Maybe It’s Time To See Just Where Your Advertising Is Inefficient?
Do you know if you are succeeding despite poor choices in account structure or ad copy? You will.
In my audit process, I give your campaigns a thorough review where I identify where you are doing well and also where you are missing the mark.
From there I list the priorities and the steps to gaining even greater profits.
I identify key opportunities based on your data and prioritise our strategic plans around those areas that will have the biggest impact.
Avoid all those money-wasting Google AdWords mistakes.
Move Out Of The Slow Lane And Get In Front Of Your Customers.
Why Using Google AdWords To Grow Your Business Is An Absolute No Brainer For Your Business…
Google AdWords, also known as “Pay Per Click” Advertising has become the most powerful marketing platform for businesses throughout Australia and around the world.
It represents the most cost effective means for businesses to instantly generate leads and new customers.
Attract more customers to your business.
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
Reach the right people at the right time…
Your business gets found by people on Google precisely when they’re searching for the things that you offer.
Advertise locally or globally.
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.
Paid search advertising seems so deceptively simple…
All that’s needed is a basic AdWords account and profile, a payment set-up with any major credit card, and you’re off and running.
With roughly 15 minutes of preparation, anyone can write an ad and trigger a basic PPC campaign.
Then you just sit back and watch the money roll in, right?
If only it was that easy…
Many business owners have wasted their entire marketing budgets by assuming PPC were a basic trial and error experience.
Consider each of your paid search campaigns to be like a high-end car; they need maintenance, care, and attention.
If you ignore any warning signs that something might be wrong, things can get painfully expensive.
Because PPC is brimming with hidden complexities and potentially pricey trappings,
working with an expert firm can save valuable dollars and loads of time and effort.
To help you understand the dangers of going it alone, we’ve outlined all the crucial factors involved in a successful campaign below.
If reading this list feels overwhelming, don’t fret; finding a PPC partner is less expensive than you might think…
It will simplify your life and help make your business the success it deserves to be.
Most business owners have a deep understanding of their business, and a solid awareness of the industry as a whole.
But the more intimately you know your competitors PPC campaigns, the more competitive you can, in turn, become.
Who doesn’t like beating top competitors at their own game?
This takes a tremendous amount of time and effort; competitive landscapes are tricky to analyse, and trends change so quickly.
It is truly a daunting task to keep your finger on the pulse of the market’s current trajectories.
The selection of keywords to target in any PPC campaign is absolutely crucial to success.
Proper determination of keywords involves a comprehensive understanding of your business, the overall niche and industry, and current search trends enacted by actual customers looking for your goods and services.
Many entrepreneurs assume they have an instinctual understanding of what keywords are appropriate for their business.
Though without the data to back up those assumptions, people waste money on keywords that are either not actually searched for often, or are not relevant to the exact things they’re attempting to sell.
A good PPC partner has the tools to analyse real-time data, and can in turn help you correctly target keywords from day one.
This is extremely important when it comes to saving costs on tests and assumptions that are miles away from your target.
Determining an Appropriate Budget
One of the most complicated nuances to a paid search campaign is computing the right pay-per-click (which is what PPC stands for!)
A well-executed PPC plan has a balance of cost that draws in the targeted audience, and in turn actually generates conversions and sales for the business.
As you can imagine, it’s not uncommon for PPC campaigns to generate higher traffic.
Though without careful strategising before the launch about the quality of this traffic, the price per click may be wasted on unqualified leads, or visitors that don’t contribute to the company’s bottom line.
This is a very common DIY mistake in paid search, and another prime reason you should consult an expert.