17 Website Design Mistakes That’ll Absolutely Ruin Your Conversion Rates

17 Website Design Mistakes That’ll Ruin Your Conversion Rates

There are some website design mistakes that may or may not have impact on a website’s success, but there are others that act as absolute conversion killers. They spell the death knell for web traffic and make sure your website and its prospects go downhill unless something is done to get rid of these mistakes. 

Many people think that conversion rate optimisation is mostly depended on content. This statement might be true, though at the same time you cannot afford to overlook the significance of design as the wrong web design elements can hold your site back from accomplishing great success. You have less than a second to persuade a visitor to stay on your page.

In online businesses, creating trust is much harder than in real life as people can’t see your face. All that they can judge you by in that first second how well your website design is. So, there is no doubt about that the design of your website has a huge impact on your conversion rate. There are many website design mistakes that can hurt your conversion rates. In this post I will walk you through some of the most common mistakes people make while designing their website.

 

Website Design Mistake #1: An Obsolete Website Design

If your website is designed five years back, then it’s the time to upgrade your web design with the new design elements.There is always some emerging technology that allows the designers to upgrade the design. For example, you have thousands of visitors and if you are unable to keep them on your page then it’s all for nothing. Trust me, nobody likes a page that seems like has not been updated in five years.

Believe it or not, there are so many old websites still live but they are no longer in operation. When your visitors come to an old looking websites, most of them will click away as quickly as possible and moving on to your competitors. Therefore, having a modern website is essential to keep your website conversion alive.

You have used a cheap, template website that looks dodgy. Failing to instill trust in the consumer or a potential lead is a real concern if your website is sending out the wrong message. Make sure your website has the following attributes that will instill more trust, loyalty and therefore sales.

  • above all make sure the website looks attractive. Nothing worse than going to an ugly website. You know the ones I am talking about. hard to use, terrible graphics, incredibly slow, totally outdated.
  • Include client testimonials for proof that you are worthwhile and good at what you do.
  • Any associations or organisations you belong to that add credibility should be added to the site.
  • You have to have a physical address and phone number. Nothing looks more suspect than having no direct numbers and only a PO Box.
  • Make sure your branding is consistent. Keep colours the same across your site. Too many different colours will just dilute your brand. Also, avoid the use of too many stock images. Yes they are easy to get, BUT people are so so over them.

Website Design Mistake #2: No Prominent “Call to Action” Button

Your website definitely has a goal. Whether you want your visitors to sign-up for a mailing list, make a purchase, request a quote, or simply call you, there has to be an objective and you have to make it clear to your visitors what your goal is. In many cases, low conversion rates are a direct outcome of a call to action getting lost in the web design. You need to ensure that your call to action button stands out on the page and makes it easy for the visitors to take the desired action.

Website Design Mistake #3: Slow Loading Time (The Silent Sales Page Killer)

Slow page load time kills your website conversions. Nobody wants to wait for a page on a website to load. Web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.A delay of even one second can reduce your conversions considerably. There are many reasons that contribute to a slow loading time. Among them few common reasons are outlined below:

  • Excessive use of Flash
  • Images are too big
  • Broken Links
  • Too many plugins in use
  • Bad Coding

You website loading speed should be as fast as a Ferrari. Here are some tips to reduce your page load time:

  • Optimise your images
  • Minimise HTTP requests
  • Utilise server side caching
  • Limit 301 redirects

You have decided to go the cheap route with your hosting company. What may seem like a great idea now is going to end up being a real pain in the ass. Nothing is worse than your web hosting either continuously going down or being ridiculously slow. Either way it’s a real conversion killer. Spend the money on decent local hosting companies and you will have better site speeds and less downtimes. A slow website WILL AFFECT your Google rankings.

Website Design Mistake #4: Overuse of Colours

Colour can make or break your website conversion rates. Using too many colours can confuse your visitors. Understanding the colour psychology is essential to choosing the right colour for your website. Take a look at some of the colours below and the associated feelings they typically convey:

  • Light Blue: cool, youthful, masculine
  • Dark Blue: trustworthy, stable, mature, calming
  • White: pure, honest, clean
  • Green: comforting, growth, organic, positive go,
  • Pink: youthful, warm, feminine
  • Gray: integrity, neutral, cool, mature
  • Purple: youthful, royal, contemporary,
  • Yellow: emotional, caution, positive
  • Red: excitement, hot, danger, stop, negative,
  • Orange: organic, emotional, positive
  • Black: heavy, serious, death
  • Brown: organic, unpretentious, wholesome
  • Gold: stable, elegant, conservative

Remember, colours play a crucial rule in web design. They help to highlight buttons, links and even enhance the visitors overall web experience. Some of the golden rules are outlined below when selecting your website colours:

  • Keep the associated feelings for each colour in mind
  • Limit your palette to about 2 to 3 colours only.
  • When in doubt, choose ONE colour and then try different shade variations.

Website Design Mistake #5: Using Cheesy Stock Images

It’s no wonder that images are a fundamental part of website designs and modern readers are obsessed with visual media. You’ve probably heard it many times that they’re worth a thousand words and visual content drives more engagement. Yes you heard it right if the images are relevant, meaningful, high quality and authentic.

Using stock images undermines your credibility. Avoid using the cheesy stock photos as they can send the wrong message to your audience. Every image you use in your website need to have a purpose like pushing the visitors toward the conversion goal. Make sure you only use the meaningful, high quality, and relevant images where possible in your website.

 

Website Design Mistake #6: Poor Navigation

It doesn’t matter what you are selling and how much content, images, and video you have. You website navigation play an important role to convert the visitors into customers. Navigation is the only way to reach your products or services after the visitors arriving on your website.

If you appropriately executed the right navigation tactics, your visitors should smoothly find their way towards the action you want them to take, such as to subscribe, or to buy. If your website navigation is confusing, your audience will rapidly take the exit route and probably never come back to your website again. Therefore, your navigation should be easy for the visitors to find what they are looking for.

Keep your visitors to the right track by providing noticeable “calls to action”, ensuring links are easily visible and lead to the right pages, and keeping enough breathing space.

Website Design Mistake #7: Website Not Responsive

Human behavior has changed dramatically since mobile devices entered our lives. People use their smartphones or tablets on the go, in the bedroom, even in the bathroom. The number of people using mobile devices has now well outstripped people on desktop computers, therefore you cannot afford to ignore the responsiveness if you don’t want to lose potential customers. So, if your website is not responsive on all devices, then you will not be able will not be able to target those tablet and mobile users. Responsive design is a must, not a nice “to have” anymore.

Website Design Mistake #8: Cluttered Design

Too much complexity or clutter makes it tough for the visitors to absorb your marketing message. Excessive use of colours, images and styling makes your website cluttered. This is why it is crucial to deliver only the most important or necessary information above the fold basically, anything essential for making a decision or taking action, without any clutter. As a rule of thumb, don’t give everything at once to your visitors. Instead, encourage them to browse on your site to learn more about you before trying to sell to them right away. This will not only help them get to know your brand but also they will be more likely to convert as they already spent so much time on your site.

Your design is just confusing. This is a real problem as the consumer is going to make up their mind whether they are going to buy from you within a few seconds. Don’t add to their indecision by making your site complicated. Keep your core unique selling point as simple as possible and make sure the user gets this message when they first land on your home page.

Like a retail shop if the passing consumer does not like what they see they will buy elsewhere. Simple as that. There is an issue with this. Choosing the right website design agency that knows how to design, based on your market is not so easy. Make sure you view their online portfolio of website work and see if its the right fit. 

Website Design Mistake #9: Using Too Many Plugins

Plugins helps a website to introduce new features or add new design to the website. Web designers can get so many free plugins from the internet to use in website. But, using too many plugins can increase your site loading time. We’ve already talked about the impact of slow loading. Too many plugins won’t benefit you either. Certainly, if the plugins are really required to make your site functional then only use them.

Sometimes people try to use different things, just because they can into their website, not because they really need to. Make sure you don’t use any extraneous stuff unless you absolutely need it to keep your page loading times fast.

Website Design Mistake #10: Choice Overload

Choice overload leads to choice paralysis. If your visitors can’t make the decision, they won’t take your desired action. There are many side-effects that you will experience when your visitors face the dreaded experience of choice overload. Some of the common effects are given below:

  • Customers buy less
  • Customers put less thought into choice
  • Less satisfaction

People who are given limited in options will be more to buy than those having too much choice. Therefore, reduce the number of choices your visitors encounter and remove the irrelevant or unnecessary links, ads if you want your visitors to take your desired action.

Website Design Mistake #11: Adding Too Many Banners

An over aggressive web design with large images and lots of banners makes the website appear as one big advertisement platform, which is a major turnoff for visitors and a clear obstacle for acquiring a high conversion rate. Even though banners are great revenue generator, they could be performing negatively when it comes to conversion. A simple redesign could accomplish the best conversion rates. Here are the few things you can apply to get over with this issue.

  • Limiting the number of banners on a page
  • Reducing the prominence and size of the banners
  • Highlighting relevant content and images

Website Design Mistake #12: Unreadable Copy

As much as images and videos control modern content, copy or text still play a huge role in persuading visitors to make a purchase. I have witnessed so many websites with weirdly-shaped fonts and large text blocks that are hard to read. While we are all a fan of customised and beautiful fonts, too much of a good thing is also bad.

Here’s how to fix it:

  • Choose legible font styles
  • Emphasise important information with bold
  • Write shorter sentences
  • Align text to left, not centre

Your website content is far too long. Rambling pages of copy are just going to bore the pants off the reader. It’s the same way you feel when a person goes on and on about a topic. You may like them a hell of a lot, but after a while you just switch off. So be on topic with your copy BUT never write just for the sake of it. Snappy, sales on topic copy is what works best for time poor consumers.

You write your own copy. Nothing is worse than reading content that has been put together unprofessionally. Yes, you might have been great at English in school, but writing effective web copy for your consumer base is an entirely different matter. Make sure that you speak to your web developer about getting a copywriter to at least write the content for your main landing pages. Those pages that you want visitors to land on and buy from. Better web copy means higher conversion rates and guess what… more money for you.

Website Design Mistake #13: Not Having a Search Box

Websites that fail to include the search box are losing some potential customers those who are looking for specific information or items. They don’t want to use your carefully executed navigational links anymore because we are all busy and don’t have time to search manually. Trust me, your visitors aren’t even a little bit patient. Eventually, they will leave the page. Therefore, enable the search box option in your website to find the targeted items or information in no time. It works better if you have a large inventory.

Website Design Mistake # 14:

You haven’t optimised your website for the search engines. This is a real killer and one that many companies and businesses fail to do. They are either too lazy, do not know about it, or end up getting mixed up with a really bad SEO company. This is a huge area and one that all businesses should be very concerned about. After all, why even bother getting your website all beautifully designed with pretty pictures and great copy if it won’t appeal to new customers?

Why? Because when they type in your product or service offering guess what happens? They find your competitors and not you. A real tragedy. 

Website Design Mistake # 15:

You are not collecting the names and email addresses of people who have been to your website and used this to market to them. Offer incentives for them to sign up and leave their details. You will find that your database will grow quickly and this is a great marketing opportunity NOT TO BE MISSED. Make sure you do follow through with your emailing campaigns.

 

Website Design Mistake # 16:

Where is your sales funnel? Where do consumers go to buy? Many websites look great but lack one thing – the buying process. How to they pick and buy from you without getting lost on your site? How do they make an inquiry and how do they know your received it when they sent it?

These questions need to be addressed so that once there is a customer on your site, they find it super easy to make a purchase. A great looking website that is not making you money is a waste of time.

Here are a few tips that will help improve your sales process:

  • Make sure there are not too many fields to complete on your order forms.
  • Give them the opportunity of money back or free trials of the product – this will improve the trust factor by miles.
  • Again, as above add testimonials – if you can get video ones even better!

Website Design Mistake #17: Important Information Below the Page Fold

The page fold is the single most important aspect of the page layout that every designer must take into consideration while designing a website. Visitors decide whether a website is worth their time or not in as little as a few seconds. This means you have very little time to make an impression on your visitors, and this is where the importance of the page fold enters the picture. The golden rule of page fold is simple – all important information must be above the fold.

If your important call-to-action buttons or website messages are below the fold, the chances that your visitors will come across the information they are looking for are slim; very few of them will scroll down to check out the information below the fold the very first time they are visiting your site. If this happens, say goodbye to any chance of achieving an acceptable conversion ratio.

Bonus Tip: Click on everything… Rookie mistake! (Test everything on your site to make sure everything works!)

The Bottom Line:

  • If your website has more than a few of the above 17 website design mistakes, perhaps it’s time to consider a new design.
  • Use this blogpost as a checklist of website design mistakes to fix now and avoid in future.
  • Keep in mind that even the simplest mistakes can ruin your conversions right off the bat.
  • Avoid these 17 mistakes, and you will be well on course for creating a website that attracts plenty of traffic and exhibits a good conversion ratio.

 

p.s. Here’s the link I promised you over on my podcast episode #24 on how to laugh in the face of those shitty reviews, or any other online nastiness: (Will Ferrell’s attitude to this should cheer you up!)

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

If you have any more ideas or points to share, feel free to do so in the comments section below!

P.p.s. If you enjoyed this, you might also like:

Best, Phil

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

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About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

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17 Blogging Mistakes To Avoid At All Costs

And What To Do Instead...

17 Blogging Mistake To Avoid At All Costs

All of us make mistakes. This is something that can’t be avoided 100% of the time. Though some of these errors we all make can turn into some of your greatest learning experiences. However, one of the best ways to save time and money in your blogging is to learn from the mistakes of others. If you do that – and avoid those same pitfalls yourself – you will already be well ahead of the game.

I can’t prevent you from experiencing some of the mishaps that many bloggers deal with, but I can give you some good solid pointers to help you along the way. If you haven’t already committed a few of the slip-ups I’ll be discussing here, then great! I’m happy to know that you might benefit from some of my past mistakes, as well as the blunders others have made. After all, the blogging space is really a community of like minded people – and we’re all in it together. We all do better when we help each other out; so let’s get started.

Here are my top picks for the 17 blogging mistakes you should avoid at all costs. If you slip up and forget to avoid one or two of them, don’t worry. Consider this a handy guide for doing some damage control before it’s too late.

 

What kills a blog post?

Here’s a list of 17 sure-fire ways to fail. Ignore these warnings and you’ll have a tough time being successful.

 Do you commit any of these?

 Blogging Mistake #1:  Awful headlines are commonplace. Your headline is going to appear in many places. At the top of your post… In search engine page results… And email subject lines. The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you write confusing, or just plain lousy headlines. You can stop reader’s in their tracks however, if you write headlines that are unique, ultra-specific, useful or urgent. As you can see, the below headlines can share multiple qualities. The best ones often do:

 

 Blogging Mistake #2Never linking to old posts. In the example above, I have linked to four older posts of mine. I did that for several reasons.Those links drive traffic to those older posts, giving them new life. Those links contain keywords I want to rank highly for. Links are one of the best ways to direct Google spiders through your site. Just because you’ve published a post doesn’t mean you should forget about it. Each post is a valuable asset, so give new life to your old posts with new links.

Blogging Mistake #3: Forgetting to fill out your page title and description fields.

You’ll ruin any chances of your post ranking if you forget to fill out the page title and description fields for each post. That metadata is critical to search engines crawling and indexing your site. And when you use keywords properly, it tells those spiders what the page is all about.To make life easier, use a plug-in like Yoast SEOIn WordPress you’ll see this form at the bottom of each post. That’s by far been the best plug in I’ve ever used. On top of that, your titles and descriptions have to be social friendly.

Blogging Mistake #4:

 If your blog looks like a big, scary wall of text, readers are going to bounce in a nano-second. Even if your ideas are amazing, presentation is half the battle. Try to break up paragraphs by using headings between them to give your reader’s eyes some anchor points. Keep paragraphs to 3 – 5 sentences maximum, and keep sentences under 30 words (if you can help it).

Blogging Mistake #5: Publishing less than one post per month

 OK, I understand that you are busy and that  turning out one blog post a month is not easy. But the less you post, the less chance your newest post has any chance at gaining any traction. That one blog post every two months is about as good as not blogging at all.

The more frequently you post, the more traffic you’ll get. That traffic eventually slows and then dies when you stop posting. Besides, if Google comes back to your site to check for more content and doesn’t find any, it will back off and it may be a long time before the spiders come back, which isn’t great for your newest post.

Blogging Mistake #6: Zero presence on any social media platforms

When blogging was nearly the only game in town all you really had to do was blog. There weren’t other social media sites you could leverage like Twitter, Facebook or Google . That has, of course all changed. Hopefully you are on these sites and hopefully you are being strategic about how you use these social sites to promote your content. Every post you publish needs a boost from your social media presence. I’m on InstagramYouTube, Pinterest, Quora, Google Plus, Twitter, Facebook, Instagram and LinkedIn and Google My Business.

If you think that’s exhausting, then you can use Smarter Queue to schedule your posts.

  • Email your subscribers
  • Share on social networks

Promote your blog on all major social media networks. If you don’t have accounts on sites like Instagram, Pinterest, and Google, now is the time to do it. Don’t be afraid of marketing via social media; it’s not as complex or as intimidating as you might think. A few basics for success include updating your users regularly; building relationships instead of coming across like you’re selling to people, and providing content that is useful and engaging. Think about what you’d like to see on your favourite social media site; you probably don’t want to be hit over the head with aggressive advertising, do you? But you probably don’t mind seeing a few links to websites and products/services that you can really use.

Blogging Mistake #7: Never inviting readers to leave comments

 A post without comments is like that abandoned house down the end of your street: creepy and not to be trusted. Of course, if you are just launching a blog, it may be a few weeks before you get your first comment. But follow all the steps above and that comment will come. You also have to encourage people to comment. That’s why I end every post I write with a question: I do this now on my blog and every guest post I write.

You will also get comments when you write detailed posts on advanced topics. You may cover a complicated issue that needs a little more explaining, or somebody wants to know how you did something. That’s okay. You want that.In the end, good comments give your post proof that people find what you are writing about valuable. And the more comments the better. It’s social proof in action.

 

Blogging Mistake #8: Not Collecting Emails from Day One

If I could change one major detail that I didn’t know about early on, it would be collecting emails from the very start! Doing this one thing could have spared me so much stress after Google’s first Penguin algorithm update. Don’t let your blog fall victim to another algorithm updates. Do yourself and your other bloggers a huge favour: Start getting those email addresses from your visitors immediately. If you’re worried that collecting emails will bother your visitors and cause them to leave your site, stop worrying. If you do it the right way, you can get those emails without annoying your users.

Blogging Mistake #9: Popups and Banners

We get it: Popups work. Using them is the best way to convert visitors into subscribers or to sell a product. My website’s newsletter subscription rate soared over 200% when I started using a popup form throughout the site. And this is exactly why you are even seeing the pros over-use popups. When a popup ad can yield so many more clicks than a banner ad, it just makes sense to put your advertising dollars there, right? That’s why you see popups being used by virtually everyone nowadays, from major consumer brands to content marketing websites. But too much of a good thing will drive your traffic away quickly. Popups should be used in moderation because when they are displayed in excess, they can jeopardise the user experience.

Again, put yourself in the place of the average website visitor. If you’re like millions of other Internet users, you visit websites on a regular basis. When you see one or two popups that are relevant to you, you probably don’t mind – do you? But if you’re bombarded by irrelevant popups, how likely are you to make a quick exit? So do your visitors and yourself a favour now; use popups sparingly, and make sure you’re only using ones that will resonate with your average audience.

Blogging Mistake #10: Writing about a topic nobody cares about

It’s this simple: Your post will fall flat on its face if you do not write about what your audience cares about. The same is true if you try to write about a topic that somebody else is already doing a good job writing about. For example: If you want to write about online copywriting… then you have to do a better job than Copy blogger. Want to write about social media news? Then you have to compete with MashableSocial Media Examiner or Socialmedia.bizPerhaps SEO is up your alley. If that’s the case, then you have to square off with the likes of Search Engine Land or MozDon’t get me wrong, it can be done. Every single one of those blogs started small. But it takes a lot of work, which brings me to my next point

Blogging Mistake #11: You write purely for SEO

Writing exclusively for Google will bore the pants off your readers. If you’re only writing for robots, then you might be wasting human time. Your readers aren’t interested in regurgitated keywords that exist for crawling robots. Don’t allow Google to turn you into a keyword-processing machine. Don’t allow Google to kill your creativity. Always write for your audience first, then optimise for search engines later.

 

Blogging Mistake #12: You don’t write in plain English

Jargon, gobbledygook, and bombast slow your readers down. Jargon requires your readers to stop and think about the meaning of your words. Gobbledygook takes up their time without adding meaning. Bombastic sentences slow them down because they’re full of unnecessary words. When you cut excess words from your sentences, you’re doing your readers a favour. When you replace long words with simpler words, you’re delighting your readers. Make your posts as easy to read as possible. Write as if you’re writing for a 10-year old. Show your readers you value their time by writing in plain English.

Blogging Mistake #13: Being Too Salesy

I know that many of us are excited about learning how to make money blogging. In fact, a lot of new bloggers get into this industry solely to earn some additional income. There’s nothing wrong with that. However, if you think that you will earn money with your blog solely by trying to sell to people, I hate to tell you this, but it’s not going to work. 

News flash: Unless you are a big name brand with a huge following, slapping a bunch of promotional posts and ads on your blog isn’t going to create the cash flow that you want. The key to making money as a blogger is to develop relationships and provide value. Do those two things well and you will earn the trust and respect of your readers.That is when they will be more likely to seriously consider buying from you.

Homework: Take some time to think about how you can create content that will naturally lead into your products or services.

Blogging Mistake #14: You edit your posts in less than five minutes

Are you a super-writer who writes almost impeccable posts in one go? Most of us can’t even edit in one go. Consider at least four rounds of editing: Review the flow of the post.

  • Can you remove any paragraphs without impacting your story or argument?
  • Does each paragraph naturally follow the paragraph before it?
  • Take out the funny asides that aren’t funny or aren’t relevant.
  • Polish each sentence. Cut overly long sentences in two; replace difficult words with simple ones; and cross out redundant words.
  • Correct any grammar or spelling mistakes

The more effort you put into editing, the easier your post becomes to read. Your message becomes clearer, and your readers will be grateful.

MISTAKE #15: Not Promoting Your Content

 Since we are talking about being salesy, I feel like we should cover the other end of the spectrum: people who don’t promote their content at all. You have to promote your content if you want people to find you. Even if your content is excellent, that is no guarantee that your ideal reader will ever see it. If you want to improve the chances that your ideal reader will find you, you have to go to where he or she is and put your content where they can see it.

That means sharing your content everywhere you can think of. Not only that, but sharing it consistently. When you create new content, you should be sharing it. No excuses. I’m sure you’re not writing just for the sake of writing. So make sure you make your time and effort worth it by letting the world know about what you have been working on. Spend more time promoting your blog as you spent writing it. So if it took you one hour to write a blog post, spend two hours promoting it… minimum! If you don’t promote your blog posts enough, you wasted your time writing it!

Blogging Mistake #16: Having Poor Quality Images

Another mistake that newbie bloggers make is not putting effort into creating quality images. “But I’m a writer, not a photographer or graphic designer!” I get it. However, humans really are visual creatures. Attractive images capture our attention. We also tend to judge a book by its cover. Your blog post image is the cover. It is well worth it to spend a bit of time learning how to create images that will hook your readers long enough for them to decide if they want to click on the post. After that, it is your words that will get them to stay.

Homework: Check out some of the photo editing and graphic design tools that I recommend in my own list of resources here >>

Canva

Canva is one of the most popular photo editing programs with bloggers because it is so easy to use. Canva is free, although power users may wish to upgrade to the subscription-based Canva for Work version, which costs $12.95 per month. 

 

PicMonkey is a fantastic photo editing and design tool that is quite easy for beginners to learn and use. Whether you’re editing the photos you take on your phone or DSLR, or creating collages for your blog posts (and Pinterest), PicMonkey is a great all-around tool. The basic edition of PicMonkey is free, or you can upgrade to the premium version that includes all of the bells and whistles for $4.99 per month (or less if you pre-pay for a year).

Fiverr

Rushing to complete a project? Entrepreneur on-the-go? Say hello to Fiverr – the largest marketplace for digital services. Get instant access to a global network of quality freelancers and find everything you need to start or grow your business. As the world’s most affordable and easiest to use digital marketplace, Fiverr enables freelancers and entrepreneurs to start doing, growing and succeeding. Geography, time, and budget are no longer barriers…

Blogging is a written platform, so it’s important for bloggers to pay special emphasis to things like grammar. I don’t profess to know all of the writing rules, but Grammarly is a massive help on this front. I use the free version, which corrects 250 mistakes (such as spelling, incorrect word usage, comma placement, and grammar) and works on any web-based program, including WordPress, Facebook, Gmail, and Twitter. Even if you don’t actively use a Pinterest account, that doesn’t mean that your blog readers don’t have one. Without a pin-sized image for each blog post, you’re making it really difficult for your readers to save your blog to their Pinterest boards. So, just get a Pinterest account… You know that Pinterest button you see on tons of sites when you hover your cursor over a picture? Yeah, that button makes it super duper simple to pin an image from your site onto Pinterest.

Edit ruthlessly

Blogging Mistake #17: Producing Lackluster Content

Last, but definitely not least, the biggest new blogger mistake to avoid is creating and publishing lackluster content. One thing that I have learned about blogging is that content is king. Readers want content that makes them feel as though they are getting something of value.They are trading their time for something, whether it is entertainment, education, information, inspiration, or something else. If they don’t feel like they are getting something from your blog, they are not likely to return. That’s why I think it’s so important to hone your writing skills and to only hit publish on content that you are proud of. It is much better to write less often, but produce great content than to write constantly, without making it great. Homework: Study some of your favorite blogs and look at the type of content they create that makes you feel. Commit to writing the type of blog that makes others feel and brainstorm how you can do that.

 Bonus Tip: Giving up

Sadly, most people quit about 12 months in. You need resilience to succeed. Blogging is hard work, and commitments like job, family or other reasons can overtake your blog. That happens. This is why it is so important to count the costs before starting a blog, because in the end giving up on your blog will kill every post you’ve ever written.

Conclusion

None of what I have shared may be new to you. But it’s true. Fortunately, blogging is a level playing field, so anybody can apply the basics and succeed. If you want a blog that grows year after year, you have to start with the basics — namely, writing a killer blog post. And do that non-stop.

Enjoy this post? Why not pin it?

What are some other things that people do that kill blog posts? What lessons have you learned?

Also: What blogging tools do you recommend?

I’m always interested in giving new services a try, so please share your favourite blogging tools.  It could become my favourite, too!

p.s. If you enjoyed this, you might also like:

Best, Phil

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Feel free to send Phil a message here

Coogee Shark Arm Story

11 “Killer” Tips To Stay Focused And Motivated Working From Home



11 Killer Tips For Staying Focused And Motivated Working From Home

Thinking about making a shift and working from home? Have amazing dreams of how wonderful it will be to wear your pajamas on conference calls, laze in bed until 9am and slowly get into your day and be able to have coffee breaks whenever you want? Yeah okay, it sounds pretty cool. And it can be. But there are some things you need to know about working from home before you make the leap.

I don’t share this to scare you or to try and discourage you from working from home, I truly believe it is a wonderful thing to do. I love the flexibility, I love being autonomous and I love that I get to be my own boss. I derive particular enjoyment on those cold Monday mornings when it’s raining heavily and you just know the traffic tailbacks would be nothing short of atrocious, and that I don’t have to deal with it. I’ve already worked productive hours and many people are still waiting for the car in front to move forward.

Though it’s not all sunshine and rainbows. Here are a few things you should consider…

Firstly, it can be quite solitary…

My friend Steve has kindly suggested I maybe do a day or two a week in his rather funky and plush offices here in Sydney, and we get on really well. I think he’s genuinely worried about me. I think he’s worried about my daily lack of human contact. Though, the thought of all that morning traffic… Losing that first hour being in the car, and then again on the way home is a major turn off for me at this stage in my life.

Sure, I love a bit of banter just like the rest of us, though I am also easily distracted by conversations within earshot when I’m working, and find it hard to concentrate generally with all the distractions you find within an office environment.

So, yes working from home can be a little solitary, though I think I manage that quite well. I’m a bit of an ambivert. Half introvert, half extrovert.

The most conversation I have in a day will probably take place either via email, Skype and it’s most likely about work. I really enjoy the luxury of being able to factor in an hour each day to exercise. It’s either the gym, a coastal walk or a surf, depending on how the waves are looking. So, solitary yes. Am I lonely? No, not at all.

It Can Be Difficult To ‘Switch Off’

Without the need to go into the office to work, and with the motivation of working for myself, I could easily ‘work’ from 5am when I get up through to 10pm at night when I finally turn my computer off.

Because you’re always ‘at work’ it can be tempting to work all the time and switching off can be difficult. It’s definitely not something I’ve mastered or will master anytime soon, but it’s certainly something I’m aware of. I have gotten a lot better at recognising when my productivity or concentration is on the slide, and calling it quits for the day.

Setting ‘work hours’ has helped a lot. Planning out when I will be working and when I will be taking down time stops the guilty feelings creeping in when I’m not working.

You Need Time Management And Discipline

When you do get more coffee date and lunch invitations (and you will) it can be difficult to stick to your work hours, regardless of how much of a workaholic you are. Because in your mind you can still do the work early in the morning and late at night, so why not go out and catch up.

This can also be the case when you’re at home and realise that the floors need vacuuming, or that the kitchen cupboards really do need rearranging, or that you could add an extra dish to dinner tonight.

Time management and discipline are essential when working from home and different styles work for different people. It may take you a little time to work out your groove and be sure to find what does work for you rather than doing what you think you should be doing. That’s why we work from home – so we can be flexible and work the way we want. Once you work out which are your most productive hours. For me personally, it’s 5am until 1pm, then, I definitely need a change of scenery. 

Routines Will Be Your Best Asset

Routine helps productivity so much, and it means that you don’t have to use valuable mental power thinking of what you need to do next because it’s all set for you.

Simple routine tasks can make such a difference. As I said, I get up at 5am every morning, make my coffee and sit down to work…the biggest plus for me has been spending just a couple of minutes the night before planning the next day’s efforts. That way, I’m not starting the day by procrastinating over what needs doing.

This allows me to start the day with a few ticks in boxes of what needs to be done. I don’t have a full day routine because so many things change throughout my day, but I do have little ‘mini’ routines that take around an hour or two that I can slot into any part of my day.

Again, it’s all about working out what works for you.

Get Out Of The House

You work there, you live there, you never leave there… well at least that’s how it feels some days. Don’t get too caught up in the whole ‘work from home’ title. Just because you work from home doesn’t mean you actually have to do all of your work while you’re at home. Now I said I don’t want to commute to an office, though a favourite local cafe is very doable.

Get out of the house and go to your local cafe, use their free Wi-Fi, drink coffee and see your productivity go up! If cafes aren’t really your thing you might prefer to head down to the beach (if you’re lucky enough to live close by one) or even just to a nice big shady tree that you can sit under.

Getting outdoors and into the fresh air can really help with your productivity and healthy mindset, as well as decreasing your stress levels and getting a good dose of Vitamin D while you’re at it. While it seems like there are a lot of hurdles with working from home, every place you work has hurdles and struggles, this just means you need to learn how to deal with a new set.

It feels like every few minutes something pops up to make us procrastinate, distract us, and totally suck out our motivation. Even when you love what you do, part of working from home is grappling with distractions and keeping yourself motivated throughout the day. It can be so hard to stay focused and productive!

 If you’re nodding along right now and thinking back to a particularly unproductive day you had in the last week working from home – I get you. Some days the struggle is so real. While I’m not perfect, I’ve created a few practices along the way that work well to help me get stuff done… without frantically trying to hit all my deadlines in 30 minutes late at night after procrastinating all day.

Tip 1: Keep A Super Short Daily “To Do” List

Now, let me be clear: I do have a rather large master to-do list that I’m constantly adding too. Though I’ve learnt that focusing on that huge to-do list day to day completely sucks my motivation and is immediately overwhelming. Trial and error has taught me that no matter how much I try to smash things out, or how many hours I work, or how much I prioritise work over everything else in my life, there’s still no way I’ll complete everything on my master list today/this week/or this month.

So, instead of focusing on my master to-do list day to day, I keep a super short daily to-do list, and it definitely helps keep my motivation levels high. If I know at the beginning of the day that I’ve only got two or three must do things that I really need to smash out, I am much more likely to get stuck straight in and get them done. A short to-do list, where I focus on my top priorities for the day, is much more motivating. I know I can tick both boxes, and move on.

Tip 2: Do Your Most Important Tasks First!

Tip 3: Remove Distractions

And by “remove distractions” I mean work offline as often as you can!

For me, this is super helpful if I’m coming up with blog post content, or working on or creating a sales page, I’m able to settle down to work, focus and, as a result, create faster and much more easily when I’m offline. This works especially well when there’s no option for me to be online.  

Tip 4: Focus On One Thing Only

I say this because on the days where I try to multi-task, I just end up stressed, overwhelmed, and get to the end of the day with nothing of much substance done. But if I try to focus on one task at a time… at the end of the day I can point to something and say, “Yes, I did that,” and feel as if I’ve really pushed the needle forward.

Tip 5. Noise Cancelling Headphones

If you can swing it, they truly make a world of difference. I’m very sensitive to noise and can become easily distracted by even a dog barking outside, particularly if I’m writing. Good headphones help me keep my sanity and stay on track. These Bose Quiet Comfort 35 wireless headphones were just a fantastic investment. I bought these headphones about a year and half ago and I use them almost daily because I just love the sound quality and the comfort.

Tip 6: Minimise Potential Distractions

  • Turn off all notifications.
  • Put your phone on silent and resist the urge to check texts or missed calls.
  • Don’t check any social media.
  • Close out your email window so new messages can distract you.

 Tip 7: Know When To Call It A Day

Don’t make it a habit of working until midnight every night. Unless you are truly on a roll and producing quality work deep into the night, call it quits and start again after you’ve had a chance to catch some shut-eye.

Keeping yourself motivated, productive and happy working from home can definitely take work. I hope my tips help you to achieve the success you deserve!

I really hope this helped. I’d love to know your favourite way to stay motivated working from home? Have I missed anything here though?

Resources mentioned in this episode:

 Book Of The Week:

Profit First by Mike Michalowicz Transform Your Business from a Cash-Eating Monster to a Money-making machine

The book offers simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: sales – expenses = profit. The problem is, humans run businesses, and humans aren’t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioural approach to accounting to flip the formula: Sales – Profit = Expenses.

Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz’s Profit First system, listeners will learn that:

Following four simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.

A small, profitable business can be worth much more than a large business surviving on its top line. Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.With dozens of case studies, practical step-by-step advice, and his signature sense of humour, Michalowicz has the game-changing road map for any entrepreneur to make money they always dreamed of.

What people are saying:

I’ve read a lot about business and have operated my current business for the last 10 years. Profit First is actionable business advice that I am following and would recommend to any other business owner looking for more out of their business.

As always, thank you so much for tuning in. I really hope this helped. Hey, have I missed anything here though? 

 

p.s. If you enjoyed this, you might also like:

Best, Phil

Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts.

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can’t Help But Click)

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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Facebook

YouTube

Pinterest

Instagram

Podcasting for Beginners Course Here In Sydney?

Learn to Podcast in Sydney

Learn to Podcast in Sydney… The Podcasting for Beginners Course

Learn how to create your own Podcast Show

Get practical advice and skills training from me – Phil Adair, and learn how to take your podcast from an idea to a completed, ready-to-upload file, in this one-on-one course. 

Why Podcasting?

Podcasts are portable – and because of they’re portability, they’re more personal.

Podcasts can perform so many functions:

  •  They can educate
  •  They can entertain
  •  They can inform
  •  They can inspire
  •  They can garner laughs
  •  They can gather tears

But there is one grand function podcasts perform that arch above all of these and more. And it is the single most important reason why you should seriously consider starting a podcast:

Podcasts Connect!

They connect content creators with content consumers, and they do it in a way that cannot be duplicated by any other content medium. The reasons for this are simple.

First, podcasts have a voice. Not the “voice” of a blog post, that is often talked about.

But a real, live, human voice, with subtleties of inflection, emotion, and emphasis.

It’s this voice that breathes life into the content. Second, podcasts go where you go, when you want to go there. You don’t have to plan your life around podcasts. You plan podcasts around your life. Podcasts are convenient. Which is why you invite them places other content cannot go.

Which is why podcasts connect in ways that other content cannot do. They ask, “What topic would you like to hear about? When? Where? Just hit play, go on about your normal business, and we’ll be happy to oblige.”

That’s why podcasts are there while you brush your teeth, while you wash the dishes, and while you mow the lawn. Because they work on your schedule.

Life is lived on the move. Podcasts move with you. Which is why podcasts present such a great opportunity for you to move your audience. The power of connection.

All of us who create content online sell something. And no matter what you sell — a product, a service, an experience, information, an idea, yourself, something else — you need your target audience to know you, like you, and trust you before they’ll buy it.

Podcasting is the best way I have found to build the know, like, and trust factors online across a broad audience. What better way can you think of to get people whom you don’t know to know you, like you, and trust you, than to get your voice into their heads during some of the most intimate moments of their days?

This is the unfair advantage of connection that podcasts possess. And it’s why you should consider starting a podcast, if you haven’t already: so that you can connect with your audience on an entirely new and more intimate level.

 Stop letting someone else speak directly into the ears of your audience. That voice should be yours.

Course Requirements:

• Basic audio recording equipment hand held audio recording device (such as a Zoom H5 Handy recorder – strongly recommended)

• Raw idea for a podcast series (this can just be a basic idea)

• Access to basic audio editing software on a computer e.g. Wavepad or Audacity

Course Description:

  • Getting started: The Fundamentals
  • Equipment Requirements
  • Developing Content Ideas
  • How To Structure A Podcast
  • Recording Your Podcast
  • Post Production Techniques
  • iTunes & Publishing
  • Promoting Your Podcast
  • Additional Resources

Learn how to take your podcast from an idea to a completed, ready-to-upload file, in this one-on-one course.

Cost: $595 – This is a one day intensive course. 

 

I can’t wait for you to join me on this journey.

I guarantee this course is going to expand your sense of what’s possible in your online marketing/business career. From basic podcasting principles to practical tips and support, I’m going to give you all the tools you need to succeed.

Plus, the course format makes learning fun!

Call me now on: 0410 445 717 to claim your spot, or arrange a call back here >>

Avoid disappointment. Enrol early.

Click on the image below to listen to Podcast Episode #18: “Should I Start A Podcast?” 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

How To Get Stuff Done – Even When You’re Completely Overwhelmed…

How To Get Sh*t Done

Hot Productivity Tips & Trips To Get You Back On Track

 

Google AdWords with HotClicks Pay Per Click Online Marketing Sydney Web Psychology

Today’s post is all about the struggles of an internet marketer. Why we do what we do…. And how to maintain those productivity levels. When we become dissatisfied change has to happen.

 

Listen to my Podcast Episode #20 on how to improve your productivity: How To Get Sh*t Done

 

Luckily, I never miss the days I used to work in the office. I had great times with my colleagues, but those days feel well behind me, and I feel perfectly comfortable working alone now. There are a few things I’m glad I no longer have to be part of. As a full-time online marketer, I spend most of the day communicating with others by email or on online chat. I barely speak to anyone on the phone or face to face that I might forget my own voice one of these days…

 

But not everyone is like me. Those who are extroverts often crave for hangouts, and a lot of my fellow online entrepreneurs deliberately make time to meet up with friends for lunch to keep their sanity. And I do agree. You need to have real conversations daily (not necessarily verbally), to ensure you’re not turning into a weirdo. 

 

 

I love working out – without my beach running surfing and gym exercise, I would definitely go crazy. If you don’t normally move around much, just getting out of the house to walk for 15 minutes should help circulate more oxygen in your blood stream, and release serotonin to motivate yourself. Serotonin is something that your body naturally produces. They help you motivate big time, too.

Working from home means you can work whatever way you want. You can work in pyjamas, or on your bed with your laptop without creating a work environment. Sounds good, right? But there’s no motivation factor in that kind of “no boundary” working lifestyle.

 

Patience is the key to success particularly in online business. Being patient does not mean you have to be agitated or frustrated. Everyone has to fail at some point to be successful, and has to learn from mistakes.

 

Be patient and stay focused on your goals – that’s the way to motivate yourself for business.

 

How to avoid becoming paralyzed by too many ideas

 

If you are a creative, you most likely the type that has so many ideas.

 

While it may seem like a blessing, it often feels like a curse and that you aren’t actually moving or taking action. You feel scattered, confused and overwhelmed.

 

I am no stranger to the overwhelming sensation that too many ideas can bring.

 

I have loved this journey of starting my business so far, however sometimes I feel paralyzed and pulled too many directions. While it is an exciting place to be, it is best to develop a process to help tame those ideas, and avoid becoming paralyzed.

Keep a running list. Your notes are just for you, so don’t allow negativity to creep in! Be bold in your future goals. If I get really invested in an idea up front, I like to get as specific as I can in the brainstorming phase. You can also reference these notes anytime you have a sudden hit of inspiration.

 

Don’t act too fast!

 

Though your new idea to open up a shop, start an e-course, or offer a new service seems great up front, I encourage you to take a bit of time to meditate on your new idea.

 

You want to give yourself enough time to do the research and develop a strategy to implement your new idea.

 

During this time, you can really hone in on the details of this project, as well as develop a marketing plan for it. This doesn’t have to be elaborate, but it helps to be strategic in building excitement over your new product/service/idea!

 

If you run your own business, chances are, you’re completely overwhelmed pretty much all the time. I know I am. 

 

 

Because no matter much you get done, it seems like your to-do list just grows longer and longer. There are blog posts to write, emails to respond to, social media posts to schedule, products to create. You need to be organized, not overwhelmed.

 

Most overwhelm comes from feeling like you have so much to do that you can’t do it all. When your to-do list is swirling around in your head, it can feel like everything you need to get done gets bigger and more urgent by the minute.

 

The solution? Get your to-do list out of your head and onto paper.

 

Action, not anxiety!

 

Have you ever had one of those days where you feel super busy and stressed, but when you look back over your day, you don’t even know what you got done? I get so caught up in feeling stressed about everything I have to do that I don’t actually do any of it. I’ll have a project to start that feels so big and overwhelming that I never start it. And then, like something out of a horror movie, the more I put off the project, the bigger and more overwhelming it becomes.

 

It’s a vicious cycle that only has one solution: action. Just the simple act of starting- something, anything- helps you build the inertia you need to keep going. So when you’re feeling overwhelmed and stressed out, look at the list you made and just start. Progress, not perfection.

 

I struggle with this one every damn day and I know I’m not alone here. As creative entrepreneurs, we put our souls into our work, so of course everything we do should be perfect, right? Wrong. Sometimes (ok, most of the time) perfection isn’t about quality work, it’s about ego. At least it is for me. I want my work to be perfect because I want to be perfect. Which is obviously impossible (not to mention insane.)

 

And when we get like that, when we obsess over formatting, or reread the same email seven times, or strain our eyes making sure our blog graphic is centered – it keeps us from doing the real, important work that we’re meant to do.

 

Choose progress, not perfection.

 

The next time you’re stuck in that obsessive cycle of making sure it’s absolutely perfect, ask yourself: Does this actually need to be perfect? Or does it just need to be done?

 

Some things do need to be perfect. When I’m proofreading a document before it goes to print for a client, then yes, it needs to be perfect. But if I’m honest with myself, the majority of my work doesn’t require that level of flawlessness, and I doubt much of yours does either.

 

So yes, it’s important that we care, deeply, about putting out quality work. But it’s worth the reminder: just because it’s not perfect, doesn’t mean it’s not good enough. 

 

And as I said last week: Progress = Happiness

 

What are your best productivity Tips and Tricks? What works for you? 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts.

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

 

 

How Do I Optimise My Website’s Copy?

Don't Leave Your Audience Cold...

So, how do you optimise your website copy to ensure it’s quick and easy to digest for your visitors?

It doesn’t need to be that complicated…

The best way to optimise your content is too firstly:

 

Break up your content with great, highly viewable, highly compelling images.

 

Here’s a recent favourite image of mine below conveying coldness… any good? What do you think?

 

 

 

 

 

 

 

 

 

Use bullets and numbered lists to explain your points, include quotes to demonstrate authority and start your content summarising the points.

 

This quickly lets your readers determine if they want to go from scanning to reading.

 

Hot Tip! Measuring page views is a thing of the past. Engagement or visitor to engagement is the most important metric.

 

Use Short Sentences/Paragraphs

  • Short sentences seem like less of a commitment they seem less overwhelming.
  • Simple sentences void of any complicated structures have the same impact.
  • As a rule of thumb, there should be no more than 80 characters per line. Short paragraphs (3-4 lines, maximum) make scanning easier. Big blocks of text are daunting.

Subheadings / Content Blocks

  • Subheadings, much like they do in an article, help sort and organise copy.
  • Use descriptive subheadings, not vague or clever headlines.
  • On a long page, use different background colors and images to show a separation between sections (e.g. how it works and testimonials.)

 

Clear Font

  • Large font is easier to read, so try 14-16px at least.
  • The more space there is between two lines of text, the easier it’ll be to read / scan. Aim for a 24px space.
  • Contrast is key. Black font on a white background has high contrast, making it easier to read. Light grey text on a white background or a dark grey background has less contrast, making it more difficult to read. Sans serif is easier to read online.

 

Fluency

  • Fluency is essentially the measure of how easy it is to think about something. As humans, we prefer to think about things that are easy to think about.
  • High cognitive fluency means something is easy to think about, meaning people will be more willing to engage with the copy
  • Use words and phrases that are familiar to your audience.
  • Write the way most people speak… simply and concisely.
  • Use basic words and simplify your concepts.
  • Be aware of the jargon and “industry speak” you use. Avoid bringing that into your copy unless you’re specifically looking to attract people as familiar with the industry as you are.

 

Readability is the ease with which a reader can understand a written text. The readability of a particular text depends on content (for example, the complexity of its vocabulary and syntax) and typography (for example, its font size, line height, and line length).

 

Conclusion

  • Use short sentences and paragraphs so that you don’t make you copy seem more daunting than it really is.
  • Use subheadings and content blocks to separate and organise your copy.
  • Use large, sans serif font in a colour that contrasts your background.
  • Write simply and concisely so that your copy is easy to think about.

You should always ensure your copy is…

Legible – People can recognise individual characters in your copy.

Readable – People can easily understand the text.

Comprehensible – People can process and grasp the meaning behind your copy.

 

Have I missed anything here? Let me hear your thoughts on how you arrange your website copy and your best practices.

Like this post at all? Why not Pin it!

 

Remember to subscribe to my podcast 

 

Check out my [FREE] AdWords Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

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10 Reasons Your Website Copy Might Need Some Love

Made any improvements lately? – your headlines and call-to-actions in particular?

 Making your text much more engaging and captivating is actually one of the quickest and highest-impact ways to improve your website conversions and sales.

 

It doesn’t matter how good your website looks if your text doesn’t sizzle and captivate – your visitors won’t be excited to learn more and will bounce often – meaning many lost sales for you!

 

You don’t have to have a degree in marketing to write more captivating text either – Here are some expert tips to help you quickly become a copywriting pro, and convert many more of your visitors into sales.

 

1: Captivate visitors by mentioning their needs and pain points

 

Often the best way to improve the effectiveness of your text is to think in your visitor’s shoes and prominently mention words on key entry pages that relate to (and solves) their main needs, problems or frustrations.

 

Try asking intriguing questions in your text that your visitors can relate to (particularly in your headlines) and then mention why your offering is the best solution for them. Researching more about your main types of visitors and getting feedback from them is essential to do this.

2: Focus on benefits and results of your product/service – not just features

 

Your visitors of course need to know your product/service features, but many websites forgot to also translate them into benefits and potential results – which is what your visitors really ultimately care about.

 

Therefore its essential you prominently mention these on your product/services pages – for example, if you are selling services, you should mention the benefits (saving time, effort etc) and impact on revenue for your clients – not just the service features.

3: Use proven highly-engaging powerful words far more often

 

Give your website text a makeover by using time-tested marketing power words. How many of these great examples below are you using on your website? Go ahead and check right now, particularly for your key entry pages, and start introducing more:

 

Discover, Secret, Results, Imagine, Guaranteed, Instantly, Powerful, Easy, Simple, Exclusive…

 4: Do the ‘we we’ test to make your text more visitor-focused

 

To engage many more visitors, focus your words on their viewpoint, not on you or your business – so avoid using ‘we, I or us’ and your company name too often. Instead, use much more visitor-orientated and friendly words like ‘you’ and ‘yours’.

 

To help improve this, you should to the ‘we we’ test to check how many times you use each type of business or visitor word on your key pages. Make sure you use higher amounts of visitor-focused words – doing that will instantly upgrade the engagement of your text!

5: Write magnetic headlines to hook your visitors

 

Your headlines can make or break whether your visitors stay on your website or bounces prematurely.

 

Try using several styles to see which converts best, including benefit driven ones, social proof or testimonial focused ones, or pain point related questions. This tool helps you analyze how good your headlines are.

 

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar” David Ogilvy

 

Don’t forget to also test your headline size to make it stand out more, and the number of words used (short and sweet is better – ideally under 10 words). Here’s a great headline combining many best practices:

6: Know which boring and dull words to avoid like the plague

Some words are just a waste of space and opportunity on your web pages, and should be replaced with much better, more engaging words.

 

Here are some of the most conversion-killing words I still see way too often that you should avoid:

  • Submit (use a much more engaging word that implies the benefit of clicking)
  • Click here (pointless self-referential words – wasted opportunity to write a better call-to-action)
  • Cheap (makes your service/offering sound low quality – use ‘low cost’ or ‘affordable’ instead) 
  • Utilise, leverage, mission statement and other corporate words (too dull)

 

Edit ruthlessly

7: Ruthlessly cut your text and make it concise

To increase the chances of visitors reading your text and seeing your key points, you need to start really cutting down the amount of words you use.

Shorten your paragraphs and sentences, cut out fluff words, unnecessary extra detail words, and don’t ramble – be direct. If the words don’t help explain anything, or don’t add any real value to the sentence, then get rid of them.

8: Focus on improving your call-to-action button wording

The wording of your call-to-actions are critical – it’s essential you persuade more visitors to click on your buttons and key links. Always avoid using generic words like ‘learn more’, ‘submit’ or ‘subscribe’ – use much more compelling text instead.

Benefit and power related words will work well, as will using action-driven words, which leads us nicely into the next tip.

9: Inspire action – use words to get your visitors to act quickly

 

Realise that your visitors are often in a rush and don’t have much time, so get them to act quickly on your website offerings.

 

Action words are particularly important for using on your call-to-action buttons and links. Here are some good examples of action words to help you come up with ideas to test:

 

Now, Today, Get started, Fast, Quickly, Discover, Create, Instantly, Try, Learn, In Seconds.

10: Use sub-headers to make your text much easier to scan

Remember that visitors don’t read online the same way they do books or magazines – instead they scan text and will only read more if something catches their eye. Making use of many descriptive sub headers will make your text much easier to scan – they also help to break to categorise and break up long blocks of text.

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Google+ 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.

Feel free to send Phil a message here >>