What Is AdWords Remarketing?

The Ultimate Guide

How To Set Up Your AdWords Remarketing Campaign For Success


What Is AdWords Remarketing, And How Exactly Can It Benefit Your Business?

1. A prospect or existing client visits your website

2. The visitor then leaves and continues to surf the web

3. The visitor sees ads for your business

4. Branding starts working as your ads are seen around the web which brings your customer back to your site


You can then show these visitors ads for your business as they surf across the web. Radically improve your return on investment by presenting your visitors with highly relevant ads…


This will ensure your brand is top of mind when they’re ready to buy! Always be in front of your clients and prospects with Google Remarketing…


Remarketing is an innovative advertising solution based on advertising retargeting technology.

Working Principle

Google Remarketing targets users who have previously visited your website and shows them your ads as they visit sites on the Google Display Network.


Google Remarketing can:

  • Increase traffic to your site
  • Boost sales
  • Develop your brand reputation
  • Grow loyalty and customer retention
  • Improve the return on investment of campaigns

Audience List

An audience list – also called a ‘remarketing list’ – includes all the cookies from users who have visited your website. This is the list that Google AdWords will use for retargeting users on the Display Network.


Your website cookies are saved on this list by a previously added tag to the code on your site.


You can create as many audience lists as you want. These lists are defined by a membership duration, which is the length of time a user is kept on the audience list and subject to retargeting.


While the maximum membership duration is 540 days, it’s best to choose a membership duration that complements the length of your sales cycle.

Advertising Messages

Remarketing campaign ads will be shown on the Google Display Network. This means all ad formats are available for campaigns: text ads, video ads and graphical or illustrated ads.


The remarketing message needs to be as relevant as possible to the target audience. Ads can be generalised to grow brand awareness, more specific in offering a special discounts, or highly targeted by offering customers an additional product.


Remarketing via Google AdWords is an effective solution to reach a defined target audience. The power of the Display Network in conjunction with the targeting technology of the AdWords platform offers a great many possibilities for your remarketing campaigns.


Seeing the different targeting options in both display and remarketing means that we would recommend going with both options as they complement each other and are bound to increase brand awareness.


Really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know if you’re having any issues with your remarketing.


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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

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About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

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