17 Blogging Mistakes To Avoid At All Costs

17 Blogging Mistake To Avoid At All Costs

All of us make mistakes. This is something that can’t be avoided 100% of the time. Though some of these errors we all make can turn into some of your greatest learning experiences. However, one of the best ways to save time and money in your blogging is to learn from the mistakes of others. If you do that – and avoid those same pitfalls yourself – you will already be well ahead of the game.

I can’t prevent you from experiencing some of the mishaps that many bloggers deal with, but I can give you some good solid pointers to help you along the way. If you haven’t already committed a few of the slip-ups I’ll be discussing here, then great! I’m happy to know that you might benefit from some of my past mistakes, as well as the blunders others have made. After all, the blogging space is really a community of like minded people – and we’re all in it together. We all do better when we help each other out; so let’s get started.

Here are my top picks for the 17 blogging mistakes you should avoid at all costs. If you slip up and forget to avoid one or two of them, don’t worry. Consider this a handy guide for doing some damage control before it’s too late.

What kills a blog post?

Here’s a list of 17 sure-fire ways to fail. Ignore these warnings and you’ll have a tough time being successful.

 Do you commit any of these?

 Blogging Mistake #1:  Awful headlines are commonplace. Your headline is going to appear in many places. At the top of your post… In search engine page results… And email subject lines. The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you write confusing, or just plain lousy headlines. You can stop reader’s in their tracks however, if you write headlines that are unique, ultra-specific, useful or urgent. As you can see, the below headlines can share multiple qualities. The best ones often do:

 Blogging Mistake #2Never linking to old posts. In the example above, I have linked to four older posts of mine. I did that for several reasons.Those links drive traffic to those older posts, giving them new life. Those links contain keywords I want to rank highly for. Links are one of the best ways to direct Google spiders through your site. Just because you’ve published a post doesn’t mean you should forget about it. Each post is a valuable asset, so give new life to your old posts with new links.

Blogging Mistake #3: Forgetting to fill out your page title and description fields.

You’ll ruin any chances of your post ranking if you forget to fill out the page title and description fields for each post. That metadata is critical to search engines crawling and indexing your site. And when you use keywords properly, it tells those spiders what the page is all about.To make life easier, use a plug-in like Yoast SEOIn WordPress you’ll see this form at the bottom of each post. That’s by far been the best plug in I’ve ever used. On top of that, your titles and descriptions have to be social friendly.

Blogging Mistake #4:

 If your blog looks like a big, scary wall of text, readers are going to bounce in a nano-second. Even if your ideas are amazing, presentation is half the battle. Try to break up paragraphs by using headings between them to give your reader’s eyes some anchor points. Keep paragraphs to 3 – 5 sentences maximum, and keep sentences under 30 words (if you can help it).

Blogging Mistake #5: Publishing less than one post per month

 OK, I understand that you are busy and that  turning out one blog post a month is not easy. But the less you post, the less chance your newest post has any chance at gaining any traction. That one blog post every two months is about as good as not blogging at all.

The more frequently you post, the more traffic you’ll get. That traffic eventually slows and then dies when you stop posting. Besides, if Google comes back to your site to check for more content and doesn’t find any, it will back off and it may be a long time before the spiders come back, which isn’t great for your newest post.

Blogging Mistake #6: Zero presence on any social media platforms

When blogging was nearly the only game in town all you really had to do was blog. There weren’t other social media sites you could leverage like Twitter, Facebook or Google . That has, of course all changed. Hopefully you are on these sites and hopefully you are being strategic about how you use these social sites to promote your content. Every post you publish needs a boost from your social media presence. I’m on InstagramYouTube, Pinterest, Quora, Google Plus, Twitter, Facebook, Instagram and LinkedIn and Google My Business.

If you think that’s exhausting, then you can use Smarter Queue to schedule your posts.

  • Email your subscribers
  • Share on social networks

Promote your blog on all major social media networks. If you don’t have accounts on sites like Instagram, Pinterest, and Google, now is the time to do it. Don’t be afraid of marketing via social media; it’s not as complex or as intimidating as you might think. A few basics for success include updating your users regularly; building relationships instead of coming across like you’re selling to people, and providing content that is useful and engaging. Think about what you’d like to see on your favourite social media site; you probably don’t want to be hit over the head with aggressive advertising, do you? But you probably don’t mind seeing a few links to websites and products/services that you can really use.

Blogging Mistake #7: Never inviting readers to leave comments

 A post without comments is like that abandoned house down the end of your street: creepy and not to be trusted. Of course, if you are just launching a blog, it may be a few weeks before you get your first comment. But follow all the steps above and that comment will come. You also have to encourage people to comment. That’s why I end every post I write with a question: I do this now on my blog and every guest post I write.

You will also get comments when you write detailed posts on advanced topics. You may cover a complicated issue that needs a little more explaining, or somebody wants to know how you did something. That’s okay. You want that.In the end, good comments give your post proof that people find what you are writing about valuable. And the more comments the better. It’s social proof in action.

Blogging Mistake #8: Not Collecting Emails from Day One

If I could change one major detail that I didn’t know about early on, it would be collecting emails from the very start! Doing this one thing could have spared me so much stress after Google’s first Penguin algorithm update. Don’t let your blog fall victim to another algorithm updates. Do yourself and your other bloggers a huge favour: Start getting those email addresses from your visitors immediately. If you’re worried that collecting emails will bother your visitors and cause them to leave your site, stop worrying. If you do it the right way, you can get those emails without annoying your users.

Blogging Mistake #9: Popups and Banners

We get it: Popups work. Using them is the best way to convert visitors into subscribers or to sell a product. My website’s newsletter subscription rate soared over 200% when I started using a popup form throughout the site. And this is exactly why you are even seeing the pros over-use popups. When a popup ad can yield so many more clicks than a banner ad, it just makes sense to put your advertising dollars there, right? That’s why you see popups being used by virtually everyone nowadays, from major consumer brands to content marketing websites. But too much of a good thing will drive your traffic away quickly. Popups should be used in moderation because when they are displayed in excess, they can jeopardise the user experience.

Again, put yourself in the place of the average website visitor. If you’re like millions of other Internet users, you visit websites on a regular basis. When you see one or two popups that are relevant to you, you probably don’t mind – do you? But if you’re bombarded by irrelevant popups, how likely are you to make a quick exit? So do your visitors and yourself a favour now; use popups sparingly, and make sure you’re only using ones that will resonate with your average audience.

Blogging Mistake #10: Writing about a topic nobody cares about

It’s this simple: Your post will fall flat on its face if you do not write about what your audience cares about. The same is true if you try to write about a topic that somebody else is already doing a good job writing about. For example: If you want to write about online copywriting… then you have to do a better job than Copy blogger. Want to write about social media news? Then you have to compete with MashableSocial Media Examiner or Socialmedia.bizPerhaps SEO is up your alley. If that’s the case, then you have to square off with the likes of Search Engine Land or MozDon’t get me wrong, it can be done. Every single one of those blogs started small. But it takes a lot of work, which brings me to my next point

Blogging Mistake #11: You write purely for SEO

Writing exclusively for Google will bore the pants off your readers. If you’re only writing for robots, then you might be wasting human time. Your readers aren’t interested in regurgitated keywords that exist for crawling robots. Don’t allow Google to turn you into a keyword-processing machine. Don’t allow Google to kill your creativity. Always write for your audience first, then optimise for search engines later.

Blogging Mistake #12: You don’t write in plain English

Jargon, gobbledygook, and bombast slow your readers down. Jargon requires your readers to stop and think about the meaning of your words. Gobbledygook takes up their time without adding meaning. Bombastic sentences slow them down because they’re full of unnecessary words. When you cut excess words from your sentences, you’re doing your readers a favour. When you replace long words with simpler words, you’re delighting your readers. Make your posts as easy to read as possible. Write as if you’re writing for a 10-year old. Show your readers you value their time by writing in plain English.

Blogging Mistake #13: Being Too Salesy

I know that many of us are excited about learning how to make money blogging. In fact, a lot of new bloggers get into this industry solely to earn some additional income. There’s nothing wrong with that. However, if you think that you will earn money with your blog solely by trying to sell to people, I hate to tell you this, but it’s not going to work. 

News flash: Unless you are a big name brand with a huge following, slapping a bunch of promotional posts and ads on your blog isn’t going to create the cash flow that you want. The key to making money as a blogger is to develop relationships and provide value. Do those two things well and you will earn the trust and respect of your readers.That is when they will be more likely to seriously consider buying from you.

Homework: Take some time to think about how you can create content that will naturally lead into your products or services.

Blogging Mistake #14: You edit your posts in less than five minutes

Are you a super-writer who writes almost impeccable posts in one go? Most of us can’t even edit in one go. Consider at least four rounds of editing: Review the flow of the post.

  • Can you remove any paragraphs without impacting your story or argument?
  • Does each paragraph naturally follow the paragraph before it?
  • Take out the funny asides that aren’t funny or aren’t relevant.
  • Polish each sentence. Cut overly long sentences in two; replace difficult words with simple ones; and cross out redundant words.
  • Correct any grammar or spelling mistakes

The more effort you put into editing, the easier your post becomes to read. Your message becomes clearer, and your readers will be grateful.

MISTAKE #15: Not Promoting Your Content

 Since we are talking about being salesy, I feel like we should cover the other end of the spectrum: people who don’t promote their content at all. You have to promote your content if you want people to find you. Even if your content is excellent, that is no guarantee that your ideal reader will ever see it. If you want to improve the chances that your ideal reader will find you, you have to go to where he or she is and put your content where they can see it.

That means sharing your content everywhere you can think of. Not only that, but sharing it consistently. When you create new content, you should be sharing it. No excuses. I’m sure you’re not writing just for the sake of writing. So make sure you make your time and effort worth it by letting the world know about what you have been working on. Spend more time promoting your blog as you spent writing it. So if it took you one hour to write a blog post, spend two hours promoting it… minimum! If you don’t promote your blog posts enough, you wasted your time writing it!

Blogging Mistake #16: Having Poor Quality Images

Another mistake that newbie bloggers make is not putting effort into creating quality images. “But I’m a writer, not a photographer or graphic designer!” I get it. However, humans really are visual creatures. Attractive images capture our attention. We also tend to judge a book by its cover. Your blog post image is the cover. It is well worth it to spend a bit of time learning how to create images that will hook your readers long enough for them to decide if they want to click on the post. After that, it is your words that will get them to stay.

Homework: Check out some of the photo editing and graphic design tools that I recommend in my own list of resources here >>

Canva

Canva is one of the most popular photo editing programs with bloggers because it is so easy to use. Canva is free, although power users may wish to upgrade to the subscription-based Canva for Work version, which costs $12.95 per month. 

PicMonkey is a fantastic photo editing and design tool that is quite easy for beginners to learn and use. Whether you’re editing the photos you take on your phone or DSLR, or creating collages for your blog posts (and Pinterest), PicMonkey is a great all-around tool. The basic edition of PicMonkey is free, or you can upgrade to the premium version that includes all of the bells and whistles for $4.99 per month (or less if you pre-pay for a year).

Fiverr

Rushing to complete a project? Entrepreneur on-the-go? Say hello to Fiverr – the largest marketplace for digital services. Get instant access to a global network of quality freelancers and find everything you need to start or grow your business. As the world’s most affordable and easiest to use digital marketplace, Fiverr enables freelancers and entrepreneurs to start doing, growing and succeeding. Geography, time, and budget are no longer barriers…

Blogging is a written platform, so it’s important for bloggers to pay special emphasis to things like grammar. I don’t profess to know all of the writing rules, but Grammarly is a massive help on this front. I use the free version, which corrects 250 mistakes (such as spelling, incorrect word usage, comma placement, and grammar) and works on any web-based program, including WordPress, Facebook, Gmail, and Twitter. Even if you don’t actively use a Pinterest account, that doesn’t mean that your blog readers don’t have one. Without a pin-sized image for each blog post, you’re making it really difficult for your readers to save your blog to their Pinterest boards. So, just get a Pinterest account… You know that Pinterest button you see on tons of sites when you hover your cursor over a picture? Yeah, that button makes it super duper simple to pin an image from your site onto Pinterest.

Edit ruthlessly

Blogging Mistake #17: Producing Lackluster Content

Last, but definitely not least, the biggest new blogger mistake to avoid is creating and publishing lackluster content. One thing that I have learned about blogging is that content is king. Readers want content that makes them feel as though they are getting something of value.They are trading their time for something, whether it is entertainment, education, information, inspiration, or something else. If they don’t feel like they are getting something from your blog, they are not likely to return. That’s why I think it’s so important to hone your writing skills and to only hit publish on content that you are proud of. It is much better to write less often, but produce great content than to write constantly, without making it great. Homework: Study some of your favorite blogs and look at the type of content they create that makes you feel. Commit to writing the type of blog that makes others feel and brainstorm how you can do that.

 Bonus Tip: Giving up

Sadly, most people quit about 12 months in. You need resilience to succeed. Blogging is hard work, and commitments like job, family or other reasons can overtake your blog. That happens. This is why it is so important to count the costs before starting a blog, because in the end giving up on your blog will kill every post you’ve ever written.

Conclusion

None of what I have shared may be new to you. But it’s true. Fortunately, blogging is a level playing field, so anybody can apply the basics and succeed. If you want a blog that grows year after year, you have to start with the basics — namely, writing a killer blog post. And do that non-stop.

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11 “Killer” Tips To Stay Focused And Motivated Working From Home



11 Killer Tips For Staying Focused And Motivated Working From Home

Thinking about making a shift and working from home? Have amazing dreams of how wonderful it will be to wear your pajamas on conference calls, laze in bed until 9am and slowly get into your day and be able to have coffee breaks whenever you want? Yeah okay, it sounds pretty cool. And it can be. But there are some things you need to know about working from home before you make the leap.

I don’t share this to scare you or to try and discourage you from working from home, I truly believe it is a wonderful thing to do. I love the flexibility, I love being autonomous and I love that I get to be my own boss. I derive particular enjoyment on those cold Monday mornings when it’s raining heavily and you just know the traffic tailbacks would be nothing short of atrocious, and that I don’t have to deal with it. I’ve already worked productive hours and many people are still waiting for the car in front to move forward.

Though it’s not all sunshine and rainbows. Here are a few things you should consider…

Firstly, it can be quite solitary…

My friend Steve has kindly suggested I maybe do a day or two a week in his rather funky and plush offices here in Sydney, and we get on really well. I think he’s genuinely worried about me. I think he’s worried about my daily lack of human contact. Though, the thought of all that morning traffic… Losing that first hour being in the car, and then again on the way home is a major turn off for me at this stage in my life.

Sure, I love a bit of banter just like the rest of us, though I am also easily distracted by conversations within earshot when I’m working, and find it hard to concentrate generally with all the distractions you find within an office environment.

So, yes working from home can be a little solitary, though I think I manage that quite well. I’m a bit of an ambivert. Half introvert, half extrovert.

The most conversation I have in a day will probably take place either via email, Skype and it’s most likely about work. I really enjoy the luxury of being able to factor in an hour each day to exercise. It’s either the gym, a coastal walk or a surf, depending on how the waves are looking. So, solitary yes. Am I lonely? No, not at all.

It Can Be Difficult To ‘Switch Off’

Without the need to go into the office to work, and with the motivation of working for myself, I could easily ‘work’ from 5am when I get up through to 10pm at night when I finally turn my computer off.

Because you’re always ‘at work’ it can be tempting to work all the time and switching off can be difficult. It’s definitely not something I’ve mastered or will master anytime soon, but it’s certainly something I’m aware of. I have gotten a lot better at recognising when my productivity or concentration is on the slide, and calling it quits for the day.

Setting ‘work hours’ has helped a lot. Planning out when I will be working and when I will be taking down time stops the guilty feelings creeping in when I’m not working.

You Need Time Management And Discipline

When you do get more coffee date and lunch invitations (and you will) it can be difficult to stick to your work hours, regardless of how much of a workaholic you are. Because in your mind you can still do the work early in the morning and late at night, so why not go out and catch up.

This can also be the case when you’re at home and realise that the floors need vacuuming, or that the kitchen cupboards really do need rearranging, or that you could add an extra dish to dinner tonight.

Time management and discipline are essential when working from home and different styles work for different people. It may take you a little time to work out your groove and be sure to find what does work for you rather than doing what you think you should be doing. That’s why we work from home – so we can be flexible and work the way we want. Once you work out which are your most productive hours. For me personally, it’s 5am until 1pm, then, I definitely need a change of scenery. 

Routines Will Be Your Best Asset

Routine helps productivity so much, and it means that you don’t have to use valuable mental power thinking of what you need to do next because it’s all set for you.

Simple routine tasks can make such a difference. As I said, I get up at 5am every morning, make my coffee and sit down to work…the biggest plus for me has been spending just a couple of minutes the night before planning the next day’s efforts. That way, I’m not starting the day by procrastinating over what needs doing.

This allows me to start the day with a few ticks in boxes of what needs to be done. I don’t have a full day routine because so many things change throughout my day, but I do have little ‘mini’ routines that take around an hour or two that I can slot into any part of my day.

Again, it’s all about working out what works for you.

Get Out Of The House

You work there, you live there, you never leave there… well at least that’s how it feels some days. Don’t get too caught up in the whole ‘work from home’ title. Just because you work from home doesn’t mean you actually have to do all of your work while you’re at home. Now I said I don’t want to commute to an office, though a favourite local cafe is very doable.

Get out of the house and go to your local cafe, use their free Wi-Fi, drink coffee and see your productivity go up! If cafes aren’t really your thing you might prefer to head down to the beach (if you’re lucky enough to live close by one) or even just to a nice big shady tree that you can sit under.

Getting outdoors and into the fresh air can really help with your productivity and healthy mindset, as well as decreasing your stress levels and getting a good dose of Vitamin D while you’re at it. While it seems like there are a lot of hurdles with working from home, every place you work has hurdles and struggles, this just means you need to learn how to deal with a new set.

It feels like every few minutes something pops up to make us procrastinate, distract us, and totally suck out our motivation. Even when you love what you do, part of working from home is grappling with distractions and keeping yourself motivated throughout the day. It can be so hard to stay focused and productive!

 If you’re nodding along right now and thinking back to a particularly unproductive day you had in the last week working from home – I get you. Some days the struggle is so real. While I’m not perfect, I’ve created a few practices along the way that work well to help me get stuff done… without frantically trying to hit all my deadlines in 30 minutes late at night after procrastinating all day.

Tip 1: Keep A Super Short Daily “To Do” List

Now, let me be clear: I do have a rather large master to-do list that I’m constantly adding too. Though I’ve learnt that focusing on that huge to-do list day to day completely sucks my motivation and is immediately overwhelming. Trial and error has taught me that no matter how much I try to smash things out, or how many hours I work, or how much I prioritise work over everything else in my life, there’s still no way I’ll complete everything on my master list today/this week/or this month.

So, instead of focusing on my master to-do list day to day, I keep a super short daily to-do list, and it definitely helps keep my motivation levels high. If I know at the beginning of the day that I’ve only got two or three must do things that I really need to smash out, I am much more likely to get stuck straight in and get them done. A short to-do list, where I focus on my top priorities for the day, is much more motivating. I know I can tick both boxes, and move on.

Tip 2: Do Your Most Important Tasks First!

Tip 3: Remove Distractions

And by “remove distractions” I mean work offline as often as you can!

For me, this is super helpful if I’m coming up with blog post content, or working on or creating a sales page, I’m able to settle down to work, focus and, as a result, create faster and much more easily when I’m offline. This works especially well when there’s no option for me to be online.  

Tip 4: Focus On One Thing Only

I say this because on the days where I try to multi-task, I just end up stressed, overwhelmed, and get to the end of the day with nothing of much substance done. But if I try to focus on one task at a time… at the end of the day I can point to something and say, “Yes, I did that,” and feel as if I’ve really pushed the needle forward.

Tip 5. Noise Cancelling Headphones

If you can swing it, they truly make a world of difference. I’m very sensitive to noise and can become easily distracted by even a dog barking outside, particularly if I’m writing. Good headphones help me keep my sanity and stay on track. These Bose Quiet Comfort 35 wireless headphones were just a fantastic investment. I bought these headphones about a year and half ago and I use them almost daily because I just love the sound quality and the comfort.

Tip 6: Minimise Potential Distractions

  • Turn off all notifications.
  • Put your phone on silent and resist the urge to check texts or missed calls.
  • Don’t check any social media.
  • Close out your email window so new messages can distract you.

 Tip 7: Know When To Call It A Day

Don’t make it a habit of working until midnight every night. Unless you are truly on a roll and producing quality work deep into the night, call it quits and start again after you’ve had a chance to catch some shut-eye.

Keeping yourself motivated, productive and happy working from home can definitely take work. I hope my tips help you to achieve the success you deserve!

I really hope this helped. I’d love to know your favourite way to stay motivated working from home? Have I missed anything here though?

Resources mentioned in this episode:

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As always, thank you so much for tuning in. I really hope this helped. Hey, have I missed anything here though? 

 

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How Not To Suck On Camera!



In order to succeed in nailing your on-screen performance, it’s helpful to understand why it’s so scary to be on camera in the first place. The truth is, it’s human nature.

The intense nerves people often feel in front of the camera are one of the most common reasons they don’t want to make videos in the first place.

But by understanding where this fear comes from, you’ll be able to rationalise that terrified gut-reaction a little bit better. 

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Hot Clicks Pay-Per-Click Online Marketing

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428 George Street, Sydney 2000, NSW, Australia  

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But there is one grand function podcasts perform that arch above all of these and more. And it is the single most important reason why you should seriously consider starting a podcast:

Podcasts Connect!

They connect content creators with content consumers, and they do it in a way that cannot be duplicated by any other content medium. The reasons for this are simple.

First, podcasts have a voice. Not the “voice” of a blog post, that is often talked about.

But a real, live, human voice, with subtleties of inflection, emotion, and emphasis.

It’s this voice that breathes life into the content. Second, podcasts go where you go, when you want to go there. You don’t have to plan your life around podcasts. You plan podcasts around your life. Podcasts are convenient. Which is why you invite them places other content cannot go.

Which is why podcasts connect in ways that other content cannot do. They ask, “What topic would you like to hear about? When? Where? Just hit play, go on about your normal business, and we’ll be happy to oblige.”

That’s why podcasts are there while you brush your teeth, while you wash the dishes, and while you mow the lawn. Because they work on your schedule.

Life is lived on the move. Podcasts move with you. Which is why podcasts present such a great opportunity for you to move your audience. The power of connection.

All of us who create content online sell something. And no matter what you sell — a product, a service, an experience, information, an idea, yourself, something else — you need your target audience to know you, like you, and trust you before they’ll buy it.

Podcasting is the best way I have found to build the know, like, and trust factors online across a broad audience. What better way can you think of to get people whom you don’t know to know you, like you, and trust you, than to get your voice into their heads during some of the most intimate moments of their days?

This is the unfair advantage of connection that podcasts possess. And it’s why you should consider starting a podcast, if you haven’t already: so that you can connect with your audience on an entirely new and more intimate level.

 Stop letting someone else speak directly into the ears of your audience. That voice should be yours.

Course Requirements:

• Basic audio recording equipment hand held audio recording device (such as a Zoom H5 Handy recorder – strongly recommended)

• Raw idea for a podcast series (this can just be a basic idea)

• Access to basic audio editing software on a computer e.g. Wavepad or Audacity

Course Description:

  • Getting started: The Fundamentals
  • Equipment Requirements
  • Developing Content Ideas
  • How To Structure A Podcast
  • Recording Your Podcast
  • Post Production Techniques
  • iTunes & Publishing
  • Promoting Your Podcast
  • Additional Resources

Learn how to take your podcast from an idea to a completed, ready-to-upload file, in this one-on-one course.

Cost: $595 – This is a one day intensive course. 

 

I can’t wait for you to join me on this journey.

I guarantee this course is going to expand your sense of what’s possible in your online marketing/business career. From basic podcasting principles to practical tips and support, I’m going to give you all the tools you need to succeed.

Plus, the course format makes learning fun!

Call me now on: 0410 445 717 to claim your spot, or arrange a call back here >>

Avoid disappointment. Enrol early.

Click on the image below to listen to Podcast Episode #18: “Should I Start A Podcast?” 

Remember to subscribe to my podcast and check out the [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

Download The eBook Now:

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

Twitter 

Facebook

YouTube

Pinterest

Instagram

 

About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

7 Habits of Highly Successful Online Entrepreneurs

7 Habits of Highly Successful Online Entrepreneurs

Most Online Entrepreneurs, including myself, do most of their writing at home surrounded by loads of distractions. Compared to the average entrepreneur that has their own office, online entrepreneurs need to implement success habits just to be able to make it through the day. Let’s go ahead and get right into the first habit.

#1: Online Marketers Exercise Self-Control Throughout the Day

Beyond keeping your emotions in check, here are three more tips for exercising self-control through your day…

  • Check email once every three hours – There are few things that will suck the life out of your day like email. 
  • Keep all social media windows closed – Social media is a great tool for promoting your blog, but it can easily pull you into to an endless scroll of updates. Just like with email, schedule your social media time.
  • Put your phone on silent when your working – If you can eliminate the disruption of email, social media, and phone calls, then you will double your productivity.

#2: Online Entrepreneurs Have an Optimistic and Positive Attitude

You need to have a firm belief that you are going to be successful. With a business, you can launch your site and start making sales through Google Adwords that same day. Though it usually takes six months from the moment a new post is published until you can even find out if it will get any traffic from Google.

If you ever feel demotivated, then imagine how it will feel when your blog is bringing in more money than you could possibly spend. In addition, try to read 5 to 10 positive quotes to start every day.

If you can believe, you can achieve.

#3: Online Entrepreneurs Are Open-Minded

As an Entrepreneur, you need to always be open to learning new techniques and processes that may be better than what you are currently doing now.

Learning is a choice. Make a determined effort to learn about success, study success and take action. Many people want to improve their lives but they don’t take action and learn the right things that will take their life to a whole new level. Knowledge and action will take you wherever you want to go. I hope these quotes inspire you to be a student of success by learning about success and taking fearless action so that you may be successful in all areas of your life.

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.” Henry Ford

“I’ve failed over and over and over again in my life and that is why I succeed.” Michael Jordan

Success is never final, failure is never fatal. It’s courage that counts.” John Wooden

“A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren’t proud of what you’re doing, why should anybody else be?” Richard Branson

“The more tranquil a man becomes, the greater is his success, his influence, his power for good. Calmness of mind is one of the beautiful jewels of wisdom.” James Allen

See more success quotes here at: Brainyquote.com

  • I Listen to Podcasts – My phone is always loaded with new podcast episodes covering marketing techniques. Instead of listening to the radio in the car, I am absorbing ideas and knowledge from podcasts. 
  • I Sign Up to Online Courses – I like learning new concepts and ideas
  • I Read Books and Blogs – No matter what industry you are in, there are always going to be incredible books and blogs that will be worth following. Make it a habit.

#4: Online Entrepreneurs Embrace and Learn from Discomfort

Personal obstacles are related to our psychology, behavior, and state-of-mind. They typically include unhelpful habits, debilitating emotions, paralyzing fears and limiting beliefs. The reason these obstacles prevent us from moving forward comes down to how we choose to interpret events and circumstances, and the subsequent thoughts we choose to dwell upon.

The thoughts we typically dwell upon prevent us from making objective decisions. Our poor choices, subsequently lead us down less than optimal paths as we work toward our goals. These thoughts we tend to dwell upon are often recognised as the 10 Cognitive Distortions that sabotage people’s choices and behavior.

 Further reading: 10 Cognitive Distortions

Too often we let our mistakes and setbacks define us. Yet, as Dr Martin Seligman, the founder of Positive Psychology once said, “It’s not our failures that determine our future success, but how we explain them to ourselves.”   Likewise, if you knew that no matter what happened, you could handle it, what actions would you take that you aren’t taking now? 

What conversations would you engage in that you’ve been putting off? Where would you step out onto center stage more fully and boldly in your own life – and in doing so, open up the possibility for new opportunities, new relationships, new alliances, new ideas to take bloom?

We are all going to face obstacles in business and life. Embrace them, learn from them, and keep moving forward.

#5: Successful Online Entrepreneurs Never Give Up in the Face of Adversity

Achieving a goal is a wildly exhilarating thing. If you’re flirting with the idea of giving up, you could be throwing away something wonderful―your best future. There’s going to be anxiety about uncertainty and fear about failing, but push yourself to keep going. After all, you’ll never know how close you are to succeeding if you quit now.

To channel some positive momentum, keep  motivating quotes at the top of your mind. And never give up.

Be aware of your thoughts. I’m having that thought again. Try mindfulness to get out of your head. 

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” Thomas Edison

 “Successful men and women keep moving. They make mistakes, but they don’t quit.” Conrad Hilton

“If you’re going through hell, keep going.” – Winston Churchill

#6: Online Entrepreneurs Show Appreciation and Gratitude for What they Have

Gratitude, or appreciation for the good things that happen in life, is an essential part of building happiness. When you’re going through a tough time it can be hard to remember to be grateful for the good stuff, but there are a stack of benefits that can be gained from working gratitude into your everyday life. 

This can help if:

  • you want a strategy for helping to deal with a tough time
  • you want to boost your mood
  • you want to cultivate awareness and appreciation for the good things in your life.

The Benefits Of Gratitude

Increasing your gratitude is useful because:

  • it’s an instant mood booster and feels great in the moment
  • you’re likely to feel closer to friends and family
  • you’re likely to enjoy your life more
  • it’s good for your physical health
  • it’s easier to cope with tough times
  • good things in life don’t stick in our heads as easily as bad events

#7: Successful Online Entrepreneurs Have a Great Work – Life Balance

These days, work-life balance can seem like an impossible feat. Technology makes workers accessible around the clock. Fears of job loss incentivize longer hours. In fact, a whopping 94% of working professionals reported working more than 50 hours per week and nearly half said they worked more than 65 hours per week in a Harvard Business School survey. 

Experts agree: the compounding stress from the never-ending workday is damaging. It can hurt relationships, health and overall happiness.

  • Unplug
  • Limit time-wasting activities and people
  •  Exercise and meditate

Exercise is crucial for me. I love to surf. The coastal walks near my home are breathtakingly beautiful. I always come back from these two pursuits feeling refreshed and ready to continue on with increased vigour and vitality.

Like this post at all? Why not Pin it!

Listen to the full episode now:

p.s. If you enjoyed this, you might also like:

Listen to the the Online Marketing Strategies Podcast Show  now >>

Please subscribe over on iTunes.

Or drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.

The Definitive Guide On How To Start An Online Business

Download here >>

Check out my [FREE] Google Ads Video Training Series.

7 Absolutely “Killer” Tips For Google Ads & Why They Crush The Competition.

Free Google Ads Mini-Online Course. Start here >>

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

How to Build an Email List FAST – 27 “Super-Actionable” Strategies You Can Use For FREE

Download The eBook Here >>

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:

Facebook

YouTube

Pinterest

Instagram

About Phil

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet. (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now. Feel free to send Phil a message here.

“Escape the 9-5, Do Work You Love, And Build A Profitable Online Business…”

5 Most Common Email Subject Line Mistakes to Avoid At All Costs

The 5 Most Common Subject Line Mistakes to Avoid

So you’ve just put your finishing touches on that latest blog post, new YouTube video that you know is going to really help all those people on your list, your audience, though upon checking your open rates on your email service provider account, you’re quietly devastated at your low open rates. It hurts doesn’t it!

Where are the best subject lines? In your inbox! What makes you click on an email to open it?

Advertising legend David Ogilvy once said: 

Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective.

Good subject lines get to the point, create a sense of urgency and are relevant to the subscriber, but it’s easy to make mistakes when writing them. Committing these subject line sins can drastically reduce your open rates, but avoiding them is easy if you know what to look for.

Here are five of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates.

1. Using ALL CAPS or too much punctuation(!!)

Imagine receiving an email with a subject line like this in your inbox: GET 70% OFF YOUR NEXT PURCHASE RIGHT NOW!!!!!!!!!!!!!!!!!!!

Chances are you would take one of three actions: ignore it, delete it, or mark it as spam.

Before pressing send, keep in mind that USING EXCESSIVE CAPITALISATION AND PUNCTUATION SCARES AWAY SUBSCRIBERS AND KILLS OPEN RATES!!!!!

It can come across as though you are yelling, which can have a negative impact on your email performance. So you should use capitalisation and punctuation cautiously. 

Occasionally adding phrases like “Free” or “Act Now” have been shown to improve open rates, but I recommend using them sparingly to avoid diluting their impact. 

On a similar note, be sure to avoid using too much punctuation. You have limited real estate for your subject line, and multiple exclamation marks can come across as spammy. Special characters such as * % & # and ^,  have been known to trigger spam filters, so be sure to use them sparingly as well.

Now that we’ve gone over the punctuation mistakes to avoid in your subject line, you may be wondering which characters leads to more open rates.

The answer? Question marks, exclamation points and periods. 

Subject lines with exclamation points can expect an open rate that’s one to 20 percent higher than average – just as long as you don’t use them in every message.

While this can vary depending on your industry, your audience, and the content of your messages, I recommend testing multiple subject lines to see which forms of punctuation your subscribers are more likely to respond to.

By using simple language, asking a question, and using proper punctuation in her subject line, you’re able to pique the reader’s interest and entice them to read your message.

Exclamation points, periods, and question marks are all part of a healthy email marketing strategy, so don’t be afraid to mix up the punctuation you use in your subject lines.

2. Using Spammy Words

Adding certain trigger words to your subject line can activate a recipient’s spam filter, even if the message you’re sending is legitimate.

To prevent this from happening, avoid symbols like “$$$,” “100% free,” “cash off,” “cheap,” “weight loss,” and “serious cash”. Even if your email makes it into the inbox, it can come across as spammy to your subscribers.

To ensure your readers take your emails seriously, choose the language of your subject line carefully by avoiding some of the trigger words and symbols listed above.

Finding the right verbiage for your subject line can be tough, especially with the sophisticated spam filters out today. HubSpot put together an exhaustive list of email trigger words to avoid when composing your subject line, so reference it before sending your next message.

While there are plenty of recommendations for words to avoid in subject lines, there’s no hard and fast rule for ones to include; what works for one industry may not work for another. Be sure to try different variations of words to see what resonates best.

I also recommend focusing on specific words that tie back to the content in your email.

The subject line tells you exactly what you’ll get by opening up the email. And by focusing on that, it eliminates the risk of including words that might appear spammy.

3. Making It Too Long

Consider the environment in which your subscribers are reading your emails. Chances are, they’re on-the-go or quickly scanning their inboxes between work meetings.

Since you have only seconds to capture their attention, you want to make sure your subject lines aren’t wordy or redundant.

Long subject lines look spammy and get lost in cluttered inboxes, especially if readers are using mobile devices.

One favorite rule of thumb is  to keep subject lines no longer than 50 characters. To do so, aim to get your message across as quickly as possible and cut any unnecessary terms or phrases.

As important as it is to get your message across quickly and clearly, make sure it expresses a complete thought and offers value to the reader – you don’t want to write a subject line that’s too short, either. Avoid one-word subject lines and strive to be helpful and relevant to your subscriber.

Try building a message around a numbered list and including the word “secrets,” As a result, this subject line is easily readable and irresistibly clickable!

4. Writing misleading content

Let’s say you send an email with the following subject: Get an exclusive 50% discount on our entire inventory!

But when the reader opens the email, it’s a pitch to sign up for a webinar or free online class.

Not only is this tactic dishonest, it also tends to backfire. No one likes to be deceived, especially when they receive an email that promises one thing and delivers another. You might get people to open your email initially, but this alienates subscribers and can hurt your open rates and spam rates in the long run.

If your subscribers lose trust in your emails, they’re more inclined to ignore future emails and mark you as spam.

To build and maintain trust between you and your subscriber, make sure to align the content of your email and your subject line.

Also avoid subject lines that include RE: or FW:

These tend to trick the reader into thinking the email was part of another conversation, which doesn’t leave a positive feeling with subscribers.

Not including this text also gives you more room to work with in your subject line, which can be used to convey helpful and relevant information instead.

5. Including spelling or grammatical errors

Subject lines (or any other content in your email) with typos, misspelled words, and misplaced punctuation look unprofessional and can hurt your open rates.

Emails are an opportunity to establish your brand as a helpful source of information. Subject lines with spelling or syntax errors make a bad first impression, and undermine your ability to establish trust with your subscribers.

To optimise your email open rates, be sure to review your emails for grammar and spelling prior to hitting send. No one will take the time to read your email if the subject line is loaded with grammar mistakes, but basic copy editing can prevent these errors from slipping through the cracks.

Crafting subject lines that sweep subscribers off their feet…

The subject line is one of email’s most important components, so it’s important to get it right before you send your emails. And by avoiding the mistakes above, you’ll be well on your way towards improving your email engagement.

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts. 

Do you have any subject line best practices that weren’t listed in this post? I’d love to hear about it in the comments below!

 

Like this post at all? Why not Pin it!

Listen to the full episode now:

p.s. If you enjoyed this, you might also like:

Listen to the the Online Marketing Strategies Podcast Show  now >>

Please subscribe over on iTunes.

Or drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.

The Definitive Guide On How To Start An Online Business

Download here >>

Check out my [FREE] Google Ads Video Training Series.

7 Absolutely “Killer” Tips For Google Ads & Why They Crush The Competition.

Free Google Ads Mini-Online Course. Start here >>

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

How to Build an Email List FAST – 27 “Super-Actionable” Strategies You Can Use For FREE

Download The eBook Here >>

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:

Facebook

YouTube

Pinterest

Instagram

About Phil

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet. (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now. Feel free to send Phil a message here.

“Escape the 9-5, Do Work You Love, And Build A Profitable Online Business…”

How To Get Stuff Done – Even When You’re Completely Overwhelmed…

Hot Productivity Tips & Trips To Get You Back On Track

Google AdWords with HotClicks Pay Per Click Online Marketing Sydney Web Psychology

Today’s post is all about the struggles of an internet marketer. Why we do what we do…. And how to maintain those productivity levels. When we become dissatisfied change has to happen.

Listen to my Podcast Episode #20 on how to improve your productivity: How To Get Sh*t Done

Luckily, I never miss the days I used to work in the office. I had great times with my colleagues, but those days feel well behind me, and I feel perfectly comfortable working alone now. There are a few things I’m glad I no longer have to be part of. As a full-time online marketer, I spend most of the day communicating with others by email or on online chat. I barely speak to anyone on the phone or face to face that I might forget my own voice one of these days…

But not everyone is like me. Those who are extroverts often crave for hangouts, and a lot of my fellow online entrepreneurs deliberately make time to meet up with friends for lunch to keep their sanity. And I do agree. You need to have real conversations daily (not necessarily verbally), to ensure you’re not turning into a weirdo. 

I love working out – without my beach running surfing and gym exercise, I would definitely go crazy. If you don’t normally move around much, just getting out of the house to walk for 15 minutes should help circulate more oxygen in your blood stream, and release serotonin to motivate yourself. Serotonin is something that your body naturally produces. They help you motivate big time, too.

Working from home means you can work whatever way you want. You can work in pyjamas, or on your bed with your laptop without creating a work environment. Sounds good, right? But there’s no motivation factor in that kind of “no boundary” working lifestyle.

Patience is the key to success particularly in online business. Being patient does not mean you have to be agitated or frustrated. Everyone has to fail at some point to be successful, and has to learn from mistakes.

Be patient and stay focused on your goals – that’s the way to motivate yourself for business.

How to avoid becoming paralyzed by too many ideas

If you are a creative, you most likely the type that has so many ideas.

While it may seem like a blessing, it often feels like a curse and that you aren’t actually moving or taking action. You feel scattered, confused and overwhelmed.

I am no stranger to the overwhelming sensation that too many ideas can bring.

I have loved this journey of starting my business so far, however sometimes I feel paralyzed and pulled too many directions. While it is an exciting place to be, it is best to develop a process to help tame those ideas, and avoid becoming paralyzed.

Keep a running list. Your notes are just for you, so don’t allow negativity to creep in! Be bold in your future goals. If I get really invested in an idea up front, I like to get as specific as I can in the brainstorming phase. You can also reference these notes anytime you have a sudden hit of inspiration.

Don’t act too fast!

Though your new idea to open up a shop, start an e-course, or offer a new service seems great up front, I encourage you to take a bit of time to meditate on your new idea.

You want to give yourself enough time to do the research and develop a strategy to implement your new idea.

During this time, you can really hone in on the details of this project, as well as develop a marketing plan for it. This doesn’t have to be elaborate, but it helps to be strategic in building excitement over your new product/service/idea!

If you run your own business, chances are, you’re completely overwhelmed pretty much all the time. I know I am. 

Because no matter much you get done, it seems like your to-do list just grows longer and longer. There are blog posts to write, emails to respond to, social media posts to schedule, products to create. You need to be organized, not overwhelmed.

Most overwhelm comes from feeling like you have so much to do that you can’t do it all. When your to-do list is swirling around in your head, it can feel like everything you need to get done gets bigger and more urgent by the minute.

The solution? Get your to-do list out of your head and onto paper.

Action, not anxiety!

Have you ever had one of those days where you feel super busy and stressed, but when you look back over your day, you don’t even know what you got done? I get so caught up in feeling stressed about everything I have to do that I don’t actually do any of it. I’ll have a project to start that feels so big and overwhelming that I never start it. And then, like something out of a horror movie, the more I put off the project, the bigger and more overwhelming it becomes.

It’s a vicious cycle that only has one solution: action. Just the simple act of starting- something, anything- helps you build the inertia you need to keep going. So when you’re feeling overwhelmed and stressed out, look at the list you made and just start. Progress, not perfection.

I struggle with this one every damn day and I know I’m not alone here. As creative entrepreneurs, we put our souls into our work, so of course everything we do should be perfect, right? Wrong. Sometimes (ok, most of the time) perfection isn’t about quality work, it’s about ego. At least it is for me. I want my work to be perfect because I want to be perfect. Which is obviously impossible (not to mention insane.)

And when we get like that, when we obsess over formatting, or reread the same email seven times, or strain our eyes making sure our blog graphic is centered – it keeps us from doing the real, important work that we’re meant to do.

Choose progress, not perfection.

The next time you’re stuck in that obsessive cycle of making sure it’s absolutely perfect, ask yourself: Does this actually need to be perfect? Or does it just need to be done?

Some things do need to be perfect. When I’m proofreading a document before it goes to print for a client, then yes, it needs to be perfect. But if I’m honest with myself, the majority of my work doesn’t require that level of flawlessness, and I doubt much of yours does either.

So yes, it’s important that we care, deeply, about putting out quality work. But it’s worth the reminder: just because it’s not perfect, doesn’t mean it’s not good enough. 

And as I said last week: Progress = Happiness

What are your best productivity Tips and Tricks? What works for you? 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts.

Like this post at all? Why not Pin it!

Listen to the full episode now:

p.s. If you enjoyed this, you might also like:

Listen to the the Online Marketing Strategies Podcast Show  now >>

Please subscribe over on iTunes.

Or drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.

The Definitive Guide On How To Start An Online Business

Download here >>

Check out my [FREE] Google Ads Video Training Series.

7 Absolutely “Killer” Tips For Google Ads & Why They Crush The Competition.

Free Google Ads Mini-Online Course. Start here >>

How To Create Irresistible Headlines (People Can’t Help But Click)

Get Instant Access Here >>

How to Build an Email List FAST – 27 “Super-Actionable” Strategies You Can Use For FREE

Download The eBook Here >>

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:

Facebook

YouTube

Pinterest

Instagram

About Phil

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet. (Go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now. Feel free to send Phil a message here.

“Escape the 9-5, Do Work You Love, And Build A Profitable Online Business…”

How Do I Optimise My Website’s Copy?

Don't Leave Your Audience Cold...

So, how do you optimise your website copy to ensure it’s quick and easy to digest for your visitors?

It doesn’t need to be that complicated…

The best way to optimise your content is too firstly:

 

Break up your content with great, highly viewable, highly compelling images.

 

Here’s a recent favourite image of mine below conveying coldness… any good? What do you think?

 

 

 

 

 

 

 

 

 

Use bullets and numbered lists to explain your points, include quotes to demonstrate authority and start your content summarising the points.

 

This quickly lets your readers determine if they want to go from scanning to reading.

 

Hot Tip! Measuring page views is a thing of the past. Engagement or visitor to engagement is the most important metric.

 

Use Short Sentences/Paragraphs

  • Short sentences seem like less of a commitment they seem less overwhelming.
  • Simple sentences void of any complicated structures have the same impact.
  • As a rule of thumb, there should be no more than 80 characters per line. Short paragraphs (3-4 lines, maximum) make scanning easier. Big blocks of text are daunting.

Subheadings / Content Blocks

  • Subheadings, much like they do in an article, help sort and organise copy.
  • Use descriptive subheadings, not vague or clever headlines.
  • On a long page, use different background colors and images to show a separation between sections (e.g. how it works and testimonials.)

 

Clear Font

  • Large font is easier to read, so try 14-16px at least.
  • The more space there is between two lines of text, the easier it’ll be to read / scan. Aim for a 24px space.
  • Contrast is key. Black font on a white background has high contrast, making it easier to read. Light grey text on a white background or a dark grey background has less contrast, making it more difficult to read. Sans serif is easier to read online.

 

Fluency

  • Fluency is essentially the measure of how easy it is to think about something. As humans, we prefer to think about things that are easy to think about.
  • High cognitive fluency means something is easy to think about, meaning people will be more willing to engage with the copy
  • Use words and phrases that are familiar to your audience.
  • Write the way most people speak… simply and concisely.
  • Use basic words and simplify your concepts.
  • Be aware of the jargon and “industry speak” you use. Avoid bringing that into your copy unless you’re specifically looking to attract people as familiar with the industry as you are.

 

Readability is the ease with which a reader can understand a written text. The readability of a particular text depends on content (for example, the complexity of its vocabulary and syntax) and typography (for example, its font size, line height, and line length).

 

Conclusion

  • Use short sentences and paragraphs so that you don’t make you copy seem more daunting than it really is.
  • Use subheadings and content blocks to separate and organise your copy.
  • Use large, sans serif font in a colour that contrasts your background.
  • Write simply and concisely so that your copy is easy to think about.

You should always ensure your copy is…

Legible – People can recognise individual characters in your copy.

Readable – People can easily understand the text.

Comprehensible – People can process and grasp the meaning behind your copy.

 

Have I missed anything here? Let me hear your thoughts on how you arrange your website copy and your best practices.

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

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About Phil Adair

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