9 Clever “Hacks” For Never Running Out Of Blog Post Ideas Again

How To Never Run Out of Blog Post Ideas Again

Ever sat at the computer, fingers on the keyboard, ready to write the next blog post, but have no idea what to write about? It happens to the best of us. That blank screen call feel very daunting.

But today I have some good news. If you’ve struggled to come up with blog post topics, there’s a lot of ways to brainstorm.

You only need to know where to look and how to prompt your brain on those less than creative days. That’s where this list of ideas come in.

Whether you’re writing for fun or building your online business, these 9 ideas will easily inspire a years worth of blog post topics.

Stay tuned… You’re going to love this if you’ve ever suffered from Writer’s block.

Okay, so here we go: 

How to Never Run Out of Blog Post or even Podcast Ideas Again…

What’s the hardest part about creating high-quality content? Coming up with ideas of course.

Once you’ve established yourself as a quality writer, it can be hard to maintain the kind of idea consistency you need. Without that consistency, it’s impossible to create quality content day after day, week after week. It seems like the pros never run out of ideas, but how do they come up with ideas consistently? They use a system.

Inexperienced writers rely on their brains and their own abilities to create content. Sometimes that works, but eventually, you run out of ideas of what to write. Another mistake inexperienced bloggers make is focusing on the topics and ideas that they want to write about. The thing is, most readers come to your site with very specific interests and problems they’re looking to solve.

If you’re not solving your reader’s problem, there’s no reason (in their mind) for them to stick around. The best writers keep their minds filled with ideas that their readers care about. They rely on their systems to give them a never-ending stream of ideas, which gives them the tools and resources they need to create compelling blog posts.

Let’s take a look at how this idea system works.

Strategy: Figure out what your readers want

  • What are the problems your readers are struggling with?
  • What topics are they most interested in getting help with?

I rarely run out of topics for my blog you’re reading right now. I mostly have more ideas than I have the time to write. My blog is mostly about addressing problems for business owners. 

 

Content marketing is hard work. Anyone who thinks it isn’t, probably hasn’t done it. If your primary role is actually creating the content, then I can say with a high degree of confidence that your toughest job is coming up with enough good ideasIf you’re an avid blogger, and your experience is anything like mine, once you’ve got a good idea, the content just flows. But there’s the rub: once you’ve got the idea!

Over the years I’ve developed some techniques that keep me chock full of ideas. Now I have a constant and ever-growing list of blog post topics, so when that deadline is looming, it’s just a matter of picking an appropriate one and getting down to work.

Let’s first look at a few types of posts that always do well:

A LIST POST

“List” content works, in large part due to the attention-grabbing power of the headline. Quite clickable these below examples aren’t they?

A TUTORIAL OR “HOW TO” POST

Question: Are you skilled in carrying out a particular task? Or, is there a task you want to learn (that others would likely want to know how to do too?). Turn it into a step-by-step tutorial using video, photos or screen casts.

My own example of this: My [FREE] AdWords Video Training Series. Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition…

A BEST-OF POST

Suggestion: Perfect for when you’re short on time or trying to prepare posts before heading off on holiday, a best-of post highlights your top five, 10, 15 (up to you!) posts for the month or year. It also makes a great starting page for new readers who want to see what’s been popular on your site without trawling through your archives. 

ULTIMATE GUIDES

Subject matter experts, on the other hand, are always seeking out the most credible ultimate guides for their areas of expertise.

Blog Post Ideas Strategy 1:Get Content Savvy

By far, training yourself to be what I call “content savvy” is the most important skill you can master as a content creator. This means developing the ability to see content everywhere. Whenever I’m reading something, watching a video, listening to a podcast, or attending a seminar, I am always watching and listening for content ideas. It occurred to me that this was where many of my blog post ideas came from: I’d see a topic idea in someone else’s post that might not occur to anyone else. When you’re viewing a piece of content, look for opportunities:

Question all the things. Questioning what you’re consuming is a good thing in general. It can keep you from being tricked or fooled, and help you to learn. But it also can stimulate many new content ideas. 

  • As you read, ask why is that so?
  • How does the author know?
  • What’s being left out here? 

Write down those questions and then explore them to develop new content.

 

 

 

 

 

 

 

 

 

Activate your question radar: Not only your own questions, but the questions of others, can be great content idea sources. Often I’ll see in the comments under a post some questions from other readers that either go unanswered or are incorrectly or inadequately answered. If I know the answer (or can research to find it out), instead of just answering the comment on the post, I’ll jot it down as something I should write about myself. In most cases, if one person has a question, many have it, and you could end up writing the authoritative piece that all those people are referred to.

 

 

 

 

 

 

 

 

 

 

Blog Post Ideas Strategy #2: Quora Questions

Quora is an amazing Q&A site that features questions with answers containing facts, opinions and humorous stories that are voted on by Quora members.

Here’s how you find blog content on Quora:

  1. Go to Quora.
  2. Type your topic into the search bar. Quora will populate the list with common topics. Quora search will suggest several topics available based on your search.
  3. The results page will list popular questions and open (unanswered) questions. These unanswered questions are a golden opportunity to identify topics to blog about. It’s likely that others out there have the same question. Use unanswered questions on Quora as a starting point for your blog content.
  4. Take your answer and transform that same content into a blog post.

 

Blog Post Ideas Strategy #3: Pinterest

Pinterest is an incredible source of inspiration. Not only is it a fantastic discovery tool, but Pinterest also shows me what my target audience is searching for and pinning. This helps me: 

  1. Discover blog post ideas
  2. Create content my audience actually wants
  3. Find keywords for my blog posts to help with SEO on Pinterest

Let me show you what I mean. My target audience are bloggers/aspiring bloggers and intrepreneurs running/starting online businesses So, let’s go to Pinterest and start broad. I type the word “blog” in the search field. The first place I look for blog post ideas is in the search suggestions box.  Pinterest is showing me that my target audience is searching for blog post ideas

For more ideas, I just hit enter and start by searching for “blog.” Pinterest populates that top bar with words and phrases that people are searching for related to blogI see one of the most popular searches is for beginners.” This means there are a lot of new bloggers looking to learn about blogging. If there are more suggested keywords, you can click the right arrow to scroll through more topics.

The other great thing about using this approach to find blog post ideas is you’re learning what keywords your audience is searching for. Use the keyword in your blog post, your image titles, your pin description, and your board description to boost your Pinterest SEO rankings.  This means when people search for that keyword, your blog post has a higher chance of being at the top of the search results.

 

PINTEREST ANALYTICS

If you have a Pinterest Business Account you’ll have access to Pinterest Analytics. It’s free to setup or convert your existing Pinterest Account to a Business Account. I go into my Pinterest Analytics and look at which pins are getting the most saves and clicks. You’re able to see this information based off of all of the pins you save – not just the pins from your own blog. This tells me what’s resonating with my audience.

All of this digging is helping me get to know my target audience and what they’re interested in learning and reading about. This gives me ideas that I can use to create content, sharing my unique perspective and point of view. Give these techniques a try with your niche! 

 

Blog Post Ideas Strategy #4: Comment on Popular Blogs

The most popular blogs in your specific areas of expertise probably get hundreds of comments per post. Because of the volume, the authors don’t have time to respond directly to all of these comments and questions. This is a golden opportunity for you.

First, reply directly in the comment thread and provide a helpful response to the commenter’s question. Second, take the question from the comment and your answer and create a blog post with that content. If you continue to answer questions on these industry blogs, you’ll begin to be recognised as a subject-matter expert. Plus, you’ll have a blog filled with great content for your readers!

Blog Post Ideas Strategy #5: Using Amazon Look Inside

Amazon Look Inside is a great way to come up with lots of blog post ideas if you know how to use it. This strategy is incredibly simple and easy to use. Let’s say you’re running an AdWords company. You’re looking for topics to cover but you’re not sure what to write. Here’s how you use Amazon Look Inside to instantly create a list of ideas.

First, head over to Amazon.com. Enter your search query in the search box. For this example, we’ll start with AdWords as our search query. Focusing on titles with a good ratio of positive to negative reviews means you’re more likely to find books with the right kind of information.

Then, we’ll click on the book cover to preview the book.

Finally, scroll through the table of contents, grabbing as many of the ideas that you think will correlate with your own content.

These examples give us a lot of information to work with:

  • Old-school AdWords methods that no longer work
  • How to survive Google search updates
  • How to make Google pick up the keywords you want
  • How to find keywords that will send traffic to your site
  • How to find traffic-generating keywords for easy rankings
  • How to stay ahead of Google’s search updates

Scroll through the rest of the table of contents and you’ll see there will be numerous ideas… You can repeat this process with any topic or idea over and over.

All you have to do is find a book that’s relevant, look at the topics covered in the table of contents, write them down, and get to work. Just create a unique angle to the ideas or topics covered and you’ll be able to create helpful blog posts your readers want.

You’ll want to approach these ideas with your own fresh perspective.  Reading the book increases the likelihood of accidental plagiarism. If you haven’t read the book, there’s no way you can plagiarise.

Here’s why this strategy is so effective. It leverages work that has already been done. The authors on Amazon have already completed the research to identify the ideas, objections, frequently-asked questions, and topics readers want to know about.

Blog Post Ideas Strategy #6: Check out what people are saying on social media.

Twitter, Facebook, and other social media channels are a goldmine of information. Do a search of your target topics and see what people are saying about their problems, needs and wants. From there, turn those into blog post ideas.

Blog Post Ideas Strategy #7: Research Google autosuggest results.

Open a new tab in your web browser and do a Google search of topics you are interested in writing about. When you do, Google will autosuggest keyword phrases people are already searching for. These are perfect for modifying into blog post titles.

For example, let’s say you are an Internet marketing company who is interested in generating more blog post ideas. When you type “How to do AdWords” into Google, the autosuggest results will populate as you’re typing.

You could write a post called “The Beginner’s Guide to AdWords for small business” or use the direct phrase for a piece about “How to do AdWords.” By using what people are actually typing into Google, you will increase your chances of ranking in the search results.

Blog Post Ideas Strategy #8: The Competition

You should have a list of your competition on social media, so check out their blogs and social accounts and see what they’ve been posting. You can track them down in less than five minutes.

If you want to get in-depth, you can cross-reference their topics with yours. Are there any popular topics they’ve covered that you’ve missed on your own blog?

 

You can use a tool like Buzzsumo to find and sort a competitor’s posts in terms of popularity (calculated by how many social media shares each post achieved.) What about posts you feel you could cover more in-depth? Remember, the idea here isn’t necessarily to copy or one-up your competition, but rather to take inspiration from what they’ve done.

BuzzSumo is an important tool that you can use for your content marketing and SEO campaigns. The ability to quickly identify what content is working well in an industry and who the major influencers are. This is a very helpful tool

Blog Post Ideas Strategy #9: Find questions on Twitter

Twitter is an idea magnet. Is it possible to generate ideas on demand with Twitter? Absolutely — if you focus your attention on the right tools. When it comes to creating ideas, Twitter’s secret weapon is based on one thing. Hashtags. Here’s how you find ideas on Twitter.

Head over to RiteTag.com and search for hashtagsNext, enter a broad keyword that describes what you do, like marketing, tech, finance, or accounting. You’re not looking for specific long-tail keywords, you’re looking for broad keywords that describe your industry, product, or service. Make sure the “All” tab is checked. RiteTag displays a list of keywords and the data that goes along with both. Next, head over to Twitter.com and add your keywords into the search box.

Bonus Hack: The News (and trending topics)

Next, check out the news feeds and trending topics. If you already have a list of go-to sources, you can start browsing in less than a minute. If you don’t, you’ll need to make a one-time investment; create lists on social media, or by using a content discovery app like Feedly to organise sources of industry news, national and international news, and any sources of content that could provide valuable inspiration to your content creation process.

Then, work your way through the topics and see what’s new…

 

So, tell me… have you tried any of these ideas yet? 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

5 Most Common Email Subject Line Mistakes to Avoid At All Costs

And What To Do About It...

The 5 Most Common Subject Line Mistakes to Avoid

 

So you’ve just put your finishing touches on that latest blog post, new YouTube video that you know is going to really help all those people on your list, your audience, though upon checking your open rates on your email service provider account, you’re quietly devastated at your low open rates. It hurts doesn’t it!

 

Where are the best subject lines? In your inbox! What makes you click on an email to open it?

 

Advertising legend David Ogilvy once said: 

Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

 

Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective.

 

Good subject lines get to the point, create a sense of urgency and are relevant to the subscriber, but it’s easy to make mistakes when writing them. Committing these subject line sins can drastically reduce your open rates, but avoiding them is easy if you know what to look for.

 

Here are five of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates.

 

1. Using ALL CAPS or too much punctuation(!!)

Imagine receiving an email with a subject line like this in your inbox: GET 70% OFF YOUR NEXT PURCHASE RIGHT NOW!!!!!!!!!!!!!!!!!!!

 

Chances are you would take one of three actions: ignore it, delete it, or mark it as spam.

 

Before pressing send, keep in mind that USING EXCESSIVE CAPITALISATION AND PUNCTUATION SCARES AWAY SUBSCRIBERS AND KILLS OPEN RATES!!!!!

 

It can come across as though you are yelling, which can have a negative impact on your email performance. So you should use capitalisation and punctuation cautiously. 

 

Occasionally adding phrases like “Free” or “Act Now” have been shown to improve open rates, but I recommend using them sparingly to avoid diluting their impact. 

 

On a similar note, be sure to avoid using too much punctuation. You have limited real estate for your subject line, and multiple exclamation marks can come across as spammy. Special characters such as * % & # and ^,  have been known to trigger spam filters, so be sure to use them sparingly as well.

 

Now that we’ve gone over the punctuation mistakes to avoid in your subject line, you may be wondering which characters leads to more open rates.

 

The answer? Question marks, exclamation points and periods. 

 

Subject lines with exclamation points can expect an open rate that’s one to 20 percent higher than average – just as long as you don’t use them in every message.

 

While this can vary depending on your industry, your audience, and the content of your messages, I recommend testing multiple subject lines to see which forms of punctuation your subscribers are more likely to respond to.

 

By using simple language, asking a question, and using proper punctuation in her subject line, you’re able to pique the reader’s interest and entice them to read your message.

 

Exclamation points, periods, and question marks are all part of a healthy email marketing strategy, so don’t be afraid to mix up the punctuation you use in your subject lines.

2. Using Spammy Words

Adding certain trigger words to your subject line can activate a recipient’s spam filter, even if the message you’re sending is legitimate.

 

To prevent this from happening, avoid symbols like “$$$,” “100% free,” “cash off,” “cheap,” “weight loss,” and “serious cash”. Even if your email makes it into the inbox, it can come across as spammy to your subscribers.

 

To ensure your readers take your emails seriously, choose the language of your subject line carefully by avoiding some of the trigger words and symbols listed above.

 

Finding the right verbiage for your subject line can be tough, especially with the sophisticated spam filters out today. HubSpot put together an exhaustive list of email trigger words to avoid when composing your subject line, so reference it before sending your next message.

 

While there are plenty of recommendations for words to avoid in subject lines, there’s no hard and fast rule for ones to include; what works for one industry may not work for another. Be sure to try different variations of words to see what resonates best.

 

I also recommend focusing on specific words that tie back to the content in your email.

 

The subject line tells you exactly what you’ll get by opening up the email. And by focusing on that, it eliminates the risk of including words that might appear spammy.

 

3. Making It Too Long

Consider the environment in which your subscribers are reading your emails. Chances are, they’re on-the-go or quickly scanning their inboxes between work meetings.

 

Since you have only seconds to capture their attention, you want to make sure your subject lines aren’t wordy or redundant.

 

Long subject lines look spammy and get lost in cluttered inboxes, especially if readers are using mobile devices.

 

One favorite rule of thumb is  to keep subject lines no longer than 50 characters. To do so, aim to get your message across as quickly as possible and cut any unnecessary terms or phrases.

 

As important as it is to get your message across quickly and clearly, make sure it expresses a complete thought and offers value to the reader – you don’t want to write a subject line that’s too short, either. Avoid one-word subject lines and strive to be helpful and relevant to your subscriber.

 

Try building a message around a numbered list and including the word “secrets,” As a result, this subject line is easily readable and irresistibly clickable!

 

4. Writing misleading content

Let’s say you send an email with the following subject: Get an exclusive 50% discount on our entire inventory!

 

But when the reader opens the email, it’s a pitch to sign up for a webinar or free online class.

 

Not only is this tactic dishonest, it also tends to backfire. No one likes to be deceived, especially when they receive an email that promises one thing and delivers another. You might get people to open your email initially, but this alienates subscribers and can hurt your open rates and spam rates in the long run.

 

If your subscribers lose trust in your emails, they’re more inclined to ignore future emails and mark you as spam.

 

To build and maintain trust between you and your subscriber, make sure to align the content of your email and your subject line.

 

Also avoid subject lines that include RE: or FW:

 

These tend to trick the reader into thinking the email was part of another conversation, which doesn’t leave a positive feeling with subscribers.

 

Not including this text also gives you more room to work with in your subject line, which can be used to convey helpful and relevant information instead.

 

5. Including spelling or grammatical errors

Subject lines (or any other content in your email) with typos, misspelled words, and misplaced punctuation look unprofessional and can hurt your open rates.

 

Emails are an opportunity to establish your brand as a helpful source of information. Subject lines with spelling or syntax errors make a bad first impression, and undermine your ability to establish trust with your subscribers.

 

To optimise your email open rates, be sure to review your emails for grammar and spelling prior to hitting send. No one will take the time to read your email if the subject line is loaded with grammar mistakes, but basic copy editing can prevent these errors from slipping through the cracks.

 

Crafting subject lines that sweep subscribers off their feet…

 

The subject line is one of email’s most important components, so it’s important to get it right before you send your emails. And by avoiding the mistakes above, you’ll be well on your way towards improving your email engagement.

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

Do you have any subject line best practices that weren’t listed in this post? I’d love to hear about it in the comments below!

 

 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

How Do I Optimise My Website’s Copy?

Don't Leave Your Audience Cold...

So, how do you optimise your website copy to ensure it’s quick and easy to digest for your visitors?

It doesn’t need to be that complicated…

The best way to optimise your content is too firstly:

 

Break up your content with great, highly viewable, highly compelling images.

 

Here’s a recent favourite image of mine below conveying coldness… any good? What do you think?

 

 

 

 

 

 

 

 

 

Use bullets and numbered lists to explain your points, include quotes to demonstrate authority and start your content summarising the points.

 

This quickly lets your readers determine if they want to go from scanning to reading.

 

Hot Tip! Measuring page views is a thing of the past. Engagement or visitor to engagement is the most important metric.

 

Use Short Sentences/Paragraphs

  • Short sentences seem like less of a commitment they seem less overwhelming.
  • Simple sentences void of any complicated structures have the same impact.
  • As a rule of thumb, there should be no more than 80 characters per line. Short paragraphs (3-4 lines, maximum) make scanning easier. Big blocks of text are daunting.

Subheadings / Content Blocks

  • Subheadings, much like they do in an article, help sort and organise copy.
  • Use descriptive subheadings, not vague or clever headlines.
  • On a long page, use different background colors and images to show a separation between sections (e.g. how it works and testimonials.)

 

Clear Font

  • Large font is easier to read, so try 14-16px at least.
  • The more space there is between two lines of text, the easier it’ll be to read / scan. Aim for a 24px space.
  • Contrast is key. Black font on a white background has high contrast, making it easier to read. Light grey text on a white background or a dark grey background has less contrast, making it more difficult to read. Sans serif is easier to read online.

 

Fluency

  • Fluency is essentially the measure of how easy it is to think about something. As humans, we prefer to think about things that are easy to think about.
  • High cognitive fluency means something is easy to think about, meaning people will be more willing to engage with the copy
  • Use words and phrases that are familiar to your audience.
  • Write the way most people speak… simply and concisely.
  • Use basic words and simplify your concepts.
  • Be aware of the jargon and “industry speak” you use. Avoid bringing that into your copy unless you’re specifically looking to attract people as familiar with the industry as you are.

 

Readability is the ease with which a reader can understand a written text. The readability of a particular text depends on content (for example, the complexity of its vocabulary and syntax) and typography (for example, its font size, line height, and line length).

 

Conclusion

  • Use short sentences and paragraphs so that you don’t make you copy seem more daunting than it really is.
  • Use subheadings and content blocks to separate and organise your copy.
  • Use large, sans serif font in a colour that contrasts your background.
  • Write simply and concisely so that your copy is easy to think about.

You should always ensure your copy is…

Legible – People can recognise individual characters in your copy.

Readable – People can easily understand the text.

Comprehensible – People can process and grasp the meaning behind your copy.

 

Have I missed anything here? Let me hear your thoughts on how you arrange your website copy and your best practices.

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>