5 Most Common Email Subject Line Mistakes to Avoid At All Costs

And What To Do About It...

The 5 Most Common Subject Line Mistakes to Avoid

 

So you’ve just put your finishing touches on that latest blog post, new YouTube video that you know is going to really help all those people on your list, your audience, though upon checking your open rates on your email service provider account, you’re quietly devastated at your low open rates. It hurts doesn’t it!

 

Where are the best subject lines? In your inbox! What makes you click on an email to open it?

 

Advertising legend David Ogilvy once said: 

Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

 

Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective.

 

Good subject lines get to the point, create a sense of urgency and are relevant to the subscriber, but it’s easy to make mistakes when writing them. Committing these subject line sins can drastically reduce your open rates, but avoiding them is easy if you know what to look for.

 

Here are five of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates.

 

1. Using ALL CAPS or too much punctuation(!!)

Imagine receiving an email with a subject line like this in your inbox: GET 70% OFF YOUR NEXT PURCHASE RIGHT NOW!!!!!!!!!!!!!!!!!!!

 

Chances are you would take one of three actions: ignore it, delete it, or mark it as spam.

 

Before pressing send, keep in mind that USING EXCESSIVE CAPITALISATION AND PUNCTUATION SCARES AWAY SUBSCRIBERS AND KILLS OPEN RATES!!!!!

 

It can come across as though you are yelling, which can have a negative impact on your email performance. So you should use capitalisation and punctuation cautiously. 

 

Occasionally adding phrases like “Free” or “Act Now” have been shown to improve open rates, but I recommend using them sparingly to avoid diluting their impact. 

 

On a similar note, be sure to avoid using too much punctuation. You have limited real estate for your subject line, and multiple exclamation marks can come across as spammy. Special characters such as * % & # and ^,  have been known to trigger spam filters, so be sure to use them sparingly as well.

 

Now that we’ve gone over the punctuation mistakes to avoid in your subject line, you may be wondering which characters leads to more open rates.

 

The answer? Question marks, exclamation points and periods. 

 

Subject lines with exclamation points can expect an open rate that’s one to 20 percent higher than average – just as long as you don’t use them in every message.

 

While this can vary depending on your industry, your audience, and the content of your messages, I recommend testing multiple subject lines to see which forms of punctuation your subscribers are more likely to respond to.

 

By using simple language, asking a question, and using proper punctuation in her subject line, you’re able to pique the reader’s interest and entice them to read your message.

 

Exclamation points, periods, and question marks are all part of a healthy email marketing strategy, so don’t be afraid to mix up the punctuation you use in your subject lines.

2. Using Spammy Words

Adding certain trigger words to your subject line can activate a recipient’s spam filter, even if the message you’re sending is legitimate.

 

To prevent this from happening, avoid symbols like “$$$,” “100% free,” “cash off,” “cheap,” “weight loss,” and “serious cash”. Even if your email makes it into the inbox, it can come across as spammy to your subscribers.

 

To ensure your readers take your emails seriously, choose the language of your subject line carefully by avoiding some of the trigger words and symbols listed above.

 

Finding the right verbiage for your subject line can be tough, especially with the sophisticated spam filters out today. HubSpot put together an exhaustive list of email trigger words to avoid when composing your subject line, so reference it before sending your next message.

 

While there are plenty of recommendations for words to avoid in subject lines, there’s no hard and fast rule for ones to include; what works for one industry may not work for another. Be sure to try different variations of words to see what resonates best.

 

I also recommend focusing on specific words that tie back to the content in your email.

 

The subject line tells you exactly what you’ll get by opening up the email. And by focusing on that, it eliminates the risk of including words that might appear spammy.

 

3. Making It Too Long

Consider the environment in which your subscribers are reading your emails. Chances are, they’re on-the-go or quickly scanning their inboxes between work meetings.

 

Since you have only seconds to capture their attention, you want to make sure your subject lines aren’t wordy or redundant.

 

Long subject lines look spammy and get lost in cluttered inboxes, especially if readers are using mobile devices.

 

One favorite rule of thumb is  to keep subject lines no longer than 50 characters. To do so, aim to get your message across as quickly as possible and cut any unnecessary terms or phrases.

 

As important as it is to get your message across quickly and clearly, make sure it expresses a complete thought and offers value to the reader – you don’t want to write a subject line that’s too short, either. Avoid one-word subject lines and strive to be helpful and relevant to your subscriber.

 

Try building a message around a numbered list and including the word “secrets,” As a result, this subject line is easily readable and irresistibly clickable!

 

4. Writing misleading content

Let’s say you send an email with the following subject: Get an exclusive 50% discount on our entire inventory!

 

But when the reader opens the email, it’s a pitch to sign up for a webinar or free online class.

 

Not only is this tactic dishonest, it also tends to backfire. No one likes to be deceived, especially when they receive an email that promises one thing and delivers another. You might get people to open your email initially, but this alienates subscribers and can hurt your open rates and spam rates in the long run.

 

If your subscribers lose trust in your emails, they’re more inclined to ignore future emails and mark you as spam.

 

To build and maintain trust between you and your subscriber, make sure to align the content of your email and your subject line.

 

Also avoid subject lines that include RE: or FW:

 

These tend to trick the reader into thinking the email was part of another conversation, which doesn’t leave a positive feeling with subscribers.

 

Not including this text also gives you more room to work with in your subject line, which can be used to convey helpful and relevant information instead.

 

5. Including spelling or grammatical errors

Subject lines (or any other content in your email) with typos, misspelled words, and misplaced punctuation look unprofessional and can hurt your open rates.

 

Emails are an opportunity to establish your brand as a helpful source of information. Subject lines with spelling or syntax errors make a bad first impression, and undermine your ability to establish trust with your subscribers.

 

To optimise your email open rates, be sure to review your emails for grammar and spelling prior to hitting send. No one will take the time to read your email if the subject line is loaded with grammar mistakes, but basic copy editing can prevent these errors from slipping through the cracks.

 

Crafting subject lines that sweep subscribers off their feet…

 

The subject line is one of email’s most important components, so it’s important to get it right before you send your emails. And by avoiding the mistakes above, you’ll be well on your way towards improving your email engagement.

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

Do you have any subject line best practices that weren’t listed in this post? I’d love to hear about it in the comments below!

 

 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

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Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

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Google+ 

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About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

What Is AdWords Remarketing?

The Ultimate Guide

How To Set Up Your AdWords Remarketing Campaign For Success

 

What Is AdWords Remarketing, And How Exactly Can It Benefit Your Business?

1. A prospect or existing client visits your website

2. The visitor then leaves and continues to surf the web

3. The visitor sees ads for your business

4. Branding starts working as your ads are seen around the web which brings your customer back to your site

 

You can then show these visitors ads for your business as they surf across the web. Radically improve your return on investment by presenting your visitors with highly relevant ads…

 

This will ensure your brand is top of mind when they’re ready to buy! Always be in front of your clients and prospects with Google Remarketing…

 

Remarketing is an innovative advertising solution based on advertising retargeting technology.

Working Principle

Google Remarketing targets users who have previously visited your website and shows them your ads as they visit sites on the Google Display Network.

 

Google Remarketing can:

  • Increase traffic to your site
  • Boost sales
  • Develop your brand reputation
  • Grow loyalty and customer retention
  • Improve the return on investment of campaigns

Audience List

An audience list – also called a ‘remarketing list’ – includes all the cookies from users who have visited your website. This is the list that Google AdWords will use for retargeting users on the Display Network.

 

Your website cookies are saved on this list by a previously added tag to the code on your site.

 

You can create as many audience lists as you want. These lists are defined by a membership duration, which is the length of time a user is kept on the audience list and subject to retargeting.

 

While the maximum membership duration is 540 days, it’s best to choose a membership duration that complements the length of your sales cycle.

Advertising Messages

Remarketing campaign ads will be shown on the Google Display Network. This means all ad formats are available for campaigns: text ads, video ads and graphical or illustrated ads.

 

The remarketing message needs to be as relevant as possible to the target audience. Ads can be generalised to grow brand awareness, more specific in offering a special discounts, or highly targeted by offering customers an additional product.

 

Remarketing via Google AdWords is an effective solution to reach a defined target audience. The power of the Display Network in conjunction with the targeting technology of the AdWords platform offers a great many possibilities for your remarketing campaigns.

 

Seeing the different targeting options in both display and remarketing means that we would recommend going with both options as they complement each other and are bound to increase brand awareness.

 

Really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know if you’re having any issues with your remarketing.

 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

 

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google  

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  

Feel free to send Phil a message here >

 

 

7 Successful Google AdWords Ads And Why They Crush The Competition

What does it take to write an AdWords ad that gets the clicks?

7 Successful Google AdWords Ads And Why They Crush The Competition

Some businesses are able to create phenomenally successful AdWords ads while others fail miserably. Ultimately, success with AdWords comes down to your landing page/website. But the first step on that road to winning at AdWords is to get the clicks.

 

What does it take to write an AdWords ad that gets the clicks?

 

Let’s take a look at these winning AdWords ads in the video and see just why they work…

 

 

There are three other more general elements at work here that are important to note…

 

First, with the possible exception of the work from home ad, these ads are not overly sensationalistic.

You have very limited space with which to work in an AdWords ad. There’s no room to be cute or gimmicky… you have to cut to the chase and make every character count to get the clicks.

 

Secondly, these ads do a good job of standing out from their competitors ads. It’s not uncommon to do a search and see a good percentage of the AdWords ads with the same headline or using basically the same dry, boring message.

 

When you’re coming up with ads, look at what the competition is doing and make sure your ads are unique.

 

Lastly, and most importantly, all these ads are successful because of extensive testing on the part of the businesses. Testing your ad copy and testing your landing pages is the single most important factor in developing a winning AdWords ad and campaign.

 

Because while the ads above are top performers, what works well for your business may be quite different. And the only way to figure out what ads will be successful for you is to test, test, test!

 

 

About the New Character Limits for Expanded Text Ads

The Expanded Text Ads gave a boost to the clickable real-estate of the ad, and a longer description for more detail. If you haven’t updated your older ads, you’re missing an opportunity to increase your position and Click Through Rate.

 

Here’s a little more information:

 

(See below for the character limits list)

  • Expanded Text Ads are the basic format for text based search ads on Google’s Search Network.
  • The ads will show slightly different from mobile and desktop (and variations on the Display Network).
  • New character limits apply to the elements of the Expanded Text Ad.
  • Ad Extension also carry their own unique character limits, which I’ve included below.

 

The image below is generated using an ad preview tool to show how all the various Ad Extensions display on an Expanded Text Ad, and the character limits list is located below.

Note, that the ad above the phone is the desktop view, and the ad in the device is a mobile view. That preview tool is located at: Expanded Text Ad Preview Tool 

 

Character Limits for AdWords Ads and Extensions

Expanded Text Ad

Headline 1: 30 Characters
Headline 2: 30 Characters
Description: 80 Characters
Path 1: 15 Characters
Path 2: 15 Characters

Sitelink Extension

Link Text: 25 Characters
Description Line 1: 35 Characters
Description Line 2: 35 Characters

Callout Extension

Callout Text: 25 Characters

 

 

Top Tips For Successful AdWords Ads:

  • Use Numbers
  • Use ASCII characters
  • Focus on benefits
  • Offer proof/credibility
  • Use quotes
  • Ask a question
  • Make a strong offer
  • Include a call to action

What tips do you have for your own expanded text ads? Are you getting better results than before? Let me know below!

 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

Google AdWords #1 Killer Hacks

Mastering Quality Score with the “One Per” Rule

Google AdWords #1 Killer Hacks: Mastering Quality Score with the “One Per” Rule

 

 

Just uttering the phrase “Quality Score” can strike fear in the hearts of Google AdWords advertisers.

What is it?
How does it work?
What can I do to make it better?

I get these questions all the time, and my response to them is always, “Follow the ‘One Per’ Rule.”

As the name suggests, the One Per Rule requires you to limit the number of keywords per Ad Group to 1. It may sound a little crazy and counter-intuitive, but there is a method behind the madness.

 

Limiting yourself to one keyword per ad group ensures that your keyword is tied closely to your ad text and the text on your landing page.

This tells Google that your relevancy is through the roof, therefore awarding you a high Quality Score. It’s easily my favorite Google AdWords hack.

This isn’t a technique to use with every keyword, however. Only employ the “One Per” Rule on your top-performing keywords. Here’s how to get it going:

 

Step 1 — Research. Select the Campaign you want to optimise and locate your five to 10 top-performing keywords across Ad Groups. If you’re looking to optimise conversions, choose the keywords that are most successful in generating that result. Or, if you want to optimise cost per conversion or cost per click, choose those top keywords. Every keyword you choose should be competitive when it comes to click-through rate (one percent and above).

 

Step 2 — Create one AdGroup per keyword. Create an Ad Group for each of your top-performing keywords. If you have five top keywords, you should also have five Ad Groups. Keep things organised by using each individual keyword as the name of the Ad Group.

 

Step 3 — Ensure your ad text is relevant. One of the keys to ensuring the “One Per” Rule is effective is sprinkling the keyword throughout the ad text. The keyword in your Ad Group will appear multiple times in your ad text and again on your landing page. Quality Scores tend to be higher when the keyword appears in the ad headline, description and display URL. If one of my top-performing keywords is “women’s hats,” the structure of my ad should be similar to the one shown below:

 

Step 4 — Optimise your landing page. The final step in the “One Per” Rule is simple: Ensure the keyword appears somewhere on your landing page.
Thinking about Quality Score as numbers between one and 10 makes it easy to forget why it’s really important — it’s Google’s way to determine how you as an advertiser create a good user experience by matching your ad to its message, its destination and what you are offering the consumer. Following the “One Per” Rule puts you in a position to check each one of those boxes and makes your life a little easier along the way.

 

Not sure how to set up your own winning Landing Page? Still not sure about “Quality Score?”

Further Reading:

 

I really hope this helped. Hey, have I missed anything here? Drop me a note in the comments section below and let me know your thoughts. Please take your time to grasp this concept properly. Believe me, it works!

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

 

AdWords Secret Hacks Revealed

7 Killer Google AdWords Tips & Why They’ll Crush Your Competition

AdWords Secret Hacks Revealed:  

7 Killer Google AdWords Tips & Why They’ll Crush Your Competition

 

Free video training for Google AdWords Users – 7 AdWords Secret “Hacks” Revealed.

 

Get the step-by-step system I use to make a six-figure income with Google AdWords (see below)

 

More Sales. More Profit. More Success.

 

Check out this free training video series below:

 

http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries

 

Learn what NOT to do… and what’s working now!

 

What you’ll be learning on this FREE course:

 

Video #1:

7 “Rookie” Mistakes Made By AdWords Users, And What To Do About It!

Video #2:

Split-Testing Your Ads To Turbo-Boost Your Click-Through Rates

Video #3:

Winning Tactics That = Online Success!

 

Easy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWordsEasy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWords.


 

What these Google AdWords Hacks will do for you:

  • Reach 90% of online users instantly
  • Gain instant positioning for your business
  • Control your spend with a daily budget
  • Writing the perfect ad
  • Keyword research the right way
  • Starting with the end in sight

 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

7 Deadly Google AdWords Mistakes (And How To Fix Them)

Welcome to Google AdWords Tips & Tricks

This is an indispensable collection of some of the very best tips available to online marketers seeking to improve their returns on their advertising. I know this, because I have repeatedly used these very principles over the years to maximise my own, and my client’s online campaigns.

Apply these to your campaigns and they will start to rock.

Apply these to your client’s campaigns and you will be looking like a rock star! If you follow these tips and implement them, they will over time begin to change your business forever.

 

Early Warning Bell: Don’t be fooled. Some of these principles will seem like fundamentals – Clearly obvious must do’s. The reason that I’m giving them kudos here is that they deserve it and are often overlooked! Without applying the correct strategies from the get-go, your campaigns will only ever be average.

 

Your only goal: To generate as much business from your advertising budget – enabling you to achieve superb and ongoing results.

If you apply these principles and stay committed to monitoring them regularly, you will stand head and shoulders above the rest of the pack.

As Google love to tell you in their marketing blurbs, you don’t necessarily have to spend a fortune on AdWords to get a lot more oomph out of your pay-per-click advertising.

Still, even if you have the smallest of daily budgets, you have an obligation to yourself and your business to make sure your money is not being wasted. You also want to ensure that the “right” people are clicking on your AdWords campaigns.

 

By using Google AdWords correctly, you appear in the sponsored listings (these are displayed above and alongside the organic listings that also appear on the page.)

Again, this may sound expensive, though if managed properly, the money you spend can be very reasonable – taking your business or your brand into achieving real visibility and pulling in the targeted traffic that you need for true online success!

The Benefits Of  Google AdWords

  • Reach 90% of online users instantly
  • Gain instant positioning for your business
  • Control your spend with a daily budget
  • Ability to split test ads to maximise their efficiency
  • Decide exactly which pages to take you, searchers, too
  • Focus your targeting on specific countries or areas
  • Create and, therefore, manage your ads

 

I know how challenging and daunting Google AdWords can be, not just for the uninitiated, though even for the seasoned pros out there.

Professional advertisers who never stop looking for ways of staying ahead of the curve. Always looking to gain maximum exposure for their online advertising.

But the good news is: It doesn’t have to be intimidating – if you don’t let it!

 

Like anything we embark upon in life that is worthwhile, we must all acquire certain skill sets to achieve our objectives as we travel along life’s path.

If you want to be in the driver’s seat with your online marketing, then you’ve come to the right place.

Like many of us, I began my online marketing efforts by diving into AdWords with no experience or knowledge whatsoever.

 

How hard can this be I thought?

A few years back, I needed to advertise my business, though at the time I simply couldn’t afford to outsource this task. As with any start up you have to keep your outgoings as low as possible… The only solution available to me at that time was to be self-taught.

So began my quest to find the specialised knowledge I knew deep down would be essential for my online success.

However, the further I travelled along this steep path of discovery; the most complex things seemed to become.

Needless to say here, the results were just not happening, though my invoices from Google still were still arriving with alarming regularity.

I used to be the kind of person who tried to assemble flat pack furniture first, and when it all went pear-shaped, read the instructions. AdWords was no different when I began… You don’t need to make the same mistakes.

Unfortunately, there are numerous ways to burn through your budget within the AdWords platform if you jump in before you know what you’re doing.

 

Remember Google has a vested interest in spending your hard earned money…

Early disclaimer: I am not anti – Google, but I do know for a fact that it can be hugely daunting for the uninitiated.

Don’t expect to find a refund cheque in the mail when you’ve forgotten to pull the right levers inside your campaign management.

It’s often referred to as paying the Google stupidity tax. I know. I used to pay it. I learned the hard way. You don’t have to make the same mistakes.

 

 

This video will show you all you need to get started. Some of you maybe familiar with AdWords, some not so, but the desired outcome for all of us never changes:

More Sales. More Profit. More Success.

 

Before we touch on these Google Tricks that I guarantee will improve your AdWords performance, let’s carry with us always a crucial fact to remember from this moment on…

Relevance

Perhaps the most crucial fact you must keep at the forefront of all your advertising efforts is just one keyword: Relevance.

Yes, relevance. As Google’s advertising platform continues to grow daily –a service that most of now use daily in our lives, searchers the world over rely heavily on Google to provide the right answers.

To find this information we are all looking for online, Google oblige their visitors accordingly, providing comprehensive searches results, making them a very reliable (and also very successful and profitable) search engine in the process.

Alternatively what would happen if you typed your query into the Google search bar and constantly came up with irrelevant searches?

Searches that took you to pages that had nothing at all to do with your query?

You would, of course, become frustrated, maybe even a little annoyed and move on to perhaps another search engine.

Google are in no hurry to let that happen.

The point here is it’s going to be the same with your advertising: If your Google Ads aren’t relevant to the destination you’re sending them to, then you are deemed to be guilty of providing your potential customers with a poor user experience.

 

Remember that phrase: Poor user experience.

Your Goal: Avoid offering a poor user experience.

Relevant content will equal your online success.

This is perhaps one of the biggest reasons people fail with their online advertising goals.

Lots of visitors to your site may look good on your stats at a fleeting glance though your not looking for lots of traffic. You’re looking for the “right” traffic.

Some advertisers choose to drive traffic to a specific page on their website. Some create landing pages. All good advertisers have one common theme: To build and grow their business.

So, now armed with a little insight as to how Google use their platform to gain more business, let’s begin with step our first tip to build yours!

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts.

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>