraid to mix up the punctuation you use in your subject lines.

2. Using Spammy Words

Adding certain trigger words to your subject line can activate a recipient’s spam filter, even if the message you’re sending is legitimate.

 

To prevent this from happening, avoid symbols like “$$$,” “100% free,” “cash off,” “cheap,” “weight loss,” and “serious cash”. Even if your email makes it into the inbox, it can come across as spammy to your subscribers.

 

To ensure your readers take your emails seriously, choose the language of your subject line carefully by avoiding some of the trigger words and symbols listed above.

 

Finding the right verbiage for your subject line can be tough, especially with the sophisticated spam filters out today. HubSpot put together an exhaustive list of email trigger words to avoid when composing your subject line, so reference it before sending your next message.

 

While there are plenty of recommendations for words to avoid in subject lines, there’s no hard and fast rule for ones to include; what works for one industry may not work for another. Be sure to try different variations of words to see what resonates best.

 

I also recommend focusing on specific words that tie back to the content in your email.

 

The subject line tells you exactly what you’ll get by opening up the email. And by focusing on that, it eliminates the risk of including words that might appear spammy.

 

3. Making It Too Long

Consider the environment in which your subscribers are reading your emails. Chances are, they’re on-the-go or quickly scanning their inboxes between work meetings.

 

Since you have only seconds to capture their attention, you want to make sure your subject lines aren’t wordy or redundant.

 

Long subject lines look spammy and get lost in cluttered inboxes, especially if readers are using mobile devices.

 

One favorite rule of thumb is  to keep subject lines no longer than 50 characters. To do so, aim to get your message across as quickly as possible and cut any unnecessary terms or phrases.

 

As important as it is to get your message across quickly and clearly, make sure it expresses a complete thought and offers value to the reader – you don’t want to write a subject line that’s too short, either. Avoid one-word subject lines and strive to be helpful and relevant to your subscriber.

 

Try building a message around a numbered list and including the word “secrets,” As a result, this subject line is easily readable and irresistibly clickable!

 

4. Writing misleading content

Let’s say you send an email with the following subject: Get an exclusive 50% discount on our entire inventory!

 

But when the reader opens the email, it’s a pitch to sign up for a webinar or free online class.

 

Not only is this tactic dishonest, it also tends to backfire. No one likes to be deceived, especially when they receive an email that promises one thing and delivers another. You might get people to open your email initially, but this alienates subscribers and can hurt your open rates and spam rates in the long run.

 

If your subscribers lose trust in your emails, they’re more inclined to ignore future emails and mark you as spam.

 

To build and maintain trust between you and your subscriber, make sure to align the content of your email and your subject line.

 

Also avoid subject lines that include RE: or FW:

 

These tend to trick the reader into thinking the email was part of another conversation, which doesn’t leave a positive feeling with subscribers.

 

Not including this text also gives you more room to work with in your subject line, which can be used to convey helpful and relevant information instead.

 

5. Including spelling or grammatical errors

Subject lines (or any other content in your email) with typos, misspelled words, and misplaced punctuation look unprofessional and can hurt your open rates.

 

Emails are an opportunity to establish your brand as a helpful source of information. Subject lines with spelling or syntax errors make a bad first impression, and undermine your ability to establish trust with your subscribers.

 

To optimise your email open rates, be sure to review your emails for grammar and spelling prior to hitting send. No one will take the time to read your email if the subject line is loaded with grammar mistakes, but basic copy editing can prevent these errors from slipping through the cracks.

 

Crafting subject lines that sweep subscribers off their feet…

 

The subject line is one of email’s most important components, so it’s important to get it right before you send your emails. And by avoiding the mistakes above, you’ll be well on your way towards improving your email engagement.

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

Do you have any subject line best practices that weren’t listed in this post? I’d love to hear about it in the comments below!

 

 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

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Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

10 Best Supplements For Energy That Actually Work

Tips to Instantly Boost Your Energy

Top 10 Supplements to Boost Energy

Whether it’s the long hours of work adding up, another terrible night’s sleep, indulging in the wrong foods, or staying out too late, the mixture of poor diet and lifestyle create a perfect cocktail for low energy.

 

Diet and lifestyle go a long way in terms of fighting fatigue, but despite our best efforts to exercise daily, eat right, and sleep well, our busy lifestyles and modern society demand a lot of us daily, energetically, and deplete our bodies on a cellular level.

 

Sure caffeine and other stimulants may help to give an immediate boost, but they do nothing for the long term, send our energy levels crashing hours later, and may actually disrupt the balance of the endocrine system and make us reliant on their effects.

 

Though it may be possible to create the perfectly balanced diet and lifestyle to ensure we are consuming the essential nutrients needed to combat daily stresses of the hustle and bustle, we are only human and are likely to need a little extra boost.

 

One of the most common health complaints today often revolve around having too little energy.

 

Feeling tired is a normal and natural signal that tells you it’s time for sleep, and getting a full night’s rest may be all that is needed for relieving any fatigue that may be plaguing you.

 

 

The most common cause of fatigue is dehydration.

 

Why? If there is not enough fluid in your body, blood volume can drop; as a result, your body (and heart) must work harder in order to supply your cells with oxygen and nutrients.

 

Dehydration can cause everything from mental fogginess, impaired short-term memory, dizziness, and fatigue, she says. Be sure to hydrate all day long but especially when you start to feel fatigue coming on to help combat low energy.

 

A chronic state of fatigue, however, represents a much bigger issue. Considering that energy is a cellular function dependent on the vitamins and minerals you consume each day, consistent low energy levels typically indicates a cellular imbalance.

 

When cells are receiving the energy they need, you in turn feel energised. When cells struggle to produce energy, they suffer damage or die, leaving you drained.

 

That’s why exercise, regular colon and liver cleansing, and eating an organic, natural diet energizes the body and keeps the mind sharp.

 

Some other energy-stimulating activities include massage and drinking enough water to hydrate and flush the system. Hormone balance also plays a role in energy creation, with fatigue being one of the primary symptoms of a hormonal imbalance.

 

10 Best Supplements For Energy That Actually Work

 

While the morning latte or black coffee does have health benefits, these beverages do absolutely nothing for improving energy. Yes, caffeine stimulates, but it also stresses the adrenal glands and endocrine system. Energy drinks rely heavily on sugar and other short-term stimulants, like caffeine. Similarly to the effects of sugar in sweets and lollies, cereal, and other nutritionally-deficient snacks, chronic caffeine consumption results in energy crashes and dependence.

 

Constant energy relies on three key factors: sleep, exercise, and eating natural, organic food. For a bigger boost, you may want to try any one of these supplements to help the body clear out the toxin overload.

 

  1. Iodine

Hormones regulate metabolism and initiate the release of the many biochemicals associated with energy creation.

 

The best dietary sources of iodine include seafood, sea vegetables (dulse seaweed, arame, kombu, and wakame), and dark leafy greens. Iodine supplements can also be taken.

 

 

  1. Vitamin B12

Every cell in the human body requires B12 for energy metabolism. In fact, the entire cellular energy creation, known as the Citric Acid cycle or Kreb’s cycle, depends on it.

 

Unfortunately, the human body cannot create B12 on its own, requiring it from dietary sources. Clams, mussels, red meat, and dairy are the best natural sources of B12. Supplementing with B12 is safe as no side effects or upper dietary limit exists.

 

 

  1. Melatonin

The hormone melatonin directly influences energy metabolism. Individuals with inadequate melatonin levels suffer from fatigue and accelerated brain aging.

 

Research also indicates melatonin levels impact gene activation and the effects of genes on health.

 

If sleep is inconsistent, a melatonin imbalance may occur which can disrupt energy levels, blood sugar, and even weight.

 

  1. Ginkgo Biloba

Ginkgo has long-been known for its powerful antioxidant activity and for improving blood flow.

 

This normalizes metabolic activity at the cellular level, protecting the cells and promoting health and longevity. When looking for supplements, look for those with the fewest fillers.

 

  1. CoQ10

Coenzyme Q10 plays a vital role in the process of cellular energy creation. Every cell in the body contains CoQ10, although organs like the heart, kidneys, and liver have higher concentrations.

 

Still, a deficiency can result. Fatigue is one of the top symptoms of CoQ10 deficiency, although high blood pressure, stomach ulcers, and blood sugar imbalance may also appear.

 

  1. Acetyl L-carnitine

Another biochemical necessary for energy metabolism, L-carnitine transports fatty acids into the mitochondria for conversion into energy. Acetyl groups also play an integral role in mitochondrial energy creation.

 

While the body naturally creates acetyl L-carnitine, also called ALCAR, the body will use this biochemical to support and protect the brain.

 

Supplementing with ALCAR ensures the body has enough acetyl groups for energy metabolism and neural health.

 

  1. Magnesium

A healthy heart, an active brain, and proper muscle and nerve function are only a few of the (many) benefits of magnesium.

 

The highest dietary sources of magnesium include raw spinach, pumpkin seeds, almonds, sesame seeds, beans, avocados, and quinoa.

 

Supplementation can also help raise magnesium levels.

 

 

  1. Ginseng

This well-known herb acts as an adaptogen, supporting the body’s natural response to stress, anxiety, and physical exertion. A recent double-blind, placebo-controlled study tested the effect of ginseng with patients suffering from chronic fatigue.

 

The researchers found patients taking the ginseng experienced significantly greater improvement in cognitive function and had lower levels of toxins and free radicals in their blood. Overall, the patients experienced increased energy.

 

9. Rhodiola

 

This adaptogenic root, also known as arctic root or golden root, can significantly reduce the way the body responds to stress, both mentally and physically.

 

When taken regularly, rhodiola may actually improve physical performance and reduce fatigue, improve cognitive function and boost the mood as well.

 

Though it is still unknown how exactly the herb works on a chemical level, we do know that it helps to maintain serotonin levels.

 

Rhodiola can be sourced in an extracted form and can safely be taken 1-2 times a day for help with fatigue, stress, trouble concentrating, and mild depression.

 

It is advised to take it earlier in the day in case it causes insomnia.

 

 

  1. A Quality B- Complex Vitamin

 

The B-Vitamins are important for a healthy body which can withstand periods of stress and tiredness. B-Vitamin Complex is (as the name suggests) a complete combination of everything you need, all in one dose.

 

Here’s how the ingredients could help you fight off fatigue. Vitamin B1 (Thiamine) supports mental wellbeing and mood, Vitamin B2 (Riboflavin) helps reduce oxidative stress (and therefore tiredness), Vitamin B3 (Niacin) has been shown to be effective in supporting brain functions and Vitamin B5 (Pantothenic Acid) helps support important neurotransmitters (brain chemicals).

 

Then we have Vitamin B6 (Pyridoxine Hydrochloride) which plays a part in reducing fatigue and strengthening immunity, even when you’re under stress and Vitamin B8 (Inositol, Myoinositol) which helps nerve signals “communicate”.

 

 

Reduce Carb Consumption

 

While they do provide your body with energy, foods heavy in carbohydrates can leave you feeling sluggish. The main culprit? Simple carbs, like those found in sugary drinks, cookies, and processed foods (think white bread and pasta), which burn through your body quickly.

 

Though they provide a fast boost of energy, it’s quickly followed by a crash as your blood sugar spikes and then drops. 

 

The solution? Stick to whole-grain, low-glycemic carbohydrates that take the body longer to digest and avoid the crash and burn effect.

 

Nuts, legumes, sweet potatoes, oats, and brown rice are all low-glycemic carbohydrates that will provide the body with a steady supply of energy.

 

Vegetable Juice

 

Drinking fresh vegetable juice is a shock to your body — in a good way! Losing the fiber during juicing makes them easy for your body to absorb and digest. And because less work is required for your body to reap the nutritional benefits, you’ll notice an increase in energy.

 

Additionally, drinking your veggies helps eliminate toxins from the body while also feeding your cells. If you feel an illness coming on, vegetable juice is also a good way to stop it in its tracks and keep energy up before it dips.

 

Pass over store-bought juices, which are often loaded with sugar, preservatives, and other unpronounceable ingredients — they’ll leave you feeling worse and more exhausted! Make your own instead,

 

One Final Thought

Occasional low energy is normal. Eating well, exercising, and getting enough sleep will help to restore and rejuvenate. If the feeling of low energy or fatigue is constant, the source of the problem may be more than simply not getting enough sleep.

 

Mineral deficiencies from an inadequate food supply or hormonal imbalances from something as simple as stress may have created a metabolic imbalance leaving you feeling sluggish and zapped of energy. Depending on your situation, one or several of the supplements listed here may be all that’s needed to restore, balance, and renew your energy levels.

 

Be sure you have ruled out any medical causes of fatigue before supplementing and consult your doctor to discuss any drug interactions or potential side effects. A healthy lifestyle and diet do significantly affect our energy levels, so remember to ensure you are consuming a rainbow of nutrients from your diet, stay hydrated with high quality water, and get those endorphins pumping through your system with daily movement.

 

How do you avoid procrastination when you’re tired, burned out, exhausted? 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

 

 

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

7 Expert Tips To Generate B2B Leads That Actually Work

Google AdWords is a superb way to generate quality leads for Business to Business –

as long as you set it up correctly to begin with…

Early Warning Bell: Don’t be fooled. Some of these principles will seem like fundamentals – Clearly obvious must do’s.

The reason that I’m giving them kudos here is that they deserve it and are often overlooked. Without applying the correct strategies from the get-go, your campaigns will only ever be average.

 

1.Your only goal: To generate as much business from your advertising budget – enabling you to achieve superb and ongoing results.

 

If you apply these principles and stay committed to monitoring them regularly, you will stand head and shoulders above the rest of the pack.

 

As Google love to tell you in their marketing blurbs, you don’t necessarily have to spend a fortune on AdWords to get a lot more oomph out of your pay-per-click advertising.

 

Still, even if you have the smallest of daily budgets, you have an obligation to yourself and your business to make sure your money is not being wasted. You also want to ensure that the “right” people are clicking on your AdWords campaigns.

 

By using Google AdWords correctly, you appear in the sponsored listings (these are displayed above and alongside the organic listings that also appear on the page.)

 

Again, this may sound expensive, though if managed properly, the money you spend can be very reasonable – taking your business or your brand into achieving real visibility and pulling in the targeted traffic that you need for true online success.

 

2. The Benefits Of Google AdWords

  • Reach 90% of online users instantly
  • Gain instant positioning for your business
  • Control your spend with a daily budget
  • Ability to split test ads to maximise their efficiency
  • Decide exactly which pages to take you, searchers, too
  • Focus your targeting on specific countries or areas
  • Create and, therefore, manage your ads

 

I know how challenging and daunting Google AdWords can be, not just for the uninitiated, though even for the seasoned pros out there.

 

Professional advertisers who never stop looking for ways of staying ahead of the curve. Always looking to gain maximum exposure for their online advertising.

But the good news is: It doesn’t have to be intimidating – if you don’t let it! Organising your account allows you to better serve the right ads to the right customers, and it allows you to better track the effectiveness of your advertising efforts.

 

When people are searching online and they type a word or phrase, they’re looking for information that’s closely tied to those words. For example, if Dave types digital cameras and he sees an ad for Camera tripods, he probably won’t click the ad.

 

To show ads that are relevant to the searches of people you’re trying to reach, bundle related ads together with related keywords into an ad group.

 

3. Make Sure You Get Found Online When Customers Are Performing A Search

 

AdWords is where you want your business to be when customers do a Google search for your products or services. You’ll get fast results. With a well-managed AdWords marketing campaign, your business will move to the top of Google Search results.

 

You’ll experience increased website traffic immediately. And best of all—the customers who visit your site are those most likely to buy because they are searching for your products and services based on your targeted ads.

AdWords advertising isn’t free, though it can be very cost effective. You control the budget and decide where your ads appear — locally, regionally, and nationally.

 

There are no surprise costs. You only pay when someone clicks on your ad. You decide how much each click is worth and how much you want to spend each month.

 

You’ll know when an ad results in a sale and how many new customers you obtain from your AdWords campaign. You’ll know exactly where those new customers come from and what they do when they visit your website.

 

 

 

 

 

 

 

 

 

 

 

 

That’s because AdWords has Google Analytics built in. Together, these two powerful tools provide an incredible wealth of statistics and data to make your website more profitable.

 

AdWords gives you the information you need to maximise your return on investment and grow your business. Many business owners don’t have the time or the expertise to make the most of AdWords. They feel their time is better spent running their business.

 

“Why use AdWords” and “Does Google AdWords Work?” are pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them.

 

AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.

 

 

 

 

 

 

 

 

 

 

4. Organise Your Ad Groups

Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable ROI.

 

A common method for organising an AdWords account is to organise with a category or business goal in mind. For many businesses, the way your website is structured is a good place to start, where each ad group representing a different page or category on your site.

 

Ad groups can help ensure that your ads are relevant to your keywords. For example, for your camera campaign, you may want to create separate ads for digital cameras and compact cameras.

 

You can create ad groups for each type of camera, each with its own set of focused, relevant keywords. For example if it was a television campaign, you can also create an ad group for each type of television you sell, such as flat screen and plasma TVs.

 

You can also set prices for individual keywords within the ad group.

 

5. How To Create An Ad Group:

• Sign in to your AdWords account.

• Click the Campaigns tab.

• Under All campaigns, click the name of the campaign that you’d like to add an ad group to.

• Click the Ad group’s tab.

• Click the + Ad group button.

On the “Create ad group” page that appears, follow the instructions to complete your new ad group (you’ll be given the chance to create an initial ad and its keywords).

Click Save ad group.

 

For instance, you are selling surfboards for both men and women. You set two different campaigns, one for men’s surf -boards and the other for women’s surfboards.

 

Let’s name them Men’s Surfboard Campaign and Women’s Surfboard Campaign. You have beginner’s surfboards, Intermediate Surfboards and Performance Surfboards for both men and women.

 

 

Now you create 3 ad groups based on these categories (Beginners, Intermediate and Performance) in both the campaigns.

Let’s name these 6 ad groups as:

• Men’s Beginners Surfboards
• Men’s Intermediate Surfboards
• Men’s Performance Surfboards

• Women’s Beginners Surfboards
• Women’s Intermediate Surfboards
• Women’s Performance Surfboards

• Now you have 6 ad groups, each of them has two key components, ads, and keywords

6. How many keywords should be in my ad group?

The best rule of thumb is to use no more than 20 keywords per ad group.

Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.

 

7. Strategies to optimise your ad groups:

• Identify an ad group per keyword group (theme)

• Add diverse titles and texts for your ads.

• Remember to integrate your keywords into the URL’s that will appear on your ads.

• Use a variety of targeting and ad extension options to the ad group theme.

 

Have I missed anything here? What are your best tips for getting more customers?

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

Google AdWords #1 Killer Hacks

Mastering Quality Score with the “One Per” Rule

Google AdWords #1 Killer Hacks: Mastering Quality Score with the “One Per” Rule

 

 

Just uttering the phrase “Quality Score” can strike fear in the hearts of Google AdWords advertisers.

What is it?
How does it work?
What can I do to make it better?

I get these questions all the time, and my response to them is always, “Follow the ‘One Per’ Rule.”

As the name suggests, the One Per Rule requires you to limit the number of keywords per Ad Group to 1. It may sound a little crazy and counter-intuitive, but there is a method behind the madness.

 

Limiting yourself to one keyword per ad group ensures that your keyword is tied closely to your ad text and the text on your landing page.

This tells Google that your relevancy is through the roof, therefore awarding you a high Quality Score. It’s easily my favorite Google AdWords hack.

This isn’t a technique to use with every keyword, however. Only employ the “One Per” Rule on your top-performing keywords. Here’s how to get it going:

 

Step 1 — Research. Select the Campaign you want to optimise and locate your five to 10 top-performing keywords across Ad Groups. If you’re looking to optimise conversions, choose the keywords that are most successful in generating that result. Or, if you want to optimise cost per conversion or cost per click, choose those top keywords. Every keyword you choose should be competitive when it comes to click-through rate (one percent and above).

 

Step 2 — Create one AdGroup per keyword. Create an Ad Group for each of your top-performing keywords. If you have five top keywords, you should also have five Ad Groups. Keep things organised by using each individual keyword as the name of the Ad Group.

 

Step 3 — Ensure your ad text is relevant. One of the keys to ensuring the “One Per” Rule is effective is sprinkling the keyword throughout the ad text. The keyword in your Ad Group will appear multiple times in your ad text and again on your landing page. Quality Scores tend to be higher when the keyword appears in the ad headline, description and display URL. If one of my top-performing keywords is “women’s hats,” the structure of my ad should be similar to the one shown below:

 

Step 4 — Optimise your landing page. The final step in the “One Per” Rule is simple: Ensure the keyword appears somewhere on your landing page.
Thinking about Quality Score as numbers between one and 10 makes it easy to forget why it’s really important — it’s Google’s way to determine how you as an advertiser create a good user experience by matching your ad to its message, its destination and what you are offering the consumer. Following the “One Per” Rule puts you in a position to check each one of those boxes and makes your life a little easier along the way.

 

Not sure how to set up your own winning Landing Page? Still not sure about “Quality Score?”

Further Reading:

 

I really hope this helped. Hey, have I missed anything here? Drop me a note in the comments section below and let me know your thoughts. Please take your time to grasp this concept properly. Believe me, it works!

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

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About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>