What’s a Sales Funnel?
A sales funnel is simply a series of emails and content that lead your new email subscribers from casual readers into raving fans and then excited customers.
A funnel can be made up of webinars, emails, video content, or any other kind of content that you feel comfortable producing.
New visitors move through your funnel, get introduced to you and your product, and are educated, given tons of value and pitched with strategic marketing messages throughout the process.
This concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight.
In fact, there are skilled practitioners who have built a career around implementing this single concept in business.
At the top of that funnel, some substance is poured in, which filters down towards one finite destination.
In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will re-emerge out from the other end.
Resources mentioned in this episode:
ClickFunnels is a click based software, that you can use to easily create series of webpages that people have to navigate through in order to purchase a product, or join an email list, or a webinar, and you don’t need to know a single line of code.
ClickFunnels can build the entire funnel for you in just a few clicks. Saves both time and money.
Influence: The Psychology of Persuasion by Robert Cialdini
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