Entrepreneur’s Journey: Stephan Spencer



Hey folks, this is Phil Adair and you’re listening to my Online Marketing Strategies Show. The right Strategy And Advice For Building Your Online Business.

Welcome back to the podcast. Let’s do this! 

On today’s show, I’m really excited about our guest, Stephan Spencer.

Stephan is an international speaker, entrepreneur, and consultant on all things SEO. He is an internationally recognised SEO expert, internet entrepreneur, consultant, and professional speaker. He has keynoted and spoken at hundreds of conferences including American Marketing Association (AMA), Shop.org, Internet Retailer, IRCE, and PubCon.

He contributes to a number of marketing journals and blogs, including Search Engine Land, CNET, and more.

He currently hosts the Marketing Speak and The Optimized Geek podcasts, both of which have appeared in the iTunes New and Noteworthy.

I think you’re going to get a lot out of it. So here it is, my interview with Stephan Spencer. 

As always, thank you so much for tuning in. I really hope this helped. Hey, have I missed anything here though? 

 

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts.

As promised, this page is where you’ll find the FREE goodies Stephan and I mentioned in the interview. 

 

 

Listen to the full episode now >>

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How To Create Irresistible Headlines (People Can’t Help But Click)

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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

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p.s. If you enjoyed this, you might also like:

Best, Phil

 

 

What Does It Take To Be An Entrepreneur? Grayson Lafrenz Interview



What does it take to be an Entrepreneur? In today’s episode, you will learn from one of the industry’s top performers on how to build a business from the ground up in a smart and sustainable way.

Grayson shares the unexpected path that led him into the business, how he found his niche and the winning strategies that helped his business become one of the fastest growing businesses in San Diego. 

Grayson Lafrenz is the CEO of Power Digital Marketing, an online internet marketing agency that helps businesses scale and drive revenue through digital marketing. 

Over the past 5 years, he has grown the company from a team of three to a team of 60 plus. 

Power Digital has been named San Diego’s Healthiest Company, Fastest Growing, and mentioned on the Inc 500 Companies & Best Places to Work. On this episode of The Online Marketing Strategies Show, Grayson walks us through his entrepreneurial journey and shares how he’s been able to rapidly grow his company.

He’s barely 30 years old, and has built a business that is now nearing $20 million in revenue! 

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts!

Listen to the full episode now >>

⠀⠀

 

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

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Pinterest

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p.s. If you enjoyed this, you might also like:

Best, Phil

11 Killer “Strategies” For Staying Motivated



11 Killer Strategies for Staying Motivated

How badly do you want to achieve your goals? How much are you willing to sacrifice in the short term to gain in the long term? Are you motivated enough to keep pushing, even when times seem bleak and all hope might be lost?

Are you willing to give it all up just so that you can live a life on your own terms? 

Okay, so maybe that sounds a little bit extreme. Though motivation is a serious subject. People that want to achieve their goals know that a large part of their chances for success boil down to their ability to get and stay motivated consistently.

When you lose your motivation, you lose the ability to achieve your goals.

Staying motivated is partly the secret to success. It’s not the whole formula, but a large part of it rests on the shoulders of motivation.

No matter what goals we set or how detailed our plans might be, if we can’t find the motivation to take massive and consistent action, success is largely fleeting.

But, when we can stay motivated and push through, breaking the bad habits that tend to hold us back, literally, anything is possible.

Here are 11 motivational strategies to help push you push through to achieving your goals.

Mentioned in this episode: Shoe Dog: A Memoir by the Creator of NIKE Phil Knight

 

Listen to the full episode now >>

How To Create Irresistible Headlines (People Can’t Help But Click)

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Resources mentioned in this episode: (for designing your lead magnet!) 

Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

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p.s. If you enjoyed this, you might also like:

 

How To Embrace Negativity To Achieve Success



There’s a military saying: “Embrace the suck.”

It’s a very Buddhist concept. When we deny what reality is giving us, what is really happening, then we create suffering. So life is a dance between minimizing expectations and surrendering to what our lives actually reveal to us.

By embracing our lives totally (even the stuff that “sucks”), we get through them.

Listen to the full episode now >>

Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

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Check out this episode!

Why Build An Online Business?



Episode #40: In Today’s episode we look at: Why Build An Online Business? 

Building a successful online business is much harder than most people assume.

And I’m just talking those of you starting with realistic expectations. If you’re still of the get-rich-quick mindset, you probably need to reset your expectations.

This isn’t just about hard work or the length of length of time it takes to succeed, either. You need to set your expectations higher for how much dedication, guts, determination, resourcefulness, compassion, empathy and self awareness you will need, because you’ll need all of those things in spades.

Listen to the full episode now >>

Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

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Check out this episode!

Podcasting for Beginners Course Here In Sydney?

Learn to Podcast in Sydney

Learn to Podcast in Sydney… The Podcasting for Beginners Course

Learn how to create your own Podcast Show

Get practical advice and skills training from me – Phil Adair, and learn how to take your podcast from an idea to a completed, ready-to-upload file, in this one-on-one course. 

Why Podcasting?

Podcasts are portable – and because of they’re portability, they’re more personal.

Podcasts can perform so many functions:

  •  They can educate
  •  They can entertain
  •  They can inform
  •  They can inspire
  •  They can garner laughs
  •  They can gather tears

But there is one grand function podcasts perform that arch above all of these and more. And it is the single most important reason why you should seriously consider starting a podcast:

Podcasts Connect!

They connect content creators with content consumers, and they do it in a way that cannot be duplicated by any other content medium. The reasons for this are simple.

First, podcasts have a voice. Not the “voice” of a blog post, that is often talked about.

But a real, live, human voice, with subtleties of inflection, emotion, and emphasis.

It’s this voice that breathes life into the content. Second, podcasts go where you go, when you want to go there. You don’t have to plan your life around podcasts. You plan podcasts around your life. Podcasts are convenient. Which is why you invite them places other content cannot go.

Which is why podcasts connect in ways that other content cannot do. They ask, “What topic would you like to hear about? When? Where? Just hit play, go on about your normal business, and we’ll be happy to oblige.”

That’s why podcasts are there while you brush your teeth, while you wash the dishes, and while you mow the lawn. Because they work on your schedule.

Life is lived on the move. Podcasts move with you. Which is why podcasts present such a great opportunity for you to move your audience. The power of connection.

All of us who create content online sell something. And no matter what you sell — a product, a service, an experience, information, an idea, yourself, something else — you need your target audience to know you, like you, and trust you before they’ll buy it.

Podcasting is the best way I have found to build the know, like, and trust factors online across a broad audience. What better way can you think of to get people whom you don’t know to know you, like you, and trust you, than to get your voice into their heads during some of the most intimate moments of their days?

This is the unfair advantage of connection that podcasts possess. And it’s why you should consider starting a podcast, if you haven’t already: so that you can connect with your audience on an entirely new and more intimate level.

 Stop letting someone else speak directly into the ears of your audience. That voice should be yours.

Course Requirements:

• Basic audio recording equipment hand held audio recording device (such as a Zoom H5 Handy recorder – strongly recommended)

• Raw idea for a podcast series (this can just be a basic idea)

• Access to basic audio editing software on a computer e.g. Wavepad or Audacity

Course Description:

  • Getting started: The Fundamentals
  • Equipment Requirements
  • Developing Content Ideas
  • How To Structure A Podcast
  • Recording Your Podcast
  • Post Production Techniques
  • iTunes & Publishing
  • Promoting Your Podcast
  • Additional Resources

Learn how to take your podcast from an idea to a completed, ready-to-upload file, in this one-on-one course.

Cost: $595 – This is a one day intensive course. 

 

I can’t wait for you to join me on this journey.

I guarantee this course is going to expand your sense of what’s possible in your online marketing/business career. From basic podcasting principles to practical tips and support, I’m going to give you all the tools you need to succeed.

Plus, the course format makes learning fun!

Call me now on: 0410 445 717 to claim your spot, or arrange a call back here >>

Avoid disappointment. Enrol early.

Click on the image below to listen to Podcast Episode #18: “Should I Start A Podcast?” 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

7 Powerful Mind and Body “Hacks” For Feeling Good

7 Mind and Body “Hacks” For Feeling Good

A positive mental attitude is absolutely necessary to ensure your success. You can make the seemingly impossible – possible by developing a positive mindset. Reap the benefits enjoyed by all successful people. Feeling great means we can all produce and flourish at full capacity. Without energy and vitality it’s very easy to lose motivation. Here’s how to fix that and operate at your full potential…

 

1. Can Lack Of Sleep Cause You To Be Overly Emotional?

Absolutely. If you’re feeling overly emotional, you’re probably not getting enough sleep. Lack of sleep can prevent you from thinking clearly and keeping your emotions on an even keel. Studies show that excessive sleepiness can hurt work performance, wreak havoc on relationships, and lead to mood problems like anger and depression.

  • Sleep Deprivation Symptoms
  • Sleepiness
  • Mood Changes
  • Difficulty Concentrating and Impaired Performance
  • Memory and Thinking Problems
  • Disorientation, Hallucinations, and Paranoia
  • Pain Complaints
  • Disruption of Sleep Cycle

2. A Sense Of Humour

Albert Einstein attributed his brilliant mind to having a child-like sense of humour. Indeed, a number of studies have found an association between humour and intelligence

Researchers in Austria recently discovered that funny people, particularly those who enjoy dark humour, have higher IQs than their less funny peers. They argue that it takes both cognitive and emotional ability to process and produce humour. Their analysis shows that funny people have higher verbal and non-verbal intelligence, and they score lower in mood disturbance and aggressiveness. 

Find humor in bad situations. Allow yourself to experience humour in even the darkest or most trying situations. Remind yourself that this situation will probably make for a good story later and try to crack a joke about it. Turn failures into lessons.

You aren’t perfect. You’re going to make mistakes and experience failure in multiple contexts, at multiple jobs and with multiple people. Instead of focusing on how you failed, think about what you’re going to do next time, turn your failure into a lesson

A sense of humour is an important part of coping with setbacks and adversity. If we’re blessed with a humorous outlook we’re better able to see the ridiculous side of whatever it is we are upset about, making it easier to avoid being swamped by distress.

 

3. Distorted Thinking

  • Why can’t I get a break?
  • My life really sucks.
  • This will never work.
  • Who am I kidding anyway?

This type of thinking reflects a lack of confidence in yourself and a failure to trust in the process of life. As a result, your enjoyment and appreciation of all the good stuff that life has to offer gets distorted, leaving you in a victimised state and ultimately, an unhappy existence. 

Remember, thoughts don’t just happen. They are something we create and therefore we are able to direct them. When something upsetting happens, it’s your thoughts about the situation that will either minimize or magnify the effect it will have on you.

Transform that negative self-talk into positive self-talk.

Negative self-talk can creep up easily and is often hard to notice. You might think I’m so bad at this or I shouldn’t have tried that.

 But these thoughts turn into internalised feelings and might cement your perception of yourself. When you catch yourself doing this, stop and replace those negative messages with positive ones.

 For example, I’m so bad at this becomes, once I get more practice, I’ll be way better at this. I shouldn’t have tried becomes That didn’t work out as planned—maybe next time.

 Drop your distortions. There are negative things in the world. 

We all have cognitive thinking distortions that can alter our perceptions of reality, sometimes causing the negatives to appear fun-house-mirror large. A few common distortions include mind reading, when you assume you know what others think (someone asks you to lunch, for example, and you assume it’s because he feels sorry for you); fortune telling, when you predict the future negatively and then react as if that prediction is imminent (you assume an upcoming company meeting means you’re being let go and begin bad-mouthing your boss and ignoring work); or all or nothing thinking, in which everything is all or nothing (Everyone thinks I am a loser or no one can be trusted). 

Recognise what your distortions are and see whether you can view circumstances through a clearer, more helpful lens.

4. Start Your Day With Positivity

How you start the morning sets the tone for the rest of the day. Have you ever woken up late, panicked, and then felt like nothing good happened the rest of the day?

 This is likely because you started out the day with a negative emotion and a pessimistic view that carried into every other event you experienced. Instead of letting this dominate you, start your day with positive affirmations. Talk to yourself in the mirror, even if you feel silly, with statements like, “Today will be a good day” or “I’m going to be awesome today.” You’ll be amazed how much your day improves.

 Focus on the good things, however small.

Almost invariably, you’re going to encounter obstacles throughout the day—there’s no such thing as a perfect day. When you encounter challenges, focus on the benefits, no matter how slight or unimportant they seem. For example, if you get stuck in traffic, think about how you now have time to listen to the rest of your favourite podcast. If the store is out of the food you want to prepare, think about the thrill of trying something new.

5. Foods to Enhance Your Mood

Eating the foods that follow may be a simple way to boost your spirits, as each is known to have a positive impact on mood. 

Dark Chocolate

If you’re one of these individuals who gets a nice mood boost whenever you sink your teeth into a bar of pure, unadulterated chocolate, it is not happenstance.

There’s actually a chemical reason called anandamide, a neurotransmitter produced in the brain that temporarily blocks feelings of pain and depression. It’s a derivative of the Sanskrit word “bliss,” and one of the great things about chocolate is that it not only produces this compound, it also contains other chemicals that prolongs the “feel-good” aspects of anandamide. Chocolate has even been referred to as “the new anti-anxiety drug.”

Protein

A high-quality source of protein – like organic eggs, a piece of Gouda cheese or a handful of almonds – helps to keep your blood sugar levels steady for enhanced energy and mood.

Bananas

Bananas contain dopamine, a natural reward chemical that boosts your mood. They’re also rich in B vitamins, including vitamin B6, which help to soothe your nervous system, and magnesium, another nutrient associated with positive mood. 

Coffee

Coffee  affects a number of neurotransmitters related to mood control, so drinking a morning cup could have an effect on your general sense of wellbeing. Research has also shown that coffee triggers a mechanism in your brain that releases BDNF, which activates your brain stem cells to convert into new neurons, thereby improving your brain health.  Interestingly enough, research also suggests that low BDNF levels may play a significant role in depression, and that increasing neurogenesis has an antidepressant effect! 

Turmeric (Curcumin)

Curcumin, the pigment that gives the spice turmeric its yellow-orange color, is thought to be the primary component responsible for many of its medicinal effects. Among them, curcumin has neuroprotective properties and may enhance mood and possibly help with depression. 

Purple Berries

Anthocyanins are the pigments that give berries like blueberries and blackberries their deep colour. These antioxidants aid your brain in the production of dopamine, a chemical that is critical to coordination, memory function and your mood.

Animal-Based Omega 3 Fats

Found in salmon or supplement form, such as krill oil, the omega-3 fats EPA and DHA play a role in your emotional well-being. One study showed a dramatic 20 percent reduction in anxiety among medical students taking omega-3, while past research has shown omega-3 fats work just as well as anti-depressants in preventing the signs of depression, but without any of the side effects.

 

Mood-Busting Foods to Avoid

Just as foods can uplift your mood, they can also quickly bring it down. Here are the top three foods that can trigger a poor mood.

Sugar

Sugar can lead to fluctuations in blood sugar, which can bring on mood swings, but its role in poor mood actually goes much deeper than that. Entire books have been written on this topic, such as William Duffy’s book, Sugar Blues. There are at least three potential mechanisms through which refined sugar intake could exert a toxic effect on your mood and mental health:

  • Sugar (particularly fructose) and grains contribute to insulin and leptin resistance and impaired signaling, which play a significant role in your mental health
  • Sugar suppresses activity of BDNF, which promotes the health of your brain neurons. BDNF levels are critically low in both depression and schizophrenia, which animal models suggest might actually be causative
  • Sugar consumption also triggers a cascade of chemical reactions in your body that promote chronic inflammation. In the long term, inflammation disrupts the normal functioning of your immune system, which is linked to a greater risk of depression

Gluten

Gluten, a protein found in grains such as wheat, rye and barley, may negatively impact mood and brain health. In fact, a number of studies indicate that wheat can have a detrimental effect on mood, promoting depression and even more serious mental health problems such as schizophrenia. One mechanism that can help explain the mysterious connection between wheat and mental health problems is the fact that wheat inhibits production of serotonin.

Neurotransmitters like serotonin can be found not just in your brain, but also in your gut. In fact, the greatest concentration of serotonin, which is involved in mood control, depression and aggression, is found in your intestines, not your brain. Wheat in particular has also been implicated in psychiatric problems, from depression to schizophrenia, due to an array of brain-disruptive opioid peptides, and wheat germ lectin (WGA), which preliminary research indicates has neurotoxic activity.

 

Processed Foods

The list of potentially mood-busting ingredients in processed foods is a long one. Aside from sugar and gluten, they may also contain trans fats, artificial colours, monosodium glutamate (MSG), artificial sweeteners and other synthetic ingredients linked to irritability and poor mood.

 

Nourishing Your Gut Health

Your gut can boost your mood and protect your mental health.Toxicity in your gut can flow throughout your body and into your brain, where it can cause symptoms of poor mood, autism, ADHD, depression, schizophrenia and a whole host of other mental and behavioral disorders. With this in mind, it should be crystal clear that nourishing your gut flora is extremely important to support a positive mood. To do so, I recommend the following strategies:

Avoid sugar and processed, refined foods in your diet. There is simply no question that eliminating refined sugars is the most powerful intervention the average person can make to improve their gut flora.

Eat traditionally fermented, unpasteurised foods. Fermented foods are the best route to optimal digestive health, as long as you eat the traditionally made, unpasteurised versions. Ideally, you want to eat a variety of fermented foods to maximise the variety of bacteria you’re consuming. Healthy choices include:

  • Fermented vegetables
  • Lassi (an Indian yoghurt drink, traditionally enjoyed before dinner)
  • Fermented milk, such as kefir
  • Natto (fermented soy)
  • You can also go for various fiber-rich foods like green vegetables and psyllium. Shoot for around 50 grams of fiber per 1,000 calories consumed.
  • Take a high-quality probiotic supplement. Although I’m not a major proponent of taking many supplements (as I believe the majority of your nutrients need to come from food), probiotics is an exception if you don’t eat fermented foods on a regular basis. Research has shown that certain probiotics may help alleviate anxiety by modulating the vagal pathways within the gut-brain, affecting GABA levels, and lowering the stress-induced hormone corticosterone.

To sum up, foods have an immense impact on both your body and your brain, and eating whole foods is the best way to support your mental and physical health. Whether you need a quick pick-me-up or you’ve been struggling with poor mood for a while, the best place to start to turn your mood around is likely not in your medicine cabinet but right in your pantry or refrigerator.

 

6. Look For The Hidden Good

Why a positive mental attitude is indispensable to your success… It is not what happens to you that counts. It is how you react to what happens to you—especially when there are unexpected problems.

Related:

Here are three things you can do to assure that your attitude is the very best it can be, no matter what the circumstance:

Focus On The Future

Whatever challenges you face, focus on the future rather than on the past. Instead of worrying about who did what and who is to blame, focus on where you want to be and what you want to do. Get a clear mental image of your ideal successful future, and then take whatever action you can to begin moving in that direction. Get your mind, your thoughts and your mental images on the future.

 

Think About The Solution

Whenever you’re faced with a difficulty, focus on the solution rather than on the problem. Think and talk about the ideal solution to the obstacle or setback, rather than wasting time rehashing and reflecting on the problem. Solutions are inherently positive, whereas problems are inherently negative.

Take some time to write out every detail of the problem, and then take the most logical next step to solve it. The instant that you begin thinking in terms of solutions, you become a positive and constructive human being.

 

What Was The Lesson Learned?

Assume that whatever situation you are facing at the moment is exactly the right situation you need to ultimately be successful. This situation has been sent to you to help you learn something, to help you become better, to help you expand and grow.

So seek for the valuable lesson in every adversity. Make a list of every idea or insight you can gain from every setback or difficulty.

A positive mental attitude is indispensable to your success. You can be as positive as you want to be if you will simply think about the future and look for the good. If you do what other successful people do, if you use your mind to exert mental control over the situation, you will be positive and cheerful most of the time. And you will reap the benefits enjoyed by all successful people.

 

7. Goals Are What Take Us Forward In Life. They Are The Oxygen To Our Dreams.

They are the first steps to every journey we take and are also our last. It‰’s very important that you realise the significance and importance of goal-setting and apply this knowledge in your life.

Begin with the end in mind. – Stephen Covey

Why Is It Important To Set Your Goals?

  • Goals Give You Motivation
  • Goals Help You Overcome Procrastination
  • Goals Keep You Locked In And Undistracted 
  • Goals Give You Focus 
  • Goals Allow You To Measure Progress

Top-level athletes, successful business-people and achievers in all fields all set goals. Setting goals gives you long-term vision and short-term motivation. It focuses your acquisition of knowledge, and helps you to organise your time and your resources so that you can make the very most of your life.

 

Why is it important to write your goals down?

Writing Down Goals Substantially Increases The Odds Of Achieving Them. Most people drive through life without bothering to write down their goals. Very few people have specific and measurable goals, and even fewer have written these goals down… 

 

Enjoy this post? Why not Pin it?

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts.

 Click on the image below to listen to the podcast version of this post

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

7 Habits of Highly Successful Online Entrepreneurs

7 Habits of Highly Successful Online Entrepreneurs

Most Online Entrepreneurs, including myself, do most of their writing at home surrounded by loads of distractions. Compared to the average entrepreneur that has their own office, online entrepreneurs need to implement success habits just to be able to make it through the day. Let’s go ahead and get right into the first habit.

 

#1: Online Marketers Exercise Self-Control Throughout the Day

Beyond keeping your emotions in check, here are three more tips for exercising self-control through your day…

  • Check email once every three hours – There are few things that will suck the life out of your day like email. 
  • Keep all social media windows closed – Social media is a great tool for promoting your blog, but it can easily pull you into to an endless scroll of updates. Just like with email, schedule your social media time.
  • Put your phone on silent when your working – If you can eliminate the disruption of email, social media, and phone calls, then you will double your productivity.

 

#2: Online Entrepreneurs Have an Optimistic and Positive Attitude

You need to have a firm belief that you are going to be successful. With a business, you can launch your site and start making sales through Google Adwords that same day. Though it usually takes six months from the moment a new post is published until you can even find out if it will get any traffic from Google.

If you ever feel demotivated, then imagine how it will feel when your blog is bringing in more money than you could possibly spend. In addition, try to read 5 to 10 positive quotes to start every day.

If you can believe, you can achieve.

 

#3: Online Entrepreneurs Are Open-Minded

As an Entrepreneur, you need to always be open to learning new techniques and processes that may be better than what you are currently doing now.

Learning is a choice. Make a determined effort to learn about success, study success and take action. Many people want to improve their lives but they don’t take action and learn the right things that will take their life to a whole new level. Knowledge and action will take you wherever you want to go. I hope these quotes inspire you to be a student of success by learning about success and taking fearless action so that you may be successful in all areas of your life.

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.” Henry Ford

“I’ve failed over and over and over again in my life and that is why I succeed.” Michael Jordan

Success is never final, failure is never fatal. It’s courage that counts.” John Wooden

“A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren’t proud of what you’re doing, why should anybody else be?” Richard Branson

“The more tranquil a man becomes, the greater is his success, his influence, his power for good. Calmness of mind is one of the beautiful jewels of wisdom.” James Allen

See more success quotes here at: Brainyquote.com

  • I Listen to Podcasts – My phone is always loaded with new podcast episodes covering marketing techniques. Instead of listening to the radio in the car, I am absorbing ideas and knowledge from podcasts. 
  • I Sign Up to Online Courses – I like learning new concepts and ideas
  • I Read Books and Blogs – No matter what industry you are in, there are always going to be incredible books and blogs that will be worth following. Make it a habit.

 

#4: Online Entrepreneurs Embrace and Learn from Discomfort

Personal obstacles are related to our psychology, behavior, and state-of-mind. They typically include unhelpful habits, debilitating emotions, paralyzing fears and limiting beliefs. The reason these obstacles prevent us from moving forward comes down to how we choose to interpret events and circumstances, and the subsequent thoughts we choose to dwell upon.

The thoughts we typically dwell upon prevent us from making objective decisions. Our poor choices, subsequently lead us down less than optimal paths as we work toward our goals. These thoughts we tend to dwell upon are often recognised as the 10 Cognitive Distortions that sabotage people’s choices and behavior.

 

 Further reading: 10 Cognitive Distortions

Too often we let our mistakes and setbacks define us. Yet, as Dr Martin Seligman, the founder of Positive Psychology once said, “It’s not our failures that determine our future success, but how we explain them to ourselves.”   Likewise, if you knew that no matter what happened, you could handle it, what actions would you take that you aren’t taking now? 

What conversations would you engage in that you’ve been putting off? Where would you step out onto center stage more fully and boldly in your own life – and in doing so, open up the possibility for new opportunities, new relationships, new alliances, new ideas to take bloom?

We are all going to face obstacles in business and life. Embrace them, learn from them, and keep moving forward.

 

#5: Successful Online Entrepreneurs Never Give Up in the Face of Adversity

Achieving a goal is a wildly exhilarating thing. If you’re flirting with the idea of giving up, you could be throwing away something wonderful―your best future. There’s going to be anxiety about uncertainty and fear about failing, but push yourself to keep going. After all, you’ll never know how close you are to succeeding if you quit now.

To channel some positive momentum, keep  motivating quotes at the top of your mind. And never give up.

 

Be aware of your thoughts. I’m having that thought again. Try mindfulness to get out of your head. 

 

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” Thomas Edison

 “Successful men and women keep moving. They make mistakes, but they don’t quit.” Conrad Hilton

“If you’re going through hell, keep going.” – Winston Churchill

 

#6: Online Entrepreneurs Show Appreciation and Gratitude for What they Have

Gratitude, or appreciation for the good things that happen in life, is an essential part of building happiness. When you’re going through a tough time it can be hard to remember to be grateful for the good stuff, but there are a stack of benefits that can be gained from working gratitude into your everyday life. 

This can help if:

  • you want a strategy for helping to deal with a tough time
  • you want to boost your mood
  • you want to cultivate awareness and appreciation for the good things in your life.

 

 

The Benefits Of Gratitude

Increasing your gratitude is useful because:

  • it’s an instant mood booster and feels great in the moment
  • you’re likely to feel closer to friends and family
  • you’re likely to enjoy your life more
  • it’s good for your physical health
  • it’s easier to cope with tough times
  • good things in life don’t stick in our heads as easily as bad events

 

#7: Successful Online Entrepreneurs Have a Great Work – Life Balance

These days, work-life balance can seem like an impossible feat. Technology makes workers accessible around the clock. Fears of job loss incentivize longer hours. In fact, a whopping 94% of working professionals reported working more than 50 hours per week and nearly half said they worked more than 65 hours per week in a Harvard Business School survey. 

Experts agree: the compounding stress from the never-ending workday is damaging. It can hurt relationships, health and overall happiness.

  • Unplug
  • Limit time-wasting activities and people
  •  Exercise and meditate

Exercise is crucial for me. I love to surf. The coastal walks near my home are breathtakingly beautiful. I always come back from these two pursuits feeling refreshed and ready to continue on with increased vigour and vitality.

 

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Further reading if you enjoyed this post:

Productivity Tips & Tricks

 

So, tell me… have you made any of these entrepreneur mistakes? Are you back on course?

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

 Click on the image below to listen to the podcast version of this post

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

5 Most Common Email Subject Line Mistakes to Avoid At All Costs

And What To Do About It...

The 5 Most Common Subject Line Mistakes to Avoid

 

So you’ve just put your finishing touches on that latest blog post, new YouTube video that you know is going to really help all those people on your list, your audience, though upon checking your open rates on your email service provider account, you’re quietly devastated at your low open rates. It hurts doesn’t it!

 

Where are the best subject lines? In your inbox! What makes you click on an email to open it?

 

Advertising legend David Ogilvy once said: 

Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

 

Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective.

 

Good subject lines get to the point, create a sense of urgency and are relevant to the subscriber, but it’s easy to make mistakes when writing them. Committing these subject line sins can drastically reduce your open rates, but avoiding them is easy if you know what to look for.

 

Here are five of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates.

 

1. Using ALL CAPS or too much punctuation(!!)

Imagine receiving an email with a subject line like this in your inbox: GET 70% OFF YOUR NEXT PURCHASE RIGHT NOW!!!!!!!!!!!!!!!!!!!

 

Chances are you would take one of three actions: ignore it, delete it, or mark it as spam.

 

Before pressing send, keep in mind that USING EXCESSIVE CAPITALISATION AND PUNCTUATION SCARES AWAY SUBSCRIBERS AND KILLS OPEN RATES!!!!!

 

It can come across as though you are yelling, which can have a negative impact on your email performance. So you should use capitalisation and punctuation cautiously. 

 

Occasionally adding phrases like “Free” or “Act Now” have been shown to improve open rates, but I recommend using them sparingly to avoid diluting their impact. 

 

On a similar note, be sure to avoid using too much punctuation. You have limited real estate for your subject line, and multiple exclamation marks can come across as spammy. Special characters such as * % & # and ^,  have been known to trigger spam filters, so be sure to use them sparingly as well.

 

Now that we’ve gone over the punctuation mistakes to avoid in your subject line, you may be wondering which characters leads to more open rates.

 

The answer? Question marks, exclamation points and periods. 

 

Subject lines with exclamation points can expect an open rate that’s one to 20 percent higher than average – just as long as you don’t use them in every message.

 

While this can vary depending on your industry, your audience, and the content of your messages, I recommend testing multiple subject lines to see which forms of punctuation your subscribers are more likely to respond to.

 

By using simple language, asking a question, and using proper punctuation in her subject line, you’re able to pique the reader’s interest and entice them to read your message.

 

Exclamation points, periods, and question marks are all part of a healthy email marketing strategy, so don’t be afraid to mix up the punctuation you use in your subject lines.

2. Using Spammy Words

Adding certain trigger words to your subject line can activate a recipient’s spam filter, even if the message you’re sending is legitimate.

 

To prevent this from happening, avoid symbols like “$$$,” “100% free,” “cash off,” “cheap,” “weight loss,” and “serious cash”. Even if your email makes it into the inbox, it can come across as spammy to your subscribers.

 

To ensure your readers take your emails seriously, choose the language of your subject line carefully by avoiding some of the trigger words and symbols listed above.

 

Finding the right verbiage for your subject line can be tough, especially with the sophisticated spam filters out today. HubSpot put together an exhaustive list of email trigger words to avoid when composing your subject line, so reference it before sending your next message.

 

While there are plenty of recommendations for words to avoid in subject lines, there’s no hard and fast rule for ones to include; what works for one industry may not work for another. Be sure to try different variations of words to see what resonates best.

 

I also recommend focusing on specific words that tie back to the content in your email.

 

The subject line tells you exactly what you’ll get by opening up the email. And by focusing on that, it eliminates the risk of including words that might appear spammy.

 

3. Making It Too Long

Consider the environment in which your subscribers are reading your emails. Chances are, they’re on-the-go or quickly scanning their inboxes between work meetings.

 

Since you have only seconds to capture their attention, you want to make sure your subject lines aren’t wordy or redundant.

 

Long subject lines look spammy and get lost in cluttered inboxes, especially if readers are using mobile devices.

 

One favorite rule of thumb is  to keep subject lines no longer than 50 characters. To do so, aim to get your message across as quickly as possible and cut any unnecessary terms or phrases.

 

As important as it is to get your message across quickly and clearly, make sure it expresses a complete thought and offers value to the reader – you don’t want to write a subject line that’s too short, either. Avoid one-word subject lines and strive to be helpful and relevant to your subscriber.

 

Try building a message around a numbered list and including the word “secrets,” As a result, this subject line is easily readable and irresistibly clickable!

 

4. Writing misleading content

Let’s say you send an email with the following subject: Get an exclusive 50% discount on our entire inventory!

 

But when the reader opens the email, it’s a pitch to sign up for a webinar or free online class.

 

Not only is this tactic dishonest, it also tends to backfire. No one likes to be deceived, especially when they receive an email that promises one thing and delivers another. You might get people to open your email initially, but this alienates subscribers and can hurt your open rates and spam rates in the long run.

 

If your subscribers lose trust in your emails, they’re more inclined to ignore future emails and mark you as spam.

 

To build and maintain trust between you and your subscriber, make sure to align the content of your email and your subject line.

 

Also avoid subject lines that include RE: or FW:

 

These tend to trick the reader into thinking the email was part of another conversation, which doesn’t leave a positive feeling with subscribers.

 

Not including this text also gives you more room to work with in your subject line, which can be used to convey helpful and relevant information instead.

 

5. Including spelling or grammatical errors

Subject lines (or any other content in your email) with typos, misspelled words, and misplaced punctuation look unprofessional and can hurt your open rates.

 

Emails are an opportunity to establish your brand as a helpful source of information. Subject lines with spelling or syntax errors make a bad first impression, and undermine your ability to establish trust with your subscribers.

 

To optimise your email open rates, be sure to review your emails for grammar and spelling prior to hitting send. No one will take the time to read your email if the subject line is loaded with grammar mistakes, but basic copy editing can prevent these errors from slipping through the cracks.

 

Crafting subject lines that sweep subscribers off their feet…

 

The subject line is one of email’s most important components, so it’s important to get it right before you send your emails. And by avoiding the mistakes above, you’ll be well on your way towards improving your email engagement.

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

Do you have any subject line best practices that weren’t listed in this post? I’d love to hear about it in the comments below!

 

 

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Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

How To Get Stuff Done – Even When You’re Completely Overwhelmed…

How To Get Sh*t Done

Hot Productivity Tips & Trips To Get You Back On Track

 

Google AdWords with HotClicks Pay Per Click Online Marketing Sydney Web Psychology

Today’s post is all about the struggles of an internet marketer. Why we do what we do…. And how to maintain those productivity levels. When we become dissatisfied change has to happen.

 

Listen to my Podcast Episode #20 on how to improve your productivity: How To Get Sh*t Done

 

Luckily, I never miss the days I used to work in the office. I had great times with my colleagues, but those days feel well behind me, and I feel perfectly comfortable working alone now. There are a few things I’m glad I no longer have to be part of. As a full-time online marketer, I spend most of the day communicating with others by email or on online chat. I barely speak to anyone on the phone or face to face that I might forget my own voice one of these days…

 

But not everyone is like me. Those who are extroverts often crave for hangouts, and a lot of my fellow online entrepreneurs deliberately make time to meet up with friends for lunch to keep their sanity. And I do agree. You need to have real conversations daily (not necessarily verbally), to ensure you’re not turning into a weirdo. 

 

 

I love working out – without my beach running surfing and gym exercise, I would definitely go crazy. If you don’t normally move around much, just getting out of the house to walk for 15 minutes should help circulate more oxygen in your blood stream, and release serotonin to motivate yourself. Serotonin is something that your body naturally produces. They help you motivate big time, too.

Working from home means you can work whatever way you want. You can work in pyjamas, or on your bed with your laptop without creating a work environment. Sounds good, right? But there’s no motivation factor in that kind of “no boundary” working lifestyle.

 

Patience is the key to success particularly in online business. Being patient does not mean you have to be agitated or frustrated. Everyone has to fail at some point to be successful, and has to learn from mistakes.

 

Be patient and stay focused on your goals – that’s the way to motivate yourself for business.

 

How to avoid becoming paralyzed by too many ideas

 

If you are a creative, you most likely the type that has so many ideas.

 

While it may seem like a blessing, it often feels like a curse and that you aren’t actually moving or taking action. You feel scattered, confused and overwhelmed.

 

I am no stranger to the overwhelming sensation that too many ideas can bring.

 

I have loved this journey of starting my business so far, however sometimes I feel paralyzed and pulled too many directions. While it is an exciting place to be, it is best to develop a process to help tame those ideas, and avoid becoming paralyzed.

Keep a running list. Your notes are just for you, so don’t allow negativity to creep in! Be bold in your future goals. If I get really invested in an idea up front, I like to get as specific as I can in the brainstorming phase. You can also reference these notes anytime you have a sudden hit of inspiration.

 

Don’t act too fast!

 

Though your new idea to open up a shop, start an e-course, or offer a new service seems great up front, I encourage you to take a bit of time to meditate on your new idea.

 

You want to give yourself enough time to do the research and develop a strategy to implement your new idea.

 

During this time, you can really hone in on the details of this project, as well as develop a marketing plan for it. This doesn’t have to be elaborate, but it helps to be strategic in building excitement over your new product/service/idea!

 

If you run your own business, chances are, you’re completely overwhelmed pretty much all the time. I know I am. 

 

 

Because no matter much you get done, it seems like your to-do list just grows longer and longer. There are blog posts to write, emails to respond to, social media posts to schedule, products to create. You need to be organized, not overwhelmed.

 

Most overwhelm comes from feeling like you have so much to do that you can’t do it all. When your to-do list is swirling around in your head, it can feel like everything you need to get done gets bigger and more urgent by the minute.

 

The solution? Get your to-do list out of your head and onto paper.

 

Action, not anxiety!

 

Have you ever had one of those days where you feel super busy and stressed, but when you look back over your day, you don’t even know what you got done? I get so caught up in feeling stressed about everything I have to do that I don’t actually do any of it. I’ll have a project to start that feels so big and overwhelming that I never start it. And then, like something out of a horror movie, the more I put off the project, the bigger and more overwhelming it becomes.

 

It’s a vicious cycle that only has one solution: action. Just the simple act of starting- something, anything- helps you build the inertia you need to keep going. So when you’re feeling overwhelmed and stressed out, look at the list you made and just start. Progress, not perfection.

 

I struggle with this one every damn day and I know I’m not alone here. As creative entrepreneurs, we put our souls into our work, so of course everything we do should be perfect, right? Wrong. Sometimes (ok, most of the time) perfection isn’t about quality work, it’s about ego. At least it is for me. I want my work to be perfect because I want to be perfect. Which is obviously impossible (not to mention insane.)

 

And when we get like that, when we obsess over formatting, or reread the same email seven times, or strain our eyes making sure our blog graphic is centered – it keeps us from doing the real, important work that we’re meant to do.

 

Choose progress, not perfection.

 

The next time you’re stuck in that obsessive cycle of making sure it’s absolutely perfect, ask yourself: Does this actually need to be perfect? Or does it just need to be done?

 

Some things do need to be perfect. When I’m proofreading a document before it goes to print for a client, then yes, it needs to be perfect. But if I’m honest with myself, the majority of my work doesn’t require that level of flawlessness, and I doubt much of yours does either.

 

So yes, it’s important that we care, deeply, about putting out quality work. But it’s worth the reminder: just because it’s not perfect, doesn’t mean it’s not good enough. 

 

And as I said last week: Progress = Happiness

 

What are your best productivity Tips and Tricks? What works for you? 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts.

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.