7 Successful Google AdWords Ads And Why They Crush The Competition

What does it take to write an AdWords ad that gets the clicks?

7 Successful Google AdWords Ads And Why They Crush The Competition

Some businesses are able to create phenomenally successful AdWords ads while others fail miserably. Ultimately, success with AdWords comes down to your landing page/website. But the first step on that road to winning at AdWords is to get the clicks.


What does it take to write an AdWords ad that gets the clicks?


Let’s take a look at these winning AdWords ads in the video and see just why they work…



There are three other more general elements at work here that are important to note…


First, with the possible exception of the work from home ad, these ads are not overly sensationalistic.

You have very limited space with which to work in an AdWords ad. There’s no room to be cute or gimmicky… you have to cut to the chase and make every character count to get the clicks.


Secondly, these ads do a good job of standing out from their competitors ads. It’s not uncommon to do a search and see a good percentage of the AdWords ads with the same headline or using basically the same dry, boring message.


When you’re coming up with ads, look at what the competition is doing and make sure your ads are unique.


Lastly, and most importantly, all these ads are successful because of extensive testing on the part of the businesses. Testing your ad copy and testing your landing pages is the single most important factor in developing a winning AdWords ad and campaign.


Because while the ads above are top performers, what works well for your business may be quite different. And the only way to figure out what ads will be successful for you is to test, test, test!



About the New Character Limits for Expanded Text Ads

The Expanded Text Ads gave a boost to the clickable real-estate of the ad, and a longer description for more detail. If you haven’t updated your older ads, you’re missing an opportunity to increase your position and Click Through Rate.


Here’s a little more information:


(See below for the character limits list)

  • Expanded Text Ads are the basic format for text based search ads on Google’s Search Network.
  • The ads will show slightly different from mobile and desktop (and variations on the Display Network).
  • New character limits apply to the elements of the Expanded Text Ad.
  • Ad Extension also carry their own unique character limits, which I’ve included below.


The image below is generated using an ad preview tool to show how all the various Ad Extensions display on an Expanded Text Ad, and the character limits list is located below.

Note, that the ad above the phone is the desktop view, and the ad in the device is a mobile view. That preview tool is located at: Expanded Text Ad Preview Tool 


Character Limits for AdWords Ads and Extensions

Expanded Text Ad

Headline 1: 30 Characters
Headline 2: 30 Characters
Description: 80 Characters
Path 1: 15 Characters
Path 2: 15 Characters

Sitelink Extension

Link Text: 25 Characters
Description Line 1: 35 Characters
Description Line 2: 35 Characters

Callout Extension

Callout Text: 25 Characters



Top Tips For Successful AdWords Ads:

  • Use Numbers
  • Use ASCII characters
  • Focus on benefits
  • Offer proof/credibility
  • Use quotes
  • Ask a question
  • Make a strong offer
  • Include a call to action

What tips do you have for your own expanded text ads? Are you getting better results than before? Let me know below!



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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

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About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

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