The rise of podcasts is, in many ways, similar to the rise of blogs. Blogs grew more and more popular as a way for people to create their own newspapers, magazines, and periodicals, and now podcasts are continuing to grow in popularity as a way for anyone to make their own radio show.
And just as it’s easy to write a blog, but hard to make it popular, it’s relatively easy to get started podcasting, but not so easy to promote it effectively once you do. Find out how!
Learn to Podcast in Sydney… The Podcasting for Beginners Course
Learn how to create your own Podcast Show
Get practical advice and skills training from me – Phil Adair, and learn how to take your podcast from an idea to a completed, ready-to-upload file, in this one-on-one course.
Podcasts are portable – and because of they’re portability, they’re more personal.
Podcasts can perform so many functions:
They can educate
They can entertain
They can inform
They can inspire
They can garner laughs
They can gather tears
But there is one grand function podcasts perform that arch above all of these and more. And it is the single most important reason why you should seriously consider starting a podcast:
They connect content creators with content consumers, and they do it in a way that cannot be duplicated by any other content medium. The reasons for this are simple.
First, podcasts have a voice. Not the “voice” of a blog post, that is often talked about.
But a real, live, human voice, with subtleties of inflection, emotion, and emphasis.
It’s this voice that breathes life into the content. Second, podcasts go where you go, when you want to go there. You don’t have to plan your life around podcasts. You plan podcasts around your life. Podcasts are convenient. Which is why you invite them places other content cannot go.
Which is why podcasts connect in ways that other content cannot do. They ask, “What topic would you like to hear about? When? Where? Just hit play, go on about your normal business, and we’ll be happy to oblige.”
That’s why podcasts are there while you brush your teeth, while you wash the dishes, and while you mow the lawn. Because they work on your schedule.
Life is lived on the move. Podcasts move with you. Which is why podcasts present such a great opportunity for you to move your audience. The power of connection.
All of us who create content online sell something. And no matter what you sell — a product, a service, an experience, information, an idea, yourself, something else — you need your target audience to know you, like you, and trust you before they’ll buy it.
Podcasting is the best way I have found to build the know, like, and trust factors online across a broad audience. What better way can you think of to get people whom you don’t know to know you, like you, and trust you, than to get your voice into their heads during some of the most intimate moments of their days?
This is the unfair advantage of connection that podcasts possess. And it’s why you should consider starting a podcast, if you haven’t already: so that you can connect with your audience on an entirely new and more intimate level.
Stop letting someone else speak directly into the ears of your audience. That voice should be yours.
• Basic audio recording equipment hand held audio recording device (such as a Zoom H5 Handy recorder – strongly recommended)
• Raw idea for a podcast series (this can just be a basic idea)
• Access to basic audio editing software on a computer e.g. Wavepad or Audacity
Getting started: The Fundamentals
Developing Content Ideas
How To Structure A Podcast
Recording Your Podcast
Post Production Techniques
iTunes & Publishing
Promoting Your Podcast
Learn how to take your podcast from an idea to a completed, ready-to-upload file, in this one-on-one course.
I guarantee this course is going to expand your sense of what’s possible in your online marketing/business career. From basic podcasting principles to practical tips and support, I’m going to give you all the tools you need to succeed.
Plus, the course format makes learning fun!
Call me now on: 0410 445 717 to claim your spot, or arrange a call back here >>