17 Blogging Mistakes To Avoid At All Costs

17 Blogging Mistake To Avoid At All Costs

All of us make mistakes. This is something that can’t be avoided 100% of the time. Though some of these errors we all make can turn into some of your greatest learning experiences. However, one of the best ways to save time and money in your blogging is to learn from the mistakes of others. If you do that – and avoid those same pitfalls yourself – you will already be well ahead of the game.

I can’t prevent you from experiencing some of the mishaps that many bloggers deal with, but I can give you some good solid pointers to help you along the way. If you haven’t already committed a few of the slip-ups I’ll be discussing here, then great! I’m happy to know that you might benefit from some of my past mistakes, as well as the blunders others have made. After all, the blogging space is really a community of like minded people – and we’re all in it together. We all do better when we help each other out; so let’s get started.

Here are my top picks for the 17 blogging mistakes you should avoid at all costs. If you slip up and forget to avoid one or two of them, don’t worry. Consider this a handy guide for doing some damage control before it’s too late.

What kills a blog post?

Here’s a list of 17 sure-fire ways to fail. Ignore these warnings and you’ll have a tough time being successful.

 Do you commit any of these?

 Blogging Mistake #1:  Awful headlines are commonplace. Your headline is going to appear in many places. At the top of your post… In search engine page results… And email subject lines. The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you write confusing, or just plain lousy headlines. You can stop reader’s in their tracks however, if you write headlines that are unique, ultra-specific, useful or urgent. As you can see, the below headlines can share multiple qualities. The best ones often do:

 Blogging Mistake #2Never linking to old posts. In the example above, I have linked to four older posts of mine. I did that for several reasons.Those links drive traffic to those older posts, giving them new life. Those links contain keywords I want to rank highly for. Links are one of the best ways to direct Google spiders through your site. Just because you’ve published a post doesn’t mean you should forget about it. Each post is a valuable asset, so give new life to your old posts with new links.

Blogging Mistake #3: Forgetting to fill out your page title and description fields.

You’ll ruin any chances of your post ranking if you forget to fill out the page title and description fields for each post. That metadata is critical to search engines crawling and indexing your site. And when you use keywords properly, it tells those spiders what the page is all about.To make life easier, use a plug-in like Yoast SEOIn WordPress you’ll see this form at the bottom of each post. That’s by far been the best plug in I’ve ever used. On top of that, your titles and descriptions have to be social friendly.

Blogging Mistake #4:

 If your blog looks like a big, scary wall of text, readers are going to bounce in a nano-second. Even if your ideas are amazing, presentation is half the battle. Try to break up paragraphs by using headings between them to give your reader’s eyes some anchor points. Keep paragraphs to 3 – 5 sentences maximum, and keep sentences under 30 words (if you can help it).

Blogging Mistake #5: Publishing less than one post per month

 OK, I understand that you are busy and that  turning out one blog post a month is not easy. But the less you post, the less chance your newest post has any chance at gaining any traction. That one blog post every two months is about as good as not blogging at all.

The more frequently you post, the more traffic you’ll get. That traffic eventually slows and then dies when you stop posting. Besides, if Google comes back to your site to check for more content and doesn’t find any, it will back off and it may be a long time before the spiders come back, which isn’t great for your newest post.

Blogging Mistake #6: Zero presence on any social media platforms

When blogging was nearly the only game in town all you really had to do was blog. There weren’t other social media sites you could leverage like Twitter, Facebook or Google . That has, of course all changed. Hopefully you are on these sites and hopefully you are being strategic about how you use these social sites to promote your content. Every post you publish needs a boost from your social media presence. I’m on InstagramYouTube, Pinterest, Quora, Google Plus, Twitter, Facebook, Instagram and LinkedIn and Google My Business.

If you think that’s exhausting, then you can use Smarter Queue to schedule your posts.

  • Email your subscribers
  • Share on social networks

Promote your blog on all major social media networks. If you don’t have accounts on sites like Instagram, Pinterest, and Google, now is the time to do it. Don’t be afraid of marketing via social media; it’s not as complex or as intimidating as you might think. A few basics for success include updating your users regularly; building relationships instead of coming across like you’re selling to people, and providing content that is useful and engaging. Think about what you’d like to see on your favourite social media site; you probably don’t want to be hit over the head with aggressive advertising, do you? But you probably don’t mind seeing a few links to websites and products/services that you can really use.

Blogging Mistake #7: Never inviting readers to leave comments

 A post without comments is like that abandoned house down the end of your street: creepy and not to be trusted. Of course, if you are just launching a blog, it may be a few weeks before you get your first comment. But follow all the steps above and that comment will come. You also have to encourage people to comment. That’s why I end every post I write with a question: I do this now on my blog and every guest post I write.

You will also get comments when you write detailed posts on advanced topics. You may cover a complicated issue that needs a little more explaining, or somebody wants to know how you did something. That’s okay. You want that.In the end, good comments give your post proof that people find what you are writing about valuable. And the more comments the better. It’s social proof in action.

Blogging Mistake #8: Not Collecting Emails from Day One

If I could change one major detail that I didn’t know about early on, it would be collecting emails from the very start! Doing this one thing could have spared me so much stress after Google’s first Penguin algorithm update. Don’t let your blog fall victim to another algorithm updates. Do yourself and your other bloggers a huge favour: Start getting those email addresses from your visitors immediately. If you’re worried that collecting emails will bother your visitors and cause them to leave your site, stop worrying. If you do it the right way, you can get those emails without annoying your users.

Blogging Mistake #9: Popups and Banners

We get it: Popups work. Using them is the best way to convert visitors into subscribers or to sell a product. My website’s newsletter subscription rate soared over 200% when I started using a popup form throughout the site. And this is exactly why you are even seeing the pros over-use popups. When a popup ad can yield so many more clicks than a banner ad, it just makes sense to put your advertising dollars there, right? That’s why you see popups being used by virtually everyone nowadays, from major consumer brands to content marketing websites. But too much of a good thing will drive your traffic away quickly. Popups should be used in moderation because when they are displayed in excess, they can jeopardise the user experience.

Again, put yourself in the place of the average website visitor. If you’re like millions of other Internet users, you visit websites on a regular basis. When you see one or two popups that are relevant to you, you probably don’t mind – do you? But if you’re bombarded by irrelevant popups, how likely are you to make a quick exit? So do your visitors and yourself a favour now; use popups sparingly, and make sure you’re only using ones that will resonate with your average audience.

Blogging Mistake #10: Writing about a topic nobody cares about

It’s this simple: Your post will fall flat on its face if you do not write about what your audience cares about. The same is true if you try to write about a topic that somebody else is already doing a good job writing about. For example: If you want to write about online copywriting… then you have to do a better job than Copy blogger. Want to write about social media news? Then you have to compete with MashableSocial Media Examiner or Socialmedia.bizPerhaps SEO is up your alley. If that’s the case, then you have to square off with the likes of Search Engine Land or MozDon’t get me wrong, it can be done. Every single one of those blogs started small. But it takes a lot of work, which brings me to my next point

Blogging Mistake #11: You write purely for SEO

Writing exclusively for Google will bore the pants off your readers. If you’re only writing for robots, then you might be wasting human time. Your readers aren’t interested in regurgitated keywords that exist for crawling robots. Don’t allow Google to turn you into a keyword-processing machine. Don’t allow Google to kill your creativity. Always write for your audience first, then optimise for search engines later.

Blogging Mistake #12: You don’t write in plain English

Jargon, gobbledygook, and bombast slow your readers down. Jargon requires your readers to stop and think about the meaning of your words. Gobbledygook takes up their time without adding meaning. Bombastic sentences slow them down because they’re full of unnecessary words. When you cut excess words from your sentences, you’re doing your readers a favour. When you replace long words with simpler words, you’re delighting your readers. Make your posts as easy to read as possible. Write as if you’re writing for a 10-year old. Show your readers you value their time by writing in plain English.

Blogging Mistake #13: Being Too Salesy

I know that many of us are excited about learning how to make money blogging. In fact, a lot of new bloggers get into this industry solely to earn some additional income. There’s nothing wrong with that. However, if you think that you will earn money with your blog solely by trying to sell to people, I hate to tell you this, but it’s not going to work. 

News flash: Unless you are a big name brand with a huge following, slapping a bunch of promotional posts and ads on your blog isn’t going to create the cash flow that you want. The key to making money as a blogger is to develop relationships and provide value. Do those two things well and you will earn the trust and respect of your readers.That is when they will be more likely to seriously consider buying from you.

Homework: Take some time to think about how you can create content that will naturally lead into your products or services.

Blogging Mistake #14: You edit your posts in less than five minutes

Are you a super-writer who writes almost impeccable posts in one go? Most of us can’t even edit in one go. Consider at least four rounds of editing: Review the flow of the post.

  • Can you remove any paragraphs without impacting your story or argument?
  • Does each paragraph naturally follow the paragraph before it?
  • Take out the funny asides that aren’t funny or aren’t relevant.
  • Polish each sentence. Cut overly long sentences in two; replace difficult words with simple ones; and cross out redundant words.
  • Correct any grammar or spelling mistakes

The more effort you put into editing, the easier your post becomes to read. Your message becomes clearer, and your readers will be grateful.

MISTAKE #15: Not Promoting Your Content

 Since we are talking about being salesy, I feel like we should cover the other end of the spectrum: people who don’t promote their content at all. You have to promote your content if you want people to find you. Even if your content is excellent, that is no guarantee that your ideal reader will ever see it. If you want to improve the chances that your ideal reader will find you, you have to go to where he or she is and put your content where they can see it.

That means sharing your content everywhere you can think of. Not only that, but sharing it consistently. When you create new content, you should be sharing it. No excuses. I’m sure you’re not writing just for the sake of writing. So make sure you make your time and effort worth it by letting the world know about what you have been working on. Spend more time promoting your blog as you spent writing it. So if it took you one hour to write a blog post, spend two hours promoting it… minimum! If you don’t promote your blog posts enough, you wasted your time writing it!

Blogging Mistake #16: Having Poor Quality Images

Another mistake that newbie bloggers make is not putting effort into creating quality images. “But I’m a writer, not a photographer or graphic designer!” I get it. However, humans really are visual creatures. Attractive images capture our attention. We also tend to judge a book by its cover. Your blog post image is the cover. It is well worth it to spend a bit of time learning how to create images that will hook your readers long enough for them to decide if they want to click on the post. After that, it is your words that will get them to stay.

Homework: Check out some of the photo editing and graphic design tools that I recommend in my own list of resources here >>

Canva

Canva is one of the most popular photo editing programs with bloggers because it is so easy to use. Canva is free, although power users may wish to upgrade to the subscription-based Canva for Work version, which costs $12.95 per month. 

PicMonkey is a fantastic photo editing and design tool that is quite easy for beginners to learn and use. Whether you’re editing the photos you take on your phone or DSLR, or creating collages for your blog posts (and Pinterest), PicMonkey is a great all-around tool. The basic edition of PicMonkey is free, or you can upgrade to the premium version that includes all of the bells and whistles for $4.99 per month (or less if you pre-pay for a year).

Fiverr

Rushing to complete a project? Entrepreneur on-the-go? Say hello to Fiverr – the largest marketplace for digital services. Get instant access to a global network of quality freelancers and find everything you need to start or grow your business. As the world’s most affordable and easiest to use digital marketplace, Fiverr enables freelancers and entrepreneurs to start doing, growing and succeeding. Geography, time, and budget are no longer barriers…

Blogging is a written platform, so it’s important for bloggers to pay special emphasis to things like grammar. I don’t profess to know all of the writing rules, but Grammarly is a massive help on this front. I use the free version, which corrects 250 mistakes (such as spelling, incorrect word usage, comma placement, and grammar) and works on any web-based program, including WordPress, Facebook, Gmail, and Twitter. Even if you don’t actively use a Pinterest account, that doesn’t mean that your blog readers don’t have one. Without a pin-sized image for each blog post, you’re making it really difficult for your readers to save your blog to their Pinterest boards. So, just get a Pinterest account… You know that Pinterest button you see on tons of sites when you hover your cursor over a picture? Yeah, that button makes it super duper simple to pin an image from your site onto Pinterest.

Edit ruthlessly

Blogging Mistake #17: Producing Lackluster Content

Last, but definitely not least, the biggest new blogger mistake to avoid is creating and publishing lackluster content. One thing that I have learned about blogging is that content is king. Readers want content that makes them feel as though they are getting something of value.They are trading their time for something, whether it is entertainment, education, information, inspiration, or something else. If they don’t feel like they are getting something from your blog, they are not likely to return. That’s why I think it’s so important to hone your writing skills and to only hit publish on content that you are proud of. It is much better to write less often, but produce great content than to write constantly, without making it great. Homework: Study some of your favorite blogs and look at the type of content they create that makes you feel. Commit to writing the type of blog that makes others feel and brainstorm how you can do that.

 Bonus Tip: Giving up

Sadly, most people quit about 12 months in. You need resilience to succeed. Blogging is hard work, and commitments like job, family or other reasons can overtake your blog. That happens. This is why it is so important to count the costs before starting a blog, because in the end giving up on your blog will kill every post you’ve ever written.

Conclusion

None of what I have shared may be new to you. But it’s true. Fortunately, blogging is a level playing field, so anybody can apply the basics and succeed. If you want a blog that grows year after year, you have to start with the basics — namely, writing a killer blog post. And do that non-stop.

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21 Killer Tips to Increase Traffic to Your Website

Revealed: How To Get More Visitors To Your Site

 

p.s. Listen to my podcast episode on “21 Killer Tips to Increase Traffic to Your Website”   here >>

If you ask a marketer or business owner what they’d like most in the world, they’ll almost always tell you “more customers.”

 

What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic to you your website. We’re going to look at 21 of them, including several ways to boost site traffic for FREE.

 

1. Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people.

 

Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

 

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high rating keywords as part of your paid search strategy. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

 

2. Social Media

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content.

 

Twitter is ideal for short, snappy (and tempting) links, whereas Google promotion can help your site show up in personalised search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. 

3. Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers.

 

Intersperse shorter, news-based blog posts with long form content as well as video, infographics and data-driven pieces to create maximum impact.

 

4. Craft Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing.

 

For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

 

5. Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimising your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text?

 

Are you creating internal links to new content? What about meta descriptions? Optimizing for on page SEO doesn’t have to take ages, and it could help boost your organic traffic.

 

 

6. Target Those Long-Tail Keywords

Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

 

Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can boost your website traffic and help build your brand at the same time.

 

Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

 

7. Invite Others to Guest Blog on Your Site

Guest blogging is definitely a two-way street. In addition to posting content to other people’s blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality content without spammy links, because Google is really cracking way down on low-quality guest blogging.

 

Increase traffic to your website referral link analytics data

8. Go After Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious process), create clickable and shareable content that just begs to be linked to.

 

take action

9. Always Post Your Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis.

 

Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

10. Use Internal Linking

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links.

 

This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

11. Interview Those Industry Thought Leaders

You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

 

12. Use Email Marketing

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business.

 

Also, don’t overlook the power of word of mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

 

13. Make Sure Your Site is Responsive

Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Always ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

 

14. Make Sure Your Site is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as optimised as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

 

15.  Create a Sense of Community

People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions.

 

16. Make Yourself Heard in The Comment Sections

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation?

 

Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site.

 

Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.

17. Look At Your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

 

18. Get Active on Social Media

It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

19. Post Your Content to Sites Like Quora and Reddit

Firstly, don’t spam Quora, Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Quora and Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

20. Use Video into Your Content Strategy

 

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

 

21. Research Your Competition

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

 

I really hope this helped. Hey, have I missed anything here though? Drop me a note in the comments section below and let me know your thoughts.

If you’ve got your own tips for increasing traffic to your website, I’d love to hear them.

 

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I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: 

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About Phil Adair

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

Read his inspiring bio now.  Feel free to send Phil a message here.

15 Powerful Free Hacks To Promote Your Blog And Boost Traffic

How To Promote Your Blog

Many people, start blogs with lofty dreams — to build an audience, leave their day job, land a book deal, or simply to share their genius with the rest of the world.

 

Getting started is relatively easy, since all it takes to maintain a blog is a little time and some good old-fashioned inspiration. So why do blogs have a higher failure rate than even restaurants?

 

According to a recent survey, only 7.4 million out of the 133 million blogs had been updated in the past 120 days.

 

 

The Harsh Truth About Blogging

 

That translates to 95 percent of blogs being essentially abandoned, left alone on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.

 

Judging from conversations with retired bloggers, many people who assumed that once they started blogging, the world would swiftly beat a path to their digital door. For large numbers though, this has clearly not been the case.

 

I’ve personally tried literally, every method on the Internet.

 

Now my blog posts do very well…

 

However, I want to let you know, that it didn’t happen overnight and it took much testing, failing and beginning all over again.

 

So here we go: These tips, if followed, are really going to assist you in getting far more eyes on your content and building your online presence. Let’s get started!

 

1: Publish More Articles

 

One of the most effective, but often ignored, ways to get traffic to a blog is by publishing more articles; research from Hubspot has shown that businesses that publish 16+ blog posts monthly get 3.5 times more traffic and 4.5 times more leads than businesses that publish between 0 – 5 blog posts monthly.

 

Seven-figure blogger Neil Patel also revealed that his monthly traffic went from 46,134 visitors to 59,787 visitors because he increased content frequency from one article to two articles weekly.

 

No matter your niche, research has shown that publishing more content will always lead to an increase in traffic for you; increase your content frequency to two or more articles a week, and you’ll notice a significant increase in traffic to your blog.

 

2: Publish Longer Content

Research has shown that Google and other search engines give preference to longer, comprehensive articles; research by serpIQ that analyzed top 10 results for over 20,000 keywords found that Google ranks content that have more than 2,000 words better than content with fewer words.

 

Research by Buzzsumo, in a partnership with Moz, which analyzed over 1 million articles, found that articles that are 3,000 – 10,000 words get twice as many shares and three times the links content that have fewer than 1,000 words get.

 

3: Ask Podcast shows to interview you

Similar to being interviewed on sites, you can ask podcast shows to interview you; many podcasters, myself included, will happily oblige if they find that you have an exciting story.

 

 

4: Promote Your Blog on Pinterest

Pinterest can be a great source of traffic to your blog and many bloggers have leveraged it to massively boost their blog traffic. 

 

 

Use Canva.com (There is a specific Pinterest template over at Canva you can use for this!)

 

Look for quality interesting images, and focus on using irresistible headlines and you’ll be getting quality Pinterest traffic in no time.

 

5: Effectively Leverage Email Signatures

 

Many of us interact with hundreds or even thousands of emails every month; these are some nice eyeballs for your blog, and you can convert them to readers by including a link to your blog in your email signature.

 

6: Focus on the Mobile Experience

Research shows that the number of mobile Internet users has now exceeded the number of desktop internet users.

 

Google also recently made an upgrade to their algorithm that favoured sites that were optimised for mobile users and that penalized sites that were not optimised for mobile users. Some sites lost as much as 46.6% of their search traffic due to not having a mobile-optimised site while some gained as much as 30.1% traffic by having a mobile-friendly website.

 

7: Constantly Refresh Old Posts

One of Google’s ranking factors is content freshness, and this reportedly affects as much as 35% of Google searches; this supports research from Hubspot that shows that blogs that publish 16+ articles monthly get 3.5X more traffic than blogs that publish less than 4 articles monthly.

 

One way to benefit from Google’s freshness algorithm is by publishing more articles on your blog, while another way is by updating old articles; review articles you published months and years ago, eliminate outdated information and bring them forward. This will impact your blog’s search rankings and lead to more traffic.

 

8: Improve Your Headlines

Do you know that a simple headline change can result in a massive boost in traffic to your blog?

 

 According to Copyblogger, on average, 8 out of 10 people will read your headline but only 2 out of 10 will read your content.

 

This is why it is very important to learn how to write better headlines and put serious effort into your headlines. Check out my podcast episode #23

 

9: Link to A Lot of Authoritative Sources

Google uses a lot of factors to rank websites, including how many links points to a website, but very few people know that Google also ranks you based on how many people you link to.

 

If your website constantly links to authoritative websites and resources that are relevant to your niche, Google will assume that you’re a good and authoritative resource in your niche, and they’ll rank you better as a result; this, in turn, will lead to more traffic for you.

 

10.Don’t Ignore Basic SEO

Many bloggers ignore basic SEO, and they eventually suffer from it. Most successful bloggers get as much as 50% or more of their traffic from search engines; taking the right measures when it comes to SEO can double your blog traffic within a short period of time.

 

Things like using the right title tags, having a catchy description, ensuring that your site is easy to navigate, etc, can lead to a significant increase in traffic to your blog.

 

11: Use the Yoast.com  Wordpress plug in (This is a must for your website, and yes, it’s free!)

Find The Yoast plug in download page  here >>

 

12: Write for the Scanner

Research shows that on average, most web users won’t read more than 28% of words on a website; in other words, while having longer, comprehensive articles will help your search engine rankings it won’t increase the chances of your content being read; the more people read your content, the more people will share it and the more traffic you will get.

 

The solution to this problem is to write your content for scanners.

 

Using headings and sub headings, bold, italics, numberings and bullets, you can make your blog content more presentable and scannable, and as a result boost traffic to your blog. Look at apple.com for inspiration when it comes to the perfect use of white space.

 

Edit ruthlessly

13: Use Images in ALL Your Blog Posts

Research shows that articles with images get 94% more views compared to articles without images. Make sure every article on your blog include one or relevant and appealing image, and this will significantly boost traffic to your blog.

 

Finding an online library stocked with pictures that are of high quality and available to use for free can be a daunting task.

 

A free image directory allows you to easily and quickly access pictures that are not just relevant and top quality but add more meaning, taste, and eloquence to your message.

 

 

In our visual world, having striking images and photos are vital in engaging your audience. Here are the 7 sites that I use for finding those free images that create a great visual impression.

 

PIC JUMBO

 

First, there are no restrictions – you do not need to credit the author when using images from this website.

 

New photos are uploaded every day and organised accordingly. They have amazing pictures with a wide range e.g. roads, food, fashion, wedding, technology, business etc.

 

PEXELS.COM

 

This is one of the largest free image directories. It has collated photos from many other free image sites and put them under one roof. So if you are in a rush, then this will work very well with you.

 

 

FREEMEDIAGOO.COM

 

They upload high quality illustrations of backgrounds and manyother photos. They have plenty of visual mediums you can choose from. Images have no restrictions.

 

 

PIXABAY.COM

 

Easy to download photos. They focus more on abstract shots, architecture, landscape, nature, backgrounds and patterns etc. You do not any to create an account.

 

FREEPHOTOSBANK.COM

 

Easy to download photos. They focus more on abstract shots, architecture, landscape, nature, backgrounds and patterns etc. You do not any to create an account.

 

 

STOCKSNAP.IO

 

StockSnap.io has a large selection of beautiful free stock photos and high resolution images.

 

The site also has a very handy search feature making it easy to browse through the thousands of images available. In addition, the site tracks views and downloads so you can find the most popular photos available.

 

StockSnap adds hundreds of images on a daily basis and all photos are released under creative commons public domain – no attribution required.

 

 

UNSPLASH

 

Free stock photos. A quick note on licenses: all the images here at Unsplash are free stock photos.

 

However, the license may vary. Many are “Creative Commons Zero,” which means they are free to use for any purpose, including commercial, with no attribution required.

 

 

14: Make your website faster

A one second delay in website loading time will result in a 7 percent loss in conversion, and that slow websites cost the U.S. e-commerce market $500 billion annually.

 

Not just this, but you’ll also lose 40 percent of visitors to your website if it takes longer than 3 seconds to load. If your website is slow, then you’re already losing half your visitors.

 

Make your website faster and watch your traffic increase significantly.

 

15: Create a weekly schedule

Repurpose your content for all the various mediums out there…

 

1 x YouTube Video (embed into new blog post)

1 x Blog Post  

1 x Podcast Episode  

 1 x email list (Publish to your email list)

 1 x add post to your Google My Business blog section

 

Google My Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

 

To add your business information to Google Maps, Search, and other Google properties, you’ll need to create a Google My Business listing (or get access to one, if it already exists). Manage how your business information appears across Google, including Search and Maps, using Google My Business—for free.

 

Use Quora

Quora is a question-and-answer site where questions are asked, answered, edited and organized by its community of users, and it drives loads of traffic!

 

Conclusion

What other techniques do you have for promoting a blog/generating traffic? Let me know, and share in the comments section below.

 

My new course list building tornado is currently in production, as you may know. I will keep you updated, though if you want to dive in to some great tips straight away, then head over to Hotclicks.com.au and download my free eBook which has 27 Powerful Techniques For Growing Your Email List… fast!!!

 

That’s it. Have a great week and I’ll be back with you again soon.

 

Remember to subscribe to my podcast and check out the [FREE] AdWords Video Training Series.

 

Get Instant Access Here >>

7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition

 

 

 

 

How to Build an Email List FAST – 7 Simple Methods You Can Use for FREE

 

Download here >>

 

 

Phil Adair

Hot Clicks Pay-Per-Click Online Marketing

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia  

W: hotclicks.com.au

E: hotclicks573@gmail.com

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About Phil Adair

 

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet (go here to subscribe and listen to The Online Marketing Strategies Show.)

 

Read his inspiring bio now.  Feel free to send Phil a message here.