How To Avoid The 7 AdWords “Rookie” Mistakes

Learning How To Promote & Profit From Google AdWords In 2018

How To Promote & Profit From Google AdWords In 2018

Avoid The 7 AdWords “Rookie” Mistakes

I have some cool stuff to help you and I wanted to send you the first video today in a FREE 3-part video series ALL designed to help you create, promote & profit from Google AdWords in 2018

I hope you enjoy (and more importantly learn a TON) from the first video in the series which you can join here:

7 Google AdWords Rookie Mistakes

In the video training, I reveal the exact process I used to build my own hugely successful Google AdWords Campaigns.

And these steps you can steal and use right away.

I remember when I started my Google AdWords journey, I had a NO IDEA what the heck I was doing… and in less than a year I was generating big time income (despite a “small budget to begin with”… I’ll explain more about that later.)

If I could do it, you definitely can too.

Enjoy the free training,

Phil

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Here are the details again:

[FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

4 Key Reasons Local Businesses Fail When Using Google AdWords

4 Key Reasons Local Businesses Fail When Using Google AdWords

You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. Good, let them! That just means there’ll be less competition for you.

AdWords does get a bad rap in many circles, and while clicks are expensive for most people and the interface complex, most of the time when advertisers get bad results, they only have themselves (or those they hire to manage their campaigns) to blame.

There are four main reasons local businesses fail with Google AdWords. Let’s cover them here so you know exactly what you’re in for.

 

1. Landing page or an awful landing page

The first page a visitor to your site lands on after clicking on your Google ad is called the landing page. A landing page is an essential part of your AdWords campaign, and a good one can instantly double your leads from AdWords (without spending a cent more on clicks.)

Not having a dedicated, high-converting landing page is a huge mistake. Based on experience, we estimate the typical local business website converts somewhere around 5 percent. On the other hand, a better-designed landing page can easily convert at 10 percent to 20 percent.

Even if we assume it just converts on the low end – around 10 percent – versus the 5 percent for the typical website, you’d double the amount of leads you get for the same money spent.

That means for every $1,000 you spend, instead of getting 10 leads, you’re now getting 20. That difference could literally make or break your month or year.

Further reading: The Ultimate Beginners Guide To Landing Pages 

 

bad

2. Horrible ads with low clickthrough rates

Most Google ads say basically the same thing. (And, quite frankly, they’re not all that compelling in the way they say it.)

As with landing pages, a high-converting Google ad with a high clickthrough rate (CTR) can also instantly double your leads. And the best part is that Google rewards you for having high-converting ads. So not only will doubling your CTR get you twice as many potential leads, but you can also end up paying a lot less per click.

That’s because Google has an algorithm known as Quality Score that determines how much you pay for clicks. In AdWords, just because you bid the most for a keyword doesn’t guarantee your ad will show up in the top position. Google rewards relevancy. And if you can show Google your ad is more relevant than your competitors (and CTR is the number-one factor used to determine relevancy), you can end up ranking higher than your competitors, yet pay less per click than they do.

 

3. No conversion or call tracking

We’ve seen that 60 percent to 70 percent of the leads for local businesses come in the form of a phone call. Furthermore, phone call leads tend to be higher-quality leads because someone who’s really a hot lead is most likely going to pick up the phone and call rather than just submit the information through a form on your website.

If you’re not tracking call conversion, then you’re missing out on not only 60 percent to 70 percent of your leads, but also your hottest leads. Not tracking call conversions also means you’re not going to be able to optimize your AdWords campaign well. You can throw a ton of money away on bad clicks if you’re not tracking calls and have the data that shows you which keywords and ads are making the phone ring and which ones are not.

Campaign-Structure_large

4. Poor campaign structure

With all the AdWords books, articles, and training courses available, it’s somewhat surprising we even have to mention this. However, we still see AdWords campaigns every week that are set up poorly (many times by agencies that should know better) and don’t even adhere to basic best practices.

One example of poor campaign structure is a single campaign that runs on both Search and Display Networks. Search and Display are two utterly different beasts, and they should never be lumped together in a single campaign (in fact, I urge you to avoid using the Display Network to advertise your local business, until you develop strong AdWords skills and seek additional training.)

Other examples include only having one ad group, having too many keywords, and going too broad with the keywords in your campaign.

AdWords may not work all the time for every local business – there are some situations where due to high click costs, budgets, internal sales problems, or other issues that even a well-structured AdWords campaign won’t generate a high enough ROI.

However, in my experience, that’s the exception much more often than the rule.

 

I really hope this helped. Hey, have I missed anything here though? Have you had any “disastrous fails” that you’re willing to share? Drop me a note in the comments section below and let me know your thoughts. 

 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google  

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

How Do I Optimise My Website’s Copy?

Don't Leave Your Audience Cold...

So, how do you optimise your website copy to ensure it’s quick and easy to digest for your visitors?

It doesn’t need to be that complicated…

The best way to optimise your content is too firstly:

 

Break up your content with great, highly viewable, highly compelling images.

 

Here’s a recent favourite image of mine below conveying coldness… any good? What do you think?

 

 

 

 

 

 

 

 

 

Use bullets and numbered lists to explain your points, include quotes to demonstrate authority and start your content summarising the points.

 

This quickly lets your readers determine if they want to go from scanning to reading.

 

Hot Tip! Measuring page views is a thing of the past. Engagement or visitor to engagement is the most important metric.

 

Use Short Sentences/Paragraphs

  • Short sentences seem like less of a commitment they seem less overwhelming.
  • Simple sentences void of any complicated structures have the same impact.
  • As a rule of thumb, there should be no more than 80 characters per line. Short paragraphs (3-4 lines, maximum) make scanning easier. Big blocks of text are daunting.

Subheadings / Content Blocks

  • Subheadings, much like they do in an article, help sort and organise copy.
  • Use descriptive subheadings, not vague or clever headlines.
  • On a long page, use different background colors and images to show a separation between sections (e.g. how it works and testimonials.)

 

Clear Font

  • Large font is easier to read, so try 14-16px at least.
  • The more space there is between two lines of text, the easier it’ll be to read / scan. Aim for a 24px space.
  • Contrast is key. Black font on a white background has high contrast, making it easier to read. Light grey text on a white background or a dark grey background has less contrast, making it more difficult to read. Sans serif is easier to read online.

 

Fluency

  • Fluency is essentially the measure of how easy it is to think about something. As humans, we prefer to think about things that are easy to think about.
  • High cognitive fluency means something is easy to think about, meaning people will be more willing to engage with the copy
  • Use words and phrases that are familiar to your audience.
  • Write the way most people speak… simply and concisely.
  • Use basic words and simplify your concepts.
  • Be aware of the jargon and “industry speak” you use. Avoid bringing that into your copy unless you’re specifically looking to attract people as familiar with the industry as you are.

 

Readability is the ease with which a reader can understand a written text. The readability of a particular text depends on content (for example, the complexity of its vocabulary and syntax) and typography (for example, its font size, line height, and line length).

 

Conclusion

  • Use short sentences and paragraphs so that you don’t make you copy seem more daunting than it really is.
  • Use subheadings and content blocks to separate and organise your copy.
  • Use large, sans serif font in a colour that contrasts your background.
  • Write simply and concisely so that your copy is easy to think about.

You should always ensure your copy is…

Legible – People can recognise individual characters in your copy.

Readable – People can easily understand the text.

Comprehensible – People can process and grasp the meaning behind your copy.

 

Have I missed anything here? Let me hear your thoughts on how you arrange your website copy and your best practices.

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>

 

10 Reasons Your Website Copy Might Need Some Love

Made any improvements lately? – your headlines and call-to-actions in particular?

 Making your text much more engaging and captivating is actually one of the quickest and highest-impact ways to improve your website conversions and sales.

 

It doesn’t matter how good your website looks if your text doesn’t sizzle and captivate – your visitors won’t be excited to learn more and will bounce often – meaning many lost sales for you!

 

You don’t have to have a degree in marketing to write more captivating text either – Here are some expert tips to help you quickly become a copywriting pro, and convert many more of your visitors into sales.

 

1: Captivate visitors by mentioning their needs and pain points

 

Often the best way to improve the effectiveness of your text is to think in your visitor’s shoes and prominently mention words on key entry pages that relate to (and solves) their main needs, problems or frustrations.

 

Try asking intriguing questions in your text that your visitors can relate to (particularly in your headlines) and then mention why your offering is the best solution for them. Researching more about your main types of visitors and getting feedback from them is essential to do this.

2: Focus on benefits and results of your product/service – not just features

 

Your visitors of course need to know your product/service features, but many websites forgot to also translate them into benefits and potential results – which is what your visitors really ultimately care about.

 

Therefore its essential you prominently mention these on your product/services pages – for example, if you are selling services, you should mention the benefits (saving time, effort etc) and impact on revenue for your clients – not just the service features.

3: Use proven highly-engaging powerful words far more often

 

Give your website text a makeover by using time-tested marketing power words. How many of these great examples below are you using on your website? Go ahead and check right now, particularly for your key entry pages, and start introducing more:

 

Discover, Secret, Results, Imagine, Guaranteed, Instantly, Powerful, Easy, Simple, Exclusive…

 4: Do the ‘we we’ test to make your text more visitor-focused

 

To engage many more visitors, focus your words on their viewpoint, not on you or your business – so avoid using ‘we, I or us’ and your company name too often. Instead, use much more visitor-orientated and friendly words like ‘you’ and ‘yours’.

 

To help improve this, you should to the ‘we we’ test to check how many times you use each type of business or visitor word on your key pages. Make sure you use higher amounts of visitor-focused words – doing that will instantly upgrade the engagement of your text!

5: Write magnetic headlines to hook your visitors

 

Your headlines can make or break whether your visitors stay on your website or bounces prematurely.

 

Try using several styles to see which converts best, including benefit driven ones, social proof or testimonial focused ones, or pain point related questions. This tool helps you analyze how good your headlines are.

 

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” David Ogilvy

 

Don’t forget to also test your headline size to make it stand out more, and the number of words used (short and sweet is better – ideally under 10 words). Here’s a great headline combining many best practices:

6: Know which boring and dull words to avoid like the plague

Some words are just a waste of space and opportunity on your web pages, and should be replaced with much better, more engaging words.

 

Here are some of the most conversion-killing words I still see way too often that you should avoid:

  • Submit (use a much more engaging word that implies the benefit of clicking)
  • Click here (pointless self-referential words – wasted opportunity to write a better call-to-action)
  • Cheap (makes your service/offering sound low quality – use ‘low cost’ or ‘affordable’ instead) 
  • Utilise, leverage, mission statement and other corporate words (too dull)

 

Edit ruthlessly

7: Ruthlessly cut your text and make it concise

To increase the chances of visitors reading your text and seeing your key points, you need to start really cutting down the amount of words you use.

Shorten your paragraphs and sentences, cut out fluff words, unnecessary extra detail words, and don’t ramble – be direct. If the words don’t help explain anything, or don’t add any real value to the sentence, then get rid of them.

8: Focus on improving your call-to-action button wording

The wording of your call-to-actions are critical – it’s essential you persuade more visitors to click on your buttons and key links. Always avoid using generic words like ‘learn more’, ‘submit’ or ‘subscribe’ – use much more compelling text instead.

Benefit and power related words will work well, as will using action-driven words, which leads us nicely into the next tip.

9: Inspire action – use words to get your visitors to act quickly

 

Realise that your visitors are often in a rush and don’t have much time, so get them to act quickly on your website offerings.

 

Action words are particularly important for using on your call-to-action buttons and links. Here are some good examples of action words to help you come up with ideas to test:

 

Now, Today, Get started, Fast, Quickly, Discover, Create, Instantly, Try, Learn, In Seconds.

10: Use sub-headers to make your text much easier to scan

Remember that visitors don’t read online the same way they do books or magazines – instead they scan text and will only read more if something catches their eye. Making use of many descriptive sub headers will make your text much easier to scan – they also help to break to categorise and break up long blocks of text.

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>